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Item Matching Model in E-Commerce: How Users Benefit

Author

Listed:
  • Cherednichenko Olga

    (1 Bratislava University of Economics and Management, Bratislava, Slovakia, National Technical University “Kharkiv Polytechnic Institute”, Kharkiv, Ukraine)

  • Ivashchenko Oksana

    (2 Bratislava University of Economics and Management, Bratislava, Slovakia)

  • Cibák Ľuboš

    (3 Bratislava University of Economics and Management, Bratislava, Slovakia)

  • Lincenyi Marcel

    (4 Bratislava University of Economics and Management, Bratislava, Slovakia)

Abstract

Research purpose. During the last decades, e-commerce sales have been rocketing, and this tendency is expected to increase over the following years. Due to the digital nature of e-commerce, one actual item can be sold on various e-commerce platforms, which leads to the exponential growth of the number of propositions. At the same time, the title and description of this item might differ. All these facts make more complicated for customers the process of searching on online platforms and change business approaches to the development of competitive strategy by e-commerce companies. The research question is how we can apply a machine learning algorithm to detect, based on the product information such as title and description, whether the items are actually relevant to the same product.

Suggested Citation

  • Cherednichenko Olga & Ivashchenko Oksana & Cibák Ľuboš & Lincenyi Marcel, 2023. "Item Matching Model in E-Commerce: How Users Benefit," Economics and Culture, Sciendo, vol. 20(1), pages 77-90, June.
    • Handle: RePEc:vrs:ecocul:v:20:y:2023:i:1:p:77-90:n:2
    DOI: 10.2478/jec-2023-0007
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    More about this item

    Keywords

    E-commerce; Item matching; Model; Entity resolution; Business Management; Marketing; Digitisation;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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