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Behavioral industrial organization, firm strategy, and consumer economics

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Author Info
Azar, Ofer H.

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Abstract

The field of behavioral economics is one of the fastest-growing fields in economics in recent years. Not long ago this was a small field, but over the last decade or so, the field gained more recognition, and today it seems clear that psychological motivations and biases affect economic behavior in many important ways. Insights from psychology were incorporated in several areas of economics. This paper offers a short review of the application of behavioral economics to industrial organization, which can be denoted “behavioral industrial organization,” and on the relationship between behavioral industrial organization, firm strategy, and consumer economics.

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File URL: http://mpra.ub.uni-muenchen.de/4484/
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 4484.

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Date of creation: 2006
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Handle: RePEc:pra:mprapa:4484

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Related research
Keywords: industrial organization behavioral economics strategy firm strategy business strategy economic psychology behavioral industrial organization consumer behavior consumer economics

Find related papers by JEL classification:
D40 - Microeconomics - - Market Structure and Pricing - - - General
L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
M20 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics - - - General
A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
D10 - Microeconomics - - Household Behavior - - - General

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Stefano Della Vigna & Ulrike Malmendier, 2004. "Contract Design and Self-control: Theory and Evidence," The Quarterly Journal of Economics, MIT Press, vol. 119(2), pages 353-402, May. [Downloadable!] (restricted)
  2. Stefano DellaVigna & Ulrike Malmendier, 2006. "Paying Not to Go to the Gym," American Economic Review, American Economic Association, vol. 96(3), pages 694-719, June. [Downloadable!]
  3. Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen, 2004. "Asymmetric Price Adjustment "in the Small:" An Implication of Rational Inattention," Macroeconomics 0407012, EconWPA, revised 11 May 2005. [Downloadable!]
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This page was last updated on 2008-11-17.

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