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Research classified by Journal of Economic Literature (JEL) codes


Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting
/ / M3: Marketing and Advertising
/ / / M30: General
This topic is covered by the following reading lists:
  1. Mondialisation

Most recent items first, undated at the end.
  • 2014 The War for Consumers’ Minds and Wallets: State vs. Industry Responses on Cigarette and Petroleum Consumption
    by Brockwell, Erik
  • 2014 The consumer-based brand equity inventory: scale construct and validation
    by Bruno Schivinski & Dariusz Dabrowski
  • 2014 Digital Content Marketing For Organisations As Buyers
    by Beba Rakić, Mira Rakić
  • 2014 Hybrid Distribution Systems Based Upon Integrated Labeling of Verticals in Non-food Consumer Goods Branches and their Internationalization
    by Turban, Manfred
  • 2014 Visitors’ Motivations, Satisfaction and Loyalty towards Castro Marim Medieval Fair
    by Barbeitos, Iolanda & Oom do Valle, Patrícia & Guerreiro, Manuela & Mendes, Júlio
  • 2014 Destination Brand Personality of Portugal for the Russian-Speaking Market
    by Chaykina, Taisiya & Guerreiro, Manuela & Mendes, Júlio
  • 2014 The Relationship Between Symbolic Money Meanings and Materialism
    by Doğan, Volkan & Torlak, Ömer
  • 2014 Managing the Shopping Center Ambience Attributes by Using Importance-Performance Analysis: The Case from Serbia
    by Jelica Markovic & Lukrecija Djeri & Ivana Blesic & Adam Galambos
  • 2014 Information Literacy In Academia
    by Natalia CHERADI & Elena RAILEAN
  • 2014 Preferences for Physical and Virtual Retail Formats Choice: The Case of Polish Consumers
    by Radoslaw Macik & Dorota Macik & Monika Nalewajek
  • 2014 Young Consumer’s Perception of Brand Personality for Ice Tea Brands in Turkey
    by Seda Yildirim
  • 2014 Emergency purchasing situations: Implications for consumer decision-making
    by Samson, Alain & Voyer, Benjamin G.
  • 2014 What is a good reputation? Career concerns with heterogeneous audiences
    by Bar-Isaac, Heski & Deb, Joyee
  • 2014 Shopper Marketing: A Literature Review
    by Paulo Silveira & Cristina Marreiros
  • 2014 Mercadeo verde de una empresa dorada
    by Carlos Mario Uribe Saldarriaga
  • 2014 Aspects Regarding The Development Of The Dental Tourism In Romania
    by Anca Cristina STANCIU & Elena CONDREA & Mihaela CONSTANDACHE
  • 2014 Considerations on e-commerce platforms
    by Ghiþã BÂRSAN & Romana OANCEA
  • 2014 Marketing Study Regarding Internet Services Usage On Smartphones
    by Gheorghe Meghisan & Georgeta-Madalina Meghisan
  • 2014 Quality of the Teaching Process and its Factors of Influence from the Perspective of Future Business Specialists
    by Alexandra-Maria Drule & Irimie Emil Popa & Razvan Nistor & Alexandru Chis
  • 2014 Consumer Right to Information before Purchase: Research on the Romanian Online Stores for Technical Consumer Goods
    by Carmen Balan
  • 2014 Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach
    by Nicolae Al. Pop & Dan-Cristian Dabija & Ana Maria Iorga
  • 2013 İlgilenim Kavramı ve Türkçe İlgilenim Ölçeklerinin Değerlendirilmesi:Tüketici İlgilenimi, Sürekli İlgilenim ve Satın Alma Kararı İlgilenimi
    by Destan KANDEMİR & S. Sinem ATAKAN & Ceren DEMİRCİ
  • 2013 Critical role of relationship for unfamiliar banking products
    by Zekeriya Eren KOÇYİĞİT & Yonca ASLANBAY & Beril DURMUŞ
  • 2013 Digital Content Strategies
    by Daniel Halbheer & Florian Stahl & Oded Koenigsberg & Donald R. Lehmann
  • 2013 Internationalisierungsgrad von KMU: Ergebnisse einer Unternehmensbefragung
    by Kranzusch, Peter & Holz, Michael
  • 2013 Internationalization of a Chinese "born glocal" brand: the case of Goodbaby
    by Francesca Checchinato & Lala Hu & Alessandra Perri & Tiziano Vescovi
  • 2013 Offres promotionnelles, gaspillage alimentaire et scepticisme : une revue de littérature et proposition d’un cadre d’analyse
    by Le Borgne, G. & Sirieix, L.
  • 2013 Experts’ Awards and Economic Success: Evidence from an Italian Literary Prize
    by Michela Ponzo & Vincenzo Scoppa
  • 2013 Object-oriented bayesian networks for complex quality management problems
    by Flaminia Musella & Paola Vicard
  • 2013 A Generalized Random Regret Minimization Model
    by Chorus, Caspar
  • 2013 Aspects and Importance of Digital Media in Pakistan
    by Abdur Raheem, Syed & Akber, Fahad & Hashmi, Umair
  • 2013 Quantitative versus qualitative in neuromarketing research
    by Bercea, Monica Diana
  • 2013 Marketing Research: The Role Of Sentiment Analysis
    by Meena Rambocas & João Gama
  • 2013 Investor Relations and Communications: An Overview of Leading Practices in the OECD Area
    by Mark Dooner & David McAlister
  • 2013 Informational Rigidities and the Stickiness of Temporary Sales
    by Eric Anderson & Emi Nakamura & Duncan Simester & Jón Steinsson
  • 2013 Using Actual Versus Hypothetical Choices to Determine Consumer Satisfaction: Are Swedish Consumers Happy with their Choices of Organic Products?
    by Heldt, Tobias & Rudholm, Niklas & Weiberth, Cajsa
  • 2013 Properties of Instrumental Variables Estimation in Logit-Based Demand Models: Finite Sample Results
    by Andrews , Rick L. & Ebbes , Peter
  • 2013 Experts’ Awards And Economic Success: Evidence From An Italian Literary Prize
    by Michela Ponzo & Vincenzo Scoppa
  • 2013 Do women prefer pink? The effect of a gender stereotypical stock portfolio on investing decisions
    by Henriette Prast & Mariacristina Rossi & Costanza Torricelli & Cristina Druta
  • 2013 Means – End Chain Theory and Laddering Technique: Applications in Consumer Behavior Research
    by Kangal, Ayça
  • 2013 L’intention d’achat de produits biologiques régionaux : une recherche exploratoire sur la base de la théorie du comportement planifié
    by Jean-Louis Pernin & Benoît Petitprêtre
  • 2013 Analysis of customer lifetime value model: Literature review
    by Petr Čermák
  • 2013 The Applicability of the Behavioral Market Segmentation Theory in Transport Networks
    by Balint Antoniu Ovidiu & Cristea Andrei Mihai & Niculescu Mihaela Daniela
  • 2013 Consumer Socialization of Children – Literary Review
    by Aldea Roxana - Elena & Brandabur Raluca Ecaterina
  • 2013 Public Policy End-of-Life Vehicles Reflected at Opel/Vauxhall
    by Zima Liliana Adela
  • 2013 Enrolment Challenges In Hungarian Higher Education Marketing – A Case Of A Business And Economics Faculty
    by Nagy Ákos András & Putzer Petra Eszter & Gerdesics Viktória
  • 2013 „Welcome To The European Union” – Croatian Country Image In Hungary
    by Gerdesics Viktória
  • 2013 Global Competition And Romania'S National Competitive Advantage
    by Pop Nicolae Alexandru & Draghescu Florin & Rosca Vlad &
  • 2013 Research of preferences of consumers of household filters for water purification by the fokus-grupp method
    by Medvedeva, E. & Blyumina, A. & Piskunov, V.
  • 2013 Prospects of development of the market of functional food
    by Radosteva, E. & Kalacheva, T.
  • 2013 Use of the system of franchising as a means of development (on the example of the regional company LLC «City of Coffee»
    by Gladkikh, Y. & Sadikova, D.
  • 2013 Content and the concept of agricultural clusterin the modern economy (the case of beef cluster)
    by Bukhalov, D. & P'yankov, V.
  • 2013 The Effectiveness of Dual Branding in the Agricultural Sector
    by Christo A. Bisschoff & Hendrik P. Van Staaden & Amareza Buys
  • 2013 Making Sense of Complex Marketing Decision Systems: Decision System Analysis
    by Roger Marshall & David Bibby & Na WoonBong
  • 2013 Comunicación Comercial Y Boca-Oído Electrónico En Sitios Web Corporativos: Un Análisis Desde La Perspectiva Del Marketing De Relaciones / Marketing Communications And Electronic Word-Of-Mouth On Corporative Websites: An Approach From A Relationship Marketing Perspective
    by Belanche Gracia, Daniel & Casaló Ariño, Luis V. & Guinalíu Blasco, Miguel
  • 2013 Planning Social Expenses by Product Life Cycle Stages
    by Ludmyla Shvets
  • 2013 Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy
    by Suraj Kushe Shekhar & Mehaboob P K
  • 2013 The contribution of neuroscience to consumer research: A conceptual framework and empirical review
    by Solnais, Céline & Andreu-Perez, Javier & Sánchez-Fernández, Juan & Andréu-Abela, Jaime
  • 2013 Development and validation of the Perceived Investment Value (PIV) scale
    by Puustinen, Pekka & Maas, Peter & Karjaluoto, Heikki
  • 2013 National Advertising and Cooperation in a Manufacturer-Two Retailers Channel
    by Slim Ben Youssef
  • 2013 Análisis de percepciones de consumidores de bebidas alcohólicas - productos cerveceros
    by Jaime Waldo Carvajal Pedraza & Edgar Enrique Zapata Guerrero
  • 2013 Determining The Most Relevant Characteristics Of A Product As Part Of A Brand Positioning Analyze
    by Sabina-Mihaela, RUSU
  • 2013 Customer Loyalty - The Guaranteed Success Of An Organization On The Market
    by Carmen-Maria, IORDACHE & Alexandrina, SÎRBU
  • 2013 Study Concerning Customers’ Loyalty In The Auto Market
    by Tudor NISTORESCU & Catalin Mihail BARBU & Roxana Ioana DUMITRIU
  • 2013 The Perception Of Young Romanians On Experiential Marketing
    by Corina Paula TARTA
  • 2013 Wine Tourism – A New Image Of Iasi County
    by Mihaela MANILA & Florin Gabriel BARHALESCU
  • 2013 A Study Regarding The Use Of E-Commerce By People From Resita
    by Gabriel DINU & Loredana DINU
  • 2013 Team Selling And Customer Satisfaction In The Mission Critical Sector: A Case Study Of Eyp Mission Critical Facilities Inc
    by Timothy J. CRADER & Stephen M. BROWN
  • 2013 I Buy Your Product When I Feel I Know You: Using Blog Disclosure To Influence Consumers
    by Christel de LASSUS & Maria MERCANTI-GUERIN
  • 2013 Factors Affecting Overall Brand Equity: The Case Of Shahrvand Chain Store
    by Shahriar AZIZI & Shahram Jamali KAPAK
  • 2013 Factors Affecting Overall Brand Equity: The Case Of Shahrvand Chain Store
    by Shahriar AZIZI & Shahram Jamali KAPAK
  • 2013 The Role Of Marketing In Corporate Competitiveness: Marketing Practice Analysis Of Hungarian Companies
    by Zsófia KENESEI & Tamás GYULAVÁRI & László SEER
  • 2013 The Role Of Marketing In Corporate Competitiveness: Marketing Practice Analysis Of Hungarian Companies
    by Zsófia KENESEI & Tamás GYULAVÁRI & László SEER
  • 2013 The Online Communication Mix For Tourism Destinations Study Case On Romanian Tourism Destinations
    by Adina Constantinescu & Tudor NISTORESCU
  • 2013 The Online Communication Mix For Tourism Destinations Study Case On Romanian Tourism Destinations
    by Adina Constantinescu & Tudor NISTORESCU
  • 2013 Scale Validity In Exploratory Stages Of Research
    by Elena BERTEA & Adriana ZAIT
  • 2013 Scale Validity In Exploratory Stages Of Research
    by Elena BERTEA & Adriana ZAIT
  • 2013 Trademark Vs Brand: A Conceptual Approach
    by Tudor NISTORESCU & Catalin Mihail BARBU & Roxana DUMITRIU
  • 2013 Trademark Vs Brand: A Conceptual Approach
    by Tudor NISTORESCU & Catalin Mihail BARBU & Roxana DUMITRIU
  • 2013 Particularities Of Marketing Decisions For Innovative Companies From High-Tech Industry
    by Lavinia DOVLEAC & Marius BALASESCU
  • 2013 Particularities Of Marketing Decisions For Innovative Companies From High-Tech Industry
    by Lavinia DOVLEAC & Marius BALASESCU
  • 2013 Empirical Study Of Different Factors Effects On Articles Publication Regarding Survey Interviewer Characteristics Using Multilevel Regression Model
    by Alina MOROSANU
  • 2013 Empirical Study Of Different Factors Effects On Articles Publication Regarding Survey Interviewer Characteristics Using Multilevel Regression Model
    by Alina MOROSANU
  • 2013 Shapes And Tourism Development Strategies Of Urban Area
    by Carmen IORDACHE
  • 2013 Shapes And Tourism Development Strategies Of Urban Area
    by Carmen IORDACHE
  • 2013 Study Of Customers’ Loyalty: Dimensions And Facets
    by Claudia BOBALCA
  • 2013 Study Of Customers’ Loyalty: Dimensions And Facets
    by Claudia BOBALCA
  • 2013 An approach to sustainable development from tourists` perspective. Empirical evidence in Romania
    by Dan-Cristian Dabija & Raluca Babut
  • 2013 Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania
    by Nicu Marcu & Georgeta-Mădălina Meghişan
  • 2012 Se construire entre deux mondes : ethnicité dynamique et consommation des " deuxièmes générations " - l'exemple des cosmétiques
    by De Lassus, Christel & Silhouette-Dercourt, Virginie & Darpy, Denis
  • 2012 Comportements du consommateur
    by Darpy, Denis
  • 2012 The impact of the Euro 2012 on popularity and market value of football players
    by Kiefer, Stephanie
  • 2012 Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren können
    by Woisetschläger, David & Backhaus, Christof & Dreisbach, Jan & Schnöring, Marc
  • 2012 Salesperson Efficiency Benchmarking Using Sales Response Data: Who is Working Hard and Working Smart?
