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Analyzing new profit opportunities: a guide to making business projects financially successful

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Author Info
Winther, K. Tobias
Abstract

This book presents a simple, yet very powerful, conceptual framework, which can be used to estimate market sizes, prices and their interdependency for new products based on historical market data for existing products in related areas. Even in situations where insufficient data is available the methods can be used in a semi-quantitative manner to evaluate the market potential for a given product or find ways to improve upon the product to make it more successful in the marketplace. The methods are explained in detail, examples of practical applications are provided; and the foundation in existing economic theory is discussed.

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File URL: http://mpra.ub.uni-muenchen.de/11346/
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Publisher Info
Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 11346.

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Date of creation: 18 Aug 2008
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Handle: RePEc:pra:mprapa:11346

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Related research
Keywords: Business planning; car market; change management; cost; decision making; enabling mindset; enabling technology; innovation; market power; market size; marketing research; modeling; new product adoption; optimization; pricing; profit optimization; profit; radical innovation; risk; risk adjusted value; risk management; scenario planning; strategic planning; strategy; theory-structured learning; technology adoption; utilityscape; value; value chain; value creation; value driver; value net.;

Find related papers by JEL classification:
D40 - Microeconomics - - Market Structure and Pricing - - - General
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Matthew D. Shapiro, 1987. "Measuring Market Power in U.S. Industry," Cowles Foundation Discussion Papers 828, Cowles Foundation, Yale University. [Downloadable!]
    Other versions:
  2. Russell Cooper & Joao Ejarque, 2000. "Exhuming Q: Market Power vs. Capital Market Imperfections," Econometric Society World Congress 2000 Contributed Papers 0528, Econometric Society. [Downloadable!]
    Other versions:
  3. Nicholas Barberis & Richard Thaler, 2002. "A Survey of Behavioral Finance," NBER Working Papers 9222, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
    Other versions:
  4. Barla, Philippe, 1997. "Firm Size Inequality and Market Power," Cahiers de recherche 9714, Université Laval - Département d'économique. [Downloadable!]
    Other versions:
  5. MacCrimmon, K R & Toda, M, 1969. "The Experimental Determination of Indifference Curves," Review of Economic Studies, Blackwell Publishing, vol. 36(108), pages 433-51, October. [Downloadable!] (restricted)
  6. J. Doyne Farmer & Martin Shubik & Eric Smith, 2005. "Economics: the next physical science?," Cowles Foundation Discussion Papers 1520, Cowles Foundation, Yale University. [Downloadable!]
  7. Jonathan L. Willis, 2003. "Implications of structural changes in the U.S. economy for pricing behavior and inflation dynamics," Economic Review, Federal Reserve Bank of Kansas City, issue Q I, pages 5-27. [Downloadable!]
  8. Domenico Marchetti, 2002. "Markups and the Business Cycle: Evidence from Italian Manufacturing Branches," Open Economies Review, Springer, vol. 13(1), pages 87-103, January. [Downloadable!] (restricted)
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This page was last updated on 2009-12-15.

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