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Journal of
Economic Literature (JEL) codes Top JEL M: Business Administration and Business Economics; Marketing; AccountingM3: Marketing and AdvertisingM37: Advertising
This topic is covered by the following reading lists: Mondialisation
2009 Non-Price Determinants of Automotive Demand: Restyling Matters Most by Oleg Korenok & George E. Hoffer & Edward L. Millner [Downloadable!] 2009 Intangible assets and competitiveness in Spain: an approach based on trademark registration data in Catalonia (1850-1946) by Sáiz, J. Patricio & Fernández, Paloma [Downloadable!] 2009 Sales and Advertising Rivalry in interwar US Department Stores by Peter Scott & James Walker [Downloadable!] 2009 Applied arts and design in museums: USA and Milan experience by Besana, Angela [Downloadable!] 2009 The Italian Art Market and the importance of communication strategies: from fairs to auction houses’ best practices by Besana, Angela [Downloadable!] 2009 Position Auctions with Consumer Search by Susan Athey & Glenn Ellison [Downloadable!] 2009 Le comportement des producteurs de biens addictifs légaux : implications d'une demande avec interactions sociales by Sophie Massin [Downloadable!] 2009 Advertising and Business Cycle Fluctuations by Benedetto Molinari & Francesco Turino [Downloadable!] 2009 On the strategic use of quality scores in keyword auctions: Full extraction of advertisers' surplus by Kiho Yoon [Downloadable!] 2009 Paying to Remove Advertisements by Tåg, Joacim [Downloadable!] 2009 Learning How to Consume and Returns to Product Promotion by Zakaria Babutsidze [Downloadable!] 2009 Advertising for attention in a consumer search model by Haan, Marco A. & Moraga-Gonzalez, Jose L. [Downloadable!] 2009 Beef up Your Competitor: A Model of Advertising Cooperation between Internet Search Engines by Geza Sapi & Irina Suleymanova [Downloadable!] 2009 Advertising for Attention in a Consumer Search Model by Marco A. Haan & José Luis Moraga-González [Downloadable!] 2009 Learning How to Consume and Returns to Product Promotion by Babutsidze, Zakaria [Downloadable!] 2009 Habit Formation, Demand and Growth through Product Innovation by Garcia-Torres, M. Abraham [Downloadable!] 2009 Cost Quality Management by Vitanova Gordana & Tatjana Spaseska [Downloadable!] 2009 Product Pricing when Demand Follows a Rule of Thumb by Christina Matzke & Benedikt Wirth [Downloadable!] 2009 Interrelation between advertising efficiency and corporate sales by Ferenc KATONA [Downloadable!] 2009 Advertising and Cost Reduction by Giovanni Immordino [Downloadable!] 2008 Do Consumers Benefit from Concentration in the New Economy?: A Review of Google's Mergers, Acquisitions, and Arrangements by Beschorner, Patrick Frank Ern [Downloadable!] 2008 Modelling smoothly the joint effect of several advertising media on sales in a homogeneous market by Annamaria Sorato & Bruno Viscolani [Downloadable!] 2008 Leading advertisers efficiency evaluated by data envelopment analysis by Andrea Ellero & Stefania Funari & Elena Moretti [Downloadable!] 2008 Exposure Order Effects and Advertising Competition by Oksana Loginova [Downloadable!] 2008 Afrikaanse musiek en die model van rasionele verslawing by Ansie de Wet [Downloadable!] 2008 Reference Dependence and Market Competition by Zhou, Jidong [Downloadable!] 2008 Fishy Gifts: Bribing with Shame and Guilt by Ong, David [Downloadable!] 2008 The brand equity: evidences on marketing investment by Davcik, Nebojsa [Downloadable!] 2008 Advertising Styles’ Impact on Attention in Pakistan by Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M. [Downloadable!] 2008 An analysis of the role of liking on the memorial response to advertising by Sergio, Brasini & Marzia, Freo & Giorgio, Tassinari [Downloadable!] 2008 A new theorem for optimizing the advertising budget by Wright, Malcolm [Downloadable!] 