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La Actitud Del Consumidor Según La Percepción De Justicia Organizacional

Author

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  • ANA MARÍA ARBOLEDA ARANGO

Abstract

Este estudio senala la consistencia de la relación entre la percepción que tiene el consumidor acerca de la justicia organizacional y sus actitudes hacia la organización. Así, el artículo primero resume el estado del arte del concepto de justicia organizacional precisando la construcción de sus tres dimensiones. A continuación, se presenta la síntesis de los resultados de estudios previos que evalúan la relación objeto de estudio y se hace un análisis descriptivo de estos hallazgos. En la discusión se resalta la consistencia de los resultados como un llamado de atención a la aplicación del concepto de justicia organizacional en la búsqueda de la competitividad. Finalmente, en las recomendaciones seformulan estrategias para la aplicación y medición del constructo de justicia organizacional.

Suggested Citation

  • Ana María Arboleda Arango, 2009. "La Actitud Del Consumidor Según La Percepción De Justicia Organizacional," Estudios Gerenciales, Universidad Icesi, December.
    • Handle: RePEc:col:000129:006868
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    More about this item

    Keywords

    Justicia distributiva; justicia procedimental; justicia interactiva; satisfacción; intención conductual del consumidor.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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