Analyzing new profit opportunities: a guide to making business projects financially successful
AbstractThis book presents a simple, yet very powerful, conceptual framework, which can be used to estimate market sizes, prices and their interdependency for new products based on historical market data for existing products in related areas. Even in situations where insufficient data is available the methods can be used in a semi-quantitative manner to evaluate the market potential for a given product or find ways to improve upon the product to make it more successful in the marketplace. The methods are explained in detail, examples of practical applications are provided; and the foundation in existing economic theory is discussed.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 11346.
Date of creation: 18 Aug 2008
Date of revision:
Business planning; car market; change management; cost; decision making; enabling mindset; enabling technology; innovation; market power; market size; marketing research; modeling; new product adoption; optimization; pricing; profit optimization; profit; radical innovation; risk; risk adjusted value; risk management; scenario planning; strategic planning; strategy; theory-structured learning; technology adoption; utilityscape; value; value chain; value creation; value driver; value net;
Find related papers by JEL classification:
- D40 - Microeconomics - - Market Structure and Pricing - - - General
- M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
This paper has been announced in the following NEP Reports:
- NEP-ALL-2008-11-11 (All new papers)
- NEP-PPM-2008-11-11 (Project, Program & Portfolio Management)
- NEP-RMG-2008-11-11 (Risk Management)
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