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Research classified by Journal of Economic Literature (JEL) codes


Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting
/ / M3: Marketing and Advertising
/ / / M30: General
This topic is covered by the following reading lists:
  1. Mondialisation

Most recent items first, undated at the end.
  • 2009 The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA
    by Marco Cioppi & Andrea Buratti [Downloadable!]
  • 2009 Markets fo Heterogeneous Products: a Boundedly Rational Consumer Model
    by Marco Valente [Downloadable!]
  • 2009 Nonlinear and chaotic patterns in Japanese video game console sales and consequences for management control
    by Bonache, Adrien & Moris, Karen [Downloadable!]
  • 2009 An Overview of Needs Theories behind Consumerism
    by Ward, David & Lasen, Marta [Downloadable!]
  • 2009 The Italian Art Market and the importance of communication strategies: from fairs to auction houses’ best practices
    by Besana, Angela [Downloadable!]
  • 2009 From New Deal institutions to capital markets: commercial consumer risk scores and the making of subprime mortgage finance
    by Martha Poon [Downloadable!]
  • 2009 A Marketing Scheme for Making Money off Innocent People: A User's Manual
    by Basu, Kaushik [Downloadable!]
  • 2009 Branded Entertainment im TV: Ein Bestimmungsversuch aus Sicht der Systemtheorie und der Prinzipal-Agent-Theorie und Handlungsempfehlungen für das Schnittstellenmanagement
    by Gerhards, Claudia & Ferschke, Stephanie [Downloadable!]
  • 2009 Multimediale Public Relations bei Messegesellschaften
    by Kalka, Regine & Krähling, Sabrina [Downloadable!]
  • 2009 A Strategic Household Purchase: Consumer House Buying Behavior
    by Mateja Kos Kokliè & Irena Vida [Downloadable!]
  • 2009 Evolution Tendencies of Educational Market’s Capacity and Structure
    by Neamtu Adina & Neamtu Liviu [Downloadable!]
  • 2008 Three Centuries of Luxury Textile Consumption in the Low Countries and England, 1330 - 1570: New Methodologies for Estimating Changes in Real Values
    by John H. A. Munro [Downloadable!]
  • 2008 Necessities and Luxuries in Early-Modern Textile Consumption: Real Values of Worsted Says and Fine Woollens in the Sixteenth-Century Low Countries
    by John H. Munro [Downloadable!]
  • 2008 Priorities for the Italian Cultural Firms
    by BESANA, ANGELA [Downloadable!]
  • 2008 On the world market trajectory of 21 major book publishing companies in globalization and European studies in 100+ countries. From “Amsterdam University Press” via “Palgrave” and “Nova Science Publishers” to Transaction Publishers” by international, 19 indicator comparison
    by TAUSCH, Arno [Downloadable!]
  • 2008 Interactions between competition and consumer policy
    by Armstrong, Mark [Downloadable!]
  • 2008 Advertising Styles’ Impact on Attention in Pakistan
    by Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M. [Downloadable!]
  • 2008 Current issues of the concurrencies market in business engineering acceptance
    by Catrina, Ioana & Neamtu, Ion [Downloadable!]
  • 2008 Analyzing new profit opportunities: a guide to making business projects financially successful
    by Winther, K. Tobias [Downloadable!]
  • 2008 Eine Analyse der Dimensionen des Fortune-Reputationsindex
    by Lutz Hildebrandt & Henning Kreis & Joachim schwalbach [Downloadable!]
  • 2008 Do More Expensive Wines Taste Better? Evidence from a Large Sample of Blind Tastings
    by Goldstein, Robin & Almenberg, Johan & Dreber, Anna & Emerson, John W. & Herschkowitsch, Alexis & Katz, Jacob [Downloadable!]
  • 2008 The Importance of Character Education for Tweens as Consumers
    by Noha El-Bassiouny & Ahmed Taher & Ehab M. Abou Aish [Downloadable!]
