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March 2024, Volume 52, Issue 2
- 261-283 A theory of sales system shocks
by Nathaniel N. Hartmann & Nawar N. Chaker & Bruno Lussier & Denis Larocque & Johannes Habel - 284-305 Co-creating educational consumer journeys: A sensemaking perspective
by Michael B. Beverland & Pınar Cankurtaran & Pietro Micheli & Sarah JS Wilner - 306-328 “Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization
by Christian Homburg & Theresa R. Schyma (née Morguet) & Sebastian Hohenberg & Yashar Atefi & Robin-Christopher M. Ruhnau - 329-348 How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness
by Andreas Fürst & Nina Pecornik & Wayne D. Hoyer - 349-369 Effects of advertising and R&D on spillovers from a rival’s bankruptcy
by Niket Jindal & Rebecca J. Slotegraaf - 370-398 The time-varying effects of rhetorical signals in crowdfunding campaigns
by Masoud Moradi & Mayukh Dass & Dennis Arnett & Vishag Badrinarayanan - 399-425 Dynamic and global drivers of salesperson effectiveness
by Danny P. Claro & Carla Ramos & Robert W. Palmatier - 426-448 Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation
by Malika Malika & Tanuka Ghoshal & Pragya Mathur & Durairaj Maheswaran - 449-469 Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
by Jan Klostermann & Tobias K. Hinze & Franziska Völckner & Ann-Kristin Kupfer & Rouven Schwerdtfeger - 470-488 The impact of scarcity cues on purchase likelihood of art-infused products
by Mansi Gupta & Gopal Das & Felix Septianto & Henrik Hagtvedt - 489-511 Weathering the crash: Do customer-company relationships pay off during economic crises?
by Forrest V. Morgeson & Udit Sharma & Xiaoxu Wu Schultz & Anita Pansari & Ayalla Ruvio & G. Tomas M. Hult - 512-530 Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations
by Christine Ringler & Nancy J. Sirianni & Joann Peck & Anders Gustafsson - 531-553 Defining, and understanding commitment to, activity streaks
by Danny Weathers & T. Andrew Poehlman - 554-575 How marketers and consumers synchronize temporal modes to cocreate ritual vitality
by Tonya Williams Bradford & John F. Sherry - 576-598 Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry
by M. Berk Talay & Koen Pauwels & Steven H. Seggie - 599-603 Get the picture? Using visuals to represent theory
by Dina Rasolofoarison & Cristel Antonia Russell
January 2024, Volume 52, Issue 1
- 1-22 Uncertainty marketing tactics: An overview and a unifying framework
by Aleksandra Kovacheva & Hristina Nikolova - 23-23 Correction to: Uncertainty marketing tactics: An overview and a unifying framework
by Aleksandra Kovacheva & Hristina Nikolova - 24-43 Access-based customer journeys
by Lez Trujillo-Torres & Eda Anlamlier & Laetitia Mimoun & Lagnajita Chatterjee & Delphine Dion - 44-74 Brand loyalty in the face of stockouts
by Uzma Khan & Alexander DePaoli - 75-96 Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions
by Li Yan & Hean Tat Keh & Kyle B. Murray - 97-118 Do consumers benefit from national-brand listings by hard discounters?
