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Content
March 2024, Volume 43, Issue 2
- 244-253 Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors
by Frank Germann & Stephen J. Anderson & Pradeep K. Chintagunta & Naufel Vilcassim - 254-266 Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis
by Peiyao Li & Noah Castelo & Zsolt Katona & Miklos Sarvary - 267-279 Frontiers: A Simple Forward Difference-in-Differences Method
by Kathleen T. Li - 280-288 Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases
by Ioannis Evangelidis - 289-316 Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers’ Incentives to Reduce Food Waste
by Robert Evan Sanders - 317-345 Platform Manipulation in Online Retail Marketplace with Sponsored Advertising
by Fei Long & Yunchuan Liu - 346-359 For-Sale-by-Owner Platforms and Intermediation Pricing: Evidence from a Natural Experiment
by Qiyuan Wang - 360-377 Advertising as Information for Ranking E-Commerce Search Listings
by Joonhyuk Yang & Navdeep S. Sahni & Harikesh S. Nair & Xi Xiong - 378-391 Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments
by George Z. Gui - 392-406 Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity
by Ike Silver & Deborah A. Small - 407-418 What Cookie-Based Advertising Effectiveness Fails to Measure
by Min Tian & Paul R. Hoban & Neeraj Arora - 419-439 Unlimited Testing: Let’s Test Your Emails with AI
by Nguyen Nguyen & Joseph Johnson & Michael Tsiros - 440-461 When the Data Are Out: Measuring Behavioral Changes Following a Data Breach
by Dana Turjeman & Fred M. Feinberg - 462-463 Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)
by Jinyi Liu & Tingliang Huang - 464-464 Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”
by Bo Zhou & Tianxin Zou
January 2024, Volume 43, Issue 1
- 1-12 Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube
by Nils Wlömert & Dominik Papies & Michel Clement & Martin Spann - 13-15 Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”
by Rebecca Tushnet - 16-19 Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”
by Nils Wlömert & Dominik Papies & Michel Clement & Martin Spann - 20-32 Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis
by O. Cem Ozturk & Cheng He & Pradeep K. Chintagunta - 33-53 Intermediaries in the Online Advertising Market
by Anna D’Annunzio & Antonio Russo - 54-72 Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests
by J. Jason Bell & Christian Pescher & Gerard J. Tellis & Johann Füller - 73-91 Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment
by Jeffrey D. Shulman & Zheyin (Jane) Gu - 92-113 Welfare Effects of Personalized Rankings
by Robert Donnelly & Ayush Kanodia & Ilya Morozov - 114-137 Manufacturer–Retailer Relationships and the Distribution of New Products
by Bowen Luo - 138-157 Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach
by Yael Karlinsky-Shichor & Oded Netzer - 158-177 Endogenous Consumption and Metered Paywalls
by Chutian Wang & Bo Zhou & Yogesh V. Joshi - 178-191 Rebates Offered by a Multiproduct Firm
by Samir Mamadehussene - 192-212 History and Country-of-Origin Effects
by Nan Chen & Zemin (Zachary) Zhong - 213-228 The Power of Commitment in Group Search
by Xinyu Cao & Yuting Zhu - 229-231 Commentary on “Dynamic Incentives in Sales Force Compensation”
by Xiangyin Kong & Qi Cheng & Yimin Yu - 232-233 Rejoinder: Dynamic Incentives in Sales Force Compensation
by Olivier Rubel & Ashutosh Prasad
November 2023, Volume 42, Issue 6
- 1029-1056 Product Aesthetic Design: A Machine Learning Augmentation
by Alex Burnap & John R. Hauser & Artem Timoshenko - 1057-1079 Targeting Advertising Spending and Price on the Hotelling Line
by Sridhar Moorthy & Shervin Shahrokhi Tehrani - 1080-1100 Look the Part? The Role of Profile Pictures in Online Labor Markets
by Isamar Troncoso & Lan Luo - 1101-1124 A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning
by T. Tony Ke & Jiwoong Shin & Jungju Yu - 1125-1142 Leveraging the Power of Images in Managing Product Return Rates
by Daria Dzyabura & Siham El Kihal & John R. Hauser & Marat Ibragimov - 1143-1161 I Hear You: Does Quality Improve with Customer Voice?
