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Research classified by Journal of Economic Literature (JEL) codes


Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting
/ / M3: Marketing and Advertising
/ / / M37: Advertising
This topic is covered by the following reading lists:
  1. Online Marketing and Advertising
  2. Mondialisation

Most recent items first, undated at the end.
  • 2014 Unusual Location and Unexpected Execution in Advertising: Content Analysis and Test of Effectiveness in Ambient Advertisements
    by Hutter, Katharina
  • 2014 Non-Linear Effects of Absurdity in Advertising
    by Mai, Robert & Hutter, Katharina
  • 2014 The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market
    by Dubois, Pierre & Griffith, Rachel & O'Connell, Martin
  • 2014 La confianza y la actitud hacia la red social como determinantes de la intención de aceptar herramientas de marketing. Diferencias según intensidad de uso de la red
    by Rebeca Cordero Gutiérrez & Libia Santos Requejo
  • 2014 Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment
    by Tom Blake & Chris Nosko & Steven Tadelis
  • 2014 Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion
    by Talia Bar & Dean R. Lillard
  • 2014 Inter-Firm Price Coordination in a Two-Sided Market
    by Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars
  • 2014 Platform contents
    by Renault, Régis
  • 2014 Do Sympathy Biases Induce Charitable Giving? The Persuasive Effects of Advertising Content
    by K. Sudhir & Subroto Roy & Mathew Cherian
  • 2014 The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market
    by Dubois, Pierre & Griffith, Rachel & O'Connell, Martin
  • 2014 Video Killed the Radio Star? Online Music Videos and Digital Music Sales
    by Tobias Kretschmer & Christian Peukert
  • 2014 Interpretationen und Rekonstruktionen einer Arbeitgebermarke durch unternehmensexterne Stakeholder: eine explorative Studie (External interpretations and reconstructions of an employer brand: An exploratory study)
    by Auer, Manfred & Edlinger, Gabriela & Moelk, Andreas
  • 2014 Consumer Relevant Online Communication Channels in Czech Republic in the Consumer Goods Category
    by Alena Farková & Markéta Lhotáková
  • 2014 Organizational Performance Improvement by Implementing the Latest CRM Solutions
    by Irina Raicu & Mirela Catalina (Vint) Turkes
  • 2014 Bayes–Nash equilibria of the generalized second-price auction
    by Gomes, Renato & Sweeney, Kane
  • 2014 Loss-leader pricing and upgrades
    by In, Younghwan & Wright, Julian
  • 2014 Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey
    by Aysegul ERMEC SERTOGLU & Ozlem CATLI & Sezer KORKMAZ
  • 2014 Economías de escala publicitarias en grandes empresas en México 2008-2011
    by Ignacio Javier Cruz Rodríguez
  • 2014 Brand Development - A Way To Overcome The Crisis
    by Cristina Petronela SIMION & Cătălina Monica ALEXE & Gheorghe MILITARU
  • 2014 Tv Media Analysis For Banking Category (2012)
    by Alexandra Elena POȘTOACĂ & Dorian – Laurențiu FLOREA
  • 2014 The Impact Of Origin On Creating A Cult Brand: The Case Of Apple
    by Valentina Daniela N. CONSTANTIN & Roxana-Denisa G. STOENESCU
  • 2014 The activity of mass media companies from United States of America. The impact generated in economic, social and politic systems
    by Sorin TERCHILĂ
  • 2014 Advertising As Mean Of Manipulation Of People
    by Camelia PAVEL
  • 2014 Demand Spillovers, Combative Advertising, and Celebrity Endorsements
    by Craig L. Garthwaite
  • 2014 Trading Dollars for Dollars: The Price of Attention Online and Offline
    by Matthew Gentzkow
  • 2014-01 Online Surveys vs. Online Observations
    by Bíró, Szilvia & Botzenhardt, Florian & Ferdinand, Hans-Michael
  • 2013 Impact of Online Promotional Game Mechanics on Word of Mouth Behaviors
    by Darpy, Denis & Renard, Damien
  • 2013 'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?
    by Johnson, Guillaume D. & Grier, Sonya A.
  • 2013 Moving closer to the fabric of organizing visions: The case of a trade show
    by de Vaujany, François-Xavier & Carton, Sabine & Dominguez, Carine & Vaast, Emmanuelle
  • 2013 The Effect of Advertising and In-Store Promotion on the Demand for Chocolate
    by Jason C. Patalinghug
  • 2013 Either or Both Competition: A "Two-Sided" Theory of Advertising with Overlapping Viewerships
    by Reisinger, Markus & Ambrus, Attila & Calvano, Emilio
  • 2013 Effective Incentives for Buzz Marketing: How Moral Concern Moderates the Willingness to Engage as Buzz Agents
    by Hutter, Katharina & Mai, Robert
  • 2013 Diffusion of innovation within an agent-based model: Spinsons, independence and advertising
    by Piotr Przybyla & Katarzyna Sznajd-Weron & Rafal Weron
  • 2013 Advertising in a luxury fashion magazine: a comparison between Italy and China
    by Francesca Checchinato & Cinzia Colapinto & Alice Giusto
  • 2013 Offres promotionnelles, gaspillage alimentaire et scepticisme : une revue de littérature et proposition d’un cadre d’analyse
    by Le Borgne, G. & Sirieix, L.
  • 2013 Shrinking Goods
    by Daniel Levy & Avichai Snir
  • 2013 Discussion of "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by George, L. and C. Hogendorn
    by Levy, Daniel
  • 2013 The Role of Advertising Expenditure in Measuring Indonesia’s Money Demand Function
    by Hiew, Lee-Chea & Puah, Chin-Hong & Habibullah, Muzafar Shah
  • 2013 Aspects and Importance of Digital Media in Pakistan
    by Abdur Raheem, Syed & Akber, Fahad & Hashmi, Umair
  • 2013 Search Advertising
    by Alexandre de Cornière
  • 2013 Todos los compradores Online de billetes de transporte no son iguales
    by Jana Prodanova & Sonia San Martín Gutiérrez
  • 2013 Common Agency and Coordinated Bids in Sponsored Search Auctions
    by Francesco Decarolis & Maris Goldmanis & Antonio Penta
  • 2013 Measuring the Effects of Advertising: The Digital Frontier
    by Randall Lewis & Justin M. Rao & David H. Reiley
  • 2013 The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products
    by John Cawley & Rosemary Avery & Matthew Eisenberg
  • 2013 Diffusion by Imitation: The Importance of Targeting Agents
    by Nikolas Tsakas
  • 2013 Men Vote in Mars, Women Vote in Venus: A Survey Experiment in the Field
    by Galasso, Vincenzo & Nannicini, Tommaso
  • 2013 The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products
    by Cawley, John & Avery, Rosemary & Eisenberg, Matthew
  • 2013 Creating Attachment through Advertising: Loss Aversion and Pre–Purchase Information
    by Heiko Karle
  • 2013 Advertising-induced Embarrassment
    by Puntoni, S. & de Hooge, I.E. & Verbeke, W.J.M.I.
  • 2013 Advertising Competition in Presidential Elections
    by Gordon, Brett R. & Hartmann, Wesley R.
  • 2013 The Advertising Mix for a Search Good
    by Renault, Régis & Anderson, Simon P.
  • 2013 Comparative versus Informative Advertising in Oligopolistic Markets
    by Maria Alipranti & Evangelos Mitrokostas & Emmanuel Petrakis
  • 2013 Men Vote in Mars, Women Vote in Venus: A Survey Experiment in the Field
    by Galasso, Vincenzo & Nannicini, Tommaso
  • 2013 Men Vote in Mars, Women Vote in Venus: A Survey Experiment in the Field
    by Vincenzo Galasso & Tommaso Nannicini
  • 2013 Limited Consumer Attention in International Trade
    by Hartmut Egger & Josef Falkinger
  • 2013 Coordinating Static and Dynamic Supply Chains with Advertising through Two-Part Tariffs
    by L. Lambertini
  • 2013 Advertising Has Got You On The Run. Well-Being, Consumption and Leisure in a GE model
    by Fabio FIORILLO & Marco LILLA & Stefano STAFFOLANI
  • 2013 Current Shifts in Corporate Learning Meet'Enabler Competencies'
    by Viktória Szoboszlai
  • 2013 New Ways for Companies to Develop Effective Lobbying Strategies in the European Parliament A case study in the field of the Common Agricultural Policy
    by Attila Kovács
  • 2013 Innovation Goals and Practices among Hungarian Small and Medium Enterprises
    by Ildikó Marosi
  • 2013 COBIT 5 and the Process Capability Model. Improvements Provided for IT Governance Process
    by Alex Pasquini & Emidio Galie
  • 2013 Is the Concept of Sustainable Development a Contemporary Ideology?
    by Yulia Platonova
  • 2013 Gender Attitudes about Traditional and Renewable Energy Resources
    by Péter Németh & Eszter Jakopánecz & Mária Törõcsik
  • 2013 Organizational Innovation through Living Labs for Optimizing the Energy Usage of Blocks of Flats
    by Katalin Kovács
  • 2013 The Relationship between the Maritime Transport and the Chinese FDI
    by Gábor Fazekas
  • 2013 Information Security Management for SMEs:Implementating and Operating a Business Continuity Management System (BCMS) Using PDCA Cycle
    by Gergely Krisztián Horváth
  • 2013 Externalities in Connection with a Community Garden
    by Gabriella Lovász
  • 2013 Impact Of Television Commercials On Children’S Attitudes In Bangladesh: An Empirical Study
    by SYED MD. HASIB AHSAN & ABDULLAHIL MAMUN & MOHAMMAD MASRURUL MOWLA
  • 2013 Announcement as an advertisement on the example of Hungarian Internet job offers
    by Agata Keller
  • 2013 Marketingul in jurnalismul sportiv actual
    by Cristian GHENA
  • 2013 The Conferences Corner: European Conference on Social Media 2014, Brighton, UK Mini Track on Social Media and Innovation at ECSM 2014
    by PURCAREA, Irina
  • 2013 Food Marketing to Children - Introduction to Ethical Issues
    by Květa Olšanová
  • 2013 The Importance of Marketing Activities during the Economic Crisis
    by Isachi Silvia Elena & Chi?iga Georgiana
  • 2013 Public and Private Sector Involvement in Medical Tourism Developing and Support
    by Lincã Aurora Costina & Stãnciulescu Gabriela Cecilia Julieta & Bulin Daniel
  • 2013 Advertising Within The Branding Process Of The Croatian Wood Industry
    by Martina Bris Alic & Alen Alic & Josip Zuparic
  • 2013 CONSUMERSâ€(tm) ATTITUDE TOWARDS VIDEO GAMES AND THEIR USE AS AN ADVERTISING METHOD: A PRELIMINARY STUDY
    by Ghirvu Alina
  • 2013 Schema Congruity - A Basis For Evaluating Ambient Advertising Effectiveness
    by Jurca Maria Alina & Plăiaș Ioan & &
  • 2013 Factors Responsible For Consumer'S Attitude Towards Advergames
    by Ghirvu Alina & & &
  • 2013 Product Warnings, Debiasing, and Free Speech: The Case of Tobacco Regulation
    by Christine Jolls
  • 2013 Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View
    by Nusa Petek & Maja Konecnik Ruzzier
  • 2013 Identifying the Impact of Individual Differences on the Basis of Affect Intensity Measure on Consumers Response to Advertising Appeals
    by Santosh Kumar
  • 2013 Customer Loyalty and RetentionNew Trend on the Traditional/Virtual Market
    by Constantin Alexandru Stanica & Mirela Catalina (Vint) Turkes
  • 2013 Making Sense of Complex Marketing Decision Systems: Decision System Analysis
    by Roger Marshall & David Bibby & Na WoonBong
  • 2013 Las Series Audiovisuales Como Herramienta Promocional De Un Destino Turístico: El Caso De España / Fiction Series As A Promotional Tool For A Tourist Destination: The Case Of Spain
    by Araújo Vila, Noelia & Fráiz Brea, José Antonio
  • 2013 Internet advertising – current situation and long-term perspective
    by BUDACIA, Elisabeta Andreea
  • 2013 Sacred and profane view of Christmas in advertising
    by Mădălina MORARU (BUGA)
  • 2013 Dinamiche di consumo ed evoluzione degli stili alimentari attraverso l’indagine istat sui consumi delle famiglie
    by Pasquale Lombardi & Fabio Verneau
  • 2013 Marketing and Marketing Communication in SMEs
    by Dušan Pavlů
  • 2013 Effect of Packing Cost on The Sales Price and Contribution Margin
    by Gulsah ATAGAN & Suleyman YUKCU
  • 2013 When comparative ads are more effective: Fit with audience’s regulatory mode
    by Pierro, Antonio & Giacomantonio, Mauro & Pica, Gennaro & Mannetti, Lucia & Kruglanski, Arie W. & Tory Higgins, E.
