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An Open Mind Wants More: Opinion Strength and the Desire for Genetically Modified Food Labeling Policy

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Author Info
Sonja Radas
Mario Teisl () (The Institute of Economics, Zagreb)
Abstract

There are two opposing viewpoints regarding consumers' acceptance of genetically modified (GM) foods and their desire for the labeling of these foods. Some suggest consumers are unconcerned and do not desire any GM labeling while others indicate the opposite. The mixed results may be because consumers are capable of making finer distinctions than surveys have called for, and appear to have evaluation schemes that are quite sensitive to information about the potential benefits and risks associated with GM foods. Using a mix of statistical approaches, we find consumers are quite different and nuanced in terms of their preferences for GM labeling policy. Consumers with less-defined views require mandatory labeling of the most stringent type and require the most amount of information to be placed on labels. In contrast, consumers with stronger viewpoints (either pro- or con-GM) are more relaxed in their labeling and information requirements.

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Publisher Info
Paper provided by The Institute of Economics, Zagreb in its series Working Papers with number 0702.

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Length: 17 pages
Date of creation: Apr 2007
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Handle: RePEc:iez:wpaper:0702

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Related research
Keywords: labeling policy cluster analysis

Find related papers by JEL classification:
Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing

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This page was last updated on 2008-10-9.


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