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El efecto de la preocupacion por la salud, el interes por la gastronomia y por la actividad social sobre la intensidad de consumo de vino de calidad

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Author Info
Martinez, Laura Martinez-Carrasco
Molla-Bauza, Margarita Brugarolas
Gomis, Francisco Jose Del Campo
Poveda, Africa Martnez
Abstract

Resumen El presente trabajo tiene como objetivo elaborar un modelo teórico para explicar la intensidad de consumo de vino de calidad. Para la recogida de datos se ha realizado una encuesta a 50 profesionales de la restauración de la provincia de Alicante y una encuesta a 408 consumidores de vino de la misma provincia. El tratamiento estadístico de los datos se ha realizado mediante análisis de ecuaciones estructurales, que ha permitido la construcción de las variables latentes explicativas de la intensidad de consumo, así como la cuantificación de la influencia de cada uno de esos constructos teóricos sobre la variable a explicar. Los resultados muestran que la variable con mayor influencia sobre la intensidad de consumo de vino de calidad es el interés por la gastronomía, seguida de la actividad social. La preocupación por la salud, al contrario de lo que puede extraerse de ciertas estrategias de comunicación, es una variable que influye negativamente sobre la intensidad de consumo, esto es, cuanto mayor es la preocupación por la salud del consumidor, menor es su intensidad de consumo. Palabras clave: vino de calidad, modelos ecuaciones estructurales, frecuencia de consumo Summary The aim of this work is the design of a theoretical model that explains quality wine consumption frequency. To collect the data, two surveys were carried out: the first one to 50 hostel professionals from Alicante, and the second one to 408 wine consumers from the same region. Structural equation models was used to estimate the model. This method allows for the construction of independent latent (unobserved) variables which influence consumption intensity. Moreover, this analysis permit the quantification of the influence of the theoretical constructs over the dependent variable. The results show that the variable that influence the most over quality wine consumption intensity is the "interest in gastronomy", followed by the "social activity". The "worry about health" has a negative influence over consumption intensity, that is, the highest worry about health, the lowest consumption intensity.

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Publisher Info
Article provided by Spanish Association of Agricultural Economists in its journal Economia Agraria y Recursos Naturales.

Volume (Year): 4 (2004)
Issue (Month): 7 ()
Pages:
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Handle: RePEc:ags:earnsa:28734

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Related research
Keywords: quality wine; structural equation models; consumption frequency; Food Consumption/Nutrition/Food Safety; M31; Q13;

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