  • 2013 Competition in the pharmaceutical industry: How do quality differences shape advertising strategies?
    by de Frutos, Maria-Angeles & Ornaghi, Carmine & Siotis, Georges
  • 2013 Commercial software, adware, and consumer privacy
    by Spiegel, Yossi
  • 2013 Information content of advertising: Empirical evidence from the OTC analgesic industry
    by Anderson, Simon P. & Ciliberto, Federico & Liaukonyte, Jura
  • 2013 Advertising expenditure and consumer prices
    by Rauch, Ferdinand
  • 2013 Contest functions: Theoretical foundations and issues in estimation
    by Jia, Hao & Skaperdas, Stergios & Vaidya, Samarth
  • 2013 Direct-to-consumer advertising and consumer welfare
    by Jayawardhana, Jayani
  • 2013 Information provision and behaviour-based price discrimination
    by De Nijs, Romain
  • 2013 Dynamic advertising and pricing with constant demand elasticities
    by Helmes, Kurt L. & Schlosser, Rainer
  • 2013 Product market advertising and corporate bonds
    by Nejadmalayeri, Ali & Mathur, Ike & Singh, Manohar
  • 2013 The Impact of Advertisement on Alcohol Consumption: A Case Study of Consumers in Bantama Sub-Metro
    by Frank Amoateng & Kofi Poku
  • 2013 How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores
    by Melik Karabiyikoglu
  • 2013 Dimensions Affecting the Purchasing Behavior of Nepalese Women
    by Karan Singh Thagunna & Garima Khanal
  • 2013 Comunicaciones de mercadeo en relaciones industriales
    by JOSÉ MANUEL VILLAMARÍN GARCÍA & JULIÁN RAMÍREZ ANGULO
  • 2013 Strategies To Promote Wine Products On Foreign Markets Through The Network Distribution Of Goods
    by Stefan MATEI
  • 2013 Conceptual Clarification Of Strategic Human Resource Management And The Way It Is Implemented
    by Ștefan MATEI
  • 2013 Advertising and Wine Language: Considerations on New Consumption Patterns
    by Silvia-Mihaela PAVEL
  • 2013 Advertising And Propaganda In Contemporary Society: Similarities And Differences
    by Camelia PAVEL
  • 2013 Managementul Strategic Al Resurselor Umane În Companiile Viticole Mici Şi Mijlocii
    by Ștefan MATEI
  • 2013 Considerations About Dental Tourism Development And Its Specific Marketing In Romania
    by Elena, ENACHE & ; Manuela-Rozalia, GABOR & Cristian, MOROZAN
  • 2013 La publicité dans le secteur financier : l’action de l’Autorité de contrôle prudentiel depuis 2010
    by HANSE, F.
  • 2013 Communication Policies of the Agriculture Companies in Bulgaria
    by Lyubomir Lyubenov
  • 2013 A Framing Of Future European Parliament Elections 2014 In A Social Media Context
    by Dorian Pocovnicu & Madalina Manolache & Gheorghe Epuran
  • 2013 The Political Actor’S Brand In The 2012 Bacau Electoral Campaign
    by Cristina Cîrtita-Buzoianu
  • 2013 Loyalty – The Nucleus Of Brand Capital. Case Study: Rom Chocolate Bar
    by Brîndusa-Mariana Amalancei
  • 2013 Tourist Services Consumer Satisfaction (Cruises)
    by Janetta Sirbu
  • 2013 Relationship Marketing - Best Practice in the Banking Sector
    by Cătălina Chirica
  • 2013 Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence
    by Tilman B?rgers & Ingemar Cox & Martin Pesendorfer & Vaclav Petricek
  • 2013 Ownership Consolidation and Product Characteristics: A Study of the US Daily Newspaper Market
    by Ying Fan
  • 2012 Targeted Communication and Investor Attention
    by Ginglinger, Edith & Degeorge, François & Boulland, Romain
  • 2012 Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
    by Renault, Régis & Liaukonyte, Jura & Ciliberto, Federico & Anderson, Simon
  • 2012 "What about the Intended Consequences?" Examining the Effects of Race-Stereotyped Portrayals on Advertising Effectiveness
    by Johnson, Guillaume D. & Grier, Sonya A.
  • 2012 Culture Transformation and Changing Consumption Patterns
    by I. Lipsits.
  • 2012 Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren können
    by Woisetschläger, David & Backhaus, Christof & Dreisbach, Jan & Schnöring, Marc
  • 2012 Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010
    by Hutter, Katharina & Schwarz, Uta
  • 2012 Horizontal Product Differentiation: Disclosure and Competition
    by Maarten C. W. Janssen & Mariya Teteryanikova
  • 2012 Optimal Investment in Age-Structured Goodwill
    by Silvia Faggian & Luca Grosset
  • 2012 Mass Retailers’ Advertising Strategies Faced with Different Competitor Store Formats: Commodity Stores or Hard Discounts
    by Bergès, Fabian & Monier-Dilhan, Sylvette
  • 2012 Will Plain Packaging Reduce Cigarette Consumption?
    by Harry Clarke & David Prentice
  • 2012 The Effect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany
    by Crespo Cuaresma, Jesus & Stöckl, Matthias
  • 2012 Використання Методів Спам Та Дорвей У Просуванні Продукту В Мережі Інтернет
    by Oksentyuk, Roman
  • 2012 Advertising value of mobile marketing through acceptance among youth in Karachi
    by Syed Akbar, Suleman & Azam, Rehan & Muhammad, Danish
  • 2012 Asymmetric information and financial markets
    by Estrada, Fernando
  • 2012 Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
    by Anderson, Simon & Ciliberto, Federico & Liaukonyte, Jura & Renault, Regis
  • 2012 Informative Advertising in Directed Search
    by Gomis-Porqueras, Pedro & Julien, Benoit & Chengsi, Wang
  • 2012 Evidence on the effects of mandatory disclaimers in advertising
    by Green, Kesten C. & Armstrong, J. Scott
  • 2012 Estrategia publicitaria del minorista en las redes sociales. Factores que motivan las compras en la web 2.0
    by Ines Küster Boluda & Natalia Vila López & Asunción Hernández Fernández
  • 2012 Intransparent markets and intra-industry trade
    by Christian Gormsen
  • 2012 Competition under Consumer Loss Aversion
    by Karle, Heiko & Peitz, Martin
  • 2012 Quality choice and advertising regulation in broadcasting markets
    by Francisco Martínez-Sánchez & Miguel González-Maestre
  • 2012 Contest Functions: Theoretical Foundations and Issues in Estimation
    by Hao Jia & Stergios Skaperdas & Samarth Vaidya
  • 2012 Political Contributions and Insurance
    by Bryan Engelhardt & Justin Svec
  • 2012 Aux frontières de la publicité mensongère : quand les contraintes légales font le lit du greenwashing
    by Benoît-Moreau, Florence & Larceneux, Fabrice & Parguel, Béatrice
  • 2012 Comparative Advertising in Markets with Network Externalities
    by Maria Alipranti & Emmanuel Petrakis
  • 2012 Advertising and the Distribution of Content
    by Weeds, Helen
  • 2012 Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
    by Anderson, Simon P & Ciliberto, Federico & Liaukonyte, Jura & Renault, Régis
  • 2012 The advertising mix for a search good
    by Anderson, Simon P & Renault, Régis
  • 2012 Scope economies, entry deterrence and welfare
    by Cesaltina Pacheco Pires & Margarida Catalão-Lopes
  • 2012 Price Control In Franchised Chains: The Case Of McDonald's Dollar Menu
    by Itai Ater & Oren Rigbi
  • 2012 Inflation Targeting and Behavioural Economics: Introduction
    by Martina Vránková
  • 2012 Dealing with the Challenges of Capital Inflows: The case of Romania
    by Diana Sadoveanu
  • 2012 Attitudes of female pupils and students toward technology higher education programmes
    by Valéria Szekeres & Erzsébet Takács & Lilla Vicsek & Beáta Nagy
  • 2012 Workforce Movement: Romania and the European Union
    by Diana Mihaela Pociovalisteanu
  • 2012 Study for nothing? Literature overview of labour market opportunities for individuals with tertiary education
    by Kornélia Lazányi
  • 2012 Exploring Audiences’ Behavior in the Theatre Land
    by Andreea Ciceo
  • 2012 Labour mediation and dilemmas of mediators
    by Gabriella Lovász
  • 2012 Styrol emission reduction during the processing of unsaturated polyester
    by Mihály Hegedûs
  • 2012 How Kournikova can help to steal data?
    by Keszthelyi András
  • 2012 Competitive Website Evaluation in Higher Education
    by György Losonczi
  • 2012 Internalization of Ecological Problems – Is This the Right Method?