by Inge Geyskens & Barbara Deleersnyder & Marnik G. Dekimpe & Didi Lin - 119-139 Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth
by Tobias Maiberger & David Schindler & Nicole Koschate-Fischer - 140-163 Immunizing customers against negative brand-related information
by Omar Merlo & Andreas B. Eisingerich & Wayne D. Hoyer - 164-195 Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing
by Stella Yiyan Li & Antje R. H. Graul & John Jianjun Zhu - 196-216 Personalized email marketing in loyalty programs: The role of multidimensional construal levels
by Junzhou Zhang & Yuping Liu-Thompkins - 217-238 What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers
by Els Breugelmans & Marleen Hermans & Manfred Krafft & Mirja Kroschke & Felix Lehmkuhle & Murali Mantrala - 239-239 Correction to: What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers
by Els Breugelmans & Marleen Hermans & Manfred Krafft & Mirja Kroschke & Felix Lehmkuhle & Murali Mantrala - 240-259 What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics
by Marleen Hermans & Néomie Raassens & Kathleen Cleeren
November 2023, Volume 51, Issue 6
- 1191-1196 The ubiquity of scarcity
by Russell W. Belk & Gopal Das & Shailendra Pratap Jain - 1197-1202 On the role of scarcity in marketing: Identifying research opportunities across the 5Ps
by Caroline Roux & Kelly Goldsmith & Christopher Cannon - 1203-1213 On the strategic use of product scarcity in marketing
by Rebecca W. Hamilton & A. R. Shaheen Hosany - 1214-1243 The effect of financial scarcity on discretionary spending, borrowing, and investing
by Gülen Sarial‑Abi & Aulona Ulqinaku & Giampaolo Viglia & Gopal Das - 1244-1244 Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing
by Gülen Sarial-Abi & Aulona Ulqinaku & Giampaolo Viglia & Gopal Das - 1245-1265 The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort
by Freeman Wu & Martin Reimann & Gratiana Pol & C. Whan Park - 1266-1283 Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms
by Malika Malika & Durairaj Maheswaran - 1284-1304 Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
by Laura Henkel & Waldemar Toporowski - 1305-1326 Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations
by Oanh Dinh Yen Nguyen & Tania Bucic & Liem Viet Ngo & Harmen Oppewal - 1327-1350 An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market
by Masakazu Ishihara & Minjung Kwon & Makoto Mizuno - 1351-1381 Family responses to resource scarcity
by A. R. Shaheen Hosany & Rebecca W. Hamilton
September 2023, Volume 51, Issue 5
- 941-965 Effectiveness of engagement initiatives across engagement platforms: A meta-analysis
by Markus Blut & Viktorija Kulikovskaja & Marco Hubert & Christian Brock & Dhruv Grewal - 966-989 The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
by Andreas Fürst & Mika Gabrielsson & Peter Gabrielsson & Jana-Kristin Prigge - 990-1018 How attributions of coproduction motives shape customer relationships over time
by Pascal Güntürkün & Till Haumann & Laura Marie Edinger-Schons & Jan Wieseke - 1019-1045 Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry
by Andrea Schöndeling & Alexa B. Burmester & Alexander Edeling & André Marchand & Michel Clement - 1046-1074 Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance
by Christian Homburg & Moritz Tischer - 1075-1097 Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?
by Lane Peterson Fronczek & Martin Mende & Maura L. Scott & Gergana Y. Nenkov & Anders Gustafsson - 1098-1117 Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising
by Anna Sadovnikova & Manish Kacker & Saurabh Mishra - 1118-1142 Executive confidence and myopic marketing management
by Tuck Siong Chung & Angie Low & Roland T. Rust - 1143-1164 Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty
by Alexander B. Pratt & Stacey G. Robinson & Clay M. Voorhees & Joyce (Feng) Wang & Michael D. Giebelhausen - 1165-1183 Drivers and outcomes of smallholder market participation in Sub-Saharan Africa
by Marcia F. Kwaramba & Srinivas Sridharan & Felix T. Mavondo - 1184-1189 Using a strobelight analysis to examine relationship inconsistency