  • 2008 La performativité des sciences économiques
    by Fabian Muniesa & Michel Callon [Downloadable!]
  • 2008 Intra- and Inter-Format Competition Among Discounters and Supermarkets
    by Cleeren, Kathleen & Dekimpe, Marnik G. & Gielens, Katrijn & Verboven, Frank [Downloadable!]
  • 2008 Solution-Focused Selling
    by Dominic Hofstetter [Downloadable!]
  • 2008 On the global efficiency of 21 major social policy book publishing companies and their impact in 100+ countries
    by Tausch, Arno [Downloadable!]
  • 2008 Integrarea Managementului Calităţii, Creativităţii Şi Inovaţiei În Sistemul Bancar Românesc
    by Dobran, Ruxandra Diana [Downloadable!]
  • 2008 Marketing Research In Advertising
    by Vranceanu Diana & Popescu Ioana Cecilia & Tatu Cristi [Downloadable!]
  • 2008 City Image – As Tourism Destination
    by Stanciulescu Gabriela Cecilia [Downloadable!]
  • 2008 Abordari macro si microeconomice ale competitivitatii in sectorul serviciilor
    by Maria Ioncica & Eva-Cristina Petrescu & Diana Ioncica [Downloadable!]
  • 2008 Aplicativitatea marketingului in organizatiile religioase
    by Andreea Strambu-Dima [Downloadable!]
  • 2008 Managementul portofoliului de produse in planificarea strategica de marketing utilizand Metoda Boston Consulting Group
    by Stefan Caescu & Florin Tudor Ionescu [Downloadable!]
  • 2008 Strategii de promovare in marketingul serviciilor de sanatate
    by Violeta Radulescu [Downloadable!]
  • 2008 Cercetarile de tip Clientul Misterios - Repere ale evolutiei marketingului modern
    by Sabin Nicolae [Downloadable!]
  • 2008 Site-ul web: intre modalitate de comunicare si instrument strategic de marketing
    by Manoela Popescu [Downloadable!]
  • 2008 Modelarea comportamentului consumatorilor: elemente operationale
    by Nora Mihail & Iuliana Cetina [Downloadable!]
  • 2008 Utilizatorii sistemelor informatice de marketing – aspecte demografice si cognitive
    by Mihai Orzan [Downloadable!]
  • 2008 Utilizarea panelurilor de consumatori in cercetarea de marketing
    by Nicolae Teodorescu & Aurelia-Felicia Stancioiu & Ionel Dumitru & Robert Morar [Downloadable!]
  • 2008 Utilitatea cercetarilor de marketing in politica de produs
    by Diana Maria Vranceanu [Downloadable!]
  • 2008 Elemente de macromarketing vizate de Romania in cadrul negocierilor pentru Acordul de Liber Schimb UE - ASEAN
    by Iacob Catoiu & Tudor Edu [Downloadable!]
  • 2008 The Business Value
    by Luigi Dumitrescu & Camelia Apostu [Downloadable!]
  • 2008 DEVELOPMENT approaches AND STRATEGIC MOVEMENTS WITHIN THE MOBILE TELECOMMUNICATION FIELD
    by Gheorghe MEGHISAN [Downloadable!]
  • 2008 Modern marketing,determinant concept in the reappraisal of business and organizational professions and of training professionals in the new economy
    by Valerica Olteanu [Downloadable!]
  • 2008 Improvement strategies of the Romanian tourism management
    by Ilie BUDICA [Downloadable!]
  • 2008 Understanding Customers - Profiling And Segmentation
    by Mircea Andrei SCRIDON [Downloadable!]
  • 2008 The evolution of retail in Romania
    by Sorin Prada [Downloadable!]
  • 2008 Research On Obtaining And Using Marketing Information In Commerce Companies
    by Simona BALASESCU & Marius BALASESCU [Downloadable!]
  • 2008 The influence of product value during the process of purchase decision
    by Nicoleta Cristache & Irina Susanu & Sofia David [Downloadable!]