    by Melinda Majláth & Timur kHrotko,
  • 2012 Investors Trust and PVGO
    by Richard Szabó
  • 2012 Marketing-controlling in the service sector
    by Ferenc Katona
  • 2012 Identification losses in the FMCG1 sector in the light of the European and global researches
    by Justyna Lewandowska
  • 2012 The Context of Modern Branding Emergence
    by Sergiu BARBU & Ilie CRISTESCU
  • 2012 Promoting throught the internet with social-media networking
    by Nicoleta BUZILA
  • 2012 Communication strategies in business promotions
    by Dalia PETCU & Vasile GHERHES & Sorin SUCIU & Ioan DAVID
  • 2012 Advertising communication and gender stereotypes
    by Dalia PETCU & Sorin SUCIU & Vasile GHERHES & Ciprian OBRAD
  • 2012 The pitfalls of the promotional language
    by Christina MOLDOVEANU-BARBU
  • 2012 English For Specific Purposes - Basic Terminology In Advertising
    by MANUELA FLORENTINA GORDEAN
  • 2012 The Romanian Retail Market - Present And Perspectives
    by NICOLETA BUZILĂ
  • 2012 Perspectives Of The Global Advertising Market
    by NICOLETA BUZILĂ
  • 2012 Search Engine Optimization in the current socio-economic challenges
    by Rocsana Bucea-Manea-Tonis
  • 2012 Communication by Event - The Efficiency of Seminaries as a Way to Inform and to Train
    by Ioana Bianca Chitu & Alina Simona Tecău
  • 2012 Advertising As A Tool Of Marketing Communication And Its Consequent Impact On Consumers
    by Radovan Baèík & Richard Fedorko & Silvia Šimová
  • 2012 Marketing vs. Fashion Trend – Between Myth and Reality
    by Meghisan Flaviu
  • 2012 Trends in Advertising Budgets
    by Poºtoacã Alexandra
  • 2012 Food Responsibility - A National Challenge. Case Study - Implementation Of A Social Campaign In Bucharest Schools
    by STOICA, Ivona & DUMITRU, Nicoleta Rossela
  • 2012 Advertising Through Television
    by BUDACIA, Andreea
  • 2012 Multiple Uses of Celebrities in Brand Promotion: An Experimental Investigation
    by Okorie NELSON
  • 2012 New advertising formats: advergames as a marketing communication tool
    by José Martí Parreño & Rafael Currás Pérez & Isabel Sánchez García
  • 2012 The Impact of Unfair Business Practices on Bank Customers: An Experimental Study
    by Volkan OZBEK & Umit ALNIACIK & Fatih KOC
  • 2012 Advertising, quality, and willingness-to-pay: Experimental examination of signaling theory
    by Tsui, Hsiao-Chien
  • 2012 Persuading consumers with social attitudes
    by Buehler, Stefan & Halbheer, Daniel
  • 2012 Identifying critical mass in the global cellular telephony market
    by Grajek, Michał & Kretschmer, Tobias
  • 2012 Non-comparative versus comparative advertising of quality
    by Emons, Winand & Fluet, Claude
  • 2012 Advertising disclosures: Measuring labeling alternatives in internet search engines
    by Edelman, Benjamin & Gilchrist, Duncan S.
  • 2012 Dissipative advertising signals quality: Static model with a continuum of types
    by Linnemer, Laurent
  • 2012 What happens in acquisitions?
    by Fee, C. Edward & Hadlock, Charles J. & Pierce, Joshua R.
  • 2012 An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude
    by Morteza Jamalzadeh & Navid Behravan & Roozbeh Masoudi
  • 2012 An Analysis of Social Campaigns Aimed at Reducing Alcohol Consumption: the Case of Poland
    by Joanna Hernik, Dana-Nicoleta Lascu
  • 2012 Las comunicaciones integradas de marketing (CIM) como pilar de la estrategia de marketing verde y sus implicaciones en la gestión ambiental
    by Nelcy Rocío Escobar Moreno
  • 2012 Misleading advertising in duopoly
    by Keisuke Hattori & Keisaku Higashida
  • 2012 Marketing Communication Management of Higher Education Institutions
    by David Schüller & Vladimír Chalupský
  • 2012 Insights into the Development of the Market of Mobile Marketing Services in Romania
    by Carmen Balan & Mirela-Patricia Zegreanu
  • 2012 The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-environmental Orientation
    by Umit Alniacik & Cengiz Yilmaz
  • 2012 Shopping Cost and Brand Exploration in Online Grocery
    by Andrea Pozzi
  • 2012 To Review or Not to Review? Limited Strategic Thinking at the Movie Box Office
    by Alexander L. Brown & Colin F. Camerer & Dan Lovallo
  • 2012 Do Expert Reviews Affect the Demand for Wine?
    by Richard Friberg & Erik Gr�nqvist
  • 2011 Communication marketing
    by Benoît-Moreau, Florence & Delacroix, Eva & De Lassus, Christel
  • 2011 “Alisha in Obesity-land”: Is Food Marketing the Mad Hatter?
    by Johnson, Guillaume D. & Grier, Sonya A.
  • 2011 Non-comparative versus Comparative Advertising as a Quality Signal
    by Emons, Winand & Fluet, Claude
  • 2011 Reversibilität und Irreversibilität: Mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus
    by Herold, Jörg & Ahrens, Bernd
  • 2011 Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus
    by Herold, Jörg & Polzin, Kerstin
  • 2011 Technology licensing by advertising supported media platforms: An application to internet search engines
    by Sapi, Geza & Suleymanova, Irina
  • 2011 Advertising exposures for a seasonal good in a segmented market
    by Daniela Favaretto & Luca Grosset & Bruno Viscolani
  • 2011 Persuading Consumers With Social Attitudes
    by Bühler, Stefan & Halbheer, Daniel
  • 2011 Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)
    by Minten, Bart & Singh, K.M. & Sutradhar, Rajib
  • 2011 Financial crises, asymmetric information and argumentation
    by Estrada, Fernando
  • 2011 Informative Advertising, Consumer Search and Transparency Policy
    by Wang, Chengsi
  • 2011 Multiproduct pricing and the Diamond Paradox
    by Rhodes, Andrew
  • 2011 How e-wom contributes to new product adoption. Testing competitive communication strategies
    by María Sicilia & Manuela López
  • 2011 Inferring Evoked and Consideration Set from Scanner Data
    by Wirawan Dony Dahana & Nozomi Nakajima
  • 2011 Inferring Consideration Set from Scanner Data
    by Wirawan Dony Dahana & Nozomi Nakajima
  • 2011 Virality, Network Effects and Advertising Effectiveness
    by Catherine Tucker
  • 2011 Competition in Persuasion
    by Matthew Gentzkow & Emir Kamenica
  • 2011 Relationship Marketing: The Mediating Role of Customer Experiences
    by Terry Najja Kakeeto-Aelen & Jan C. van Dalen & H. Jaap van den Herik & Bartel A. Van de Walle
  • 2011 Non-Comparative versus Comparative Advertising of Quality
    by Winand Emons & Claude Fluet
  • 2011 Misleading Advertising and Minimum Quality Standards
    by Keisuke Hattori & Keisaku Higashida
  • 2011 Misleading Advertising in Duopoly
    by Keisuke Hattori & Keisaku Higashida
  • 2011 Advertiser Pressure on Newspaper Journalists: A Survey
    by De Smet, Dries & Vanormelingen, Stijn
  • 2011 The Market for Fake Observations
    by Brekke, Kjellr Arne & Nilsen , Tore
  • 2011 Internet, IT-boomen och reklambranschen under andra hälften av nittiotalet - Transkript av ett vittnesseminarium på ABF-huset i Stockholm den 17 februari 2010
    by Sjöblom (red.), Gustav & Axelsson (red.), Ann-Sofie & Broberg (red.), Oskar
  • 2011 Targeted Advertising and Social Status
    by Nick Vikander
  • 2011 The Effect of Customer Loyalty Programs on the Shopping Behavior in Retail : Loyalty Programs versus Loyalty Cards in the German Food Retail
    by Nikola Ziehe & Raina Stoll
  • 2011 Advertising And Consumer Awareness Of New, Differentiated Products
    by Alicia Barroso & Gerard Llobet
  • 2011 Non-comparative versus Comparative Advertising of Quality
    by Winand Emons & Claude Fluet
  • 2011 Persuading Consumers with Social Attitudes
    by Stefan Buehler & Daniel Halbheer
  • 2011 Trading Away Wide Brands for Cheap Brands
    by Swati Dhingra
  • 2011 Advertising Expenditure and Consumer Prices
    by Ferdinand Rauch
  • 2011 The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations
    by Helm, Roland & Moeller, Michael
  • 2011 Not all that glitters is gold - not all that foreign currency what it seems?
    by Kíra Martin
  • 2011 Not all that glitters is gold - not all that foreign currency what it seems?
    by Éva Gulyás
  • 2011 The rise of product placement in Hungary
    by Árpád Papp-Váry PhD
  • 2011 Accounting Aspects of Pricing and Transfer Pricing Decisions
    by Tünde Veres
  • 2011 Stock Exchanges - situations and future,specialized on the Budapest Stock Exchange Trading System Future
    by Richard Szabó
  • 2011 Possibilities for data management and online business at Small and Midsized Businesses
    by Richard Galli
  • 2011 Password strength and memorability
    by András Keszthelyi
  • 2011 There is Life in Junk too
    by Zoltán Török
  • 2011 Renaming as a tool of city-branding
    by Árpád Papp-Váry PhD
  • 2011 Burnout of students at Óbuda University
    by Kornélia Lazányi
  • 2011 Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500
    by Simonetta Pattuglia
  • 2011 A Mathematical Model For A Company'S Advertising Strategy
    by Laura UNGUREANU
  • 2011 The Strategic Analysis of Singapore`s Brand and Rebrand Campaigns
    by Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS
  • 2011 The Role Of Libraries In The Improvement Of Urban Competitiveness. The Contribution Of The "Carol I" Central University Library To The Development Of Bucharest
    by Ruxandra-Irina POPESCU & R?zvan-Andrei CORBO?
  • 2011 Csr – A Marketing Tool?
    by MIHALACHE, Silvia-Ştefania
  • 2011 Young Consumers’ Perspectives of Website Visualization: A Gender Perspective
    by Ozdemir, Erkan & Kilic, Serkan
  • 2011 Keep It Formative, Stupid! Brand-Related Model
    by Ichim Cosmin & Dumea Andrei-Cosmin
  • 2011 Global Trends in Advertising Campaigns – Integration of Social Media
    by Dindire Laura & Munteanu Andreea
  • 2011 Descriptive Study of the Promotional Communication Systems Successfully Applied in Banking Institutions
    by Dindire Laura & Munteanu Andreea
  • 2011 Communication Potential of Fidelity Cards
    by Stoica Ana-Maria
  • 2011 The Persuasive Communication in Marketing Strategies
    by Purice Suzana & ªerban Monica
  • 2011 Orange Brand Image on the Romanian Mobile Telephony and its Effect on Company’s Performance in Crisis Context
    by Parpandel Denisa Elena & Gãnescu Cristina & Pepenel Madeleine
  • 2011 Wireless Advertising: A Study Of Mobile Phone Users
    by Gurau Cãlin
  • 2011 Selling when Brand Image Matters
    by Stefan Buehler & Daniel Halbheer
  • 2011 It’s Not Just a Brand Name: the Impact of Language on Consumer Attitude and Behavior
    by Ernest Cyril de Run & Teh Chin Yee & Muhammad Khalique
  • 2011 The role of the advertising agency: Standardization/Adaptation
    by Aygul Isayeva
  • 2011 Conceptual Aspects Regarding The Specifics Of Marketing Strategies In The Audiovisual Field
    by BUDACIA, Andreea
  • 2011 Corporate Social Initiatives, Another Face For Companies
    by VALCEANU, Gabriela
  • 2011 Advertising To The Older Consumer Becomes More Important
    by Stanton, John L.
