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Code of conduct in retail

Author

Listed:
  • Eva Jaderná

    (ŠKODA AUTO University, Mladá Boleslav, Czech Republic)

  • Martina Beránek

    (ŠKODA AUTO University, Mladá Boleslav, Czech Republic)

Abstract

The paper presents the important role of problem solutions, which are in retail connected to customer and environment protection and social development. The solution of these problems offers Code of Conduct with the declaration of proactive approach to the solution of the ethical problems. Some retail chains follow the interest in society in the strategy of Corporate Social Responsibility. These strategies are an important part of formation of the corporate identity in retail.

Suggested Citation

  • Eva Jaderná & Martina Beránek, 2017. "Code of conduct in retail," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(3), pages 47-54.
    • Handle: RePEc:cub:journm:v:12:y:2017:i:3:p:47-54
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    File URL: https://msijournal.com/eticky-kodex-v-retailu/
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    More about this item

    Keywords

    code of conduct; ethical standards; business ethics; corporate social responsibility; retail;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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