  • 2008 Trends in croatian hotel industry
    by Jasmina GRZINIC [Downloadable!]
  • 2008 Retail store design and environment as branding support in the services marketing
    by Tudor Nistorescu & Catalin M. BARBU [Downloadable!]
  • 2008 Competitiveness In Hospitality Industry: Romanian Style
    by Claudia-Elena Þuclea & Ana-Mihaela Pãdurean [Downloadable!]
  • 2007 Viscosity solutions to delay differential equations in demo-economy
    by Fabbri, Giorgio [Downloadable!]
  • 2007 Price Rigidity and Flexibility: New Empirical Evidence
    by Levy, Daniel [Downloadable!]
  • 2007 Price Rigidity and Flexibility: Recent Theoretical Developments
    by Levy, Daniel [Downloadable!]
  • 2007 Price Points and Price Rigidity
    by Levy, Daniel & Lee, Dongwon & Chen, Allan (Haipeng) & Kauffman, Robert & Bergen, Mark [Downloadable!]
  • 2007 Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption
    by Anja Lambrecht & Katja Seim & Catherine Tucker [Downloadable!]
  • 2007 Das Hybride Wahlmodell und seine Anwendung im Marketing
    by Till Dannewald & Henning Kreis & Nadja Silberhorn [Downloadable!]
  • 2007 Effects of Solution-Focused Training on Leadership Behaviour and Productivity
    by Klaus Hoffmann & Peter Luisser [Downloadable!]
  • 2007 Elektronik marka yapılandırmasında etkili olan faktörlerin belirlenmesi üzerine karşılaştırmalı bir araştırma
    by Tülin DURUKAN & İsmail GÖKDENİZ & Serhan KESKİN
  • 2007 Activitatea de marketing in contextul noilor tendinte de pe piata asigurarilor
    by Eva-Cristina Petrescu & Maria Ioncica & Marian Petrescu [Downloadable!]
  • 2007 Distributia serviciilor bancare
    by Marieta Pitigoi [Downloadable!]
  • 2007 Turismul – o relatie privilegiata cu dezvoltarea durabila
    by Mirela Mazilu [Downloadable!]
  • 2007 Alternative strategice pe piata mondiala a serviciilor
    by Maria Ioncica & Eva-Cristina Petrescu & Diana Ioncica [Downloadable!]
  • 2007 Tendinte ale dezvoltarii orientarii spre client
    by Viorica Ionascu [Downloadable!]
  • 2007 Organizarea demersului publicitar in contextul pietelor internationale: intre filosofia corporativa si conditiile de piata
    by Bogdan Nichifor & Luminita Zait & Ioana Barin [Downloadable!]
  • 2007 Structura si functionarea sistemului cibernetic al consumatorului
    by Nora Mihail [Downloadable!]
  • 2007 Mixului de marketing in sectorul bancar
    by Iuliana Cetina [Downloadable!]
  • 2007 Comportamentul consumatorilor de produse si servicii financiare (investitorii)
    by Valerica Olteanu & Beatrice Vlad [Downloadable!]
  • 2007 Comunicare versus marketing intr-o economiei a cunoasterii
    by Manoela Popescu [Downloadable!]
  • 2007 Protectia datelor personale in cercetarile de marketing online
    by Carmen Balan [Downloadable!]
  • 2007 Word-of Mouth Marketing Vs Marketing Viral
    by Mihai Orzan & Gheorghe Orzan [Downloadable!]
  • 2007 Fundamentarea strategiei de marketing pe baza masurarii valorii clientilor
    by Carmen Balan [Downloadable!]
  • 2007 Individualizarea marketingului sportiv in cadrul marketingului general
    by Mihaela Constantinescu & Mihai Rosca [Downloadable!]
  • 2007 Managementul relatiilor cu clientii: valente strategice, operationale si analitice
    by Carmen Balan [Downloadable!]