  • 2011 Global and Local Features in Romanian Commercials broadcast at Christmas Time
    by Mădălina MORARU (BUGA)
  • 2011 The abstractness of luxury
    by Hansen, Jochim & Wänke, Michaela
  • 2011 Is targeted advertising always beneficial?
    by Ben Elhadj-Ben Brahim, Nada & Lahmandi-Ayed, Rim & Laussel, Didier
  • 2011 Generadores de valor para clientes de productos industriales. Caso: laminado doblecapa de polipropileno biorientado (PPBO) metalizado, para empaque de alimentos
    by Jaime Baby Moreno & Juan Gonzalo Londoño Jaramillo & Lux Stella Cabrera Viveros & Hernán Lozano
  • 2011 Murfatlar Brand Personality
    by Alex Gavrilescu
  • 2011 The 5-D Model Analysis Of Brd & Bt Financial Institutions In Terms Of The Characters That Appear In Advertisements
    by Paula Cristina BRUJ & Daniel CAZAN
  • 2011 The 5-D Model Analysis Of Brd & Bt Financial Institutions In Terms Of The Characters That Appear In Advertisements
    by Paula Cristina BRUJ & Daniel CAZAN
  • 2011 The 5-D Model Analysis Of Brd & Bt Financial Institutions In Terms Of The Characters That Appear In Advertisements
    by Paula Cristina BRUJ & Daniel CAZAN
  • 2011 The 5-D Model Analysis Of Brd & Bt Financial Institutions In Terms Of The Characters That Appear In Advertisements
    by Paula Cristina BRUJ & Daniel CAZAN
  • 2011 Confusing Borders Between Marketing And Reality
    by Lect. Flaviu Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D
  • 2011 Advertising In Relation To External Commerce Activities
    by Laurentiu Radu
  • 2011 Us And Thai Advertising: A Cross Cultural Analysis
    by Victoria SEITZ & Nabil RAZZOUK & Pasinee KAEWMESRI
  • 2011 On-Line Marketing-Communication In Hungary
    by Krisztina Taralik
  • 2011 Platform Siphoning: Ad-Avoidance and Media Content
    by Simon P. Anderson & Joshua S. Gans
  • 2011 "Personal Influence": Social Context and Political Competition
    by Andrea Galeotti & Andrea Mattozzi
  • 2011 Government Advertising and Media Coverage of Corruption Scandals
    by Rafael Di Tella & Ignacio Franceschelli
  • 2010 Les publicités émotionnelles : Quelle efficacité auprès des personnes âgées ?
    by Safraou-Ouadrani, Imen & Guiot, Denis
  • 2010 La créativité publicitaire représente-t-elle un danger pour les marques ?
    by Mercanti-Guérin, Maria
  • 2010 L'oiseau rend-il la marque plus écolo ? Une analyse des éléments d'exécution substantifs et associatifs en cas de greenwashing publicitaire
    by Benoît-Moreau, Florence & Larceneux, Fabrice & Parguel, Béatrice
  • 2010 Mieux vaut bien faire et le faire dire : Le rôle des notations environnementales dans la régulation du greenwashing
    by Benoît-Moreau, Florence & Larceneux, Fabrice & Parguel, Béatrice
  • 2010 Le prospectus promotionnel, de la communication prix à la publicité d'ambiance
    by Parguel, Béatrice
  • 2010 When activism may prove counterproductive: An exploratory study of anti-brand spoof advertising effects in the tobacco industry
    by Parguel, Béatrice & Lunardo, Renaud & Chebat, Jean-Charles
  • 2010 Le produit-partage
    by Parguel, Béatrice
  • 2010 La régulation des campagnes de communication
    by Parguel, Béatrice
  • 2010 Exemples de communication
    by Parguel, Béatrice
  • 2010 Communication sociétale et communication responsable
    by Parguel, Béatrice
  • 2010 Conceptualizing Multicultural Advertising Effects in the "New" South Africa
    by Elliott, Roger M. & Grier, Sonya A. & Johnson, Guillaume D.
  • 2010 Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des Produktlebenszyklus
    by Herold, Jörg & Völker, Lutz
  • 2010 Opportunity Knocks: An Economic Analysis of Television Advertisements
    by Andrew Hanks & Trenton Smith & Attila Tasnadi
  • 2010 Preliminary Studies on a Variant of TSP for Servicing Printers and Copiers
    by Daniela Favaretto & Paola Pellegrini
  • 2010 Selling When Brand Image Matters
    by Stefan Bühler & Daniel Halbheer
  • 2010 Advertised Meeting-the-Competition Clauses: Collusion Instead of Price Discrimination
    by Oliver Budzinski & Jürgen-Peter Kretschmer
  • 2010 Sales and Advertising Rivalry in Interwar US Department Stores
    by Peter Scott & James Walker
  • 2010 The marketing spirit from the perspective of moral values
    by Dumea, Andrei Cosmin & Mariciuc, Dragos Florentin
  • 2010 Pre-entry advertising, entry deterrence and multi-informational signaling
    by Weinem, Michael & Heil, Oliver
  • 2010 Pricing, Advertising, and Market Structure with Frictions
    by Gomis-Porqueras, Pedro & Julien, Benoit & Wang, Chengsi
  • 2010 Advance-Purchase Programs: When to Introduce and What to Inform Consumers
    by Zhang, Tianle
  • 2010 Getting into Your Head(Ache): The Information Content of Advertising in the Over-the-Counter Analgesics Industry
    by Anderson, Simon & Ciliberto, Federico & Liaukonyte, Jura
  • 2010 Marketing Concept as a Tool for Development of Tourism in Kosovo
    by Ukaj, Fatos
  • 2010 The Role of Search Engine Optimization in Search Rankings
    by Berman, Ron & Katona, Zsolt
  • 2010 Internet Marketing in Cultural Industries: from movie to arts
    by Besana, Angela
  • 2010 Social Networks, Personalized Advertising, and Privacy Controls
    by Catherine Tucker
  • 2010 Green Leader or Green Liar ? Differentiation and the role of NGOs
    by Mireille Chiroleu-Assouline
  • 2010 Health Insurance Competition in Germany - The Role of Advertising
    by Bettina Becker & Silke Uebelmesser
  • 2010 Efectos de los videojuegos en las marcas emplazadas: la transmisión de imagen a través de las emociones
    by Inés Küster Boluda & Natalia Vila López & Vicente Castillo
  • 2010 Product placement in video games as a marketing strategy: an attempt to analysis in Disney company
    by Elena Pardo & Inés Küster Boluda & Torpong Suemanotham
  • 2010 The role of program quality and publicly-owned platforms in the free to air broadcasting industry
    by Francisco Martínez-Sánchez & Miguel González-Maestre
  • 2010 Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment
    by Daunfeldt, Sven-Olov & Rudholm, Niklas
  • 2010 Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment
    by Daunfeldt, Sven-Olov & Rudholm, Niklas
  • 2010 Product Diversity in a Vertical Distribution Channel under Monopolistic Competition
    by Bykadorov Igor
  • 2010 Faut-il concevoir les prospectus en fonction de la fidélité du client à l’enseigne ?
    by Parguel, Béatrice & Mimouni, Aîda & Sabri, Ouidade
  • 2010 Competitive advertising within store flyers: A win–win strategy?
    by Parguel, Béatrice & Sabri, Ouidade & Mimouni, Aîda
  • 2010 La communication sociétale : entre opportunités et risques d’opportunisme
    by Parguel, Béatrice & Larceneux, Fabrice & Benoît-Moreau, Florence
  • 2010 Competition in the Pharmaceutical Industry: How do Quality Differences Shape Advertising Strategies?
    by de Frutos, Maria-Angeles & Ornaghi, Carmine & Siotis, Georges
  • 2010 Pricing and Information Disclosure in Markets with Loss-Averse Consumers
    by Karle, Heiko & Peitz, Martin
  • 2010 Platform Siphoning: Ad-Avoidance and Media Content
    by Anderson, Simon P. & Gans, Joshua
  • 2010 Cinismo y publicidad
    by Federico García Barrientos
  • 2010 Information and Industry Dynamics
    by Emin M. Dinlersoz & Mehmet Yorukoglu
  • 2010 The Renaissance of Word-of-Mouth Marketing: A 'New' Standard in Twenty-First Century Marketing Management?!
    by Norbert H. Meiners & Ulf Schwarting & Bernd Seeberger
  • 2010 A Review of Strategic Options for Achieving a Country Brand for Romania
    by Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS
  • 2010 Brand Management Nowadays
    by Silvia Delia OLARU & Elena GURGU
  • 2010 Rural buyers' perception about mosquito repellants
    by D. MEHTA & Anand GARG & Naveen K. MEHTA
  • 2010 Rebranding campaign of the Romanian Society of Radiodifusion – strategic option for the growth of the organization’s efficacy
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS
  • 2010 Advertising Industry - Trends, Opportunities And Challenges With Special Emphasis Of Chinese Tourism
    by Dzidrov, Misko
  • 2010 Brand Management In Media Crisis
    by IONESCU, Adrian
  • 2010 Modeling a response function to frequency of advertising
    by Lutoshkin, Igor
  • 2010 The Brand Identity: A Strategic Shift for Success
    by Victor Danciu
  • 2010 Covert Marketing: A Virtual Media Communication Vehicle
    by Pradeep Kautish
  • 2010 Main differences in Body Image (BI) perception between American and Chinese consumers: selected research results
    by Dagmar Skokanová
  • 2010 Private label development in the Republic of Serbia
    by Jelena Koncar & Goran Vukmirovic & Zita Petrovic Katai
  • 2010 Effects of Financial and Economical Crisis in Romanian Media and Advertising Industries
    by Pavel Camelia
  • 2010 Planning Marketing Activity during Periods of Crisis
    by Iordache Maria Carmen & Ciochina Iuliana
  • 2010 Mobile Marketing - Trends On The Romanian Advertising Market
    by Dinu Cristina & Iatagan Mariana & Natalia Manea
  • 2010 MARKETING IN CONTEMPORARY ENVIRONMENT - TRADITIONAL Vs. VALUE-ADDED MARKETING
    by Duro Horvat & Natasa Trojak
  • 2010 The Impact Of Consumers Attitude Toward Advertising On Product Attitude
    by Comiati Raluca & Plaias Ioan
  • 2010 Prioritized Actions For Marketing Improvement: A Tool For Small Business Marketing Programmes
    by Nikola Rovis
  • 2010 Branding Impact On The Economic Development Of Cities And Counties - Example Branding City Of Ilok
    by Mane Medic & Mario Banozic & Mladen Pancic
  • 2010 Advergames: Characteristics, Limitations And Potential
    by Gurau Calin
  • 2010 New Trends In The Advertising Policy Of Romanian And Ue Companies
    by Gherman Cristina
  • 2010 Marketing Expenditures and Word-of-Mouth Communication: Complements or Substitutes?