by Alec Pappas & Charles F. Hofacker & Willy Bolander
July 2023, Volume 51, Issue 4
- 747-756 The future of artificial intelligence and robotics in the retail and service sector: Sketching the field of consumer-robot-experiences
by Stephanie M. Noble & Martin Mende - 757-766 From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing
by Martin Mende & Stephanie M. Noble & Thomas Sugar - 767-784 Robots do not judge: service robots can alleviate embarrassment in service encounters
by Jana Holthöwer & Jenny Doorn - 785-801 AI increases unethical consumer behavior due to reduced anticipatory guilt
by TaeWoo Kim & Hyejin Lee & Michelle Yoosun Kim & SunAh Kim & Adam Duhachek - 802-822 The effect of implementing chatbot customer service on stock returns: an event study analysis
by Darima Fotheringham & Michael A. Wiles - 823-842 Voice bots on the frontline: Voice-based interfaces enhance flow-like consumer experiences & boost service outcomes
by Naim Zierau & Christian Hildebrand & Anouk Bergner & Francesc Busquet & Anuschka Schmitt & Jan Marco Leimeister - 843-866 How artificiality and intelligence affect voice assistant evaluations
by Abhijit Guha & Timna Bressgott & Dhruv Grewal & Dominik Mahr & Martin Wetzels & Elisa Schweiger - 867-888 Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices
by Francesca Bonetti & Matteo Montecchi & Kirk Plangger & Hope Jensen Schau - 889-913 Social interactions in the metaverse: Framework, initial evidence, and research roadmap
by Thorsten Hennig-Thurau & Dorothea N. Aliman & Alina M. Herting & Gerrit P. Cziehso & Marc Linder & Raoul V. Kübler - 914-939 Trust in blockchain-enabled exchanges: Future directions in blockchain marketing
by Teck Ming Tan & Saila Saraniemi
May 2023, Volume 51, Issue 3
- 503-529 From tablet to table: How augmented reality influences food desirability
by William Fritz & Rhonda Hadi & Andrew Stephen - 530-550 Examining post-purchase consumer responses to product automation
by Leah Warfield Smith & Randall Lee Rose & Alex R. Zablah & Heath McCullough & Mohammad “Mike” Saljoughian - 551-569 The effect of positive anticipatory utility on product pre‑order evaluations and choices
by Amaradri Mukherjee & Ronn J. Smith & Scot Burton - 570-597 Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations
by Davide Christian Orazi & Bhoomija Ranjan & Yimin Cheng - 598-616 How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years
by Jonathan Luffarelli & Sebastiano A. Delre & Polina Landgraf - 617-635 A taxonomy of marketing organizations
by Leigh McAlister & Frank Germann & Natalie Chisam & Pete Hayes & Adriana Lynch & Bill Stewart - 636-657 Hideous but worth it: Distinctive ugliness as a signal of luxury
by Ludovica Cesareo & Claudia Townsend & Eugene Pavlov - 658-674 The design of B2B customer references: A signaling theory perspective
by D. Eric Boyd & F. Javier Sese & Sebastian Tillmanns - 675-694 What’s not to like? Negations in brand messages increase consumer engagement
by Todd Pezzuti & James M. Leonhardt - 695-715 Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions
by Paolo Antonetti & Ilaria Baghi - 716-745 The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude
by Kirk Kristofferson & Lea Dunn - 746-746 Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control
by David I. Gilliland
March 2023, Volume 51, Issue 2
- 245-265 Exclusivity strategies for digital products across digital and physical markets
by Rouven Seifert & Cord Otten & Michel Clement & Sönke Albers & Ole Kleinen - 266-285 The effect of disease anthropomorphism on compliance with health recommendations
by Lili Wang & Maferima Touré-Tillery & Ann L. McGill - 286-309 You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades
by Janina Garbas & Sebastian Schubach & Martin Mende & Maura L. Scott & Jan H. Schumann - 310-333 Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis
by Peng Vincent Zhang & Seoyoung Kim & Anindita Chakravarty - 334-371 Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention
by Lily (Xuehui) Gao & Evert Haan & Iguácel Melero-Polo & F. Javier Sese - 372-392 The impact of voluntary sustainability reporting on firm value: Insights from signaling theory