  • 2007 Strategii de marketing in sectorul serviciilor
    by Iuliana Cetina & Nora Mihail & Mihai Orzan [Downloadable!]
  • 2007 Relatia dintre agentia de publicitate si client: cooperare si interes
    by Bogdan Nichifor & Luminita Zait [Downloadable!]
  • 2007 Atragerea, retentia si recastigarea clientilor: prioritati de marketing relational
    by Carmen Balan [Downloadable!]
  • 2007 Rolul eticii in deciziile de marketing
    by Diana Vranceanu [Downloadable!]
  • 2007 Factorii de succes ai planificarii strategice de marketing
    by Andreea Mihaela Barbu & Iuliana Cetina & Florin Tudor Ionescu [Downloadable!]
  • 2007 Elemente de conceptualizare teoretica si practica a industriei sportive
    by Mihaela Constantinescu & Violeta Beclea Szekely [Downloadable!]
  • 2007 Intreprinderea de marketing - forma de organizare orientata spre piata
    by Valerica Olteanu [Downloadable!]
  • 2007 Managementul riscurilor asociate instrumentelor de marketing online
    by Mihai Orzan [Downloadable!]
  • 2007 Editorial: Planificare strategica orientata spre piata in domeniul serviciilor de educatie
    by Olteanu Valerica [Downloadable!]
  • 2007 Utilitatea sistemelor informatice de marketing
    by Mihai Orzan [Downloadable!]
  • 2007 Etape in evolutia conceptului de marketing
    by Ionel Dumitru [Downloadable!]
  • 2007 Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci
    by Iacob Catoiu & Sanda Pantazi [Downloadable!]
  • 2007 Sponsorship and It’s Role in Creating Brand Awareness- An Evaluation of EskiflehirFilm Days
    by R.Ayhan Yilmaz [Downloadable!]
  • 2007 Reflections Integrated Marketing Communications in Turkey- AStudy Towards The Advertising And Public relations Agencies
    by Mine Oyman & Ozgul Inam [Downloadable!]
  • 2007 The Marketing Services on the Furniture Market
    by Flaviu MEGHISAN & Georgeta - Madalina MEGHISAN [Downloadable!]
  • 2007 Global Or National Brands?
    by Sorina Girboveanu [Downloadable!]
  • 2007 Electronic Mailing List and Internet Forums - Tools for Management and Marketing within Educational Organizations
    by Dorin Cristian COITA & Maria Madela ABRUDAN [Downloadable!]
  • 2007 Evaluating A Customer-Centric Approach
    by Luigi-Nicolae Dumitrescu [Downloadable!]
  • 2007 The Analysis And The Role Of The Factors Influencing Perceptions Of Value
    by Adrian Micu & Angela-Eliza Micu [Downloadable!]
  • 2007 An Analysis Regarding Descriptive Dimensions of Brand Equity
    by Ovidiu Ioan MOISESCU & Oana Adriana GICA [Downloadable!]
  • 2006 Disconfirmation of Taste as a Measure of Region of Origin Equity. An Experimental Study on Five French Regions
    by D'Hauteville. & Fornerino, M. & Perrouty, J.P. [Downloadable!]
  • 2006 La non confirmation des attentes comme mesure de la force d'une marque. Une approche expérimentale sur le jus d'orange
    by Fornerino, M. & D'Hauteville, F. & Perrouty, J.P. [Downloadable!]
  • 2006 Les dimensions perçues de l'image de la région d'origine. Cas de l'huile d'olive
    by Dekhili, S. & D'Hauteville, F. [Downloadable!]
  • 2006 Les stratégies de développement des grandes firmes de l'industrie mondiale du vin sur la longue période (1980-2005)
    by Coelho, A. & Rastoin, J.L. [Downloadable!]
  • 2006 The Anti-Red Shift – to the Dark Side: Changes in the Colour Patterns and Market Values of Flemish Luxury Woollens, 1300 - 1550
    by John H. A. Munro [Downloadable!]