    by Armelini, Guillermo & Villanueva, Julian
  • 2010 Pharmaceutical Market(ing): Theory and Reality
    by Stevan Vasiljev & Darko Pantelic
  • 2010 Implicatiile Crizei Economico-Financiare asupra Publicitatii - Implications of the Economical Crisis on Advertising (Romanian version)
    by Lecturer Ph.D. Florentina POPAU
  • 2010 Advertising and Post-Decembrist Popular Culture in Romania
    by Mădălina MORARU (BUGA)
  • 2010 The Rhetoric of Greek Political Advertisements
    by Stamatis POULAKIDAKOS & Anastasia VENETI
  • 2010 Store Environment and Advertising. Investigating Two Manipulative Forces from the Supermarket
    by Joeri Clochet & Sam Cosaert & Laurens Cherchye & Bram De Rock
  • 2010 Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies
    by Haase, Fee-Alexandra
  • 2010 Analysis of key factors influencing SMS usage to participate in television programmes
    by Carla Ruiz Mafé & Silvia Sanz Blas & Juan Fernando Tavera
  • 2010 Los precios forward sobre electricidad. ¿Determinados racionalmente por los agentes del mercado colombiano?
    by Gloria Stella Salazar Marín & Javier Pantoja
  • 2010 Estética Y Ambientación De Los Supermercados De La Ciudad De Cartagena
    by EMPERATRÍZ LONDOÑO ALDANA & JULIO JOSÉ SERPA & MIGDONIA DUNCAN ORTEGA & STEPHANIE OCHOA
  • 2010 Asepsia En Los Supermercados De La Ciudad De Cartagena
    by EMPERATRIZ LONDOÑO ALDANA & YURAINY VILLERO FORTICH & ARLYN CERVANTES ALONSO & KATIANA PÉREZ GONZÁLEZ
  • 2010 La administraciòn financiera: una utopìa en las microempresas
    by Gladys Yaneth Mariño Becerra & Inelia Medina Sandoval
  • 2010 Caso De Estudio: Re-Lanzamiento Del Toyota Corolla
    by JOSÉ LUIS SAAVEDRA TORRES
  • 2010 La loi sur le crédit à la consommation : la protection de la clientèle au coeur de la prévention et du contrôle bancaire et assurantiel
    by Sellier, C.
  • 2010 Le dispositif de traitement des situations de surendettement des particuliers : les principaux effets de la loi Lagarde
    by Béguery, M.
  • 2010 The Great Depression and the current crisis: brand-related attitudes
    by Cosmin Ichim
  • 2010 Environmental Claims And Advertisement Effectiveness: An Experimental Study On Print Advertisements
    by Umit Alnıacık & Cengiz Yilmaz & Esra Alnıacık
  • 2010 Romanian Consumer Perception Towards Mobile Marketing Campaigns
    by Iacob Catoiu & Daniel Adrian Gardan
  • 2010 Celebrity Endorsement In Advertising
    by Vlad ROSCA
  • 2010 Celebrity Endorsement In Advertising
    by Vlad ROSCA
  • 2010 Celebrity Endorsement In Advertising
    by Vlad ROSCA
  • 2010 Celebrity Endorsement In Advertising
    by Vlad ROSCA
  • 2010 The Forms Of Unconventional Advertising – A Theoretical Approach
    by Maria Alina JURCA
  • 2010 The Forms Of Unconventional Advertising – A Theoretical Approach
    by Maria Alina JURCA
  • 2010 The Forms Of Unconventional Advertising – A Theoretical Approach
    by Maria Alina JURCA
  • 2010 The Forms Of Unconventional Advertising – A Theoretical Approach
    by Maria Alina JURCA
  • 2010 The Role Of Tourism Marketing In The Strategic Development Of The Town Of Rovaniemi
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS
  • 2010 The Role Of Tourism Marketing In The Strategic Development Of The Town Of Rovaniemi
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS
  • 2010 The Role Of Tourism Marketing In The Strategic Development Of The Town Of Rovaniemi
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS
  • 2010 The Role Of Tourism Marketing In The Strategic Development Of The Town Of Rovaniemi
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS
  • 2010 The Impact Of Endorsers’ Characteristics On Consumers’ Reaction To The Ads
    by Raluca COMIATI & Ioan PLAIAS
  • 2010 The Impact Of Endorsers’ Characteristics On Consumers’ Reaction To The Ads
    by Raluca COMIATI & Ioan PLAIAS
  • 2010 The Impact Of Endorsers’ Characteristics On Consumers’ Reaction To The Ads
    by Raluca COMIATI & Ioan PLAIAS
  • 2010 The Impact Of Endorsers’ Characteristics On Consumers’ Reaction To The Ads
    by Raluca COMIATI & Ioan PLAIAS
  • 2010 Marketing Communications As A Strategic Function Of Marketing
    by Olimpia Oancea Ph.D Student & Victoria-Mihaela Brînzea Ph.D Student
  • 2010 How To Manage A Public Relations Crisis
    by Assoc. Prof. Sorina-Raula Gîrboveanu Ph.D & Silvia-Mihaela Pavel Ph.D Student
  • 2010 Advertising Communication During Crisis
    by Silvia-Mihaela Pavel Ph. D Student
  • 2010 Promoting Private Equity Funds
    by Phd. Student . Ioana Radu & Phd. Student. Mihaela Funaru
  • 2010 Health Insurance Competition in Germany - the Role of Advertising
    by Bettina Becker & Silke Uebelmesser
  • 2010 The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation
    by Guy David & Sara Markowitz & Seth Richards-Shubik
  • 2010 The Impact of Targeting Technology on Advertising Markets and Media Competition
    by Susan Athey & Joshua S. Gans
  • 2010 Online Advertising: Heterogeneity and Conflation in Market Design
    by Jonathan Levin & Paul Milgrom
  • 2010 Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
    by Benjamin Edelman & Michael Schwarz
  • 2010 Computer Mediated Transactions
    by Hal R. Varian
  • 2009 Learning How to Consume and Returns to Product Promotion
    by Zakaria Babutsidze
  • 2009 Le consommateur face à l'éco communication : une synthèse des recherches
    by Benoît-Moreau, Florence & Parguel, Béatrice & Larceneux, Fabrice
  • 2009 Attitudes des consommateurs envers l'interactivité: une analyse exploratoire appliquée à la télévision
    by Medioni-Ben Sadoun, Sandrine
  • 2009 Comparative advertising: disclosing horizontal match information
    by Renault, Régis & Anderson, Simon P.
  • 2009 Optimal investment in age-structured goodwill
    by Silvia Faggian & Luca Grosset
  • 2009 Non-Price Determinants of Automotive Demand: Restyling Matters Most
    by Oleg Korenok & George E. Hoffer & Edward L. Millner
  • 2009 Learning How to Consume and Returns to Product Promotion
    by Babutsidze, Zakaria
  • 2009 Habit Formation, Demand and Growth through Product Innovation
    by Garcia-Torres, M. Abraham
  • 2009 Intangible assets and competitiveness in Spain: an approach based on trademark registration data in Catalonia (1850-1946)
    by Sáiz, Patricio & Fernández, Paloma
  • 2009 Satisfaction and Disappointment in Consumer Choices
    by Egbert, Henrik & Mengov, George
  • 2009 Advertising Message Processing Amongst Urban Children: With Reference To TV Advertising in Pakistan
    by Zain, Ul Abideen & Farooq, Waqas
  • 2009 A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan
    by Subhani, Muhammad Imtiaz & Osman, Ms.Amber
  • 2009 Applied arts and design in museums: USA and Milan experience
    by Besana, Angela
  • 2009 The Italian Art Market and the importance of communication strategies: from fairs to auction houses’ best practices
    by Besana, Angela
  • 2009 Bayesian Persuasion
    by Emir Kamenica & Matthew Gentzkow
  • 2009 Position Auctions with Consumer Search
    by Susan Athey & Glenn Ellison
  • 2009 Le comportement des producteurs de biens addictifs légaux : implications d'une demande avec interactions sociales
    by Sophie Massin
  • 2009 Advertising and Business Cycle Fluctuations
    by Benedetto Molinari & Francesco Turino
  • 2009 Optimal quality scores in sponsored search auctions: Full extraction of advertisers' surplus
    by Kiho Yoon
  • 2009 Paying to Remove Advertisements
    by Tåg, Joacim
  • 2009 Intransparent Markets and Intra-Industry Trade
    by Gormsen, Christian
  • 2009 Enjoy! Assertive language and consumer compliance in (non)hedonic contexts
    by Ann Kronrod & Amir Grinstein & Luc Wathieu
  • 2009 What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
    by Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman
  • 2009 What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
    by Bertrand, Marianne & Karlan, Dean & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan
  • 2009 Advertising for attention in a consumer search model
    by Haan, Marco A. & Moraga-Gonzalez, Jose L.