2008 Outflow Dynamics in Modeling Oligopoly Markets: The Case of the Mobile Telecommunications Market in Poland by Sznajd-Weron, Katarzyna & Weron, Rafal & Wloszczowska, Maja [Downloadable!] 2008 A Dynamic Model of Sponsored Search Advertising by Song Yao & Carl F. Mela & [Downloadable!] 2008 Introduction of Software Products and Services Through "Public" Beta Launches by Amit Mehra & Gireesh Shrimali & [Downloadable!] 2008 Economic Factors Underlying the Unbundling of Advertising Agency Services by Mohammad Arzaghi & Ernst R. Berndt & James C. Davis & Alvin J. Silk [Downloadable!] 2008 On Best-Response Bidding in GSP Auctions by Matthew Cary & Aparna Das & Benjamin Edelman & Ioannis Giotis & Kurtis Heimerl & Anna R. Karlin & Claire Mathieu & Michael Schwarz [Downloadable!] 2008 Semi-collusive advertising and pricing in experimental duopolies by Andreas Nicklisch [Downloadable!] 2008 Umbrella Branding and External Certification by Hendrik Hakenes & Martin Peitz [Downloadable!] 2008 Advertising, Entry Deterrence, and Industry Innovation by Shi Qi [Downloadable!] 2008 With a little help from my enemy: comparative advertising as a signal of quality by Francesca BARIGOZZI & Paolo Giorgio GARELLA & Martin PEITZ [Downloadable!] 2008 Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology by Luciano PILOTTI [Downloadable!] 2008 Simulating Sequential Search Models with Genetic Algorithms: Analysis of Price Ceilings, Taxes, Advertising and Welfare by Ian McCarthy [Downloadable!] 2008 Advertising Intensity and Welfare in an Equilibrium Search Model by Ian McCarthy [Downloadable!] 2008 Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “I” by Ehab M. Abou Aish & Wael A. Kortam & Salah S. Hassan [Downloadable!] 2008 Critical Mass by Michal Grajek & Tobias Kretschmer [Downloadable!] 2008 Comparative Advertising: disclosing horizontal match information by Simon P. ANDERSON & Régis RENAULT [Downloadable!] 2008 Seasonality and the Effect of Advertising on Price by Genesove, David & Simhon, Avi [Downloadable!] 2008 Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930 by Stefan Schwarzkopf [Downloadable!] 2008 Dissipative Advertising Signals Quality even without Repeat Purchases by Laurent Linnemer [Downloadable!] 2008 Viewer Sampling and Quality Signaling in a Television Market by Levent Çelik [Downloadable!] 2008 Monopoly Provision of Tune-ins by Levent Çelik [Downloadable!] 2008 Strategic Informative Advertising in a Horizontally Differentiated Duopoly by Levent Çelik [Downloadable!] 2008 Co-branding: The Stae of the Art by Bernd Helmig & Jan-Alexander Huber & Peter S. H. Leeflang [Downloadable!] 2008 Marketing Research In Advertising by Vranceanu Diana & Popescu Ioana Cecilia & Tatu Cristi [Downloadable!] 2008 The Style In The Language Of Promotional Literature by Pop Anamaria Mirabela [Downloadable!] 2008 Le Discours Autobiographique Et La Publicité by Bogdan Rodica [Downloadable!] 2008 Online-Werbung: Wettbewerb und Verbraucherschutz kommen zu kurz by Georg Erber & Marco Mundelius [Downloadable!] 2008 Werbekonjunktur: Aufschwung war gestern by Herbert Hofmann [Downloadable!] 2008 Advertising, Free-Riding, and Price Differences in the Market for Prescription Drugs by Ismo Erkki Linnosmaa [Downloadable!] 2008 The Shape of Demand: What Does It Tell Us about Direct-to-Consumer Marketing of Antidepressants? by Chad D. Meyerhoefer & Samuel H. Zuvekas [Downloadable!] 2008 Reasons For The Breakupof The Advertising Agency- Client Relationship- A Survey Of Turkey’S Leading Advertisers by Tanses Gulsoy [Downloadable!] 2008 Management Of Consumers’ Attention €“ What Can The Advertiser Do To Survive The Media Revolution by Kwiatkowska Joanna [Downloadable!] 2008 Legal and Regulatory Forbiddances in the Field of International Advertising by Silvia PUIU [Downloadable!] 2008 The Impact Of Deontologic Code From The Health Services Area On The Promotional Activities by Ileana Raducanu [Downloadable!] 