by Wesley Friske & Seth A. Hoelscher & Atanas Nik Nikolov - 393-417 Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry
by Nico Wiegand & Yuri Peers & Alexander Bleier - 418-443 Narrative curation and stewardship in contested marketspaces
by Matthew M. Mars & Hope Jensen Schau & Tyler E. Thorp - 444-462 To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions
by Yufei Zhang & Thomas E. DeCarlo & Andrew S. Manikas & Abhi Bhattacharya - 463-479 Income inequality and consumer preference for private labels versus national brands
by Didem Kurt & Francesca Gino - 480-501 The opportunities and costs of highly involved organizational buyers
by Colleen E. McClure & Justin M. Lawrence & Todd J. Arnold & Lisa K. Scheer - 502-502 Correction to: Contained: Why it’s better to display some products without a package
by Courtney Szocs & Sara Williamson & Adam Mills
January 2023, Volume 51, Issue 1
- 1-1 Introducing another new JAMS Co-Editor
by John Hulland - 2-22 Emergence in marketing: an institutional and ecosystem framework
by Stephen L. Vargo & Linda Peters & Hans Kjellberg & Kaisa Koskela-Huotari & Suvi Nenonen & Francesco Polese & Debora Sarno & Claudia Vaughan - 23-49 Moving the stakeholder journey forward
by Linda D. Hollebeek & V. Kumar & Rajendra K. Srivastava & Moira K. Clark - 50-65 The value of context-specific studies for marketing
by Stefan Stremersch & Jorge Gonzalez & Albert Valenti & Julian Villanueva - 66-85 A multi-system organizing framework for inter-firm control: a comprehensive perspective on control
by David I. Gilliland - 86-113 Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis
by Jan-Benedict E. M. Steenkamp & Alberto Maydeu-Olivares - 114-131 Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services
by Janek Meyn & Michael Kandziora & Sönke Albers & Michel Clement - 132-152 An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying
by Marie Louise Radanielina Hita & Yany Grégoire & Bruno Lussier & Simon Boissonneault & Christian Vandenberghe & Sylvain Sénécal - 153-173 Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France
by Pierre Chandon & Romain Cadario - 174-197 Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing
by Young Woong Park & Glenn B. Voss & Zannie Giraud Voss - 198-221 What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies
by Li Chen & Yajie Yan & Andrew N. Smith - 222-243 The Journal of the Academy of Marketing Science at 50: A historical analysis
by Abhishek Borah & Francesca Bonetti & Angelito Calma & José Martí-Parreño
November 2022, Volume 50, Issue 6
- 1125-1134 The future of digital technologies in marketing: A conceptual framework and an overview
by Kirk Plangger & Dhruv Grewal & Ko Ruyter & Catherine Tucker - 1135-1152 Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
by Lidan Xu & Ravi Mehta - 1153-1175 Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features
by Ertugrul Uysal & Sascha Alavi & Valéry Bezençon - 1176-1197 Artificial intelligence focus and firm performance
by Sagarika Mishra & Michael T. Ewing & Holly B. Cooper - 1198-1218 Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
by Yuping Liu-Thompkins & Shintaro Okazaki & Hairong Li - 1219-1235 Hey, Alexa! What attributes of Skills affect firm value?
by Navid Bahmani & Amit Bhatnagar & Dinesh Gauri - 1236-1256 Search modality effects: merely changing product search modality alters purchase intentions
by Dan King & Sumitra Auschaitrakul & Chia-Wei Joy Lin - 1257-1276 How consumer digital signals are reshaping the customer journey
by David A. Schweidel & Yakov Bart & J. Jeffrey Inman & Andrew T. Stephen & Barak Libai & Michelle Andrews & Ana Babić Rosario & Inyoung Chae & Zoey Chen & Daniella Kupor & Chiara Longoni & Felipe Thomaz - 1277-1298 The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
by Manjunath Padigar & Ljubomir Pupovac & Ashish Sinha & Rajendra Srivastava - 1299-1323 Digital technologies: tensions in privacy and data
by Sara Quach & Park Thaichon & Kelly D. Martin & Scott Weaven & Robert W. Palmatier - 1324-1350 An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