  • 2009 Beef up Your Competitor: A Model of Advertising Cooperation between Internet Search Engines
    by Geza Sapi & Irina Suleymanova
  • 2009 Advertising for Attention in a Consumer Search Model
    by Marco A. Haan & Jose Luis Moraga-Gonzalez
  • 2009 Comment prévenir le greenwhashing ? L'influence des éléments d'exécution publicitaire
    by Benoît-Moreau, Florence & Parguel, Béatrice & Larceneux, Fabrice
  • 2009 Celebrities in advertising: looking for congruence or for likability?
    by Korchia, Michaël & Fleck-Dousteyssier, Nathalie & Le Roy, Isabelle
  • 2009 Product Pricing when Demand Follows a Rule of Thumb
    by Christina Matzke & Benedikt Wirth
  • 2009 Advertising Versus Sales In Demand Creation
    by Gal Hochman & Oded Hochman
  • 2009 Interrelation between advertising efficiency and corporate sales
    by Ferenc KATONA
  • 2009 Neuromarketing – Getting Inside The Customer’S Mind
    by Pop Ciprian-Marcel & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria
  • 2009 Cost Quality Management
    by Vitanova Gordana & Tatjana Spaseska
  • 2009 Companies With Market Positioning Brands
    by Ruxandra Radoviciu & Filimon Stremtan
  • 2009 Integrated Communication €“ Creating The Right Relations With The Right Customers Title
    by Ana-Maria Stoica & Raluca-Ionela Cretoiu
  • 2009 Human resources management in advertising agency
    by Cristina Leovaridis
  • 2009 Human resources management in advertising agency
    by Cristina Leovaridis
  • 2009 Human resources management in advertising agency
    by Cristina Leovaridis
  • 2009 Human resources management in advertising agency
    by Cristina Leovaridis
  • 2009 The brand – an increasing factor of a tourist destination’s competitiveness
    by Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu
  • 2009 The brand – an increasing factor of a tourist destination’s competitiveness
    by Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu
  • 2009 The brand – an increasing factor of a tourist destination’s competitiveness
    by Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu
  • 2009 The brand – an increasing factor of a tourist destination’s competitiveness
    by Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu
  • 2009 Print Advertising In The Us And Hong Kong: A Comparative Analysis
    by Victoria Ann SEITZ & Olesia LUPU & Nabil RAZZOUK & Ka Man Carman CHU
  • 2009 The Online Advertising Industry: Economics, Evolution, and Privacy
    by David S. Evans
  • 2009 The Economics of Online Crime
    by Tyler Moore & Richard Clayton & Ross Anderson
  • 2009 Misselling through Agents
    by Roman Inderst & Marco Ottaviani
  • 2009 Skewed Bidding in Pay-per-Action Auctions for Online Advertising
    by Nikhil Agarwal & Susan Athey & David Yang
  • 2008 L’influence des besoins de cognition et d’émotion sur les réponses à la publicité
    by Guiot, Denis & Safraou-Ouadrani, Imen
  • 2008 L’impact du processus d’acculturation sur les stratégies publicitaires à l’international : explication théorique et application pour les marchés émergents
    by Gaston Breton, Charlotte & Boutin, Agnès
  • 2008 Do Consumers Benefit from Concentration in the New Economy? A Review of Google's Mergers, Acquisitions, and Arrangements
    by Beschorner, Patrick Frank Ernst
  • 2008 Modelling smoothly the joint effect of several advertising media on sales in a homogeneous market
    by Annamaria Sorato & Bruno Viscolani
  • 2008 Leading advertisers efficiency evaluated by data envelopment analysis
    by Andrea Ellero & Stefania Funari & Elena Moretti
  • 2008 Exposure Order Effects and Advertising Competition
    by Oksana Loginova
  • 2008 Afrikaanse musiek en die model van rasionele verslawing
    by Ansie de Wet
  • 2008 Loss leader or low margin leader? Advertising and the degree of product differentiation
    by Witness Simbanegavi
  • 2008 Does Mass-media Fuel, and Easy Credit Facilitate, Impulse Buys?
    by Huovinen, Pasi & Rouvinen, Petri
  • 2008 Reference Dependence and Market Competition
    by Zhou, Jidong
  • 2008 Fishy Gifts: Bribing with Shame and Guilt
    by Ong, David
  • 2008 Advertising Styles’ Impact on Attention in Pakistan
    by Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M.
  • 2008 An analysis of the role of liking on the memorial response to advertising
    by Sergio, Brasini & Marzia, Freo & Giorgio, Tassinari
  • 2008 A new theorem for optimizing the advertising budget
    by Wright, Malcolm
  • 2008 Outflow Dynamics in Modeling Oligopoly Markets: The Case of the Mobile Telecommunications Market in Poland
    by Sznajd-Weron, Katarzyna & Weron, Rafal & Wloszczowska, Maja
  • 2008 A Dynamic Model of Sponsored Search Advertising
    by Song Yao & Carl F. Mela
  • 2008 Introduction of Software Products and Services Through "Public" Beta Launches
    by Amit Mehra & Gireesh Shrimali
  • 2008 Economic Factors Underlying the Unbundling of Advertising Agency Services
    by Mohammad Arzaghi & Ernst R. Berndt & James C. Davis & Alvin J. Silk
  • 2008 On Best-Response Bidding in GSP Auctions
    by Matthew Cary & Aparna Das & Benjamin Edelman & Ioannis Giotis & Kurtis Heimerl & Anna R. Karlin & Claire Mathieu & Michael Schwarz
  • 2008 Semi-collusive advertising and pricing in experimental duopolies
    by Andreas Nicklisch
  • 2008 Umbrella Branding and External Certification
    by Hendrik Hakenes & Martin Peitz
  • 2008 Advertising, Entry Deterrence, and Industry Innovation
    by Shi Qi
  • 2008 With a little help from my enemy: comparative advertising as a signal of quality
    by Francesca BARIGOZZI & Paolo Giorgio GARELLA & Martin PEITZ
  • 2008 Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology
    by Luciano PILOTTI
  • 2008 Simulating Sequential Search Models with Genetic Algorithms: Analysis of Price Ceilings, Taxes, Advertising and Welfare
    by Ian McCarthy
  • 2008 Advertising Intensity and Welfare in an Equilibrium Search Model
    by Ian McCarthy
  • 2008 Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “I”
    by Ehab M. Abou Aish & Wael A. Kortam & Salah S. Hassan
  • 2008 Estimating critical mass in the global cellular telephony market
    by Michal Grajek & Tobias Kretschmer
  • 2008 Market Feedback and Team Commitment in Radical Product Innovation Process
    by Berchicci, L. & Tucci, C.L.
  • 2008 Gender Identity Salience and Perceived Vulnerability to Breast Cancer
    by Sweldens, S.T.L.R. & Puntoni, S. & Tavassoli, N.T.
  • 2008 Cross-National Logo Evaluation Analysis: An Individual Level Approach
    by van der Lans, R.J.A. & Cote, J.A. & Cole, C.A. & Leong, S.M. & Smidts, A. & Henderson, P.W. & Bluemelhuber, C. & Bottomley, P.A. & Doyle, J.R. & Fedorikhin, A.S. & Janakiraman, M. & Ramaseshan, B. & Schmitt, B.H.
  • 2008 Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes
    by Klucharev, V. & Smidts, A. & Fernández, G.
  • 2008 Comparative Advertising: disclosing horizontal match information
    by Simon P. ANDERSON & Régis RENAULT
  • 2008 L’interférence concurrentielle dans la communication par prospectus : une étude exploratoire
    by Sabri, Ouidade & Mimouni, Aîda & Parguel, Béatrice
  • 2008 Comment prévenir le greenwashing ? L’influence des éléments d’exécution publicitaire
    by Benoît-Moreau, Florence & Parguel, Béatrice & Larceneux, Fabrice
  • 2008 Seasonality and the Effect of Advertising on Price
    by Genesove, David & Simhon, Avi
  • 2008 Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930
    by Stefan Schwarzkopf
  • 2008 Dissipative Advertising Signals Quality even without Repeat Purchases
    by Laurent Linnemer
  • 2008 Viewer Sampling and Quality Signaling in a Television Market
    by Levent Çelik
  • 2008 Monopoly Provision of Tune-ins
    by Levent Çelik
  • 2008 Strategic Informative Advertising in a Horizontally Differentiated Duopoly
    by Levent Çelik
  • 2008 Co-branding: The Stae of the Art
    by Bernd Helmig & Jan-Alexander Huber & Peter S. H. Leeflang
  • 2008 Marketing Research In Advertising
    by Vranceanu Diana & Popescu Ioana Cecilia & Tatu Cristi
  • 2008 The Style In The Language Of Promotional Literature
    by Pop Anamaria Mirabela
  • 2008 Le Discours Autobiographique Et La Publicité
    by Bogdan Rodica
  • 2008 Advertising Styles’ Impact on Attention in Pakistan
    by Kashif Riaz & Syed Karamatullah Hussainy & Abdul Kabeer Kazi & Gobind M. Herani
  • 2008 Psychological Pricing. Private vs. Professional Vendors
    by T. Van Caneghem
  • 2008 Online-Werbung: Wettbewerb und Verbraucherschutz kommen zu kurz
    by Georg Erber & Marco Mundelius
  • 2008 Werbekonjunktur: Aufschwung war gestern
    by Herbert Hofmann
  • 2008 Management Of Consumers’ Attention €“ What Can The Advertiser Do To Survive The Media Revolution
    by Kwiatkowska Joanna
  • 2008 Legal and Regulatory Forbiddances in the Field of International Advertising
    by Silvia PUIU
  • 2008 The Impact Of Deontologic Code From The Health Services Area On The Promotional Activities
    by Ileana Raducanu
  • 2007 Strategic Advertisement with Externalities: A New Dynamic Approach
    by Reinoud Joosten
  • 2007 Comment la presse magazine peut-elle cibler les 15-24 ans qui se perçoivent plus jeunes ou plus âgés ?
    by Guiot, Denis
  • 2007 Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
    by Hain, Cornelia & Lehmann-Waffenschmidt, Marco & Kenning, Peter
  • 2007 Advertising And Labour Supply : Why Do Americans Work Such Long Hours?
    by Cowling, Keith & Poolsombat, Rattanasuda
  • 2007 A fractional optimal control problem for maximizing advertising efficiency
    by Igor Bykadorov & Andrea Ellero & Stefania Funari & Elena Moretti
  • 2007 Advertising and production of a seasonal good for a heterogeneous market: from total segment separability to real media
    by Daniela Favaretto & Bruno Viscolani
  • 2007 Price Discrimination and Audience Composition in Advertising-Based Broadcasting
    by Roberto Roson
  • 2007 The Impact of Temperature Change on Energy Demand a Dynamic Panel Analysis
    by Roberto Roson & Enrica de Cian & Elisa Lanzi
  • 2007 The Dynamics of Price and Advertising as Signals of Quality
    by Musa Ayar
  • 2007 Advertising and Cost Reduction
    by Giovanni Immordino
  • 2007 Dynamic Advertising with Spillovers: Cartel vs Competitive Fringe
    by Luca Lambertini & Arsen Palestini
  • 2007 The Effects of Detailing on Prescribing Decisions under Two-Sided Learning
    by Ching, Andrew & Ishihara, Masakazu
  • 2007 Deriving the Pricing Power of Product Features by Mining Consumer Reviews
    by Nikolay Archak & Anindya Ghose & Panagiotis G. Ipeirotis
  • 2007 An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets
    by Anindya Ghose & Sha Yang
  • 2007 Search Engine Advertising: Pricing Ads to Context
    by Avi Goldfarb & Catherine Tucker
  • 2007 Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing
    by Matteo FINI & Patrizio GREGORI
  • 2007 Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity
    by Matteo FINI & Patrizio GREGORI
  • 2007 Strategie di marketing e metodi quantitativi di valutazione economica del marchio
    by Matteo FINI & Patrizio GREGORI
  • 2007 Congruence Among Voters and Contributions to Political Campaigns
    by Elena Panova
  • 2007 Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
    by Prins, R. & Verhoef, P.C.
