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Yale School of Management, Yale University, New Haven, Connecticut 06520

Author

Listed:
  • Avi Goldfarb

    (Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada)

  • Ginger Jin

    (Department of Economics, University of Maryland, College Park, Maryland 20742)

  • K. Sudhir

    (Yale School of Management, Yale University, New Haven, Connecticut 06520)

Abstract

This article introduces the Marketing Science Special Issue on Consumer Protection. This special issue and an accompanying conference were conceived as a partnership with the U.S. Federal Trade Commission. We outline the potential areas and opportunities for academic scholarship in marketing to inform regulation on consumer protection. We group the areas of potential research and the papers in the special issue into three broad buckets: (1) what consumers need protection from, especially the need for regulations in new industries; (2) the impact of existing regulations; and (3) the distributional impact of regulations. The article concludes with a call for ongoing policy-relevant research on consumer protection.

Suggested Citation

  • Avi Goldfarb & Ginger Jin & K. Sudhir, 2020. "Yale School of Management, Yale University, New Haven, Connecticut 06520," Marketing Science, INFORMS, vol. 39(1), pages 1-4, January.
    • Handle: RePEc:inm:ormksc:v:39:y:2020:i:1:p:1-5
    DOI: 10.1287/mksc.2019.1205
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    References listed on IDEAS

    as
    1. Wooyong Jo & Sarang Sunder & Jeonghye Choi & Minakshi Trivedi, 2020. "Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending," Marketing Science, INFORMS, vol. 39(1), pages 117-133, January.
    2. Garrett A. Johnson & Scott K. Shriver & Shaoyin Du, 2020. "Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?," Marketing Science, INFORMS, vol. 39(1), pages 33-51, January.
    3. Marco J. W. Kotschedoff & Max J. Pachali, 2020. "Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare," Marketing Science, INFORMS, vol. 39(1), pages 253-280, January.
    4. Shelle Santana & Steven K. Dallas & Vicki G. Morwitz, 2020. "Consumer Reactions to Drip Pricing," Marketing Science, INFORMS, vol. 39(1), pages 188-210, January.
    5. Daniel Blaseg & Christian Schulze & Bernd Skiera, 2020. "Consumer Protection on Kickstarter," Marketing Science, INFORMS, vol. 39(1), pages 211-233, January.
    6. Matthias Hunold & Reinhold Kesler & Ulrich Laitenberger, 2020. "Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection," Marketing Science, INFORMS, vol. 39(1), pages 92-116, January.
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