This file is part of IDEAS, which uses RePEc data


[ Papers | Articles | Software | Books | Chapters | Authors | Institutions | JEL Classification | NEP reports | Search | New papers by email | Author registration | Rankings | Volunteers | FAQ | Blog | Help! ]

Les pratiques de recherche marketing des entreprises europeennes?

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Denis, J.-E.
Czellar, S.
Abstract

Cette etude porte sur la structure et l'evolution des depenses de recherche marketing des entreprises dans sept pays europeens entre 1990 et 1996. Elle s'appuie sur des donnees secondaires provenant d'ESOMAR. Trois propositions de recherche sont avancees, la premiere sur la convergence des structures de depenses de recherche et les deux autres sur l'importance croissante de la recherche continue et de la recherche qualitative Les analyses effectuees ne permettent pas de conclure qu'il y a eu convergence ni que les depenses de recherche continue ont suivi l'evolution escomptee. Par contre, les depenses de recherche qualitative ont effectivement pris une plus grande importance dans le budget des entreprises durant la periode consideree.

Download Info
To our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.

Publisher Info
Paper provided by Ecole des Hautes Etudes Commerciales, Universite de Geneve- in its series Papers with number 98.24.

Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Length: 22 pages
Date of creation: 1998
Date of revision:
Handle: RePEc:fth:ehecge:98.24

Contact details of provider:
Postal: Suisse; Ecole des Hautes Etudes Commerciales, Universite de Geneve, faculte des SES. 102 Bb. Carl-Vogt CH - 1211 Geneve 4, Suisse
Web page: http://www.hec.unige.ch/
More information through EDIRC

For technical questions regarding this item, or to correct its listing, contact: (Thomas Krichel).

Related research
Keywords: MARKETING ; DEPENSES ; COUTS;

Find related papers by JEL classification:
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

Statistics
Access and download statistics

Did you know? The RePEc project started in 1997. Its precursor, NetEc, dates back to 1993.

This page was last updated on 2009-12-16.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.