  • 2007 The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents
    by Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M. & Leeflang, P.S.H.
  • 2007 To be or not to be consistent in brand logo changes?
    by Czellar, Sandor & Kocher, Bruno
  • 2007 Measuring the Accountability of Advertising Expenses in the Presence of Sales Cost Inefficiency and Marketing Spillovers
    by Konstantinos Giannakas & Giannis Karagiannis & Vangelis Tzouvelekas
  • 2007 Umbrella Branding and External Certification
    by Hakenes, Hendrik & Peitz, Martin
  • 2007 Informative Advertising and Consumer Search in a Differentiated-Products Duopoly
    by Levent Celik
  • 2007 Applied Financial Marketing - Myth Versus Reality
    by Shojai, Shahin & Badcock, Julian & De Fursac Gash , Alex
  • 2007 Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing
    by Ioana Popescu
  • 2007 The Advertiser’S Reasons For Selecting An Advertising Agency- Asurveyofturkey’S Leading Advertisers
    by Tanses Gulsoy
  • 2007 Advertising And Intellectual Property Rights – A Key To Companies’ Competitiveness
    by Catalina Radu & Alina Catanet
  • 2007 The Press Release – The Media Instrument For Increasing Competitiveness
    by Alina Catanet & Catalina Radu
  • 2007 Personal Versus Mass Communication
    by Girboveanu Sorina
  • 2006 Impact des avertissements sanitaires dans la lutte contre le tabagisme : synthèse théorique et résultats d’une étude qualitative
    by Le Gall-Ely, Marine & Dion, Delphine & Debenedetti, Stéphane & Rieunier, Sophie & Gallopel, Karine
  • 2006 Segmentation et stratégies de communication dans les marchés émergents : une approche croisée des concepts de pyramide économique et d'acculturation
    by Boutin, Agnès & Gaston Breton, Charlotte
  • 2006 Benetton: identifying an image, imagining an identity
    by Giovanni Favero
  • 2006 Umbrella Branding and the Provision of Quality
    by Hakenes, Hendrik & Peitz, Martin
  • 2006 Comparative Advante and Efficient Advertising in the Attention Economy
    by Huberman, Bernardo & Wu, Fang
  • 2006 Advertising in Duopoly Market
    by Situngkir, Hokky
  • 2006 Understanding Advertising Adstock Transformations
    by Joy, Joseph
  • 2006 The dynamics of television advertising with boundedly rational consumers
    by Gomes, Orlando
  • 2006 Consideration Sets and Competitive Marketing
    by Eliaz, Kfir & Spiegler, Ran
  • 2006 Coarse Thinking and Persuasion
    by Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer
  • 2006 The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era
    by Zeynep Hansen & Marc T. Law
  • 2006 Advertising as Distortion of Learning in Markets with Network Externalities
    by Brekke, Kjell Arne & Rege, Mari
  • 2006 Advertising as a Distortion of Social Learning
    by Brekke, Kjell Arne & Rege, Mari
  • 2006 Dynamic and Competitive Effects of Direct Mailings
    by van Diepen, M. & Donkers, B. & Franses, Ph.H.B.F.
  • 2006 Polysemy in Advertising
    by Puntoni, S. & Schroeder, J.E. & Ritson, M.
  • 2006 comparative Advertising
    by Simon P. Anderson & Régis Renault
  • 2006 Advertising and endogenous exit in a differentiated duopoly
    by Andrea Mantovani & Giordano Mion
  • 2006 Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market
    by Rajagopal
  • 2006 Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis
    by Rajagopal
  • 2006 Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach
    by Lambert, Brice
  • 2006 Going where the Ad leads you: On High Advertised Prices and Search where to buy
    by Maarten C.W. Janssen & Marielle C. Non
  • 2006 La congruence dans le parrainage : définition, rôle et mesure
    by Fleck-Dousteyssier, Nathalie & Roux, Elyette & Darpy, Denis
  • 2006 Les célébrités dans la publicité : le rôle de la congruence
    by Korchia, Michaël & Fleck-Dousteyssier, Nathalie
  • 2006 Vers une meilleure compréhension des réactions du récepteur face aux annonces publicitaires « taboues ». Une étude exploratoire menée dans deux contextes culturels : marocain et français
    by Sabri, Ouidade
  • 2006 La première rencontre mémorable entre marque et consommateur et son influence sur la relation : exploration par une approche qualitative phénoménologique
    by Benoît-Moreau, Florence
  • 2006 Celebrities in advertising: the role of congruency
    by Korchia, Michaël & Fleck-Dousteyssier, Nathalie
  • 2006 The Role of Advertising in Commercial Banking
    by Örs, Evren
  • 2006 Sales-Advertising Relationship: An Application of Panel Data from the German Automobile Industry
    by Petr Mariel & Cristina López & Karmele Fernández
  • 2006 Did the Euro Foster Online Price Competition? Evidence from an International Price Comparison Site
    by Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan
  • 2006 Media Concentration and Consumer Product Prices
    by Anthony J. Dukes
  • 2006 Advertising and Conspicuous Consumption
    by Daniel Krähmer
  • 2006 Construyendo marcas. El futuro es de quienes construyen marcas de renombre
    by Eduardo Ruíz Tellez & Carmen Alarcon Romano
  • 2006 Specifics of the Communication Policy of the Banks in Bulgaria
    by Boyana Boyanova
  • 2006 Theoretical Approaches to Services Advertising and the Differences in Practice: AContent Analysis of Services Advertising in Turkey
    by Sevgi Ayse Ozturk
  • 2006 Marca – Definitie Si Semnificatii
    by Moisescu Ovidiu Ioan
  • 2006 What We, Belgian’S, Consider To Be Marketing
    by Pieter Billiau & Pieter Vandenberghe
  • 2005 Bootstrap inference on a nonlinear time series model of advertising effects
    by Miguel A. Arranz
  • 2005 Estimating Demand for Differentiated Products: The Case of Beer in the U.S
    by Christian Rojas & Everett B. Peterson
  • 2005 The Virtual Location of E-Tailers: Evidence from a B2C E-Commerce Market
    by Häring, Julia
  • 2005 Advertising, Pricing & Market Structure in Competitive Matching Markets
    by Edner Bataille & Benoit Julien
  • 2005 Sales and Promotions: A More General Model
    by Il-Horn Hann & Kai-Lung Hui & Sang-Yong Tom Lee & Ivan P.L. Png
  • 2005 Advertising in the US Personal Computer Industry
    by Michelle Sovinsky Goeree
  • 2005 The Advertising Push And The Brand Image Of The Marketing Degrees In Portugal
    by Joao Leitao & Ricardo Gouveia Rodrigues & Paulo Duarte
  • 2005 Regulation of Television advertising
    by Simon P. Anderson
  • 2005 Competing for Customers' Attention: Advertising When Consumers Have Imperfect Memory
    by Oksana Loginova
  • 2005 Equilibrium Pricing When Only Some Goods Are Advertised
    by Witness Simbanegavi
  • 2005 Informative Advertising: Competition or Cooperation?
    by Witness Simbanegavi
  • 2005 Rating Forecasts for Television Programs
    by Denny Meyer & Rob J. Hyndman
  • 2005 La Market Basket Analysis nell'e-commerce
    by Marilena TUCCI
  • 2005 Financing of Media Firms: Does Competition Matter?
    by Hans Jarle Kind & Tore Nilssen & Lars Sørgard
  • 2005 Media Concentration and Consumer Product Prices
    by Anthony J. Dukes
  • 2005 Look How Little I’m Advertising!
    by Kyle Bagwell & Per Baltzer Overgaard
  • 2005 Advertising, Brand Loyalty And Pricing
    by Ioana Chioveanu
  • 2005 Did the Euro Foster Online Price Competition? Evidence from an International Price Comparison Site
    by Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan
  • 2005 Advertising on TV: Under- or Overprovision?
    by Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars
  • 2005 Financing of Media Firms: Does Competition Matter?
    by Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars
  • 2005 What's Psychology Worth? A Field Experiment in the Consumer Credit Market
    by Marianne Bertrand & Dean S. Karlan & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman
  • 2005 Repeat exposure effects of internet advertising
    by LEE, Janghyuk & BRILEY, Donnel A.
  • 2005 Advertising and Consumer Search in a Duopoly Model
    by Maarten C.W. Janssen & Mariëlle C. Non
  • 2005 L’efficacité d’un email à vocation commerciale : étude de l’influence des caractéristiques socio-démographiques des internautes sur le processus de réponse
    by Gauthier, Stéphanie & Munier, Thibaut & Costes, Yseulys & Lancelot-Miltgen, Caroline
  • 2005 The media and advertising : a table of two-sided markets
    by Simon P., ANDERSON & Jean J., GABSZEWICZ
  • 2005 Advertising and Portfolio Choice
    by Henrik Cronqvist
  • 2005 The Media and Advertising: A Tale of Two-Sided Markets
    by Anderson, Simon P & Gabszewicz, Jean Jaskold
  • 2005 Coordination in Markets with Consumption Externalities: The Role of Advertising and Product Quality
    by Pastine, Ivan & Pastine, Tuvana
  • 2005 Advertising Content
    by Anderson, Simon P & Renault, Régis
  • 2005 The media and advertising : a tale of two-sided markets
    by ANDERSON, Simon P. & GABSZEWICZ, Jean J.
  • 2005 Quality Sorting and Networking: Evidence from the Advertising Agency Industry
    by Mohammad Arzaghi
  • 2005 Networking Off Madison Avenue
    by J. Vernon Henderson & Mohammad Arzaghi
  • 2005 Werbemarkt Fernsehen: Zur Eignung der Spektralanalyse als Prognoseinstrument
    by Guenter Lang
  • 2005 Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului
    by Gheorghe MEGHISAN
  • 2005 Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului
    by Gheorghe MEGHISAN
  • 2005 Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului
    by Gheorghe MEGHISAN
  • 2005 Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului
    by Gheorghe MEGHISAN
  • 2004 Guided Search: The Value of a Reputation System
    by Aaron Schiff & John Kennes
  • 2004 Negative effect of the promotion signal on reference price
    by Desmet, Pierre
  • 2004 Le cinémarque : septième art, publicité et placement des marques
    by Fontaine, Isabelle & Debenedetti, Stéphane
  • 2004 On the Simple Economics of Advertising, Marketing, and Product Design
    by David P. Myatt & Justin P. Johnson
  • 2004 Adware, Shareware, and Consumer Privacy
    by Nataly Gantman & Yossi Spiegel
  • 2004 Advertising effects on awareness, consideration and brand choice using tracking data
    by Franses, Ph.H.B.F. & Vriens, M.