    by Bielecki, Andre & Albers, Sönke & Mantrala, Murali
  • 2012 Credence Goods, Consumer Misinformation, and Quality
    by Soham Baksi & Pinaki Bose & Di Xiang
  • 2012 The State of the Art in Strategic Communication
    by Alberto Pérez, Rafael
  • 2012 Advertising value of mobile marketing through acceptance among youth in Karachi
    by Syed Akbar, Suleman & Azam, Rehan & Muhammad, Danish
  • 2012 Globalization and culture a study of purchase behavior
    by Muhammad, Danish & Azam, Rehan & Syed Akbar, Suleman
  • 2012 Rabbit meat consumption in Kenya
    by Mailu, S.K & Muhammad, L & Wanyoike, M.M & Mwanza, R.N.
  • 2012 QR Codes Usage Approach In The Virtualized Consumption
    by Muntean, Mihaela & Mircea, Gabriela & Bazavan, Sandra
  • 2012 Organic food consumer in Romania
    by Dumea, Andrei-Cosmin & Andrei, Andreia Gabriela
  • 2012 Beyond Corporate Social Responsibility: Foundations and global retailers
    by Marta Rey García
  • 2012 Shining in the Center: Central Gaze Cascade Effect on Product Choice
    by Atalay , Selin & Onur Bodur , H. & Rasolofoarison , Dina
  • 2012 Digital Distribution and the Prohibition of Resale Markets for Information Goods
    by Benjamin Reed Shiller
  • 2012 The influence of relationship marketing drivers on marketing and business performance
    by Cristian DUTU
  • 2012 Packaging – The Silent Seller Of The Product
    by Andreea Bianca ENE
  • 2012 Relative Performance Measurement of Researchers: The Impact of Data Source Selection
    by Matthias Meyer & Rüdiger W. Waldkirch & Michael A. Zaggl
  • 2012 The Effects of Application of Lean Concept in Retail
    by Radojko LUKIC
  • 2012 Approaches For Conceptualizing Customer Satisfaction And Perceived Service Quality
    by MUNTHIU, Maria-Cristiana & CETINA, Iuliana
  • 2012 Konsumentenverantwortung in der Wirtschaftsethik – Ein Beitrag aus Sicht der Lebensstilforschung (Consumer responsibility in business ethics. A lifestyle centered approach)
    by Schmidt, Imke & Seele, Peter
  • 2012 Term Structure Modelling by Using Nelson-Siegel Model
    by Hana Hladíková & Jarmila Radová
  • 2012 Valuating copyrights as fundamental elements of corporate identity
    by Josef Malý & Ondřej Machek
  • 2012 “Fake product? Why not!” Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia
    by Denisa Kasl Kollmannová
  • 2012 CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic
    by Denisa Kasl Kollmannová
  • 2012 New Trends In Consumption Management Of Electric Energy
    by Jerzy Szkutnik & Dariusz Jakubiak
  • 2012 Social Media and its Benefits within an Organization
    by Niþu Oana & Niþu Claudiu Valentin & Croitoru Gabriel
  • 2012 Developments and Trends in CRM
    by Niþu Claudiu Valentin & Tileagã Cosmin Virgil & .tefanica Virginia
  • 2012 Customer Relationship Management. Conceptual Aspects and Specific Strategies for Action
    by Ciobãnicã Mihaela - Lavinia
  • 2012 Children in Family Purchase Decision Making a Theoretical Review
    by Aldea Roxana - Elena & Brandabur Raluca Ecaterina
  • 2012 Romanian Customer-Based Empirical Research On Ambiance In Retailing
    by Pop Ciprian-Marcel & Dabija Dan-Cristian
  • 2012 Elaborating A Measurement Instrument For The Flow Experience During Online Information Search
    by Lazoc Alina & Caraivan Luiza
  • 2012 Empirical Research On The Impact Of Location And Service On The Retail Brand Image
    by Dabija Dan-Cristian & Babut Raluca
  • 2012 Exploratory Study Regarding The Quality Assessement Of Services Offered By An Auto Repair Shop In Cluj-Napoca
    by Rusu Corina
  • 2012 Developing And Proposing A Conceptual Model Of The Flow Experience During Online Information Search
    by Lazoc Alina
  • 2012 The Social Problem Sensitivity of the Hungarian Population and Their Social Marketing Sensitivity
    by István Piskóti
  • 2012 Negotiation The Core Of Sales Activity
    by VALCEANU, Gabriela
  • 2012 Il miglioramento qualitativo delle produzioni italiane: evidenze da prezzi e strategie delle imprese
    by Valter Di Giacinto & Giacinto Micucci
  • 2012 Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab
    by Raj Kumar Gautam
  • 2012 Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies
    by Shahriar Azizi & Fateme Ghytasivand & Sina Fakharmanesh
  • 2012 La moda y el comportamiento adolescente urbano en centros comerciales de Medellín
    by Verónica Piedrahíta & Lina María Ceballos Ochoa & Mauricio Bejarano
  • 2012 Current issues in outsourcing: MIS, AIS and beyond
    by Aida Sy
  • 2012 ¿Hay verdadera innovación en los lanzamientos de nuevos productos? Factores relevantes de éxito y fracaso en el caso colombiano
    by Martha Lucía Cruz Rincón & Raquel Puente Castro
  • 2012 Desarrollo de una marca-producto para Gesta Diseño®. Un caso de innovación incremental
    by Andrés Julián Hurtado Ruiz & Ana María Arboleda Arango
  • 2012 The Effect of Consumer-Based Brand Equity on Personel Computer Purchase Intention: A Study in Antakya
    by Tulin Ural & H. Gül Pek
  • 2012 One Step Closer To City Branding Through Culture: Consumer Preferences For Cultural Tourism Services In Alba Iulia - Customization On National Museum Of Unification
    by Larisa Loredana Dragolea & Denisa Adriana Cotirlea
  • 2012 Relationship Marketing - Theoretical Consideration
    by Iacob Catoiu & Mihai Tichindelean
  • 2012 Mutations Of Automobile Industry In The European Union In The World Crisis Conditions
    by Mircea Alexandru RADUTEANU
  • 2012 Mutations Of Automobile Industry In The European Union In The World Crisis Conditions
    by Mircea Alexandru RADUTEANU
  • 2012 Mutations Of Automobile Industry In The European Union In The World Crisis Conditions
    by Mircea Alexandru RADUTEANU
  • 2012 The Export Of Furniture From Romania At Present
    by Silvia PUIU & Bogdan Andrei BUDICA & Dalina OCHETAN & Adrian Florin BUDICA
  • 2012 The Export Of Furniture From Romania At Present
    by Silvia PUIU & Bogdan Andrei BUDICA & Dalina OCHETAN & Adrian Florin BUDICA
  • 2012 The Export Of Furniture From Romania At Present
    by Silvia PUIU & Bogdan Andrei BUDICA & Dalina OCHETAN & Adrian Florin BUDICA
  • 2012 Software Retailers From Brasov And The Online Stores
    by Axenia Bianca BOITOR
  • 2012 Software Retailers From Brasov And The Online Stores
    by Axenia Bianca BOITOR
  • 2012 Software Retailers From Brasov And The Online Stores
    by Axenia Bianca BOITOR
  • 2012 Applicability Of Certain Public Marketing Instruments In The Promotion Of Public Policies
    by Tatiana-Camelia DOGARU
  • 2012 Applicability Of Certain Public Marketing Instruments In The Promotion Of Public Policies
    by Tatiana-Camelia DOGARU
  • 2012 Applicability Of Certain Public Marketing Instruments In The Promotion Of Public Policies
    by Tatiana-Camelia DOGARU
  • 2012 The Effects Of Socio-Demographic And Psychological Characteristics On Employee Income
    by Alina MOROSANU
  • 2012 The Effects Of Socio-Demographic And Psychological Characteristics On Employee Income
    by Alina MOROSANU
  • 2012 The Effects Of Socio-Demographic And Psychological Characteristics On Employee Income
    by Alina MOROSANU
  • 2012 Impact Of Self Esteem & Support On Student Performance
    by Akmal SHAHZAD & Tanvir AHMED & Syed Ibne - Ali JAFFARI & Bashir Ahmed KHILJI
  • 2012 Impact Of Self Esteem & Support On Student Performance
    by Akmal SHAHZAD & Tanvir AHMED & Syed Ibne - Ali JAFFARI & Bashir Ahmed KHILJI
  • 2012 Impact Of Self Esteem & Support On Student Performance
    by Akmal SHAHZAD & Tanvir AHMED & Syed Ibne - Ali JAFFARI & Bashir Ahmed KHILJI
  • 2012 Prado Museum - Successful Model For Raising Competitiveness In The Romanian Cultural Organizations In The Context Of Urban Development
    by Razvan-Andrei CORBOS & Ruxandra-Irina POPESCU
  • 2012 Prado Museum - Successful Model For Raising Competitiveness In The Romanian Cultural Organizations In The Context Of Urban Development
    by Razvan-Andrei CORBOS & Ruxandra-Irina POPESCU
  • 2012 Prado Museum - Successful Model For Raising Competitiveness In The Romanian Cultural Organizations In The Context Of Urban Development
    by Razvan-Andrei CORBOS & Ruxandra-Irina POPESCU
  • 2012 Was Luxury Little Researched? An Exploration Of Studies And Research Trends In The Area Of Marketing Of Luxury Goods, Before 2005
    by Raluca CIORNEA & Marius D. POP & Mihai F. BACILA & Alexandra M. DRULE TIRCA
  • 2012 Was Luxury Little Researched? An Exploration Of Studies And Research Trends In The Area Of Marketing Of Luxury Goods, Before 2005
    by Raluca CIORNEA & Marius D. POP & Mihai F. BACILA & Alexandra M. DRULE TIRCA
  • 2012 Was Luxury Little Researched? An Exploration Of Studies And Research Trends In The Area Of Marketing Of Luxury Goods, Before 2005
    by Raluca CIORNEA & Marius D. POP & Mihai F. BACILA & Alexandra M. DRULE TIRCA
  • 2012 Coordinates Of Postal Services Market In Romania
    by Cristinel CONSTANTIN
  • 2012 Coordinates Of Postal Services Market In Romania
    by Cristinel CONSTANTIN
  • 2012 Coordinates Of Postal Services Market In Romania
    by Cristinel CONSTANTIN
  • 2012 Romanian Consumers’ Attitude Towards Tv Commercials
    by Raluca BABUT COMIATI
  • 2012 Romanian Consumers’ Attitude Towards Tv Commercials
    by Raluca BABUT COMIATI
  • 2012 Romanian Consumers’ Attitude Towards Tv Commercials
    by Raluca BABUT COMIATI
  • 2012 The Role Of Branding In Marketing Strategy
    by Roxana DUMITRIU
  • 2012 The Role Of Branding In Marketing Strategy
    by Roxana DUMITRIU
  • 2012 The Role Of Branding In Marketing Strategy
    by Roxana DUMITRIU
  • 2012 A New Vision On Sales
