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A conceptual perspective on collaborative consumption

Author

Listed:
  • Myriam Ertz

    (Université du Québec À Chicoutimi (UQÀC))

  • Fabien Durif

    (Université du Quebec À Montreal [School of Management Sciences – University of Quebec in Montreal])

  • Manon Arcand

    (Université du Quebec À Montreal [School of Management Sciences – University of Quebec in Montreal])

Abstract

While considerable investigative work has focused on collaborative consumption (CC) from a managerial standpoint, the concept still lacks the conceptual groundwork necessary to categorize and fully understand its scopes and limits. In this article, the authors draw upon past research to delineate the construct, discuss its dimensionalities, and propose a conceptualization of CC. The CC concept is based on six key thrusts: (1) the consumer’s ability to switch sides; (2) the collaboration intensity; (3) the manner in which consumers partake in CC; (4) the transfer of ownership and use; (5) the channels used; and (6) the extended range of stakeholders in collaborative exchanges. This analytical endeavour brings to the fore the multidimensional aspect of CC, the centrality of a two-sided instead of a one-sided consumer role, and the extent to which both CC (collaborative consumption) and conventional consumption (conventional economy) are tightly interrelated.

Suggested Citation

  • Myriam Ertz & Fabien Durif & Manon Arcand, 2019. "A conceptual perspective on collaborative consumption," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 27-41, June.
    • Handle: RePEc:spr:amsrev:v:9:y:2019:i:1:d:10.1007_s13162-018-0121-3
    DOI: 10.1007/s13162-018-0121-3
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    Cited by:

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    2. Małecka, Agnieszka & Mitręga, Maciej & Mróz-Gorgoń, Barbara & Pfajfar, Gregor, 2022. "Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective," Journal of Business Research, Elsevier, vol. 144(C), pages 163-179.
    3. Ricardo Moreno & Cristian Hoyos & Sergio Cantillo, 2021. "A Framework from Peer-to-Peer Electricity Trading Based on Communities Transactions," International Journal of Energy Economics and Policy, Econjournals, vol. 11(3), pages 537-545.
    4. Myriam Ertz & Jonathan Deschênes & Emine Sarigöllü, 2021. "From User to Provider: Switching Over in the Collaborative Economy," Sustainability, MDPI, vol. 13(10), pages 1-21, May.
    5. Kyung-Tae Lee, 2022. "How Are Material Values and Voluntary Simplicity Lifestyle Related to Attitudes and Intentions toward Commercial Sharing during the COVID-19 Pandemic? Evidence from Japan," Sustainability, MDPI, vol. 14(13), pages 1-14, June.
    6. Lang, Bodo & Botha, Elsamari & Robertson, Jeandri & Kemper, Joya A. & Dolan, Rebecca & Kietzmann, Jan, 2020. "How to grow the sharing economy? Create Prosumers!," Australasian marketing journal, Elsevier, vol. 28(3), pages 58-66.
    7. Monika Spychalska-Wojtkiewicz, 2020. "The Relation between Sustainable Development Trends and Customer Value Management," Sustainability, MDPI, vol. 12(14), pages 1-18, July.
    8. Yuya Mitake & Atsuto Nagayama & Yusuke Tsutsui & Yoshiki Shimomura, 2022. "Exploring Motivations and Barriers to Participate in Skill-Sharing Service: Insights from Case Study in Western Part of Tokyo," Sustainability, MDPI, vol. 14(9), pages 1-21, April.
    9. Soha Abutaleb & Noha El-Bassiouny & Sara Hamed, 2021. "Exploring the notion of collaborative consumption in an emerging market: the use of netnography," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(4), pages 599-627, December.
    10. Monika Klein & Monika Spychalska-Wojtkiewicz, 2022. "The Role of Design Management in Creation of Sustainable Business Models," Energies, MDPI, vol. 15(15), pages 1-17, July.
    11. Jun Pei & Ping Yan & Subodha Kumar & Xinbao Liu, 2021. "How to React to Internal and External Sharing in B2C and C2C," Production and Operations Management, Production and Operations Management Society, vol. 30(1), pages 145-170, January.
    12. Anna Valer’yevna Markeeva, 2021. "Conceptualizing and Key Development Factors of the Sharing Economy in Contemporary Environment," Postmodern Openings, Editura Lumen, Department of Economics, vol. 12(3Sup1), pages 94-112, September.

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    More about this item

    Keywords

    Collaborative consumption; Peer economy; Sharing economy; Commercial sharing systems; Second-hand marketplaces;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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