by Venkatesh Shankar & Sohil Parsana
September 2022, Volume 50, Issue 5
- 889-914 Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships
by Sebastian Forkmann & Jonathan Webb & Stephan C. Henneberg & Lisa K. Scheer - 915-940 The performance impact of marketing dualities: a response surface approach to resolving empirical challenges
by Youngtak M. Kim & John R. Busenbark & Seung-Hwan Jeong & Son K. Lam - 941-960 Corporate lobbying and product recalls: an investigation in the U.S. medical device industry
by Verdiana Giannetti & Raji Srinivasan - 961-980 A model of online shopping cart abandonment: evidence from e-tail clickstream data
by Monika Kukar-Kinney & Angeline Close Scheinbaum & Larry Olanrewaju Orimoloye & Jeffrey R. Carlson & Heping He - 981-1010 Information search behavior at the post-purchase stage of the customer journey
by Cristiane Pizzutti & Renata Gonçalves & Maura Ferreira - 1011-1031 Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities
by Saurabh Mishra & Sachin B. Modi & Michael A. Wiles - 1032-1051 Possessive brand names in brand preferences and choice: the role of inferred control
by Mansur Khamitov & Marina Puzakova - 1052-1070 Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships
by Jeremy S. Wolter & Dora E. Bock & Christopher D. Hopkins & Michael Giebelhausen - 1071-1090 Brand-generated social media content and its differential impact on loyalty program members
by Blanca I. Hernández-Ortega & Michael A. Stanko & Rishika Rishika & Francisco-Jose Molina-Castillo & José Franco - 1091-1110 The effect of incentive structure on referral: the determining role of self-construal
by Lili Wang & Zoey Chen - 1111-1124 Consumer preference for pay-per-use service tariffs: the roles of mental accounting
by Sejeong Yun & Kwanho Suk
July 2022, Volume 50, Issue 4
- 639-664 Brand actions and financial consequences: a review of key findings and directions for future research
by Vanitha Swaminathan & Sayan Gupta & Kevin Lane Keller & Donald Lehmann - 665-665 Correction to: Brand actions and financial consequences: a review of key findings and directions for future research
by Vanitha Swaminathan & Sayan Gupta & Kevin Lane Keller & Donald Lehmann - 666-688 The value relevance of digital marketing capabilities to firm performance
by Christian Homburg & Dominik M. Wielgos - 689-712 Customer-oriented salespeople’s value creation and claiming in price negotiations
by Roland Kassemeier & Sascha Alavi & Johannes Habel & Christian Schmitz - 713-741 Collect them all! Increasing product category cross-selling using the incompleteness effect
by Christoph Bauer & Katie Spangenberg & Eric R. Spangenberg & Andreas Herrmann - 742-742 Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect
by Christoph Bauer & Katie Spangenberg & Eric R. Spangenberg & Andreas Herrmann - 743-776 Augmented reality-delivered product information at the point of sale: when information controllability backfires
by Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar - 777-799 CEO narcissism, brand acquisition and disposal, and stock returns
by Zixia Cao & Kehan Xu - 800-821 Digital selling: organizational and managerial influences for frontline readiness and effectiveness
by Ryan Mullins & Raj Agnihotri - 822-840 How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses
by Huachao Gao & Yinlong Zhang - 841-863 How does ambivalence affect young consumers’ response to risky products?
by Anne Hamby & Cristel Russell - 864-887 Critics’ conformity to consumers in movie evaluation
by Jun Pang & Angela Xia Liu & Peter N. Golder
May 2022, Volume 50, Issue 3
- 425-428 A brand (new) experience: art, aesthetics, and sensory effects
by Henrik Hagtvedt - 429-459 Consumer resource integration and service innovation in social commerce: the role of social media influencers
by Yao Wu & Satish Nambisan & Jinghua Xiao & Kang Xie - 460-481 Marketing experience of CEOs and corporate social performance
by Saeed Janani & Ranjit M. Christopher & Atanas Nik Nikolov & Michael A. Wiles - 482-502 Did clickbait crack the code on virality?