    by Ion Stancu & Adriana Lazarescu & Flaviu Meghisan
  • 2012 Marketing Study Regarding The Consumption Behaviortowards Kaufland Hypermarkets
    by Gheorghe Meghisan & Adriana Lazarescu & Georgeta-Madalina Meghisan
  • 2011 Communication sociétale et légitimation : étude de sociétés françaises cotées
    by Oxibar, Bruno
  • 2011 Marketing : comprendre l'origine historique
    by Volle, Pierre
  • 2011 Pazar bilgisi yönetiminin inovasyon yeniliği üzerindeki etkisi
    by Destan KANDEMİR & Esra F. GENÇTÜRK & Özlem Tuba KOÇ
  • 2011 Service quality, satisfaction, reputation and perceived value as the antecedents of behavioral intentions: A cross-national investigation in mobile communication services
    by Öznur ÖZKAN TEKTAŞ
  • 2011 Sanal topluluklarda marka kaçınması davranışı
    by Melike DEMİRBAĞ KAPLAN & Deniz ATİK & Nilgün GÜRKAYNAK
  • 2011 Marketing und Vertrieb als erfolgsrelevante Faktoren eines Unternehmens
    by Lamine, Slim & Rohrer, Roland & Ruland, Moritz & Werner, Holger
  • 2011 An international review of cultural consumption research
    by Francesco Casarin & Anna Moretti
  • 2011 National advertising and cooperation in a manufacturer-two-retailers channel
    by Ben Youssef, Slim & Dridi, Dhouha
  • 2011 Marketing is all about taking money from customers (an application of Tobit model)
    by Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber
  • 2011 Design, effectiveness and role of visual merchandising in creating customer appeal
    by Pillai, Rajasekharan & Iqbal, Azmiya & Umer, Habiba & Maqbool, Aisha & Sunil, Namrata
  • 2011 Estimating Causal Installed-Base Effects: A Bias-Correction Approach
    by Sridhar Narayanan & Harikesh S. Nair
  • 2011 The Effect of Customer Loyalty Programs on the Shopping Behavior in Retail : Loyalty Programs versus Loyalty Cards in the German Food Retail
    by Nikola Ziehe & Raina Stoll
  • 2011 Explicit Evidence on an Implicit Contract
    by Andrew T. Young & Daniel Levy
  • 2011 Quality upgrading of Italian manufactures: evidence from firms’ prices and strategies
    by Valter Di Giacinto & Giacinto Micucci
  • 2011 Marketing Pricing Strategies Used By The Branches Of Chain Stores
    by Róbert Štefko & Jaroslava Gburová & Jana Jurková
  • 2011 Analysis of Consumers Profile as an Important Tool for Tourism Development
    by Eleina QIRICI
  • 2011 The Strategic Analysis of Singapore`s Brand and Rebrand Campaigns
    by Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS
  • 2011 Target Costing for New Product Development Process
    by Kaygusuz, Sait Y.
  • 2011 Emergence of the Social Consumer - The Impact of Personalisation, Localization and Social Collaboration on Consumerism
    by Tatjana Petkovska Mirchevska & Sonja Markova
  • 2011 The Overall Strategic Communication in Marketing Events in the Current Economic Crisis
    by Moise-Titei Adina & Moise Daniel
  • 2011 Links between Management and Communication
    by Grigorescu Adriana & Rusescu Gheorghe
  • 2011 Studying Motivation and Productivity in Academic Research. A Methodological Proposal
    by Ursachi (Horodnic) Ioana Alexandra
  • 2011 Motivation in Academic Research as an Important Factor in Increasing International Visibility
    by Ursachi (Horodnic) Ioana Alexandra & Ursachi George Marian
  • 2011 The Persuasive Communication in Marketing Strategies
    by Purice Suzana & ªerban Monica
  • 2011 Can Marketing Support The Implementation Of Effective Egovernment? Analysis Of The Single Point Of Access Portal For Romanian Electronic Public Services
    by Velicu Bogdan Calin
  • 2011 Vertical Integration in the Taiwan Aquaculture Industry
    by Tzong-Ru Lee (Jiun-Shen) & Yi-Hsu & Cheng-Jen Lin & Kongkiti Phusavat & Nirote Sinnarong
  • 2011 Recognized Values and Consumption Patterns of Post-Crisis Consumers
    by Armand Faganel
  • 2011 Market Orientation and Degree of Novelty
    by Mateja Bodlaj
  • 2011 L’audience des produits de « Hallyu » en Romanie – Un étude de cas
    by Valentina MARINESCU
  • 2011 Innovazione, qualità e marchi nei distretti industriali
    by Giovanni Foresti & Stefano Menghinello & Fabrizio Guelpa
  • 2011 "Carolina Herrera" Internationalization Strategy: Democratic Luxury or Maximum Exclusiveness?
    by Domingo Calvo Dopico & Cristina Calvo Porral
  • 2011 Revisión conceptual de la lealtad en servicios hoteleros
    by Martha Aurora Escamilla Santamaría & Edison Jair Duque Oliva
  • 2011 Conceptos estratégicos para agencias de relaciones públicas en Colombia
    by Claudia Gómez Ramírez
  • 2011 Identificación de competencias profesionales acorde con la perspectiva socioformativa
    by Angela Teresa Beltrán Bustos & Ana Milena Álvarez Cano & Felipe Humberto Ferro Rodríguez
  • 2011 Acciones Y Prácticas De Mercado Verde En Empresas Colombianas (Casos De Estudio)
    by Juán Ramón Samper & Lina María Echeverri Cañas
  • 2011 The Role Of The Customer Relationship Management In The Era Of Globalization
    by CONSTANTIN DRAGHICI
  • 2011 Romania And The International Business Environment – Between National Identity And European Influence
    by Student Monica Cojocaru Ph. D
  • 2011 Aspects Regarding The Marketing Environment Of Retailers
    by Dan Cristian Dabija
  • 2011 Methods For Testing Discriminant Validity
    by Adriana ZAIT & Patricea Elena BERTEA
  • 2011 Methods For Testing Discriminant Validity
    by Adriana ZAIT & Patricea Elena BERTEA
  • 2011 Methods For Testing Discriminant Validity
    by Adriana ZAIT & Patricea Elena BERTEA
  • 2011 Methods For Testing Discriminant Validity
    by Adriana ZAIT & Patricea Elena BERTEA
  • 2011 Proposal For A Step Of Selection Support Of Best Practices For The Piloting Of The E-Marketing Projects
    by Sébastien BRUYÈRE & Richard SOLER & Luc QUONIAM
  • 2011 Proposal For A Step Of Selection Support Of Best Practices For The Piloting Of The E-Marketing Projects
    by Sébastien BRUYÈRE & Richard SOLER & Luc QUONIAM
  • 2011 Proposal For A Step Of Selection Support Of Best Practices For The Piloting Of The E-Marketing Projects
    by Sébastien BRUYÈRE & Richard SOLER & Luc QUONIAM
  • 2011 Proposal For A Step Of Selection Support Of Best Practices For The Piloting Of The E-Marketing Projects
    by Sébastien BRUYÈRE & Richard SOLER & Luc QUONIAM
  • 2011 Launching Efforts Needed For A High-Tech Product
    by Lavinia DOVLEAC
  • 2011 Launching Efforts Needed For A High-Tech Product
    by Lavinia DOVLEAC
  • 2011 Launching Efforts Needed For A High-Tech Product
    by Lavinia DOVLEAC
  • 2011 Launching Efforts Needed For A High-Tech Product
    by Lavinia DOVLEAC
  • 2011 Improving Bank Quality Dimensions To Increase Customer Satisfaction
    by Lacramioara RADOMIR & Alan WILSON & Andrei Mircea Scridon
  • 2011 Improving Bank Quality Dimensions To Increase Customer Satisfaction
    by Lacramioara RADOMIR & Alan WILSON & Andrei Mircea Scridon
  • 2011 Improving Bank Quality Dimensions To Increase Customer Satisfaction
    by Lacramioara RADOMIR & Alan WILSON & Andrei Mircea Scridon
  • 2011 Improving Bank Quality Dimensions To Increase Customer Satisfaction
    by Lacramioara RADOMIR & Alan WILSON & Andrei Mircea Scridon
  • 2011 Assessing Students’ Satisfaction With Quality Of Service Of Students Information System
    by Suleiman AL KHATTAB & FARES FRAIJ
  • 2011 Assessing Students’ Satisfaction With Quality Of Service Of Students Information System
    by Suleiman AL KHATTAB & FARES FRAIJ
  • 2011 Assessing Students’ Satisfaction With Quality Of Service Of Students Information System
    by Suleiman AL KHATTAB & FARES FRAIJ
  • 2011 Assessing Students’ Satisfaction With Quality Of Service Of Students Information System
    by Suleiman AL KHATTAB & FARES FRAIJ
  • 2011 The Role Of The Orientation Towards Innovation Within Organisation
    by Adriana Pau Ph. D Student
  • 2011 Information Technologies In Transformation Of Marketing Activity
    by Nina Ilarionova
  • 2010 Eine integrative Analyse der Treiber der Kundenbindung bei Banken – Systematisierung und empirische Befunde
    by Manfred Bruhn & Dominik Georgi
  • 2010 Ergenlerin reklamlara duyduğu güvensizlik:Türk kültüründe bir çalışma
    by Tülin URAL
  • 2010 Brand elevation in supply chains
    by Öznur YURT & Melike D. KAPLAN & Işık Özge YUMURTACI & Tunçdan BALTACIOĞLU
  • 2010 A Conjoint analysis of Turkish consumer preferences for energy drinks
    by Celile ÖZÇİÇEK DÖLEKOĞLU & Ali KARA & Gürkan EREL & Oscar W DeShields
  • 2010 Explicit Evidence on an Implicit Contract
    by Andrew T. Young & Daniel Levy
  • 2010 The social responsibility of retailers and small and medium suppliers in international supply chains
    by Pepe, Cosetta & Musso, Fabio & Risso, Mario
  • 2010 The structuring of components of the net domestic product according to the innovation criterion
    by Kozmenko, Serhiy & Vasil’yeva, Tetyana & Leonov, Serhiy
  • 2010 The marketing spirit from the perspective of moral values
    by Dumea, Andrei Cosmin & Mariciuc, Dragos Florentin
  • 2010 Price Setting and Price Adjustment in Some European Union Countries: Introduction to the Special Issue
    by Levy, Daniel & Smets, Frank
  • 2010 Mediating effects of broadband consumers’ behavior in India
    by G, Thiagarajan & Nakkeeran, Senthilkumar & Arockiasamy, Arulraj
  • 2010 Does Weather Actually Affect Tipping? An Empirical Analysis of Time Series Data
    by Flynn, Sean Masaki & Greenberg, Adam Eric
  • 2010 Pester Power as a Diasporic Dilemma:A Study on the Expatriate Indians in Bahrain
    by Pillai, Rajasekharan & Thomas, Julia & Prasad, Saloni
  • 2010 Few determinants of compulsive buying of youth in Pakistan
