IDEAS home Printed from https://ideas.repec.org/a/tuz/journl/v14y2016i2p66-76.html
   My bibliography  Save this article

An Application Of Utaut2 Model In Exploring The Impact Of Quality Of Technology On Mobile Internet

Author

Listed:
  • Amra Kraljic

    (PhD candidate at School of Economics and Business, University of Sarajevo, Trg oslobodenja-Alija Izetbegovic 1, 71000 Sarajevo, Bosnia and Herzegovina)

  • Almir Pestek

    (Associate Professor, School of Economics and Business, University of Sarajevo, Trg oslobodenja-Alija Izetbegovic 1, 71000 Sarajevo, Bosnia and Herzegovina)

Abstract

The purpose of this paper is to explore the adoption of mobile Internet in a developing country. This paper presents an application of the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model. The model was adapted with a construct Quality of Technology (QT) represented by four variables. The aim of this study was to find out what impact QT has on the use of mobile Internet moderated by Gender, Age and Experience. The research was conducted in two phases: a pilot study and a quantitative survey. The pilot study aimed to test the validity and reliability of the questionnaire. The sample for the pilot study consisted of 80 respondents. The sample of 562 respondents was used for the quantitative survey. The Structural Equation Model (SEM) that includes confirmatory factor analysis, path analysis, partial least squares analysis and modelling latent variables was used for the analysis. The results confirmed that QT has a significant impact on the use of mobile Internet. The analysis showed that older users are more sensitive to the use of mobile Internet. Furthermore, the research confirmed that gender does not have a significant impact on the relation between QT and the use of mobile Internet. The impact of QT on the use of mobile Internet is higher for more experienced users. This paper confirmed that the adapted UTAUT2 model extended with QT can be used for exploring the adoption of mobile Internet in a country in transition. It recommends the application of this extended model in other developing countries with the purpose of testing its relevance. The research will fill a gap in the theory of user acceptance of technology due to the fact that UTAUT2 has not been applied in Bosnia and Herzegovina and that the models of user acceptance of technology have not so far treated QT.

Suggested Citation

  • Amra Kraljic & Almir Pestek, 2016. "An Application Of Utaut2 Model In Exploring The Impact Of Quality Of Technology On Mobile Internet," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 14(2), pages 66-76, November.
    • Handle: RePEc:tuz:journl:v:14:y:2016:i:2:p:66-76
    as

    Download full text from publisher

    File URL: http://ef.untz.ba/wp-content/uploads/2017/04/AN_APPLICATION_OF_ER_November_2016_6.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    UTAUT2; mobile Internet; quality of technology;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tuz:journl:v:14:y:2016:i:2:p:66-76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Senad Celikovic (email available below). General contact details of provider: https://edirc.repec.org/data/efutzba.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.