by Uttara Ananthakrishnan & Davide Proserpio & Siddhartha Sharma - 1162-1183 Price Dispersion and Legacy Discounts in the National Television Advertising Market
by Sylvia Hristakeva & Julie Holland Mortimer
September 2023, Volume 42, Issue 5
- 839-852 Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19
by Shin Oblander & Daniel Minh McCarthy - 853-865 Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb
by Andrey Fradkin & David Holtz - 866-891 The Design and Targeting of Compliance Promotions
by Øystein Daljord & Carl F. Mela & Jason M. T. Roos & Jim Sprigg & Song Yao - 892-909 Advertising as a Reminder: Evidence from the Dutch State Lottery
by Chen He & Tobias J. Klein - 910-933 Optimizing User Engagement Through Adaptive Ad Sequencing
by Omid Rafieian - 934-957 Identifying State Dependence in Brand Choice: Evidence from Hurricanes
by Julia Levine & Stephan Seiler - 958-983 Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change
by Zhenling Jiang & Yanhao “Max” Wei & Tat Chan & Naser Hamdi - 984-1003 Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry
by Yufeng Huang & Bart J. Bronnenberg - 1004-1026 Collaborate to Compete: An Empirical Matching Game Under Incomplete Information in Rank-Order Tournaments
by Tat Chan & Yijun Chen & Chunhua Wu
July 2023, Volume 42, Issue 4
- 637-658 Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping
by Xiao Liu - 659-678 Strategic Information Sharing of Online Platforms as Resellers or Marketplaces
by Yong Zha & Quan Li & Tingliang Huang & Yugang Yu - 679-703 Cashing Out Retirement Savings at Job Separation
by Yanwen Wang & Muxin Zhai & John G. Lynch - 704-728 Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions
by Paul B. Ellickson & Wreetabrata Kar & James C. Reeder - 729-745 Paywall Suspensions and Digital News Subscriptions
by Inyoung Chae & Jihyeon Ha & David A. Schweidel - 746-767 Augmented Difference-in-Differences
by Kathleen T. Li & Christophe Van den Bulte - 768-793 Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
by Brett R. Gordon & Robert Moakler & Florian Zettelmeyer - 794-818 Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets
by Federico Rossi & Pradeep K. Chintagunta - 819-834 The Effect of Short-Term Rentals on Residential Investment
by Ron Bekkerman & Maxime C. Cohen & Edward Kung & John Maiden & Davide Proserpio
May 2023, Volume 42, Issue 3
- 429-439 Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment
by Weijia Dai & Hyunjin Kim & Michael Luca - 440-450 Frontiers: Unmasking Social Compliance Behavior During the Pandemic
by Shunyuan Zhang & Kaiquan Xu & Kannan Srinivasan - 451-475 Open and Private Exchanges in Display Advertising
by W. Jason Choi & Amin Sayedi - 476-499 Optimal Price Targeting
by Adam N. Smith & Stephan Seiler & Ishant Aggarwal - 500-520 Design of Platform Reputation Systems: Optimal Information Disclosure
by Zijun (June) Shi & Kannan Srinivasan & Kaifu Zhang - 521-537 The Persistence of Healthy Behaviors in Food Purchasing
by Marit Hinnosaar - 538-550 Channel Coordination of Storable Goods
by Xi Li & Krista J. Li & Yan Xiong - 551-568 Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games
by Xinlei (Jack) Chen & Xiaohua Zeng & Cheng Zhang - 569-588 Consumer Fairness Concerns and Dynamic Pricing in a Channel
by Wen Diao & Mushegh Harutyunyan & Baojun Jiang - 589-613 Mapping Market Structure Evolution
by Maximilian Matthe & Daniel M. Ringel & Bernd Skiera - 614-633 Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?