2007 Advertising And Labour Supply : Why Do Americans Work Such Long Hours? by Cowling, Keith & Poolsombat, Rattanasuda [Downloadable!] 2007 A fractional optimal control problem for maximizing advertising efficiency by Igor Bykadorov & Andrea Ellero & Stefania Funari & Elena Moretti [Downloadable!] 2007 Advertising and production of a seasonal good for a heterogeneous market: from total segment separability to real media by Daniela Favaretto & Bruno Viscolani [Downloadable!] 2007 Price Discrimination and Audience Composition in Advertising-Based Broadcasting by Roberto Roson [Downloadable!] 2007 The Impact of Temperature Change on Energy Demand a Dynamic Panel Analysis by Roberto Roson & Enrica de Cian & Elisa Lanzi [Downloadable!] 2007 The Dynamics of Price and Advertising as Signals of Quality by Musa Ayar [Downloadable!] 2007 Advertising and Cost Reduction by Giovanni Immordino [Downloadable!] 2007 Dynamic Advertising with Spillovers: Cartel vs Competitive Fringe by Luca Lambertini & Arsen Palestini [Downloadable!] 2007 The Effects of Detailing on Prescribing Decisions under Quality Uncertainty by Ching, Andrew & Ishihara, Masakazu [Downloadable!] 2007 Deriving the Pricing Power of Product Features by Mining Consumer Reviews by Nikolay Archak & Anindya Ghose & Panagiotis G. Ipeirotis [Downloadable!] 2007 An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets by Anindya Ghose & Sha Yang [Downloadable!] 2007 Search Engine Advertising: Pricing Ads to Context by Avi Goldfarb & Catherine Tucker & [Downloadable!] 2007 Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing by Matteo FINI & Patrizio GREGORI [Downloadable!] 2007 Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity by Matteo FINI & Patrizio GREGORI [Downloadable!] 2007 Strategie di marketing e metodi quantitativi di valutazione economica del marchio by Matteo FINI & Patrizio GREGORI [Downloadable!] 2007 Congruence Among Voters and Contributions to Political Campaigns by Elena Panova [Downloadable!] 2007 Strategic Advertisement with Externalities: A New Dynamic Approach by R. Joosten 2007 To be or not to be consistent in brand logo changes? by Czellar, Sandor & Kocher, Bruno [Downloadable!] 2007 Measuring the Accountability of Advertising Expenses in the Presence of Sales Cost Inefficiency and Marketing Spillovers by Konstantinos Giannakas & Giannis Karagiannis & Vangelis Tzouvelekas [Downloadable!] 2007 Umbrella Branding and External Certification by Hakenes, Hendrik & Peitz, Martin [Downloadable!] 2007 Informative Advertising and Consumer Search in a Differentiated-Products Duopoly by Levent Celik [Downloadable!] 2007 Generic and Brand Advertising in Markets with Product Differentiation by Kosin Isariyawongse & Yasushi Kudo & Victor J. Tremblay [Downloadable!] 2007 Advertising as a Distortion of Social Learning by Kjell Arne Brekke & Mari Rege [Downloadable!] 2007 Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing by Ioana Popescu [Downloadable!] 2007 The Advertiser’S Reasons For Selecting An Advertising Agency- Asurveyofturkey’S Leading Advertisers by Tanses Gulsoy [Downloadable!] 2007 Advertising And Intellectual Property Rights – A Key To Companies’ Competitiveness by Catalina Radu & Alina Catanet [Downloadable!] 2007 The Press Release – The Media Instrument For Increasing Competitiveness by Alina Catanet & Catalina Radu [Downloadable!] 2007 Personal Versus Mass Communication by Girboveanu Sorina [Downloadable!] 2006 Benetton: identifying an image, imagining an identity by Giovanni Favero [Downloadable!] 2006 Umbrella Branding and the Provision of Quality by Hendrik Hakenes & Martin Peitz [Downloadable!] 2006 Comparative Advante and Efficient Advertising in the Attention Economy by Huberman, Bernardo & Wu, Fang [Downloadable!] 2006 Advertising in Duopoly Market by Situngkir, Hokky [Downloadable!] 