  • 2006 Behavioral industrial organization, firm strategy, and consumer economics
    by Azar, Ofer H. [Downloadable!]
  • 2006 The anti-red shift – to the 'Dark Side': Colour changes in Flemish luxury woollens, 1300 - 1550
    by Munro, John H. [Downloadable!]
  • 2006 Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test
    by Andre Bonfrer & Ernst R. Berndt & Alvin Silk [Downloadable!]
  • 2006 Architecting Brands: Managerial Process and Control for Emerging Enterprises
    by Rajagopal [Downloadable!]
  • 2006 Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores
    by Rajagopal [Downloadable!]
  • 2006 Marketing Communication Strategies Focused on High School Graduates. Case Study: The Faculty of Marketing of the Academy of Economic Studies from Bucharest
    by Carmen Balan [Downloadable!]
  • 2006 Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers
    by Carmen Balan [Downloadable!]
  • 2006 Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research
    by Carmen Balan [Downloadable!]
  • 2006 Sistemul informational logistic: componente si macroprocese / Logistic Information System: Components and Macro-Processes
    by Carmen Balan [Downloadable!]
  • 2006 Solutiile informatice de management al depozitelor pe piata solutiilor operationale pentru lantul de aprovizionare-livrare / Warehouse Management Systems on the Supply Chain Execution Market
    by Carmen Balan [Downloadable!]
  • 2006 Solution-Focused Management
    by [Downloadable!]
  • 2006 A Comparison Between Recent and Prospective Critical Success Factors in Lithuanian Printing Industry
    by Vilte Auruskeviciene & Laura Salciuviene & Ruta Kazlauskaite & Andrius Trifanovas [Downloadable!]
  • 2006 Rekabet gücü olarak marka faktörü, marka oluşturma stratejileri ve koruma sistemleri
    by Pınar ÖZTÜRK
  • 2006 Consumer’s trust in Internet shopping: a modelling proposal based on the standard learning hierarchy
    by Francisco J. Martínez López & Manuel Ortigueira Sánchez & Mario Pérez Ronchel [Downloadable!]
  • 2006 Clicking and trading: Strategies of on-line banking in Spain
    by Miguel Acosta & Jorge Sainz & Beatriz Salvador [Downloadable!]
  • 2006 Viral Marketing OrWord-Of-Mouth Advertising On Internet- ATheoretical Framework
    by Metin Argan & Mehpare Togay Argan [Downloadable!]
  • 2006 SMEs’ COMMUNICATION IN THE ROMANIAN BUSINESS ENVIRONMENT – A PREMISE OF ECONOMIC PERFORMANCES’ IMPROVEMENT FOR THE INTEGRATION INTO THE EUROPEAN UNION STRUCTURES
    by Nicoleta CRISTACHE [Downloadable!]
  • 2005 Relative Thinking Theory
    by Ofer H. Azar [Downloadable!]
  • 2005 Explicit Evidence on an Implicit Contract
    by Andrew Young & Daniel Levy [Downloadable!]
  • 2005 Developing Heuristic-Based Quality Judgements: Attention Blocking in Consumer Choice
    by Oxoby, Robert J & Finnigan, Hugh [Downloadable!]
  • 2005 Demand Forecasting: Evidence-based Methods
    by J. Scott Armstrong & Kesten C. Green [Downloadable!]
  • 2005 Internet Retailing as a Marketing Strategy
    by Maarten C.W. Janssen & Rob van der Noll [Downloadable!]
  • 2005 Actual Trends In International Marketing (Selected Problems)
    by Hana Machková [Downloadable!]
  • 2005 Models For Analyzing Purchase Decision In Consumers Of Ecologic Products
    by Salgado Beltrán, L. & Gil Lafuente, A. M.
  • 2005 The customer’s implication: A theoretical compilation
    by Manuel Ortigueira Sánchez & Rosario Vázquez Carrasco [Downloadable!]
