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Les dimensions perçues de l'image de la région d'origine. Cas de l'huile d'olive

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Author Info
Dekhili, S.
D'Hauteville, F.

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Abstract

This paper explores those dimensions of the image of a "country" and "region" of origin influencing consumers preferences. In order to take in account cultural differences, we conducted interviews with consumers and experts from two countries, France and Tunisia. Our results suggest that the geographical origin acts as an important cue of perceived quality. It appears that the two concepts "region " and " country " are not alternate but complementary. We note that the variety of olives is a specific dimension of the image of an olive oil. ...French Abstract : Nous proposons de déterminer les dimensions des images " pays " et " région " d'origine susceptibles d'influencer le choix des consommateurs. Pour tenir compte des différences liées à la culture, nous avons réalisé des enquêtes auprès des consommateurs et d'experts, dans deux pays: la France et la Tunisie. Les résultats montrent que l'origine géographique constitue un signal déterminant de la qualité perçue. Il apparaît que les deux notions " région " et " pays " ne sont pas alternatives mais complémentaires. Nous constatons que la variété d'olives est une dimension d'image spécifique de l'huile d'olive.

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Paper provided by UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, IRD - Montpellier, France in its series Working Papers with number 200609.

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Date of creation: 2006
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Handle: RePEc:umr:wpaper:200609

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Related research
Keywords: OLIVE OIL; PERCEIVED QUALITY; COUNTRY OF ORIGIN; REGION OF ORIGINE; IMAGE;

Find related papers by JEL classification:
D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
F13 - International Economics - - Trade - - - Trade Policy; International Trade Organizations
L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General

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  1. van Ittersum, Koert & Candel, Math J. J. M. & Meulenberg, Matthew T. G., 2003. "The influence of the image of a product's region of origin on product evaluation," Journal of Business Research, Elsevier, vol. 56(3), pages 215-226, March. [Downloadable!] (restricted)
  2. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October. [Downloadable!] (restricted)
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