by Liang Guo
March 2023, Volume 42, Issue 2
- 214-232 “We Are the World”: When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened
by Liang Guo & Wendy Xu - 233-250 GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment
by Aaron Adalja & Jūra Liaukonytė & Emily Wang & Xinrong Zhu - 251-270 Search, Showrooming, and Retailer Variety
by Heski Bar-Isaac & Sandro Shelegia - 271-292 A Multiarmed Bandit Approach for House Ads Recommendations
by Nicolás Aramayo & Mario Schiappacasse & Marcel Goic - 293-313 Platform Search Design: The Roles of Precision and Price
by Zemin (Zachary) Zhong - 314-335 Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach
by Hyung Sup (Zack) Bhan & Eric T. Anderson - 336-359 Browse or Experience
by Z. Eddie Ning & J. Miguel Villas-Boas - 360-376 Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces
by Bo Zhou & Tianxin Zou - 377-400 Restricting Speculative Reselling: When “How Much” Is the Question
by Dmitri Kuksov & Chenxi Liao - 401-422 Discriminatory Trade Promotions in Consumer Search Markets
by Maarten Janssen & Edona Reshidi
January 2023, Volume 42, Issue 1
- 1-5 Editorial: Marketing’s Role in the Evolving Discipline of Product Management
by Jeffrey D. Shulman & Olivier Toubia & Raena Saddler - 6-10 Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition
by Lan Luo & Koen Pauwels - 11-25 Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?
by Jūra Liaukonytė & Anna Tuchman & Xinrong Zhu - 26-27 Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”
by Yphtach Lelkes - 28-31 Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”
by Bart J. Bronnenberg & Jean-Pierre Dubé - 32-36 Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune
by Jūra Liaukonytė & Anna Tuchman & Xinrong Zhu - 37-47 Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price
by Sungsik Park & Man Xie & Jinhong Xie - 48-60 Frontiers: Polarized America: From Political Polarization to Preference Polarization
by Verena Schoenmueller & Oded Netzer & Florian Stahl - 61-86 New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market
by Kristina Brecko - 87-109 The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales
by Kristen E. Duke & On Amir - 110-136 Search Gaps and Consumer Fatigue
by Raluca M. Ursu & Qianyun Zhang & Elisabeth Honka - 137-165 When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs
by Magda Hassan & Jaideep Prabhu & Rajesh Chandy & Om Narasimhan - 166-188 A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets
by Dai Yao & Chuang Tang & Junhong Chu - 189-207 Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer
by Piyush Anand & Clarence Lee
November 2022, Volume 41, Issue 6
- 1029-1044 Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media
by Yang Wang & Marco Shaojun Qin & Xueming Luo & Yu (Eric) Kou - 1045-1052 Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media”
by Jacquelyn S. Thomas & Pradeep K. Chintagunta - 1053-1056 Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses
by Yang Wang & Marco Shaojun Qin & Xueming Luo & Yu (Eric) Kou - 1057-1073 Price Frictions and the Success of New Products
by Diego Aparicio & Duncan Simester - 1074-1096 The Value of Descriptive Analytics: Evidence from Online Retailers
by Ron Berman & Ayelet Israeli - 1097-1117 Superior Knowledge, Price Discrimination, and Customer Inspection
by Xi Li & Zibin Xu - 1118-1144 Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India
by Yewon Kim & Pradeep K. Chintagunta & Bhuvanesh Pareek - 1145-1162 Slotting Fees and Price Discrimination in Retail Channels
by Sreya Kolay & Greg Shaffer - 1163-1180 Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales
by Ali Goli & Simha Mummalaneni & Pradeep K. Chintagunta & Sanjay K. Dhar
September 2022, Volume 41, Issue 5
- 873-895 How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
by Matthew McGranaghan & Jura Liaukonyte & Kenneth C. Wilbur - 896-921 The Market for Fake Reviews
by Sherry He & Brett Hollenbeck & Davide Proserpio - 922-940 Strategic Communication Before Price Haggling: A Tale of Two Orientations
by Liang Guo - 941-965 Writing More Compelling Creative Appeals: A Deep Learning-Based Approach
