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Analyzing new profit opportunities: a guide to making business projects financially successful


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  • Winther, K. Tobias
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    This book presents a simple, yet very powerful, conceptual framework, which can be used to estimate market sizes, prices and their interdependency for new products based on historical market data for existing products in related areas. Even in situations where insufficient data is available the methods can be used in a semi-quantitative manner to evaluate the market potential for a given product or find ways to improve upon the product to make it more successful in the marketplace. The methods are explained in detail, examples of practical applications are provided; and the foundation in existing economic theory is discussed.

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    Bibliographic Info

    Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 11346.

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    Date of creation: 18 Aug 2008
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    Handle: RePEc:pra:mprapa:11346

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    Keywords: Business planning; car market; change management; cost; decision making; enabling mindset; enabling technology; innovation; market power; market size; marketing research; modeling; new product adoption; optimization; pricing; profit optimization; profit; radical innovation; risk; risk adjusted value; risk management; scenario planning; strategic planning; strategy; theory-structured learning; technology adoption; utilityscape; value; value chain; value creation; value driver; value net;

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    1. Jonathan L. Willis, 2003. "Implications of structural changes in the U.S. economy for pricing behavior and inflation dynamics," Economic Review, Federal Reserve Bank of Kansas City, Federal Reserve Bank of Kansas City, issue Q I, pages 5-27.
    2. MacCrimmon, K R & Toda, M, 1969. "The Experimental Determination of Indifference Curves," Review of Economic Studies, Wiley Blackwell, Wiley Blackwell, vol. 36(108), pages 433-51, October.
    3. Russell Cooper & Joao Ejarque, 2001. "Exhuming Q: Market Power vs. Capital Market Imperfections," NBER Working Papers 8182, National Bureau of Economic Research, Inc.
    4. Matthew D. Shapiro, 1987. "Measuring Market Power in U.S. Industry," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University 828, Cowles Foundation for Research in Economics, Yale University.
    5. Campbell, Cynthia J & Kazemi, Hossein B & Nanisetty, Prasad, 1999. "Time-Varying Risk and Return in the Bond Market: A Test of a New Equilibrium Pricing Model," Review of Financial Studies, Society for Financial Studies, Society for Financial Studies, vol. 12(3), pages 631-42.
    6. J. Doyne Farmer & Martin Shubik & Eric Smith, 2005. "Economics: the next physical science?," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University 1520, Cowles Foundation for Research in Economics, Yale University.
    7. Alexis Jacquemin, 1987. "The New Industrial Organization: Market Forces and Strategic Behavior," MIT Press Books, The MIT Press, The MIT Press, edition 1, volume 1, number 0262600145, December.
    8. Nicholas Barberis & Richard Thaler, 2002. "A Survey of Behavioral Finance," NBER Working Papers 9222, National Bureau of Economic Research, Inc.
    9. Domenico Marchetti, 2002. "Markups and the Business Cycle: Evidence from Italian Manufacturing Branches," Open Economies Review, Springer, Springer, vol. 13(1), pages 87-103, January.
    10. Barla, Philippe, 1997. "Firm Size Inequality and Market Power," Cahiers de recherche, Université Laval - Département d'économique 9714, Université Laval - Département d'économique.
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