  • 2005 La auditoría social como instrumento de posicionamiento de la economía solidaria
    by Maite Ruiz Roqueñi & José Luis Retolaza [Downloadable!]
  • 2005 Increasing Role of the Corporate Image for Insuring Corporate Advantage in the Conditions of Globalization
    by Svetoslava Kovacheva [Downloadable!]
  • 2004 When Little Things Mean a Lot: On the Inefficiency of Item Pricing Laws
    by Mark Bergen & Daniel Levy & Sourav Ray & Paul Rubin & Benjamin Zeliger [Downloadable!]
  • 2004 Parallel Imports and Music CD Prices
    by Yeh-ning Chen & I.P.L. Png [Downloadable!]
  • 2004 Loss Leaders: An Indirect Empirical Test
    by Tom S. Lee & I.P.L. Png [Downloadable!]
  • 2004 Returns Policies and Retail Price Competition
    by V. Padmanabhan & I.P.L. Png [Downloadable!]
  • 2004 A Model of Add-on Pricing
    by Glenn Ellison [Downloadable!]
  • 2004 Marketing In New Ventures: Theory And Empirical Evidence
    by Marc Gruber [Downloadable!]
  • 2004 Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani
    by Gabriel BRATUCU & Tiberiu FORIS [Downloadable!]
  • 2003 There! Did you see it?; Care! They do see you… Subliminal messages in advertisement, movie making and cartoons in a ‘not so-innocent world’. Profit driven or ‘dark’ conspiracy?
    by Klimov, Blagoy [Downloadable!]
  • 2003 A Model of Add-on Pricing
    by Glenn Ellison [Downloadable!]
  • 2003 Customized service bundles in a competitive context : integrating consumer's bundling, brand and quantity decisions
    by Agarwal, Manoj K. & Frambach, Ruud T. [Downloadable!]
  • 2003 The marketing management of cities and metropolitan areas: from product orientation to marketing orientation
    by Pedro Manuel Gómez Rodríguez [Downloadable!]
  • 2002 Value Creation and Profit Optimization
    by K. Tobias Winther [Downloadable!]
  • 2002 Global dynamics in a class of heterogeneous cobweb models
    by Ilaria Foroni & Laura Gardini
  • 2002 Doing Business in Mexico
    by Zimmermann, Thomas A. [Downloadable!]
  • 2002 The Economic Incidence of R&D and Promotion Investments in the Australian Beef Industry
    by X. Zhao & J.D. Mullen & G.R. Griffith & R.R. Piggott & W.E. Griffiths [Downloadable!]
  • 2002 Cycle of a single company's involvement in an export consortium, The
    by Renart, Lluis G. [Downloadable!]
  • 2002 Beyond the adoption/ non-adoption dichotomy: the impact of innovation characteristics on potential adopters' transition through adoption process stages
    by Frambach, R.T. & Agarwal, M.K. & Nijssen, E.J. [Downloadable!]
  • 2002 Electronic Commerce and Retail Channel Substitution
    by Maarten C.W. Janssen & Rob van der Noll [Downloadable!]
  • 2002 I'll See It When I Believe It - A Simple Model of Cognitive Consistency
    by Leeat Yariv [Downloadable!]
  • 2002 Bertoko Case: annex
    by Gloria Aparicio de Castro [Downloadable!]
  • 2001 L'orientation vers le marche dans le secteur du Private Banking
    by Denis, J.M. & Graber, S.
  • 2001 Un modele integrateur du capital-client de la marque: une perspective psycho-cognitive
    by Czellar, S. & Denis, J.E.
  • 2001 Controlling the Herd: Applications of Herding Theory
    by D. Sgroi [Downloadable!]
  • 2001 Bertoko case
    by Gloria Aparicio de Castro & Leire Barañano Orbe & Amaia Lafuente Ruiz de Sabando [Downloadable!]
