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Belgique: Secteur de vetements de sport

Author

Listed:
  • Gagne, C.

Abstract

Dans le secteur vestimentaire, les vetements de sport sont ceux qui possedent le plus grand potentiel de ventes en Belgique. Ceci s'explique par le profil sportif et plein air des Belges, mais aussi par l'image de qualite et de style des vetements de sport canadiens. Cette etude enumere donc les sports les plus populaires et les plus en croissance en Belgique et dresse une liste des pricipales possibiltes pour les fabricants de vetements de sport de plein air canadiens.

Suggested Citation

  • Gagne, C., 1997. "Belgique: Secteur de vetements de sport," Papers g97-09, Ecole des Hautes Etudes Commerciales de Montreal-.
    • Handle: RePEc:fth:etcomo:g97-09
    as

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    More about this item

    Keywords

    ETUDES DE MARCHE ; INDUSTRIE DU VETEMENT ; SPORTS;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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