    by Saleem, Salman & Salaria, Dr Rashid
  • 2010 Twitter in Congress: Outreach vs Transparency
    by Chi, Feng & Yang, Nathan
  • 2010 Internet Marketing in Cultural Industries: from movie to arts
    by Besana, Angela
  • 2010 SST and the Consumer Behaviour in Portuguese Financial Services
    by Maria Antónia Rodrigues & João F. Proença
  • 2010 Do Yellow Price Tags Matter To Consumers? The Relationship Between The Presentation Of The Price And The Reference Price
    by Tanel Mehine
  • 2010 Disclosure, Trust and Persuasion in Insurance Markets
    by de Meza, David Emmanuel & Irlenbusch, Bernd & Reyniers, Diane
  • 2010 Disclosure, Trust and Persuasion in Insurance Markets
    by de Meza, David & Irlenbusch, Bernd & Reyniers, Diane
  • 2010 Unexpected Media Coverage and Stock Market Outcomes : Evidence from Chemical Disasters
    by Laguna, Marie-Aude
  • 2010 Price Setting and Price Adjustment in Some European Union Countries: Introduction to the Special Issue
    by Daniel Levy & Frank Smets
  • 2010 Price Points and Price Rigidity
    by Daniel Levy & Dongwon Lee & Haipeng (Allan) Chen & Robert J. Kauffman & Mark Bergen
  • 2010 Thoughts on the Chameleon Consumer and the Chaotic Marketing
    by Costinel DOBRE
  • 2010 Marketing Concept as a Tool for Development of Tourism in Kosovo
    by Fatos Ukaj
  • 2010 A Review of Strategic Options for Achieving a Country Brand for Romania
    by Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS
  • 2010 Rural buyers' perception about mosquito repellants
    by D. MEHTA & Anand GARG & Naveen K. MEHTA
  • 2010 Relationship Marketing In The Tourist Services Sector
    by Cosic, Maja & Djuric, Milenko D.
  • 2010 How The Marketing Research Affects The Improvement In The Dental Doctor-Patient Relation
    by GEANGU, Petronela Iuliana & GÂRDAN, Daniel Adrian & CETINĂ, Iuliana & GURGU, Elena
  • 2010 Specifics Of The Marketing Audit In The Financial-Banking Sector
    by CECCO , Corrado De & CETINĂ, Iuliana & RĂDULESCU, Violeta & DRĂGHICI, Mircea
  • 2010 Measurement of Consumer Based Brand Equity Using Structural Equation Modeling and A Research in Durable Consumer Goods Sector
    by Taskin, Cagatan & Akat, Omer
  • 2010 Customer Satisfaction for Cellular Phones in Pakistan: A Case Study of Mobilink
    by Hafeez, Shakir & Hasnu, SAF
  • 2010 Factors Determinants the Choice of Mobile Service Providers: Structural Equation Modeling Approach on Bangladeshi Consumers
    by Haque , Ahasanul & Rahman, Sabbir & Rahman , Mahbubur
  • 2010 The Relationship among Push Factors, Information Search and Satisfaction in Holiday Purchasing Process: A Survey on Domestic Tourists
    by Sen Demir, Sirvan
  • 2010 Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia
    by Ivan-Damir Anic
  • 2010 Main differences in Body Image (BI) perception between American and Chinese consumers: selected research results
    by Dagmar Skokanová
  • 2010 The Efficiency Of Promotional Instruments Related To The Product Life Cycle Stages
    by Mihaela Marcu & Cristina Gherman
  • 2010 Modelling Of Marketing Strategies For The Single Markets Vs Marketing Strategy For The Global Market:Case Study Mobiexplore
    by NEVEN SERIC & MALJIC VINKO & MATE PERISIC
  • 2010 Evolution and Perspectives of E-Commerce in Romania
    by Saseanu C. Andreea Simona & Toma Sorin George & Zgura Ion Daniel
  • 2010 Planning Marketing Activity during Periods of Crisis
    by Iordache Maria Carmen & Ciochina Iuliana
  • 2010 Exogenous Factors Influencing Consumer Behavior on the Insurance Market
    by Petrescu Marian, & Ioncic? Diana Eugenia, & Petrescu Eva-Cristina,
  • 2010 Studying the Factors Which Influence Consumer Behavior on the Insurance Market
    by Petrescu Eva-Cristina & Ioncica Diana, & Petrescu Marian,
  • 2010 Review of the Moscow market of salted salmon
    by Sidorchuk, Roman
  • 2010 Sprats in the Moscow market of canned fish
    by Sidorchuk, Roman
  • 2010 Sprats in the Moscow market of canned fish
    by Sidorchuk, Roman
  • 2010 Virtual market meat
    by Sidorchuk, Roman
  • 2010 Corporate WEB-site, as the strategy of the company on the Internet
    by Sidorchuk, Roman
  • 2010 Review of Moscow wholesale market of delicious sausages imported in 2002
    by Sidorchuk, Roman
  • 2010 Review of the Moscow wholesale market for imported meat products for the second half of 2001
    by Sidorchuk, Roman
  • 2010 Moscow wholesale market meat delicacies and sausages in late 1999 and early 2000
    by Sidorchuk, Roman
  • 2010 Marketing and key success factors in wholesale trade
    by Sidorchuk, Roman
  • 2010 Moscow wholesale market portioned cuts meat delicacies
    by Sidorchuk, Roman
  • 2010 Moscow wholesale market meat delicacies (the market of portioned cuts)
    by Sidorchuk, Roman
  • 2010 Review the Moscow wholesale market meat delicacies and sausages
    by Sidorchuk, Roman
  • 2010 Moscow wholesale market of imported smoked sausages
    by Sidorchuk, Roman
  • 2010 Moscow wholesale market meat delicacies in 2003
    by Sidorchuk, Roman
  • 2010 Review the Moscow wholesale market meat delicacies imported
    by Sidorchuk, Roman
  • 2010 Review the Moscow wholesale market meat delicacies
    by Sidorchuk, Roman
  • 2010 Review the Moscow market of raw sausages produced in Russia
    by Sidorchuk, Roman
  • 2010 Review of Moscow wholesale market for imported meat products in 2002
    by Sidorchuk, Roman
  • 2010 Review the Moscow wholesale market fish sticks with simulation of different flavors
    by Sidorchuk, Roman
  • 2010 Development, Validity and Reliability of Perceived Service Quality in Retail Banking and its Relationship With Perceived Value and Customer Satisfaction
    by Aleksandra Pisnik Korda & Boris Snoj
  • 2010 A Financial Analysis of Mobile Money Services
    by Peter LYONS
  • 2010 Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies
    by Haase, Fee-Alexandra
  • 2010 Brand equity measurement from a formative approach
    by Isabel Buil & Eva Martínez & Leslie de Chernatony
  • 2010 Un enfoque de mercadeo de servicios educativos para la gestión de las organizaciones de educación superior en Colombia: el modelo Migme
    by Milton Ricardo Ospina Díaz & Pedro Emilio Sanabria Rangel
  • 2010 Estilos de Liderazgo, Riesgo Psicosocial y Clima Organizacional en un grupo de empresas Colombianas
    by Francoise Contreras & Fernando Juárez & David Barbosa & Ana Fernanda Uribe
  • 2010 Caso De Estudio: Re-Lanzamiento Del Toyota Corolla
    by JOSÉ LUIS SAAVEDRA TORRES
  • 2010 El Caso De La Administración Del Tiempo En Los Estudiantes De La Universidad Icesi: Una Guía A Través De Una Investigación Cualitativa
    by ANA MARÍA ARBOLEDA ARANGO & DIEGO GABRIEL ENRIQUEZ RODRÍGUEZ & ALEXANDRA GONZÁLEZ DELGADO
  • 2010 A Study Of The Relation Between Brand Loyalty And Consumer Involvement With Purchase Decision And Product Class
    by OVIDIU IOAN MOISESCU & DUNG ANH VU
  • 2010 Modern concept on the consumer choice as a rational behavior, encouraged by means of sales promotion techniques
    by Mihal Stoyanov
  • 2010 Market orientation – a pertinent solution in reevaluating traditional marketing
    by Luminita Zait & Laura Timiras & Bogdan Nichifor
  • 2010 Determining Consumer Choice Criteria In Bank Selection: A Research In Bursa
    by Cagatan Taskin & Omer Akat & Zuheyla Erol
  • 2010 Service Quality Of Members Of Accounting Profession: The Relationship Between Servis Quality To Costumer Satisfaction Eskä°Åžehä°R Application
    by Kerim Banar & Vedat Ekergil
  • 2010 Social Networking Sites As A Type Of Virtual Communities €“ Processing As A Marketing Communication Channel
    by Erkan Akar
  • 2010 Blog Marketing €“ A Relevent Instrument Of The Marketing Policy
    by Stremtan Filimon & Achim Moise Ioan & Radu Lucian Alexandru & Radoviciu Ruxandra
  • 2010 Impact Of Culture On Global Marketing
    by Monica Cojocaru Ph.D Student
  • 2010 Corporate Social Responsibility And Marketing
    by Lect. Flaviu Meghişan Ph.D & Assoc. Prof. Liviu Crăciun Ph.D & Lect. Cătălin Mihail Barbu Ph.D
  • 2010 Study On Decision –Making In The Family (Quantitative Marketing Research Conducted In Sfantu Gheorghe And Surrounding Areas)
    by Assist. Erika Kulcsár Ph. D Student & Ec. Zsuzsánna Bokor
  • 2010 The Concept Of Stress And Ways Of Managing It
    by Assist. Maracine Mihaela
  • 2010 Scales For Measuring Perceived Risk In E-Commerce - Testing Influences On Reliability
    by Patricea Elena BERTEA
  • 2010 Scales For Measuring Perceived Risk In E-Commerce - Testing Influences On Reliability
    by Patricea Elena BERTEA
  • 2010 Scales For Measuring Perceived Risk In E-Commerce - Testing Influences On Reliability
    by Patricea Elena BERTEA
  • 2010 Scales For Measuring Perceived Risk In E-Commerce - Testing Influences On Reliability
    by Patricea Elena BERTEA
  • 2010 Managing The Visitor Experience On Romanian Religious Sites: Monasteries Abbots’ Perceptions
    by Alexandra-Maria TÎRCA & Gabriela Cecilia STANCIULESCU & Alexandru CHIS & Mihai Florin BACILA
  • 2010 Managing The Visitor Experience On Romanian Religious Sites: Monasteries Abbots’ Perceptions
    by Alexandra-Maria TÎRCA & Gabriela Cecilia STANCIULESCU & Alexandru CHIS & Mihai Florin BACILA
  • 2010 Managing The Visitor Experience On Romanian Religious Sites: Monasteries Abbots’ Perceptions
    by Alexandra-Maria TÎRCA & Gabriela Cecilia STANCIULESCU & Alexandru CHIS & Mihai Florin BACILA
  • 2010 Managing The Visitor Experience On Romanian Religious Sites: Monasteries Abbots’ Perceptions