by Jiyeon Hong & Paul R. Hoban - 966-981 Intertemporal Price Discrimination in Sequential Quantity-Price Games
by James D. Dana & Kevin R. Williams - 982-1003 Identifying Food Labeling Effects on Consumer Behavior
by Sebastián Araya & Andrés Elberg & Carlos Noton & Daniel Schwartz - 1004-1024 The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior
by Maferima Touré-Tillery & Lili Wang
July 2022, Volume 41, Issue 4
- 663-681 Valuing Intrinsic and Instrumental Preferences for Privacy
by Tesary Lin - 682-709 Persuasion Contest: Disclosing Own and Rival Information
by Ganesh Iyer & Shubhranshu Singh - 710-732 Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry
by Bart Bronnenberg & Jean-Pierre Dubé & Joonhwi Joo - 733-745 Reputation Inflation
by Apostolos Filippas & John J. Horton & Joseph M. Golden - 746-768 Regulatory Spillovers and Data Governance: Evidence from the GDPR
by Christian Peukert & Stefan Bechtold & Michail Batikas & Tobias Kretschmer - 769-794 Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models
by Gui Liberali & Alina Ferecatu - 795-814 The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax
by Tat Chan & Naser Hamdi & Xiang Hui & Zhenling Jiang - 815-830 Integrating Textual Information into Models of Choice and Scaled Response Data
by Hyowon Kim & Greg M. Allenby - 831-847 Implications of Revenue Models and Technology for Content Moderation Strategies
by Yi Liu & Pinar Yildirim & Z. John Zhang - 848-866 Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights
by Mingyung Kim & Eric T. Bradlow & Raghuram Iyengar
May 2022, Volume 41, Issue 3
- 433-440 Frontiers: The Identity Fragmentation Bias
by Tesary Lin & Sanjog Misra - 441-452 Frontiers: Supporting Content Marketing with Natural Language Generation
by Martin Reisenbichler & Thomas Reutterer & David A. Schweidel & Daniel Dan - 453-476 Visibility and Peer Influence in Durable Good Adoption
by Bryan Bollinger & Kenneth Gillingham & A. Justin Kirkpatrick & Steven Sexton - 477-500 The Perils of Personalized Pricing with Network Effects
by Bita Hajihashemi & Amin Sayedi & Jeffrey D. Shulman - 501-527 Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance
by Soheil Ghili - 528-547 Skippable Ads: Interactive Advertising on Digital Media Platforms
by Anthony Dukes & Qihong Liu & Jie Shuai - 548-574 Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard
by A. Yeşim Orhun & Tong Guo & Andreas Hagemann - 575-592 Social and Spatiotemporal Impacts of Casino Jackpot Events
by Hee Mok Park & Joseph Pancras - 593-615 Influencing Social Media Influencers Through Affiliation
by Amy Pei & Dina Mayzlin - 616-636 Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption
by Shuo Zhang & Tat Y. Chan & Xueming Luo & Xiaoyi Wang - 637-656 Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data
by Calogero Brancatelli & Adrian Fritzsche & Roman Inderst & Thomas Otter
March 2022, Volume 41, Issue 2
- 211-229 Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act
by Kanishka Misra & Vishal Singh & Qianyun (Poppy) Zhang - 230-242 Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic
by Andrey Simonov & Szymon Sacher & Jean-Pierre Dubé & Shirsho Biswas - 243-270 Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations
by Jorge Alé-Chilet & Sarah Moshary - 271-293 Winning Big: Scale and Success in Retail Entrepreneurship
by Brett Hollenbeck & Renato Zaterka Giroldo - 294-314 Consumer Search, Price Promotions, and Counter-Cyclic Pricing
by Avery Haviv - 315-335 Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage
by Sylvia Hristakeva - 336-360 Simplifying Bias Correction for Selective Sampling: A Unified Distribution-Free Approach to Handling Endogenously Selected Samples
by Yi Qian & Hui Xie - 361-379 Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
by Botao Yang & Sha Yang & Shantanu Dutta - 380-400 Optimal Bundling of Events
by Sreya Kolay & Rajeev K. Tyagi - 401-425 Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design
by Ryan Dew & Asim Ansari & Olivier Toubia
January 2022, Volume 41, Issue 1
- 1-6 Editorial: A New Chapter or a New Page for Marketing Science ?
