One Step Closer To City Branding Through Culture: Consumer Preferences For Cultural Tourism Services In Alba Iulia - Customization On National Museum Of Unification
AbstractThis paper approaches aspects regarding consumer preferences for cultural tourismservices and museum tours. The objectives of the current study aim to know the current interest fordifferent types of tourism, to determine the visiting frequency of the National Museum ofUnification by Romanian tourists, to identify the positive and negative aspects noticed by touristsduring their visit at the National Museum of Unification and to identify the activities that should beorganized by this museum across the year, in order to increase the tourist flows, comparing to thetourist ï¬‚ows of previous years.
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Bibliographic InfoArticle provided by Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia in its journal Annales Universitatis Apulensis Series Oeconomica.
Volume (Year): 2 (2012)
Issue (Month): 14 ()
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cultural tourism; services; consumer; marketing;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
- Z19 - Other Special Topics - - Cultural Economics - - - Other
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