    by Alexandra-Maria TÎRCA & Gabriela Cecilia STANCIULESCU & Alexandru CHIS & Mihai Florin BACILA
  • 2010 The Implications Of The Improvement Of Marketing Activity On The Performance Of Central University Library In Bucharest
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS
  • 2010 The Implications Of The Improvement Of Marketing Activity On The Performance Of Central University Library In Bucharest
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS
  • 2010 The Implications Of The Improvement Of Marketing Activity On The Performance Of Central University Library In Bucharest
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS
  • 2010 The Implications Of The Improvement Of Marketing Activity On The Performance Of Central University Library In Bucharest
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS
  • 2010 Urban Marketing And Its Impact Over The Competition Between Cities
    by Lidia Elena ALEXA
  • 2010 Urban Marketing And Its Impact Over The Competition Between Cities
    by Lidia Elena ALEXA
  • 2010 Urban Marketing And Its Impact Over The Competition Between Cities
    by Lidia Elena ALEXA
  • 2010 Urban Marketing And Its Impact Over The Competition Between Cities
    by Lidia Elena ALEXA
  • 2010 Branding In Small Business
    by Catalin Mihail BARBU & Radu Florin OGARCA & Mihai Razvan Constantin BARBU
  • 2010 Branding In Small Business
    by Catalin Mihail BARBU & Radu Florin OGARCA & Mihai Razvan Constantin BARBU
  • 2010 Branding In Small Business
    by Catalin Mihail BARBU & Radu Florin OGARCA & Mihai Razvan Constantin BARBU
  • 2010 Branding In Small Business
    by Catalin Mihail BARBU & Radu Florin OGARCA & Mihai Razvan Constantin BARBU
  • 2010 Environmental Benchmarking For Local Authorities
    by Marinela GHERES & Alexandra GOGOZAN
  • 2010 Environmental Benchmarking For Local Authorities
    by Marinela GHERES & Alexandra GOGOZAN
  • 2010 Environmental Benchmarking For Local Authorities
    by Marinela GHERES & Alexandra GOGOZAN
  • 2010 Environmental Benchmarking For Local Authorities
    by Marinela GHERES & Alexandra GOGOZAN
  • 2010 Evolution Of The Main Retailers On The Romanian Market
    by Silvia PUIU
  • 2010 Evolution Of The Main Retailers On The Romanian Market
    by Silvia PUIU
  • 2010 Evolution Of The Main Retailers On The Romanian Market
    by Silvia PUIU
  • 2010 Evolution Of The Main Retailers On The Romanian Market
    by Silvia PUIU
  • 2010 The Border Between Business Intelligence And Psychology- Segmentation Based On Customer Behavior
    by Codrin POPA & Iulia BERTEA
  • 2010 The Border Between Business Intelligence And Psychology- Segmentation Based On Customer Behavior
    by Codrin POPA & Iulia BERTEA
  • 2010 The Border Between Business Intelligence And Psychology- Segmentation Based On Customer Behavior
    by Codrin POPA & Iulia BERTEA
  • 2010 The Border Between Business Intelligence And Psychology- Segmentation Based On Customer Behavior
    by Codrin POPA & Iulia BERTEA
  • 2010 The Role Of The Aesthetics In The Making Of A Brand
    by Meda Roxana OLAHUT & Raluca COMIATI
  • 2010 The Role Of The Aesthetics In The Making Of A Brand
    by Meda Roxana OLAHUT & Raluca COMIATI
  • 2010 The Role Of The Aesthetics In The Making Of A Brand
    by Meda Roxana OLAHUT & Raluca COMIATI
  • 2010 The Role Of The Aesthetics In The Making Of A Brand
    by Meda Roxana OLAHUT & Raluca COMIATI
  • 2010 Celebrity Endorsement In Advertising
    by Vlad ROSCA
  • 2010 Celebrity Endorsement In Advertising
    by Vlad ROSCA
  • 2010 Celebrity Endorsement In Advertising
    by Vlad ROSCA
  • 2010 Celebrity Endorsement In Advertising
    by Vlad ROSCA
  • 2010 The Forms Of Unconventional Advertising – A Theoretical Approach
    by Maria Alina JURCA
  • 2010 The Forms Of Unconventional Advertising – A Theoretical Approach
    by Maria Alina JURCA
  • 2010 The Forms Of Unconventional Advertising – A Theoretical Approach
    by Maria Alina JURCA
  • 2010 The Forms Of Unconventional Advertising – A Theoretical Approach
    by Maria Alina JURCA
  • 2010 Is There Any Difference Between The Attitude Of Romanian Tourists As Compared To The Foreign Ones?
    by Erika KULCSÁR
  • 2010 Is There Any Difference Between The Attitude Of Romanian Tourists As Compared To The Foreign Ones?
    by Erika KULCSÁR
  • 2010 Is There Any Difference Between The Attitude Of Romanian Tourists As Compared To The Foreign Ones?
    by Erika KULCSÁR
  • 2010 Is There Any Difference Between The Attitude Of Romanian Tourists As Compared To The Foreign Ones?
    by Erika KULCSÁR
  • 2010 The Role Of Tourism Marketing In The Strategic Development Of The Town Of Rovaniemi
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS
  • 2010 The Role Of Tourism Marketing In The Strategic Development Of The Town Of Rovaniemi
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS
  • 2010 The Role Of Tourism Marketing In The Strategic Development Of The Town Of Rovaniemi
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS
  • 2010 The Role Of Tourism Marketing In The Strategic Development Of The Town Of Rovaniemi
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS
  • 2010 A Study On Customer Relationship Management In Consumer Markets: Grandiosity/ Reality?
    by Ashish GUPTA
  • 2010 A Study On Customer Relationship Management In Consumer Markets: Grandiosity/ Reality?
    by Ashish GUPTA
  • 2010 A Study On Customer Relationship Management In Consumer Markets: Grandiosity/ Reality?
    by Ashish GUPTA
  • 2010 A Study On Customer Relationship Management In Consumer Markets: Grandiosity/ Reality?
    by Ashish GUPTA
  • 2010 Comparative Aspects Regarding Consumption And Consumers In European Countries
    by Cristina LEOVARIDIS
  • 2010 Comparative Aspects Regarding Consumption And Consumers In European Countries
    by Cristina LEOVARIDIS
  • 2010 Comparative Aspects Regarding Consumption And Consumers In European Countries
    by Cristina LEOVARIDIS
  • 2010 Comparative Aspects Regarding Consumption And Consumers In European Countries
    by Cristina LEOVARIDIS
  • 2010 Consumer Decision-Making Styles And Young-Adult Consumers: An Indian Exploration
    by Anubhav Anand MISHRA
  • 2010 Consumer Decision-Making Styles And Young-Adult Consumers: An Indian Exploration
    by Anubhav Anand MISHRA
  • 2010 Consumer Decision-Making Styles And Young-Adult Consumers: An Indian Exploration
    by Anubhav Anand MISHRA
  • 2010 Consumer Decision-Making Styles And Young-Adult Consumers: An Indian Exploration
    by Anubhav Anand MISHRA
  • 2010 Information Documents – Primordial Instruments In Tourist Communication
    by Maria Carmen IORDACHE & Ionela RIZEA & Denisa PARPANDEL
  • 2010 Information Documents – Primordial Instruments In Tourist Communication
    by Maria Carmen IORDACHE & Ionela RIZEA & Denisa PARPANDEL
  • 2010 Information Documents – Primordial Instruments In Tourist Communication
    by Maria Carmen IORDACHE & Ionela RIZEA & Denisa PARPANDEL
  • 2010 Information Documents – Primordial Instruments In Tourist Communication
    by Maria Carmen IORDACHE & Ionela RIZEA & Denisa PARPANDEL
  • 2010 The Role Of Database Marketing In The Operationalization Of The Services Relationship Marketing
    by Luigi DUMITRESCU & Mircea FUCIU
  • 2010 The Role Of Database Marketing In The Operationalization Of The Services Relationship Marketing
    by Luigi DUMITRESCU & Mircea FUCIU
  • 2010 The Role Of Database Marketing In The Operationalization Of The Services Relationship Marketing
    by Luigi DUMITRESCU & Mircea FUCIU
  • 2010 The Role Of Database Marketing In The Operationalization Of The Services Relationship Marketing
    by Luigi DUMITRESCU & Mircea FUCIU
  • 2010 Discriminant Analysis In Marketing Research
    by Erika KULCSÁR
  • 2010 Discriminant Analysis In Marketing Research
    by Erika KULCSÁR
  • 2010 Discriminant Analysis In Marketing Research
    by Erika KULCSÁR
  • 2010 Discriminant Analysis In Marketing Research
    by Erika KULCSÁR
  • 2010 Consumers Of The World Exclaim:"We Want Social Responsibility, Public Policy And Corporate Ethics!"
    by Lecturer Flaviu Meghişan Ph. D & Lecturer Cătălin Mihail Barbu & Lecturer Constantin Răzvan Mihai Barbu Ph.D
  • 2010 Revenues Management In The Marketing Of Services
    by Lecturer Cătălin Mihail Barbu Ph. D & Lecturer Flaviu Meghişan Ph. D
  • 2010 Customer Loyalty - The Major Goal Of Customer Relationship Management
    by Assoc. Prof. Adriana Scriosteanu Ph. D. & Prof. Daniela Popescu Ph. D.
  • 2010 Strategic Option Of Mobile Phone Operator Orange Under Crisis Conditions
    by Assist. Silvia Puiu Ph. D Student & Assist. Cristina Claudia Ploscaru Ph. D Student
  • 2010 Determining Factors Of Foreign Direct Investments In Albania
    by Mamica Nene & Eleina Qirici
  • 2009 News Pressure, Public Image, and Firm Stock Market Value
    by Laguna, Marie-Aude
  • 2009 Betriebswirtschaftliche Besonderheiten von Zeitschriften und Zeitschriftenverlagen
    by Dührkop, Claudia
  • 2009 The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA
    by Marco Cioppi & Andrea Buratti
  • 2009 Markets fo Heterogeneous Products: a Boundedly Rational Consumer Model
    by Marco Valente
  • 2009 Placing Romania in the European and International Market: The Role of Image in building a Nation Identity
    by Soproni, Luminita & Stoica, Alina & Drinda, Roxana
  • 2009 Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan
    by Afzal, Sarwat
  • 2009 Do consumers make too much effort to save on cheap items and too little to save on expensive items? experimental results and implications for business strategy
    by Azar, Ofer H.