by Olivier Toubia - 7-18 Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior
by Vilma Todri - 19-32 Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption
by Jaeung Sim & Daegon Cho & Youngdeok Hwang & Rahul Telang - 33-50 Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance
by Jessica Fong & Megan Hunter - 51-72 Pushing Notifications as Dynamic Information Design
by Ganesh Iyer & Zemin (Zachary) Zhong - 73-92 Star-Cursed Lovers: Role of Popularity Information in Online Dating
by Behnaz Bojd & Hema Yoganarasimhan - 93-114 Tied Goods and Consumer Switching Costs
by Yufeng Huang - 115-138 Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising
by Fei Long & Kinshuk Jerath & Miklos Sarvary - 139-165 Understanding Managers’ Trade-Offs Between Exploration and Exploitation
by Alina Ferecatu & Arnaud De Bruyn - 166-187 Signaling Through Advertising When an Ad Can Be Blocked
by Yuxin Chen & Qihong Liu - 188-207 I Will Survive: Predicting Business Failures from Customer Ratings
by Christof Naumzik & Stefan Feuerriegel & Markus Weinmann
November 2021, Volume 40, Issue 6
- 1013-1029 Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb
by Andrey Fradkin & Elena Grewal & David Holtz - 1030-1058 Informational and Noninformational Advertising Content
by Yi-Lin Tsai & Elisabeth Honka - 1059-1080 Modeling Dynamic User Interests: A Neural Matrix Factorization Approach
by Paramveer S. Dhillon & Sinan Aral - 1081-1105 “Meet Me Halfway”: The Costs and Benefits of Bargaining
by Xu Zhang & Puneet Manchanda & Junhong Chu - 1106-1122 Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity
by Laura J. Kornish & Sharaya M. Jones - 1123-1146 Do “Little Emperors” Get More Than “Little Empresses”? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households
by Chen Lin & Yuxin Chen & Jeongwen Chiang & Yufei Zhang - 1147-1168 Measuring Competition for Attention in Social Media: National Women’s Soccer League Players on Twitter
by Federico Rossi & Gaia Rubera - 1169-1198 What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales
by Ali Goli & Pradeep K. Chintagunta - 1199-1213 Does Gender Matter? The Effect of Management Responses on Reviewing Behavior
by Davide Proserpio & Isamar Troncoso & Francesca Valsesia
September 2021, Volume 40, Issue 5
- 813-820 Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb
by Shunyuan Zhang & Nitin Mehta & Param Vir Singh & Kannan Srinivasan - 821-843 Digitization and Flexibility: Evidence from the South Korean Movie Market
by Joonhyuk Yang & Eric T. Anderson & Brett R. Gordon - 844-870 Understanding Large-Scale Dynamic Purchase Behavior
by Bruno Jacobs & Dennis Fok & Bas Donkers - 871-899 Estimation of Preference Heterogeneity in Markets with Costly Search
by Ilya Morozov & Stephan Seiler & Xiaojing Dong & Liwen Hou - 900-922 Targeted Advertising and Consumer Inference
by Jiwoong Shin & Jungju Yu - 923-945 Competitive Advertising on Brand Search: Traffic Stealing and Click Quality
by Andrey Simonov & Shawndra Hill - 946-963 Internalization of Advertising Services: Testing a Theory of the Firm
by Birger Wernerfelt & Alvin Silk & Shuyi Yu - 964-984 Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform
by Shijie Lu & Dai Yao & Xingyu Chen & Rajdeep Grewal - 985-1004 The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews
by Dinesh Puranam & Vrinda Kadiyali & Vishal Narayan
July 2021, Volume 40, Issue 4
- 593-618 Scalable Optimal Online Auctions
by Dominic Coey & Bradley J. Larsen & Kane Sweeney & Caio Waisman - 619-636 Price Salience and Product Choice
by Tom Blake & Sarah Moshary & Kane Sweeney & Steve Tadelis - 637-660 Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares
by Jean-Pierre Dubé & Ali Hortaçsu & Joonhwi Joo - 661-684 The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment
by Jian Jia & Ginger Zhe Jin & Liad Wagman - 685-707 Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry
by Xiaolin Li & Chenxi Liao & Ying Xie - 708-730 The Effect of Individual Online Reviews on Purchase Likelihood
by Prasad Vana & Anja Lambrecht - 731-764 Do “Made in USA” Claims Matter?