by Prithwiraj Mukherjee & Souvik Dutta & Arnaud De Bruyn - 503-520 Can advertising benefit women’s development? Preliminary insights from a multi-method investigation
by Gautham Vadakkepatt & Andrew Bryant & Ronald Paul Hill & Joshua Nunziato - 521-537 The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand
by Xiaomeng Fan & Fengyan Cindy Cai & Galen V. Bodenhausen - 538-562 Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective
by Mehdi Nezami & Kapil R. Tuli & Shantanu Dutta - 563-585 Managing differential effects of salespersons’ regulatory foci–a dual process model of dominant and supplemental pathways
by Fred Miao & Yi Zheng & Zhimei Zang & Douglas B. Grisaffe & Kenneth Evans - 586-614 A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance
by Valerie Good & Douglas E. Hughes & Ahmet H. Kirca & Sean McGrath - 615-638 Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective
by Sebastian Forkmann & Ryan Mullins & Stephan C. Henneberg & Thomas L. Baker
March 2022, Volume 50, Issue 2
- 195-225 Marketing research on Mobile apps: past, present and future
by Lara Stocchi & Naser Pourazad & Nina Michaelidou & Arry Tanusondjaja & Paul Harrigan - 226-251 Online influencer marketing
by Fine F. Leung & Flora F. Gu & Robert W. Palmatier - 252-271 Perceived financial constraints and normative influence: discretionary purchase decisions across cultures
by Malika Malika & Durairaj Maheswaran & Shailendra Pratap Jain - 272-295 More than money: establishing the importance of a sense of purpose for salespeople
by Valerie Good & Douglas E. Hughes & Hao Wang - 296-323 Consumer authenticity seeking: conceptualization, measurement, and contingent effects
by Fabian Bartsch & Katharina Petra Zeugner-Roth & Constantine S. Katsikeas - 324-337 The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use
by Rosanna K. Smith & Elham Yazdani & Pengyuan Wang & Saber Soleymani & Lan Anh N. Ton - 338-365 What brand do I use for my new product? The impact of new product branding decisions on firm value
by Larisa Kovalenko & Alina Sorescu & Mark B. Houston - 366-387 Salient knowledge that others are also evaluating reduces judgment extremity
by Claire I. Tsai & Min Zhao & Dilip Soman - 388-409 Customer-focused voice and rule-breaking in the frontlines
by Gabriel Gazzoli & Nawar N. Chaker & Alex R. Zablah & Tom J. Brown - 410-423 The Effect of Air Pollution on Food Preferences
by Jingwen Liu & Peng Zou & Yu Ma
January 2022, Volume 50, Issue 1
- 1-3 To boldly go…
by John Hulland & Mark B. Houston - 4-7 How could anyone forget Harold W. Berkman?
by Barry J. Babin & Nina Krey - 8-12 Guest Editorial: Responsible Research in Marketing
by Michael Haenlein & Mary Jo Bitner & Ajay K. Kohli & Katherine N. Lemon & David J. Reibstein - 13-21 Reimagining marketing strategy: driving the debate on grand challenges
by Ko Ruyter & Debbie Isobel Keeling & Kirk Plangger & Matteo Montecchi & Maura L. Scott & Darren W. Dahl - 22-45 The future of buyer–seller interactions: a conceptual framework and research agenda
by Michael Ahearne & Yashar Atefi & Son K. Lam & Mohsen Pourmasoudi - 46-66 Revisiting Gaussian copulas to handle endogenous regressors
by Jan-Michael Becker & Dorian Proksch & Christian M. Ringle - 67-84 The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation
by Sven Baehre & Michele O’Dwyer & Lisa O’Malley & Nick Lee - 85-107 Designing satisfying service encounters: website versus store touchpoints
by Ruth N. Bolton & Anders Gustafsson & Crina O. Tarasi & Lars Witell - 108-130 Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols
by Stijn Maesen & Lien Lamey & Anne ter Braak & Léon Jansen - 131-146 Contained: why it’s better to display some products without a package
by Courtney Szocs & Sara Williamson & Adam Mills - 147-173 40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis
by Alex Belli & Anne-Maree O’Rourke & François A. Carrillat & Ljubomir Pupovac & Valentyna Melnyk & Ekaterina Napolova - 174-194 Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity
by Alexander Mafael & Sascha Raithel & Stefan J. Hock
November 2021, Volume 49, Issue 6
- 1043-1064 Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products
by Chadwick J. Miller & Daniel C. Brannon & Jim Salas & Martha Troncoza - 1065-1087 The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
by Jake Hoskins & Shyam Gopinath & J. Cameron Verhaal & Elham Yazdani - 1088-1108 Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms
by Gautham Vadakkepatt & Venkatesh Shankar & Rajan Varadarajan - 1109-1131 Space between products on display: the impact of interspace on consumer estimation of product size