  • 2001 The public health system, its services and those responsible for: establishing and piloting his image
    by Manuel Ortigueira Bouzada & Manuel Ortigueira Sánchez [Downloadable!]
  • 2000 The influence of marketing journals : a citation analysis of the discipline and its sub-areas
    by Baumgartner, H. & Pieters, R. [Downloadable!]
  • 1999 Effekter av internationell turism på konsumenters inköpsmönster och attityder till produkter
    by Hallberg, Annika [Downloadable!]
  • 1999 Logistikkanaler för livsmedel - en förstudie
    by Karlsson, Elisabeth [Downloadable!]
  • 1999 Price Bundling Theory Applied to Retail Banking
    by Mankila, Merja [Downloadable!]
  • 1999 L'evaluation de la qualite de la formation: un balayage des diverses approches economiques
    by Loukil, F. & Plassard, J.-M.
  • 1999 L'organisation europeenne des ventes a l'horizon 2003
    by Bergadaa, M.
  • 1999 Advertising Rates, Audience Composition, and Competition in the Network Television Industry
    by Goettler, R.
  • 1998 The symbiosis of towns and textiles: urban institutions and the changing fortunes of cloth manufacturing in the Low Countries and England, 1270 - 1570
    by Munro, John H. [Downloadable!]
  • 1998 The Impact of Attitude Towards the AD: The Influence of Context
    by Marchand, J.
  • 1998 Marketing or marketing: The Role and Organisation of the Marketing Function in Europe?
    by Evans, J.
  • 1998 The Importance of Intercultural Communication in the Global World
    by Hinner, M.B.
  • 1998 Les pratiques de recherche marketing des entreprises europeennes?
    by Denis, J.-E. & Czellar, S.
  • 1998 Le commerce electronique, une voie de developpement pour les activites de service
    by Monnoyer-Longe, M.-C.
  • 1998 Importance, cohesion, and structural equivalence in the evolving citation network of the international journal of research in marketing
    by Pieters, R. & Baumgartner, H. & Vermunt, J. [Downloadable!]
  • 1998 Visual attention during brand choice : the impact of time pressure and task motivation
    by Pieters, R. & Warlop, L. [Downloadable!]
  • 1997 Advertising in China: Trends, Constraints, and Implications for Foreign Firms
    by Chillier, C. & Denis, J.E.
  • 1997 Capital de marque: concepts, construits et mesures
    by Czellar, S.
  • 1997 Location Choice as a Signal for Product Quality: The Economics of 'Made in Germany'
    by Justus Haucap & Christian Wey & Jens F. Barmbold
  • 1996 Can Irrelevant Product Differentiation Matter?
    by Ventura, L.
  • 1996 Geographic Information Systems and Marketing Education: Issues, Challenges & Solutions
    by Erevelles, S. & Rolland, E. & Huntley, C. & Chih-Fen, C. & Horton, V.
  • 1995 Manging a Distribution Channel Under Asymmetric Information with Performance Requirements
    by Moorthy, S. & Desiraju, R.
  • 1995 Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability
    by Jain, S.P. & Buchanan, B. & Maheswaran, D.
  • 1994 A Theory of Fashion Based on Segmented Communication
    by Giacomo Corneo & Olivier Jeanne [Downloadable!]
  • 1982 Indexation in Long Term Labor Contracts: A Theoretical and Empirical Analysis
    by David Card [Downloadable!]
  • The Internet and Services Marketing - Danish Bankers' perception and expectations
    by Niels Peter Mols [Downloadable!]
  • Barriers to Customer-oriented Control in Financial Services
    by Jørn Flohr Nilsen & Per Nikolaj D. Bukh & Niels Peter Mols [Downloadable!]
  • A comparative study of sourcing strategies
    by Niels Peter Mols & Poul H. Andersen & David Birks & Per Nikolaj D. Bukh [Downloadable!]

    This page was last updated on 2009-11-22.


    This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.