  • 2009 How Fragrant are perfumes? A Micro Perspective from Middle East
    by Pillai, Rajasekharan & Babu, Febina & Hameed, Hana & Rajan, Remya & Vijay, Shiji
  • 2009 Предпринимательство И Маркетинг
    by Sidorchuk, Roman
  • 2009 Nonlinear and chaotic patterns in Japanese video game console sales and consequences for management control
    by Bonache, Adrien & Moris, Karen
  • 2009 An Overview of Needs Theories behind Consumerism
    by Ward, David & Lasen, Marta
  • 2009 The Italian Art Market and the importance of communication strategies: from fairs to auction houses’ best practices
    by Besana, Angela
  • 2009 A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth
    by van der Lans, R.J.A. & van Bruggen, G.H. & Eliashberg, J. & Wierenga, B.
  • 2009 From New Deal institutions to capital markets: commercial consumer risk scores and the making of subprime mortgage finance
    by Martha Poon
  • 2009 A Marketing Scheme for Making Money off Innocent People: A User's Manual
    by Basu, Kaushik
  • 2009 Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
    by Kozinets , Robert & Wojnicki , Andrea C. & Wilner , Sarah J. S. & De Valck , Kristine
  • 2009 Branded entertainment on TV from the perspectives of system theory and principal agent theory
    by Gerhards, Claudia & Ferschke, Stephanie
  • 2009 Multimedia based Public Relations in German Trade Fair Companies
    by Kalka, Regine & Krähling, Sabrina
  • 2009 Customer Experience Management in Retailing
    by Kamaladevi B
  • 2009 A Strategic Household Purchase: Consumer House Buying Behavior
    by Mateja Kos Koklic & Irena Vida
  • 2009 Fronteras de la investigación contable-financiera-económica: autonomía e interdisciplinariedad
    by JOSÉ JOAQUÍN ORTIZ BOJACÁ
  • 2009 La Actitud Del Consumidor Según La Percepción De Justicia Organizacional
    by ANA MARÍA ARBOLEDA ARANGO
  • 2009 Más Que Tácticas Para Sobrevivir
    by ANA MARÍA ARBOLEDA ARANGO & CLAUDIA VIVIANA RODRÍGUEZ & JUAN PABLO VALENCIA
  • 2009 Evolution Tendencies of Educational Market’s Capacity and Structure
    by Neamtu Adina & Neamtu Liviu
  • 2009 The Relation Between Unaided Brand Awareness And Brand Commercial Performance: A Study Among Urban Romanian Consumers
    by OVIDIU IOAN MOISESCU
  • 2009 The Role Of Relationship Marketing On Insurance Market During The Crisis Periods
    by Cristinel Constantin
  • 2009 The Role Of Relationship Marketing On Insurance Market During The Crisis Periods
    by Cristinel Constantin
  • 2009 The Role Of Relationship Marketing On Insurance Market During The Crisis Periods
    by Cristinel Constantin
  • 2009 The Role Of Relationship Marketing On Insurance Market During The Crisis Periods
    by Cristinel Constantin
  • 2009 The assimilation of marketing concept by retail companies in Romania
    by Marius Balasescu
  • 2009 The assimilation of marketing concept by retail companies in Romania
    by Marius Balasescu
  • 2009 The assimilation of marketing concept by retail companies in Romania
    by Marius Balasescu
  • 2009 The assimilation of marketing concept by retail companies in Romania
    by Marius Balasescu
  • 2009 A Evaluation Of Consumer’S Preferences In The Cluj-Napoca Retail Market Based On A Multinomial Logit Model
    by Ciprian Marcel POP & Andrei Mircea SCRIDON & Dan Cristian DABIJA
  • 2009 A Evaluation Of Consumer’S Preferences In The Cluj-Napoca Retail Market Based On A Multinomial Logit Model
    by Ciprian Marcel POP & Andrei Mircea SCRIDON & Dan Cristian DABIJA
  • 2009 A Evaluation Of Consumer’S Preferences In The Cluj-Napoca Retail Market Based On A Multinomial Logit Model
    by Ciprian Marcel POP & Andrei Mircea SCRIDON & Dan Cristian DABIJA
  • 2009 A Evaluation Of Consumer’S Preferences In The Cluj-Napoca Retail Market Based On A Multinomial Logit Model
    by Ciprian Marcel POP & Andrei Mircea SCRIDON & Dan Cristian DABIJA
  • 2009 Corporate Social Responsibility – Corporate Branding Relationship: An Empirical Comparative Study
    by Bistra Vassileva
  • 2009 Corporate Social Responsibility – Corporate Branding Relationship: An Empirical Comparative Study
    by Bistra Vassileva
  • 2009 Corporate Social Responsibility – Corporate Branding Relationship: An Empirical Comparative Study
    by Bistra Vassileva
  • 2009 Corporate Social Responsibility – Corporate Branding Relationship: An Empirical Comparative Study
    by Bistra Vassileva
  • 2009 The Importance Of Brand Awareness In Consumers’ Buying Decision And Perceived Risk Assessment
    by Ovidiu I. MOISESCU
  • 2009 The Importance Of Brand Awareness In Consumers’ Buying Decision And Perceived Risk Assessment
    by Ovidiu I. MOISESCU
  • 2009 The Importance Of Brand Awareness In Consumers’ Buying Decision And Perceived Risk Assessment
    by Ovidiu I. MOISESCU
  • 2009 The Importance Of Brand Awareness In Consumers’ Buying Decision And Perceived Risk Assessment
    by Ovidiu I. MOISESCU
  • 2009 Strategic Orientations In Retail Industry During Economic Crises
    by Professor Dr. Tudor Nistorescu & Junior Assistant PhD Student Silvia Puiu
  • 2009 Print Advertising In The Us And Hong Kong: A Comparative Analysis
    by Victoria Ann SEITZ & Olesia LUPU & Nabil RAZZOUK & Ka Man Carman CHU
  • 2008 Gutenberg and the social media revolution: an investigation of the world where it costs nothing to distribute information
    by Stacy, Richard
  • 2008 Die Bedeutung der Unternehmensreputation für die Zahlungsbereitschaft von Privatkunden
    by Markus Eberl & Manfred Schwaiger
  • 2008 Three Centuries of Luxury Textile Consumption in the Low Countries and England, 1330 - 1570: New Methodologies for Estimating Changes in Real Values
    by John H. A. Munro
  • 2008 Necessities and Luxuries in Early-Modern Textile Consumption: Real Values of Worsted Says and Fine Woollens in the Sixteenth-Century Low Countries
    by John H. Munro
  • 2008 Priorities for the Italian Cultural Firms
    by Besana, Angela
  • 2008 On the world market trajectory of 21 major book publishing companies in globalization and European studies in 100+ countries. From “Amsterdam University Press” via “Palgrave” and “Nova Science Publishers” to Transaction Publishers” by international, 19 indicator comparison
    by TAUSCH, Arno
  • 2008 Interactions between competition and consumer policy
    by Armstrong, Mark
  • 2008 How Fragrant are perfumes? A Micro Perspective from Middle East
    by Pillai, K R & Hamid, Hana & Rajan, Remya & Vijay, Shiji & Babu, Febina
  • 2008 Маркетинговый Аспект Формирования Оптимального Промышленного Ассортимента Товара Для Малого Бизнеса
    by Sidorchuk, Roman
  • 2008 Некоторые Проблемы Малого Бизнеса
    by Sidorchuk, Roman
  • 2008 Особенности Маркетинга Малого Бизнеса В Мясной Индустрии
    by Sidorchuk, Roman
  • 2008 Advertising Styles’ Impact on Attention in Pakistan
    by Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M.
  • 2008 Current issues of the concurrencies market in business engineering acceptance
    by Catrina, Ioana & Neamtu, Ion
  • 2008 Analyzing new profit opportunities: a guide to making business projects financially successful
    by Winther, K. Tobias
  • 2008 Eine Analyse der Dimensionen des Fortune-Reputationsindex
    by Lutz Hildebrandt & Henning Kreis & Joachim schwalbach
  • 2008 Do More Expensive Wines Taste Better? Evidence from a Large Sample of Blind Tastings
    by Goldstein, Robin & Almenberg, Johan & Dreber, Anna & Emerson, John W. & Herschkowitsch, Alexis & Katz, Jacob
  • 2008 The Importance of Character Education for Tweens as Consumers
    by Noha El-Bassiouny & Ahmed Taher & Ehab M. Abou Aish
  • 2008 La performativité des sciences économiques
    by Fabian Muniesa & Michel Callon
  • 2008 Intra- and Inter-Format Competition Among Discounters and Supermarkets
    by Cleeren, Kathleen & Dekimpe, Marnik G. & Gielens, Katrijn & Verboven, Frank
  • 2008 Solution-Focused Selling
    by Dominic Hofstetter
  • 2008 On the global efficiency of 21 major social policy book publishing companies and their impact in 100+ countries
    by Tausch, Arno
  • 2008 Approche de construction d'une base de donnée en Intelligence Economique permettant d'évaluer les opportunités d'affaire dans l'entreprise
    by Marc GUIRAUD
  • 2008 Integrarea Managementului Calităţii, Creativităţii Şi Inovaţiei În Sistemul Bancar Românesc
    by Dobran, Ruxandra Diana
  • 2008 Caso De Estudio: Vasco Moulian Y El Teatro Infantil
    by JORGE HERRERA
  • 2008 Marketing Research In Advertising
    by Vranceanu Diana & Popescu Ioana Cecilia & Tatu Cristi
  • 2008 City Image – As Tourism Destination
    by Stanciulescu Gabriela Cecilia
  • 2008 Advertising Styles’ Impact on Attention in Pakistan
    by Kashif Riaz & Syed Karamatullah Hussainy & Abdul Kabeer Kazi & Gobind M. Herani
  • 2008 Caen Los Pantaloncillos
    by ANA MARÍA ARBOLEDA ARANGO & ELSA MARÍA COELLO C. & GLORIA MARͬA CUEVAS S. & LINA MARCELA GÓMEZ M.