2006 Understanding Advertising Adstock Transformations by Joy, Joseph [Downloadable!] 2006 The dynamics of television advertising with boundedly rational consumers by Gomes, Orlando [Downloadable!] 2006 Coarse Thinking and Persuasion by Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer [Downloadable!] 2006 The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era by Zeynep Hansen & Marc T. Law [Downloadable!] 2006 Advertising as Distortion of Learning in Markets with Network Externalities by Brekke, Kjell Arne & Rege, Mari [Downloadable!] 2006 Advertising as a Distortion of Social Learning by Brekke, Kjell Arne & Rege, Mari [Downloadable!] 2006 What's Psychology Worth? A Field Experiment in the Consumer Credit Market by Marianne Bertrand & Dean Karlan & Sendhil Mullainathan & Eldar Shafir & Johnathan Zinman [Downloadable!] 2006 comparative Advertising by Simon P. Anderson & Régis Renault [Downloadable!] 2006 Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market by Rajagopal [Downloadable!] 2006 Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis by Rajagopal [Downloadable!] 2006 Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach by Lambert, Brice [Downloadable!] 2006 Going where the Ad leads you: On High Advertised Prices and Search where to buy by Maarten C.W. Janssen & Marielle C. Non [Downloadable!] 2006 The Role of Advertising in Commercial Banking by Örs, Evren [Downloadable!] 2006 Competition for Viewers and Advertisers in a TV Oligopoly by Hans Jarle Kind & Tore Nilssen & Lars Sørgard [Downloadable!] 2006 Sales-Advertising Relationship: An Application Of Panel Data From The German Automobile Industry by Petr Mariel & Cristina López & Karmele Fernández [Downloadable!] 2006 Did the Euro Foster Online Price Competition? Evidence from an International Price Comparison Site by Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan [Downloadable!] 2006 Media Concentration and Consumer Product Prices by Anthony J. Dukes [Downloadable!] 2006 Advertising and Conspicuous Consumption by Daniel Krähmer [Downloadable!] 2006 Construyendo marcas. El futuro es de quienes construyen marcas de renombre by Eduardo Ruíz Tellez & Carmen Alarcon Romano [Downloadable!] 2006 Specifics of the Communication Policy of the Banks in Bulgaria by Boyana Boyanova [Downloadable!] 2006 Theoretical Approaches to Services Advertising and the Differences in Practice: AContent Analysis of Services Advertising in Turkey by Sevgi Ayse Ozturk [Downloadable!] 2005 The Virtual Location of E-Tailers : Evidence from a B2C E-Commerce Market by Häring, Julia [Downloadable!] 2005 Advertising, Pricing & Market Structure in Competitive Matching Markets by Edner Bataille & Benoit Julien [Downloadable!] 2005 Sales and Promotions: A More General Model by Il-Horn Hann & Kai-Lung Hui & Sang-Yong Tom Lee & Ivan P.L. Png [Downloadable!] 2005 Advertising in the US Personal Computer Industry by Michelle Sovinsky Goeree [Downloadable!] 2005 The Advertising Push And The Brand Image Of The Marketing Degrees In Portugal by Joao Leitao & Ricardo Gouveia Rodrigues & Paulo Duarte [Downloadable!] 2005 Regulation of Television advertising by Simon P. Anderson [Downloadable!] 2005 Competing for Customers' Attention: Advertising When Consumers Have Imperfect Memory by Oksana Loginova [Downloadable!] 2005 Advertising and Conspicuous Consumption by Daniel Krähmer [Downloadable!] 2005 Bootstrap inference on a nonlinear time series model of advertising effects by Miguel A. Arranz 2005 Rating Forecasts for Television Programs by Denny Meyer & Rob J. Hyndman [Downloadable!] 2005 La Market Basket Analysis nell'e-commerce by Marilena TUCCI [Downloadable!] 2005 Financing of Media Firms: Does Competition Matter? by Hans Jarle Kind & Tore Nilssen & Lars Sørgard [Downloadable!] 2005 Media Concentration and Consumer Product Prices by Anthony J. Dukes [Downloadable!] 