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Приложни Аспекти На Клиентоцентричните Бизнес Модели

Author

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  • Дарина Павлова

    (ИУ - Варна)

Abstract

В настоящата студия са представени съвременни клиентоцентрични подходи за управление на бизнеса. Обстойно са разгледани същността, ползите и възможнос-тите за приложение на концепциите Пожизнена стойност на клиента, Клиентски капитал и Ангажиране на клиента. Целта на настоящата разработка е, въз основа на прегледа на съществуващите клиентоцентрични бизнес модели, да се изведат възможностите за тяхното приложение. На база посочените техни силни и слаби страни, е разработен авторски клиентски ориентиран модел за поддържане на взаимоотноше-нията с потребителите, който интегрира и преодолява недостатъците на разгледаните модели.

Suggested Citation

  • Дарина Павлова, 2018. "Приложни Аспекти На Клиентоцентричните Бизнес Модели," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 1(1 Year 20), pages 245-274.
    • Handle: RePEc:dat:yrbook:v:1:y:2018:i:1:p:245-274
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    File URL: http://hdl.handle.net/10610/4075
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    More about this item

    Keywords

    клиентски капитал; взаимоотношения с клиенти; бизнес модели; ангажиране на клиента; пожизнена стойност на клиента;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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