  • 2008 Análisis De La Contribución De Hollander Al Macromercadeo
    by YAROMIR MUÑOZ MOLINA & CARLOS ENRIQUE VECINO ARENAS
  • 2008 Percepciones Del Color Y De La Forma De Los Empaques: Una Experiencia De Aprendizaje
    by ANA MARÍA ARBOLEDA ARANGO
  • 2008 A Research On Tourists’ Preferences Regarding The Romanian Travel Agencies
    by ANDREEA MARIN-PANTELESCU & DELIA POPESCU
  • 2008 Abordari macro si microeconomice ale competitivitatii in sectorul serviciilor
    by Maria Ioncica & Eva-Cristina Petrescu & Diana Ioncica
  • 2008 Aplicativitatea marketingului in organizatiile religioase
    by Andreea Strambu-Dima
  • 2008 Managementul portofoliului de produse in planificarea strategica de marketing utilizand Metoda Boston Consulting Group
    by Stefan Caescu & Florin Tudor Ionescu
  • 2008 Strategii de promovare in marketingul serviciilor de sanatate
    by Violeta Radulescu
  • 2008 Cercetarile de tip Clientul Misterios - Repere ale evolutiei marketingului modern
    by Sabin Nicolae
  • 2008 Site-ul web: intre modalitate de comunicare si instrument strategic de marketing
    by Manoela Popescu
  • 2008 Modelarea comportamentului consumatorilor: elemente operationale
    by Nora Mihail & Iuliana Cetina
  • 2008 Utilizatorii sistemelor informatice de marketing – aspecte demografice si cognitive
    by Mihai Orzan
  • 2008 Utilizarea panelurilor de consumatori in cercetarea de marketing
    by Nicolae Teodorescu & Aurelia-Felicia Stancioiu & Ionel Dumitru & Robert Morar
  • 2008 Utilitatea cercetarilor de marketing in politica de produs
    by Diana Maria Vranceanu
  • 2008 Elemente de macromarketing vizate de Romania in cadrul negocierilor pentru Acordul de Liber Schimb UE - ASEAN
    by Iacob Catoiu & Tudor Edu
  • 2008 The Business Value
    by Luigi Dumitrescu & Camelia Apostu
  • 2008 The Business Value
    by Luigi Dumitrescu & Camelia Apostu
  • 2008 The Business Value
    by Luigi Dumitrescu & Camelia Apostu
  • 2008 The Business Value
    by Luigi Dumitrescu & Camelia Apostu
  • 2008 DEVELOPMENT approaches AND STRATEGIC MOVEMENTS WITHIN THE MOBILE TELECOMMUNICATION FIELD
    by Gheorghe MEGHISAN
  • 2008 DEVELOPMENT approaches AND STRATEGIC MOVEMENTS WITHIN THE MOBILE TELECOMMUNICATION FIELD
    by Gheorghe MEGHISAN
  • 2008 DEVELOPMENT approaches AND STRATEGIC MOVEMENTS WITHIN THE MOBILE TELECOMMUNICATION FIELD
    by Gheorghe MEGHISAN
  • 2008 DEVELOPMENT approaches AND STRATEGIC MOVEMENTS WITHIN THE MOBILE TELECOMMUNICATION FIELD
    by Gheorghe MEGHISAN
  • 2008 Modern marketing,determinant concept in the reappraisal of business and organizational professions and of training professionals in the new economy
    by Valerica Olteanu
  • 2008 Modern marketing,determinant concept in the reappraisal of business and organizational professions and of training professionals in the new economy
    by Valerica Olteanu
  • 2008 Modern marketing,determinant concept in the reappraisal of business and organizational professions and of training professionals in the new economy
    by Valerica Olteanu
  • 2008 Modern marketing,determinant concept in the reappraisal of business and organizational professions and of training professionals in the new economy
    by Valerica Olteanu
  • 2008 Improvement strategies of the Romanian tourism management
    by Ilie BUDICA
  • 2008 Improvement strategies of the Romanian tourism management
    by Ilie BUDICA
  • 2008 Improvement strategies of the Romanian tourism management
    by Ilie BUDICA
  • 2008 Improvement strategies of the Romanian tourism management
    by Ilie BUDICA
  • 2008 Understanding Customers - Profiling And Segmentation
    by Mircea Andrei SCRIDON
  • 2008 Understanding Customers - Profiling And Segmentation
    by Mircea Andrei SCRIDON
  • 2008 Understanding Customers - Profiling And Segmentation
    by Mircea Andrei SCRIDON
  • 2008 Understanding Customers - Profiling And Segmentation
    by Mircea Andrei SCRIDON
  • 2008 The evolution of retail in Romania
    by Sorin Prada
  • 2008 The evolution of retail in Romania
    by Sorin Prada
  • 2008 The evolution of retail in Romania
    by Sorin Prada
  • 2008 The evolution of retail in Romania
    by Sorin Prada
  • 2008 Research On Obtaining And Using Marketing Information In Commerce Companies
    by Simona BALASESCU & Marius BALASESCU
  • 2008 Research On Obtaining And Using Marketing Information In Commerce Companies
    by Simona BALASESCU & Marius BALASESCU
  • 2008 Research On Obtaining And Using Marketing Information In Commerce Companies
    by Simona BALASESCU & Marius BALASESCU
  • 2008 Research On Obtaining And Using Marketing Information In Commerce Companies
    by Simona BALASESCU & Marius BALASESCU
  • 2008 The influence of product value during the process of purchase decision
    by Nicoleta Cristache & Irina Susanu & Sofia David
  • 2008 The influence of product value during the process of purchase decision
    by Nicoleta Cristache & Irina Susanu & Sofia David
  • 2008 The influence of product value during the process of purchase decision
    by Nicoleta Cristache & Irina Susanu & Sofia David
  • 2008 The influence of product value during the process of purchase decision
    by Nicoleta Cristache & Irina Susanu & Sofia David
  • 2008 Trends in croatian hotel industry
    by Jasmina GRZINIC
  • 2008 Trends in croatian hotel industry
    by Jasmina GRZINIC
  • 2008 Trends in croatian hotel industry
    by Jasmina GRZINIC
  • 2008 Trends in croatian hotel industry
    by Jasmina GRZINIC
  • 2008 Retail store design and environment as branding support in the services marketing
    by Tudor Nistorescu & Catalin M. BARBU
  • 2008 Retail store design and environment as branding support in the services marketing
    by Tudor Nistorescu & Catalin M. BARBU
  • 2008 Retail store design and environment as branding support in the services marketing
    by Tudor Nistorescu & Catalin M. BARBU
  • 2008 Retail store design and environment as branding support in the services marketing
    by Tudor Nistorescu & Catalin M. BARBU
  • 2008 Competitiveness In Hospitality Industry: Romanian Style
    by Claudia-Elena Þuclea & Ana-Mihaela Pãdurean
  • 2008 Competitiveness In Hospitality Industry: Romanian Style
    by Claudia-Elena Þuclea & Ana-Mihaela Pãdurean
  • 2008 Competitiveness In Hospitality Industry: Romanian Style
    by Claudia-Elena Þuclea & Ana-Mihaela Pãdurean
  • 2008 Competitiveness In Hospitality Industry: Romanian Style
    by Claudia-Elena Þuclea & Ana-Mihaela Pãdurean
  • 2007 Comportements du consommateur, 2è édition
    by Volle, Pierre & Darpy, Denis
  • 2007 Elektronik marka yapılandırmasında etkili olan faktörlerin belirlenmesi üzerine karşılaştırmalı bir araştırma
    by Tülin DURUKAN & İsmail GÖKDENİZ & Serhan KESKİN
  • 2007 Price Rigidity and Flexibility: New Empirical Evidence
    by Levy, Daniel
  • 2007 Price Rigidity and Flexibility: Recent Theoretical Developments
    by Levy, Daniel
  • 2007 Price Points and Price Rigidity
    by Levy, Daniel & Lee, Dongwon & Chen, Haipeng (Allan) & Kauffman, Robert & Bergen, Mark
  • 2007 Una metodología para medir la opinión del consumidor peruano sobre la responsabilidad social del marketing
    by Matilde Schwalb
  • 2007 Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption
    by Anja Lambrecht & Katja Seim & Catherine Tucker
  • 2007 Das Hybride Wahlmodell und seine Anwendung im Marketing
    by Till Dannewald & Henning Kreis & Nadja Silberhorn
  • 2007 The State of Marketing in Leading MNC’s and their Local Competitors in Pakistan : Findings of a Baseline Survey
    by Irfan Amir & Farrah Arif
  • 2007 Effects of Solution-Focused Training on Leadership Behaviour and Productivity
    by Klaus Hoffmann & Peter Luisser
  • 2007 Activitatea de marketing in contextul noilor tendinte de pe piata asigurarilor
    by Eva-Cristina Petrescu & Maria Ioncica & Marian Petrescu
  • 2007 Distributia serviciilor bancare
    by Marieta Pitigoi
  • 2007 Turismul – o relatie privilegiata cu dezvoltarea durabila
    by Mirela Mazilu
  • 2007 Alternative strategice pe piata mondiala a serviciilor
    by Maria Ioncica & Eva-Cristina Petrescu & Diana Ioncica
  • 2007 Tendinte ale dezvoltarii orientarii spre client
    by Viorica Ionascu
  • 2007 Organizarea demersului publicitar in contextul pietelor internationale: intre filosofia corporativa si conditiile de piata
    by Bogdan Nichifor & Luminita Zait & Ioana Barin
  • 2007 Structura si functionarea sistemului cibernetic al consumatorului
    by Nora Mihail
  • 2007 Mixului de marketing in sectorul bancar
    by Iuliana Cetina
  • 2007 Comportamentul consumatorilor de produse si servicii financiare (investitorii)
    by Valerica Olteanu & Beatrice Vlad
  • 2007 Comunicare versus marketing intr-o economiei a cunoasterii
    by Manoela Popescu
  • 2007 Protectia datelor personale in cercetarile de marketing online
    by Carmen Balan
  • 2007 Word-of Mouth Marketing Vs Marketing Viral
    by Mihai Orzan & Gheorghe Orzan
  • 2007 Fundamentarea strategiei de marketing pe baza masurarii valorii clientilor
    by Carmen Balan
  • 2007 Individualizarea marketingului sportiv in cadrul marketingului general
    by Mihaela Constantinescu & Mihai Rosca
  • 2007 Managementul relatiilor cu clientii: valente strategice, operationale si analitice
    by Carmen Balan
  • 2007 Strategii de marketing in sectorul serviciilor
    by Iuliana Cetina & Nora Mihail & Mihai Orzan
  • 2007 Relatia dintre agentia de publicitate si client: cooperare si interes
    by Bogdan Nichifor & Luminita Zait
  • 2007 Atragerea, retentia si recastigarea clientilor: prioritati de marketing relational
    by Carmen Balan
  • 2007 Rolul eticii in deciziile de marketing
    by Diana Vranceanu
  • 2007 Factorii de succes ai planificarii strategice de marketing
    by Andreea Mihaela Barbu & Iuliana Cetina & Florin Tudor Ionescu
  • 2007 Elemente de conceptualizare teoretica si practica a industriei sportive
    by Mihaela Constantinescu & Violeta Beclea Szekely
  • 2007 Intreprinderea de marketing - forma de organizare orientata spre piata
    by Valerica Olteanu
  • 2007 Managementul riscurilor asociate instrumentelor de marketing online
    by Mihai Orzan
  • 2007 Editorial: Planificare strategica orientata spre piata in domeniul serviciilor de educatie
    by Olteanu Valerica
  • 2007 Utilitatea sistemelor informatice de marketing
    by Mihai Orzan
  • 2007 Etape in evolutia conceptului de marketing
    by Ionel Dumitru
  • 2007 Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci
    by Iacob Catoiu & Sanda Pantazi
  • 2007 Sponsorship and It’s Role in Creating Brand Awareness- An Evaluation of EskiflehirFilm Days
    by R.Ayhan Yilmaz
  • 2007 Reflections Integrated Marketing Communications in Turkey- AStudy Towards The Advertising And Public relations Agencies
    by Mine Oyman & Ozgul Inam
  • 2007 Theoretical Aspects Of Elaboration The Theory Of Antimonopoly Regulation
    by Smysl Marek
  • 2007 Tendencies Regarding The Training And The Education In Tourism
    by Gruescu Ramona
  • 2007 Economic Significance Of Tourism In The Economic Growth Of Turkey
    by Levent Gokdemir & Kamil Durdu
  • 2007 The Marketing Services on the Furniture Market
    by Flaviu MEGHISAN & Georgeta - Madalina MEGHISAN
  • 2007 The Marketing Services on the Furniture Market
    by Flaviu MEGHISAN & Georgeta - Madalina MEGHISAN
  • 2007 The Marketing Services on the Furniture Market
    by Flaviu MEGHISAN & Georgeta - Madalina MEGHISAN
  • 2007 The Marketing Services on the Furniture Market
    by Flaviu MEGHISAN & Georgeta - Madalina MEGHISAN
  • 2007 Global Or National Brands?