2005 Look How Little I’m Advertising! by Kyle Bagwell & Per Baltzer Overgaard [Downloadable!] 2005 Advertising, Brand Loyalty And Pricing by Ioana Chioveanu [Downloadable!] 2005 Did the Euro Foster Online Price Competition? Evidence from an International Price Comparison Site by Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan [Downloadable!] 2005 Advertising on TV: Under- or Overprovision? by Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars [Downloadable!] 2005 Financing of Media Firms: Does Competition Matter? by Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars [Downloadable!] 2005 What's Psychology Worth? A Field Experiment in the Consumer Credit Market by Marianne Bertrand & Dean S. Karlan & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman [Downloadable!] 2005 Repeat exposure effects of internet advertising by LEE, Janghyuk & BRILEY, Donnel A. [Downloadable!] 2005 The media and advertising : a table of two-sided markets by Simon P., ANDERSON & Jean J., GABSZEWICZ [Downloadable!] 2005 Advertising and Portfolio Choice by Henrik Cronqvist [Downloadable!] 2005 The Media and Advertising: A Tale of Two-Sided Markets by Anderson, Simon P & Gabszewicz, Jean Jaskold [Downloadable!] 2005 Coordination in Markets with Consumption Externalities: The Role of Advertising and Product Quality by Pastine, Ivan & Pastine, Tuvana [Downloadable!] 2005 Advertising Content by Anderson, Simon P & Renault, Régis [Downloadable!] 2005 Direct to Consumer Advertising in Pharmaceutical Markets by Kurt R. Brekke & Michael Kuhn [Downloadable!] 2005 Quality Sorting and Networking: Evidence from the Advertising Agency Industry by Mohammad Arzaghi [Downloadable!] 2005 Networking Off Madison Avenue by J. Vernon Henderson & Mohammad Arzaghi [Downloadable!] 2005 Werbemarkt Fernsehen: Zur Eignung der Spektralanalyse als Prognoseinstrument by Guenter Lang [Downloadable!] 2005 Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului by Gheorghe MEGHISAN [Downloadable!] 2004 Guided Search: The Value of a Reputation System by Aaron Schiff & John Kennes 2004 On the Simple Economics of Advertising, Marketing, and Product Design by David P. Myatt & Justin P. Johnson [Downloadable!] 2004 Adware, Shareware, and Consumer Privacy by Nataly Gantman & Yossi Spiegel [Downloadable!] 2004 Internet media planning : an optimization model by LEE, Janghyuk & KERBACHE, Laoucine [Downloadable!] 2004 Umbrella Branding and the Provision of Quality by Hendrik Hakenes & Martin Peitz [Downloadable!] 2004 Zykluskonforme Krise oder Strukturbruch? - Zeitreiheneigenschaften des deutschen Werbemarktes by Guenter Lang [Downloadable!] 2004 Relatia Formare-Competente-Performante In Management by Teodora ROMAN [Downloadable!] 2004 Comunicare Verbala Si Nonverbala by Sorina GIRBOVEANU [Downloadable!] 2003 How effective is advertising in duopoly markets? by Katarzyna Sznajd-Weron & Rafal Weron [Downloadable!] 2003 O Efeito Da Publicidade Experimentável Na Fixação Do Preço Dos Bens Duráveis by Paulo Maçãs & João Leitão & Carlos Osório 2003 Convergence and the Potential Ban on Interactive Product Placement in Germany by Christian Jansen [Downloadable!] 2003 TV Advertising, Program Quality, and Product-Market Oligopoly by Tore Nilssen & Lars Sørgard [Downloadable!] 2003 The Value of a Reputation System by John Kennes & Aaron Schiff [Downloadable!] 2003 The Manufacturer's Suggested Retail Price by Stephanie Rosenkranz [Downloadable!] 2003 la publicité, la provocation, l’éthique (Advertising, provocation, ethics) by Yara Merhi [Downloadable!] 2003 Outline Pricing and the Euro Changeover: Cross-Country Comparisons by Kattuman, Paul & Michael R Baye & Rupert Gatti & John Morgan [Downloadable!] 2003 The Manufacturer's Suggested Retail Price by Rosenkranz, Stephanie [Downloadable!] 2003 What's in a Name? Price Variation in Sport Facility Naming Rights by Timothy DeSchriver & Paul E. Jensen [Downloadable!] 