Behavioral industrial organization, firm strategy, and consumer economics
AbstractThe field of behavioral economics is one of the fastest-growing fields in economics in recent years. Not long ago this was a small field, but over the last decade or so, the field gained more recognition, and today it seems clear that psychological motivations and biases affect economic behavior in many important ways. Insights from psychology were incorporated in several areas of economics. This paper offers a short review of the application of behavioral economics to industrial organization, which can be denoted “behavioral industrial organization,” and on the relationship between behavioral industrial organization, firm strategy, and consumer economics.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 4484.
Date of creation: 2006
Date of revision:
industrial organization; behavioral economics; strategy; firm strategy; business strategy; economic psychology; behavioral industrial organization; consumer behavior; consumer economics;
Find related papers by JEL classification:
- D40 - Microeconomics - - Market Structure and Pricing - - - General
- L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
- M20 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics - - - General
- A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
- M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
- D10 - Microeconomics - - Household Behavior - - - General
This paper has been announced in the following NEP Reports:
- NEP-ALL-2007-08-27 (All new papers)
- NEP-BEC-2007-08-27 (Business Economics)
- NEP-CBE-2007-08-27 (Cognitive & Behavioural Economics)
- NEP-COM-2007-08-27 (Industrial Competition)
- NEP-EVO-2007-08-27 (Evolutionary Economics)
- NEP-HIS-2007-08-27 (Business, Economic & Financial History)
- NEP-HPE-2007-08-27 (History & Philosophy of Economics)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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