  • 2004 Internet media planning : an optimization model
    by LEE, Janghyuk & KERBACHE, Laoucine
  • 2004 L’effet des images animées sur la persuasion publicitaire : le rôle médiateur des réponses hédoniques
    by Hussant-Zebian, Rola
  • 2004 Une application des modèles de traitement de l'information au parrainage : le rôle de la congruence
    by Fleck-Dousteyssier, Nathalie
  • 2004 L'influence du co-branding sur le capital-marque : le cas de la publicité conjointe
    by Sebecevac, Bekim
  • 2004 Zykluskonforme Krise oder Strukturbruch? - Zeitreiheneigenschaften des deutschen Werbemarktes
    by Guenter Lang
  • 2004 Relatia Formare-Competente-Performante In Management
    by Teodora ROMAN
  • 2004 Relatia Formare-Competente-Performante In Management
    by Teodora ROMAN
  • 2004 Relatia Formare-Competente-Performante In Management
    by Teodora ROMAN
  • 2004 Relatia Formare-Competente-Performante In Management
    by Teodora ROMAN
  • 2004 Comunicare Verbala Si Nonverbala
    by Sorina GIRBOVEANU
  • 2004 Comunicare Verbala Si Nonverbala
    by Sorina GIRBOVEANU
  • 2004 Comunicare Verbala Si Nonverbala
    by Sorina GIRBOVEANU
  • 2004 Comunicare Verbala Si Nonverbala
    by Sorina GIRBOVEANU
  • 2003 O Efeito Da Publicidade Experimentável Na Fixação Do Preço Dos Bens Duráveis
    by Paulo Maçãs & João Leitão & Carlos Osório
  • 2003 Promotion des ventes et capital marque
    by Desmet, Pierre
  • 2003 Inovação de produto ou saída para a crise? O lançamento da cerveja Brahma Chopp no verão de 1934
    by Teresa Cristina de Novaes Marques & Maria Teresa Ribeiro de Oliveira
  • 2003 How effective is advertising in duopoly markets?
    by Katarzyna Sznajd-Weron & Rafal Weron
  • 2003 Convergence and the Potential Ban on Interactive Product Placement in Germany
    by Christian Jansen
  • 2003 TV Advertising, Program Quality, and Product-Market Oligopoly
    by Tore Nilssen & Lars Sørgard
  • 2003 The Value of a Reputation System
    by John Kennes & Aaron Schiff
  • 2003 la publicité, la provocation, l’éthique (Advertising, provocation, ethics)
    by Yara Merhi
  • 2003 Direct-to-Consumer Advertising in Pharmaceutical Markets
    by Brekke, Kurt R. & Kuhn, Michael
  • 2003 Outline Pricing and the Euro Changeover: Cross-Country Comparisons
    by Kattuman, Paul & Michael R Baye & Rupert Gatti & John Morgan
  • 2003 The Manufacturer's Suggested Retail Price
    by Rosenkranz, Stephanie
  • 2003 Advertising and endogenous exit in a differentiated duopoly
    by MANTOVANI, Andrea & MION, Giordano
  • 2003 Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm's Performance
    by Trina Larsen Andras & Srini S. Srinivasan
  • 2003 What's in a Name? Price Variation in Sport Facility Naming Rights
    by Timothy DeSchriver & Paul E. Jensen
  • 2002 New product introduction: determining optimal advertising policies
    by Bruno Viscolani
  • 2002 Intercultural communication in business ventures illustrated by two case studies
    by Hinner, Michael B. & Rülke, Tessa
  • 2002 Advertising Content
    by Simon P. Anderson & Régis Renault
  • 2002 Trusting Labels: A Matter of Numbers?
    by Thomas Liebi
  • 2002 Optimal Campaigning in Presidential Elections: The Probability of Being Florida
    by Strömberg, David
  • 2002 Cognitive and Affective Consequences of Two Types of Incongruent Advertising
    by Loef, J. & Verlegh, P.W.J.
  • 2002 Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion
    by Steenkamp, J-B.E.M. & Nijs, V.R. & Hanssens, D.M. & Dekimpe, M.G.
  • 2002 The Role of Schema Salience in Ad Processing and Evaluation
    by Loef, J. & Antonides, G. & van Raaij, W.F.
  • 2002 Socially Optimal Mechanisms
    by Onderstal, A.M.
  • 2002 Optimal Campaigning in Presidential Elections: The Probability of Being Florida
    by Strömberg, David
  • 2001 Who are the advertisers?
    by Nilssen,T. & Sorgard,L.
  • 2001 The TV industry : advertising and programming
    by Nilssen,T. & Sorgard,L.
  • 2001 The Effectiveness of Advertising Matching Purchase Motivation
    by Loef, J. & Antonides, G. & van Raaij, W.F.
  • 2001 Customer Directed Advertising and Product Quality
    by Lola Esteban & Jose M. Hernandez & Jose Luis Moraga-Gonzalez
  • 2001 Efficacité des bannières sur le web : proposition d'un cadre théorique
    by Fontaine, Isabelle & Galan, Jean-Philippe
  • 2001 Anchor Stores
    by Hideo Konishi & Michael Sandfort
  • 2001 Genèse du discours sur la nouvelle économie aux États-Unis
    by Patrice Flichy
  • 2000 TV Advertising, Programming Investments, and Product-Market Oligopoly
    by Nilssen, T. & Sorgard, L.
  • 2000 Qui a gagne la Coupe du Monde 1998? Determinants et importance de l'association durable des sponsors a l'evenement
    by Nanopoulos, P. & Walliser, B.
  • 2000 World Market Shares of Advertising TNCs: Intangible Comparative Advantage?
    by Lilach Nachum
  • 2000 E-Tam : a revision of the Technology Acceptance Model to explain website revisits
    by Heijden, Hans van der
  • 2000 Price Competition, Advertising and Media Market Concentration
    by Häckner, Jonas & Nyberg, Sten
  • 2000 Strategic informative advertising in a TV-advertising duopoly
    by Nilssen,T. & Sorgard,L.
  • 2000 E-Tam : a revision of the Technology Acceptance Model to explain website revisits
    by Heijden, Hans van der
  • 2000 Commercial publishing - a quiet life? Market power and performance on the Dutch market for consumer magazines
    by Jacco Hakfoort & Jürgen Weigand
  • 2000 Foreign and Indigenous Firms in the Media Cluster of Central London
    by Lilach Nachum & David Keeble
  • 1999 "We sold a million copies" - The Role of Advertising Past Sales
    by Paulo Klinger Monteiro & José Luis Moraga-González
  • 1999 Le score d'agrement peut-il rendre compte des performances cognitives d'une annonce publicitaire?
    by Caumont, D.
  • 1999 Design of net surveys, the role of total length and colour of the questionnaire
    by Bourliataux-Lajoinie, Stéphane
  • 1999 Estimating Advertising Half-Life and the Data Interval Bias
    by Fry, T.R.L. & Broadbent, S. & Dixon, J.M.
  • 1999 Direktmarknadsföring i Sverige - en studie av vad som produceras, i vilken omfattning och av hur många
    by Hjalmarson, Hanna & Wahlund, Richard
  • 1999 Le prisme d'identité de marque, outil pour l'analyse historique des publicités - 30 ans de DIM
    by Darpy, Denis & Gomy, Pierre
  • 1999 Campaign Advertising and Voter Welfare
    by Prat, Andrea
  • 1999 The Impact of Home Countries on the Competitiveness of Advertising TNCs
    by Lilach Nachum
  • 1999 Strategic Underinvestment in Informative Advertising: The Cases of Substitutes and Complements
    by Marcel Boyer & Michel Moreaux
  • 1999 The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart
    by Joel Waldfogel & Jeffrey Milyo
  • 1998 The Importance of Intercultural Communication in the Global World
    by Hinner, Michael B.
  • 1998 The Impact of Attitude Towards the AD: The Influence of Context
    by Marchand, J.
  • 1998 Strategic Underinvestment in Informative Advertising: the Cases of Subsitutes and Complements
    by Boyer, M. & Moreaux, M.
  • 1998 The Importance of Intercultural Communication in the Global World
    by Hinner, M.B.
  • 1998 Grande distribution et Internet : une nouvelle technique de vente
    by Gauthier, Marie-France & Bourliataux-Lajoinie, Stéphane
  • 1998 ``We sold a million copies''-The role of advertising past sales
    by P. K. Monteiro & J. L. Moraga
  • 1998 Campaign Spending with Office-Seeking Politicians, Rational Voters and Multiple Lobbies
    by Prat, A.
  • 1998 Image, imagerie mentale et effets de la communication persuasive : Application à une oeuvre d’art incluse dans une annonce publicitaire
    by Helme-Guizon, Agnès
  • 1998 Exploring the Persuasive Effects of a Commercial for a Pharamaceutical Product : The Elderly vs. Young Adults
    by Perrien, Jean & Roy, Jean & Guiot, Denis & Bastin, Etienne
  • 1997 Les agents intelligents : une question de recherche
    by David, Jean-François & Monod, Emmanuel
  • 1997 Business use of Internet in the Netherlands
    by Vinig, Tsvi & Mevissen, Hein
  • 1997 Business use of Internet in the Netherlands
    by Vinig, Tsvi & Mevissen, Hein
  • 1997 Campaign Advertising and Voter Welfare
    by Prat, A.
  • 1997 Advertising Bans
    by Motta, Massimo
  • 1996 Persuasive Advertising and Product Differentiation
    by Von der Fehr, N.H.M. & Stevik, K.
  • 1996 Women's Magazines and the Commerical Orchestration of Fimininity in the 1930s: Evidence from Woman's Own
    by Greenfield, J. & Reid, C.
  • 1996 A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure
    by Francisco F. R. Ramos
  • 1996 Causality Among Sales,Advertising and Prices: New Evidence from a Multivariate Cointegrated System
    by Francisco F. R. Ramos
  • 1996 Advertising bans
    by Massimo Motta
  • 1996 Marketing cooperation for differentiated products
    by Martin Peitz
  • 1995 Advertising as a Signal of Product Quality: Compact Disc Players
    by Horstman, I.J. & MacDonald, G.
  • 1995 Manging a Distribution Channel Under Asymmetric Information with Performance Requirements
    by Moorthy, S. & Desiraju, R.
  • 1995 Advertising and Quality: An Empirical Analysis
    by Moorthy, S. & Zhao, H.
  • 1995 Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability
    by Jain, S.P. & Buchanan, B. & Maheswaran, D.
  • 1991 Advertising and Cigarette Consumption
    by Khosrow Doroodian & Barry J. Seldon
  • 1982 An Econometric Model of Trade Union Membership Growth in Canada, 1925-1966
    by Michael Abbott
  • Direct-to-Consumer Advertising in Pharmaceutical Markets
    by Kurt R Brekke & Michael Kuhn
  • WHEN DOES NEGATIVE BRAND PUBLICITY HURT? The Moderating Influence of Analytic Versus Holistic Thinking
    by Alokparna (Sonia) Basu Monga & Deborah Roedder John
  • Endogenous market transparency and product differentiation
    by Witness Simbanegavi
  • Simple Reputation Systems
    by John Kennes & Aaron Schiff