by Xinyao Kong & Anita Rao - 765-782 Low-Price Guarantees in a Dual Channel of Distribution
by Juncai Jiang & Chuan He - 783-809 The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis
by Patrick Bachmann & Markus Meierer & Jeffrey Näf
May 2021, Volume 40, Issue 3
- 395-412 A Theoretical Analysis of the Lean Start-up Method
by Onesun Steve Yoo & Tingliang Huang & Kenan Arifoğlu - 413-427 Endogenous Evaluation and Sequential Search
by Liang Guo - 428-458 A Dynamic Model of Optimal Retargeting
by J. Miguel Villas-Boas & Yunfei (Jesse) Yao - 459-480 Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis
by Daniel Minh McCarthy & Elliot Shin Oblander - 481-507 The Fateful First Consumer Review
by Sungsik Park & Woochoel Shin & Jinhong Xie - 508-526 Can Non-tiered Customer Loyalty Programs Be Profitable?
by Arun Gopalakrishnan & Zhenling Jiang & Yulia Nevskaya & Raphael Thomadsen - 527-547 Media Platforms’ Content Provision Strategies and Sources of Profits
by Wilfred Amaldoss & Jinzhao Du & Woochoel Shin - 548-568 The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment
by Shijie Lu & Koushyar Rajavi & Isaac Dinner - 569-588 Pricing Under Dynamic Competition When Loyal Consumers Stockpile
by Manish Gangwar & Nanda Kumar & Ram C. Rao
March 2020, Volume 39, Issue 2
- 285-295 Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments
by Qiang Zhang & Wenbo Wang & Yuxin Chen
January 2020, Volume 39, Issue 1
- 1-4 Yale School of Management, Yale University, New Haven, Connecticut 06520
by Avi Goldfarb & Ginger Jin & K. Sudhir - 5-32 Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
by Navdeep S. Sahni & Harikesh S. Nair - 33-51 Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?
by Garrett A. Johnson & Scott K. Shriver & Shaoyin Du - 52-70 Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry
by Ali Umut Guler & Kanishka Misra & Vishal Singh - 71-91 Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets
by Yan Lu & Debanjan Mitra & David Musto & Sugata Ray - 92-116 Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection
by Matthias Hunold & Reinhold Kesler & Ulrich Laitenberger - 117-133 Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending
by Wooyong Jo & Sarang Sunder & Jeonghye Choi & Minakshi Trivedi - 134-167 What Do News Aggregators Do? Evidence from Google News in Spain and Germany
by Joan Calzada & Ricard Gil - 168-187 Whose Voice Do We Hear in the Marketplace? Evidence from Consumer Complaining Behavior
by Devesh Raval - 188-210 Consumer Reactions to Drip Pricing
by Shelle Santana & Steven K. Dallas & Vicki G. Morwitz - 211-233 Consumer Protection on Kickstarter
by Daniel Blaseg & Christian Schulze & Bernd Skiera - 234-252 Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia
by André Bonfrer & Pradeep K. Chintagunta & John H. Roberts & David Corkindale - 253-280 Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare
by Marco J. W. Kotschedoff & Max J. Pachali