    by Sorina Girboveanu
  • 2007 Global Or National Brands?
    by Sorina Girboveanu
  • 2007 Global Or National Brands?
    by Sorina Girboveanu
  • 2007 Global Or National Brands?
    by Sorina Girboveanu
  • 2007 Electronic Mailing List and Internet Forums - Tools for Management and Marketing within Educational Organizations
    by Dorin Cristian COITA & Maria Madela ABRUDAN
  • 2007 Electronic Mailing List and Internet Forums - Tools for Management and Marketing within Educational Organizations
    by Dorin Cristian COITA & Maria Madela ABRUDAN
  • 2007 Electronic Mailing List and Internet Forums - Tools for Management and Marketing within Educational Organizations
    by Dorin Cristian COITA & Maria Madela ABRUDAN
  • 2007 Electronic Mailing List and Internet Forums - Tools for Management and Marketing within Educational Organizations
    by Dorin Cristian COITA & Maria Madela ABRUDAN
  • 2007 Evaluating A Customer-Centric Approach
    by Luigi-Nicolae Dumitrescu
  • 2007 Evaluating A Customer-Centric Approach
    by Luigi-Nicolae Dumitrescu
  • 2007 Evaluating A Customer-Centric Approach
    by Luigi-Nicolae Dumitrescu
  • 2007 Evaluating A Customer-Centric Approach
    by Luigi-Nicolae Dumitrescu
  • 2007 The Analysis And The Role Of The Factors Influencing Perceptions Of Value
    by Adrian Micu & Angela-Eliza Micu
  • 2007 The Analysis And The Role Of The Factors Influencing Perceptions Of Value
    by Adrian Micu & Angela-Eliza Micu
  • 2007 The Analysis And The Role Of The Factors Influencing Perceptions Of Value
    by Adrian Micu & Angela-Eliza Micu
  • 2007 The Analysis And The Role Of The Factors Influencing Perceptions Of Value
    by Adrian Micu & Angela-Eliza Micu
  • 2007 An Analysis Regarding Descriptive Dimensions of Brand Equity
    by Ovidiu Ioan MOISESCU & Oana Adriana GICA
  • 2007 An Analysis Regarding Descriptive Dimensions of Brand Equity
    by Ovidiu Ioan MOISESCU & Oana Adriana GICA
  • 2007 An Analysis Regarding Descriptive Dimensions of Brand Equity
    by Ovidiu Ioan MOISESCU & Oana Adriana GICA
  • 2007 An Analysis Regarding Descriptive Dimensions of Brand Equity
    by Ovidiu Ioan MOISESCU & Oana Adriana GICA
  • 2006 Tests statistiques sur l'hyperchoix et les stratégies du consommateur
    by Berger, Raphaël & Larceneux, Fabrice
  • 2006 Perceived quality in a multi-channel environment : Impact of website visits on perceived in-storequality
    by Desmet, Pierre & Rolland, Sylvie
  • 2006 Rekabet gücü olarak marka faktörü, marka oluşturma stratejileri ve koruma sistemleri
    by Pınar ÖZTÜRK
  • 2006 Disconfirmation of Taste as a Measure of Region of Origin Equity. An Experimental Study on Five French Regions
    by D'Hauteville. & Fornerino, M. & Perrouty, J.P.
  • 2006 La non confirmation des attentes comme mesure de la force d'une marque. Une approche expérimentale sur le jus d'orange
    by Fornerino, M. & D'Hauteville, F. & Perrouty, J.P.
  • 2006 Les dimensions perçues de l'image de la région d'origine. Cas de l'huile d'olive
    by Dekhili, S. & D'Hauteville, F.
  • 2006 Les stratégies de développement des grandes firmes de l'industrie mondiale du vin sur la longue période (1980-2005)
    by Coelho, A. & Rastoin, J.L.
  • 2006 The Anti-Red Shift -- to the Dark Side: Changes in the Colour Patterns and Market Values of Flemish Luxury Woollens, 1300 - 1550
    by John H. A. Munro
  • 2006 Behavioral industrial organization, firm strategy, and consumer economics
    by Azar, Ofer H.
  • 2006 The anti-red shift – to the 'Dark Side': Colour changes in Flemish luxury woollens, 1300 - 1550
    by Munro, John H.
  • 2006 Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test
    by Andre Bonfrer & Ernst R. Berndt & Alvin Silk
  • 2006 Architecting Brands: Managerial Process and Control for Emerging Enterprises
    by Rajagopal
  • 2006 Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores
    by Rajagopal
  • 2006 Valeur et sincérité perçues d'une promotion multi-mécanismes
    by Desmet, Pierre & Mimouni, Aîda & Parguel, Béatrice & De Pechpeyrou, Pauline
  • 2006 Valeur et sincérité perçues d'une promotion multi-mécanismes
    by De Pechpeyrou, Pauline & Parguel, Béatrice & Mimouni, Aîda & Desmet, Pierre
  • 2006 Price Rigidity and Flexibility: Recent Theoretical Developments (Introduction to the Special Issue)
    by Daniel Levy
  • 2006 Marketing Communication Strategies Focused on High School Graduates. Case Study: The Faculty of Marketing of the Academy of Economic Studies from Bucharest
    by Carmen Balan
  • 2006 Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers
    by Carmen Balan
  • 2006 Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research
    by Carmen Balan
  • 2006 Sistemul informational logistic: componente si macroprocese / Logistic Information System: Components and Macro-Processes
    by Carmen Balan
  • 2006 Solutiile informatice de management al depozitelor pe piata solutiilor operationale pentru lantul de aprovizionare-livrare / Warehouse Management Systems on the Supply Chain Execution Market
    by Carmen Balan
  • 2006 Solution-Focused Management
    by
  • 2006 A Comparison Between Recent and Prospective Critical Success Factors in Lithuanian Printing Industry
    by Vilte Auruskeviciene & Laura Salciuviene & Ruta Kazlauskaite & Andrius Trifanovas
  • 2006 Consumer’s trust in Internet shopping: a modelling proposal based on the standard learning hierarchy
    by Francisco J. Martínez López & Manuel Ortigueira Sánchez & Mario Pérez Ronchel
  • 2006 Clicking and trading: Strategies of on-line banking in Spain
    by Miguel Acosta & Jorge Sainz & Beatriz Salvador
  • 2006 Elektronik Perakendecilik ve Elektronik Alisveris
    by Ebru Enginkaya
  • 2006 Viral Marketing OrWord-Of-Mouth Advertising On Internet- ATheoretical Framework
    by Metin Argan & Mehpare Togay Argan
  • 2006 SMEs’ COMMUNICATION IN THE ROMANIAN BUSINESS ENVIRONMENT – A PREMISE OF ECONOMIC PERFORMANCES’ IMPROVEMENT FOR THE INTEGRATION INTO THE EUROPEAN UNION STRUCTURES
    by Nicoleta CRISTACHE
  • 2006 SMEs’ COMMUNICATION IN THE ROMANIAN BUSINESS ENVIRONMENT – A PREMISE OF ECONOMIC PERFORMANCES’ IMPROVEMENT FOR THE INTEGRATION INTO THE EUROPEAN UNION STRUCTURES
    by Nicoleta CRISTACHE
  • 2006 SMEs’ COMMUNICATION IN THE ROMANIAN BUSINESS ENVIRONMENT – A PREMISE OF ECONOMIC PERFORMANCES’ IMPROVEMENT FOR THE INTEGRATION INTO THE EUROPEAN UNION STRUCTURES
    by Nicoleta CRISTACHE
  • 2006 SMEs’ COMMUNICATION IN THE ROMANIAN BUSINESS ENVIRONMENT – A PREMISE OF ECONOMIC PERFORMANCES’ IMPROVEMENT FOR THE INTEGRATION INTO THE EUROPEAN UNION STRUCTURES
    by Nicoleta CRISTACHE
  • 2005 Models For Analyzing Purchase Decision In Consumers Of Ecologic Products
    by Salgado Beltrán, L. & Gil Lafuente, A. M.
  • 2005 Relative Thinking Theory
    by Ofer H. Azar
  • 2005 Explicit Evidence on an Implicit Contract
    by Andrew Young & Daniel Levy
  • 2005 Developing Heuristic-Based Quality Judgements: Attention Blocking in Consumer Choice
    by Oxoby, Robert J & Finnigan, Hugh
  • 2005 Demand Forecasting: Evidence-based Methods
    by J. Scott Armstrong & Kesten C. Green
  • 2005 Internet Retailing as a Marketing Strategy
    by Maarten C.W. Janssen & Rob van der Noll
  • 2005 Explicit Evidence on an Implicit Contract
    by Andrew T. Young & Daniel Levy
  • 2005 Actual trends in International marketing (selected problems)
    by Hana Machková
  • 2005 The customer’s implication: A theoretical compilation
    by Manuel Ortigueira Sánchez & Rosario Vázquez Carrasco
  • 2005 La auditoría social como instrumento de posicionamiento de la economía solidaria
    by Maite Ruiz Roqueñi & José Luis Retolaza
  • 2005 Zmeny v marketingovom prostredí v súčinnosti s vývojom podnikateľských subjektov
    by Eduard Urban
  • 2005 Increasing Role of the Corporate Image for Insuring Corporate Advantage in the Conditions of Globalization
    by Svetoslava Kovacheva
  • 2004 The legal assault against marketing
    by Herath, Kirk
  • 2004 When Little Things Mean a Lot: On the Inefficiency of Item Pricing Laws
    by Mark Bergen & Daniel Levy & Sourav Ray & Paul Rubin & Benjamin Zeliger
  • 2004 Parallel Imports and Music CD Prices
    by Yeh-ning Chen & I.P.L. Png
  • 2004 Loss Leaders: An Indirect Empirical Test
    by Tom S. Lee & I.P.L. Png
  • 2004 Returns Policies and Retail Price Competition
    by V. Padmanabhan & I.P.L. Png
  • 2004 When Little Things Mean a Lot: On the Inefficiency of Item Pricing Laws
    by Mark Bergen & Daniel Levy & Sourav Ray & Paul H. Rubin & Benjamin Zeliger
  • 2004 A Model of Add-on Pricing
    by Glenn Ellison
  • 2004 Marketing In New Ventures: Theory And Empirical Evidence
    by Marc Gruber
  • 2004 Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani
    by Gabriel BRATUCU & Tiberiu FORIS
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  • 2004 Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani
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  • 2004 Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani
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  • 2002 Intercultural communication in business ventures illustrated by two case studies
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  • 1998 The Importance of Intercultural Communication in the Global World
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  • 1998 Importance, Cohesion and Structural Equivalence in the Evolving Citation Network of the International Journal of Research in Marketing
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  • 1998 The influence of business strategy on market orientation and new product activity
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  • 1998 Visual Attention During Brand Choice: The Impact of Time Pressure and Task Motivation
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  • 1998 Reconsidering the relation between regret and responsibility
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  • 1997 Advertising in China: Trends, Constraints, and Implications for Foreign Firms
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  • 1997 Location Choice as a Signal for Product Quality: The Economics of 'Made in Germany'
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  • 1996 Geographic Information Systems and Marketing Education: Issues, Challenges & Solutions
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  • 1995 Manging a Distribution Channel Under Asymmetric Information with Performance Requirements
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  • 1995 Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability
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