IDEAS home Printed from https://ideas.repec.org/h/wsi/wschap/9789811219023_0001.html
   My bibliography  Save this book chapter

The Business Of Sponsorship — It’S The Greatest Magic In Marketing

In: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers

Author

Listed:
  • Mark Harrison

Abstract

The following sections are included:I Love What I DoNo More Gold–Silver–BronzeWhere is the Buried Treasure?Sponsorship is a People BusinessPower of Shared GoalsWhat Sponsors Need

Suggested Citation

  • Mark Harrison, 2020. "The Business Of Sponsorship — It’S The Greatest Magic In Marketing," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 1, pages 1-26, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789811219023_0001
    as

    Download full text from publisher

    File URL: https://www.worldscientific.com/doi/pdf/10.1142/9789811219023_0001
    Download Restriction: Ebook Access is available upon purchase.

    File URL: https://www.worldscientific.com/doi/abs/10.1142/9789811219023_0001
    Download Restriction: Ebook Access is available upon purchase.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    Sponsorship; Marketing; Sponsorship Sales; Storytelling; Experiential; Entrepreneurship; Business of Sponsorship; What Sponsors Want;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:wschap:9789811219023_0001. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscientific.com/page/worldscibooks .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.