by Yuli Zhang & Hyokjin Kwak & Marina Puzakova & Charles R. Taylor - 1132-1150 Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
by Alina Nastasoiu & Neil T. Bendle & Charan K. Bagga & Mark Vandenbosch & Salvador Navarro - 1151-1174 When drivers become inhibitors of organic consumption: the need for a multistage view
by Robert Mai & Stefan Hoffmann & Ingo Balderjahn - 1175-1200 From franchisee experience to customer experience: their effects on franchisee performance
by Pushpinder Gill & Stephen K. Kim - 1201-1221 Self-oriented competitiveness in salespeople: sales management implications
by Wyatt A. Schrock & Douglas E. Hughes & Yanhui Zhao & Clay Voorhees & John R. Hollenbeck - 1222-1242 Relating entertainment features in screenplays to movie performance: an empirical investigation
by Brianna JeeWon Paulich & V. Kumar - 1243-1243 Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation
by Brianna JeeWon Paulich & V. Kumar - 1244-1266 The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods
by Philippe Aurier & Victor D. Mejía - 1267-1268 Correction to: Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory
by Willy Bolander & Nawar N. Chaker & Alec Pappas & Daniel R. Bradbury
September 2021, Volume 49, Issue 5
- 835-854 Pandemics and marketing: insights, impacts, and research opportunities
by Gopal Das & Shailendra Pratap Jain & Durairaj Maheswaran & Rebecca J. Slotegraaf & Raji Srinivasan - 855-863 On salesperson judgment and decision making
by Son K. Lam & Michel Borgh - 864-881 How does consumer engagement evolve when brands post across multiple social media?
by Vasu Unnava & Ashwin Aravindakshan - 882-902 How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market
by Anirban Adhikary & Krishna Sundar Diatha & Sourav Bikash Borah & Amalesh Sharma - 903-924 When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods
by Jacob Suher & Courtney Szocs & Koert Ittersum - 925-946 Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding
by Yuho Chung & Yiwei Li & Jianmin Jia - 947-968 Knowledge structure in product- and brand origin–related research
by Saeed Samiee & Brian R. Chabowski - 969-993 Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson
by David Gligor & Christopher Newman & Saim Kashmiri - 994-1020 Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
by Jifeng Mu & Jonathan Z. Zhang - 1021-1042 Synergistic and cannibalization effects in a partnership loyalty program
by Matilda Dorotic & Dennis Fok & Peter C. Verhoef & Tammo H. A. Bijmolt
July 2021, Volume 49, Issue 4
- 627-631 Innovation in the digital economy: a broader view of its scope, antecedents, and consequences
by Alina Sorescu & Martin Schreier - 632-658 Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI
by Markus Blut & Cheng Wang & Nancy V. Wünderlich & Christian Brock - 659-676 Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making
by Christian Hildebrand & Anouk Bergner - 677-702 Behaviorally targeted location-based mobile marketing
by Stefan F. Bernritter & Paul E. Ketelaar & Francesca Sotgiu - 703-722 Online reviews generated through product testing: can more favorable reviews be enticed with free products?
by Ina Garnefeld & Tabea Krah & Eva Böhm & Dwayne D. Gremler - 723-742 Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions
by Sesil Lim & Bas Donkers & Patrick Dijl & Benedict G. C. Dellaert - 743-761 Online program engagement and audience size during television ads
by Beth L. Fossen & Alexander Bleier - 762-789 Digital business capability: its impact on firm and customer performance
by Dominik M. Wielgos & Christian Homburg & Christina Kuehnl - 790-810 How and when do big data investments pay off? The role of marketing affordances and service innovation
by Luigi M. De Luca & Dennis Herhausen & Gabriele Troilo & Andrea Rossi - 811-833 Retail service innovations and their impact on retailer shareholder value: evidence from an event study
by Lien Lamey & Els Breugelmans & Maya Vuegen & Anne ter Braak
May 2021, Volume 49, Issue 3
- 437-440 The importance of behavioral outcomes
by John Hulland & Mark Houston - 441-461 A theory of multiformat communication: mechanisms, dynamics, and strategies
by Jordan W. Moffett & Judith Anne Garretson Folse & Robert W. Palmatier - 462-481 Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory
by Willy Bolander & Nawar N. Chaker & Alec Pappas & Daniel R. Bradbury - 482-500 Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time
by Katharina Keller & Christian Schlereth & Oliver Hinz