2003 Cigarette Demand, Structural Change, and Advertising Bans: International Evidence, 1970-1995 by Jon P. Nelson [Downloadable!] 2003 Inovação de produto ou saída para a crise? O lançamento da cerveja Brahma Chopp no verão de 1934 by Teresa Cristina de Novaes Marques & Maria Teresa Ribeiro de Oliveira 2002 Advertising Content by Simon P. Anderson & Régis Renault [Downloadable!] 2002 Trusting Labels: A Matter of Numbers? by Thomas Liebi [Downloadable!] 2002 New product introduction: determining optimal advertising policies by Bruno Viscolani 2002 Optimal Campaigning in Presidential Elections: The Probability of Being Florida by Strömberg, David [Downloadable!] 2002 Socially optimal mechanisms by Onderstal, S. [Downloadable!] 2002 Optimal Campaigning in Presidential Elections: The Probability of Being Florida by Strömberg, David [Downloadable!] 2002 Road Warrior Booty: Prize Structures in Motorcycle Racing by Michael T. Maloney & Kristina Terkun [Downloadable!] 2001 Who are the advertisers? by Nilssen,T. & Sorgard,L. [Downloadable!] 2001 The TV industry : advertising and programming by Nilssen,T. & Sorgard,L. [Downloadable!] 2001 Anchor Stores by Hideo Konishi & Michael Sandfort [Downloadable!] 2000 Price Competition, Advertising and Media Market Concentration by Häckner, Jonas & Nyberg, Sten [Downloadable!] 2000 Strategic informative advertising in a TV-advertising duopoly by Nilssen,T. & Sorgard,L. [Downloadable!] 2000 TV Advertising, Programming Investments, and Product-Market Oligopoly by Nilssen, T. & Sorgard, L. 2000 Does Press Advertising Foster the "Pensee Unique"? by Gabszewicz, J.J. & Laussel, D. & Sonnac, N. 2000 TV-Broadcasting Competition and Advertising by Gabszewicz, J.J. & Laussel, D. & Sonnac, N. 2000 Quality Signaling of a Durable Experience Good in Presence of Informed Consumers by Linnemer, L. 2000 Qui a gagne la Coupe du Monde 1998? Determinants et importance de l'association durable des sponsors a l'evenement by Nanopoulos, P. & Walliser, B. 2000 E-Tam : a revision of the Technology Acceptance Model to explain website revisits by Heijden, Hans van der [Downloadable!] 2000 World Market Shares of Advertising TNCs: Intangible Comparative Advantage? by Lilach Nachum 2000 Foreign and Indigenous Firms in the Media Cluster of Central London by Lilach Nachum & David Keeble [Downloadable!] 1999 Estimating Advertising Half-Life and the Data Interval Bias by Fry, T.R.L. & Broadbent, S. & Dixon, J.M. [Downloadable!] 1999 "We sold a million copies" - The Role of Advertising Past Sales by Paulo Klinger Monteiro & José Luis Moraga-González 1999 Direktmarknadsföring i Sverige - en studie av vad som produceras, i vilken omfattning och av hur många by Hjalmarson, Hanna & Wahlund, Richard [Downloadable!] 1999 TV-Broadcast Competition and Advertising by Gabszewicz, J. & Laussel, D. & Sonnac, N. 1999 Monopole televisuel et publiphobie by Sonnac, N. 1999 Le score d'agrement peut-il rendre compte des performances cognitives d'une annonce publicitaire? by Caumont, D. 1999 Campaign Advertising and Voter Welfare by Prat, Andrea [Downloadable!] 1999 The Impact of Home Countries on the Competitiveness of Advertising TNCs by Lilach Nachum [Downloadable!] 1999 Strategic Underinvestment in Informative Advertising: The Cases of Substitutes and Complements by Marcel Boyer & Michel Moreaux [Downloadable!] 1998 ``We sold a million copies''-The role of advertising past sales by P. K. Monteiro & J. L. Moraga [Downloadable!] 1998 The Impact of Attitude Towards the AD: The Influence of Context by Marchand, J. 1998 Strategic Underinvestment in Informative Advertising: the Cases of Subsitutes and Complements by Boyer, M. & Moreaux, M. 1998 The Importance of Intercultural Communication in the Global World by Hinner, M.B. 1998 Campaign spending with office-seeking politicians, rational voters, and multiple lobbies by Prat, A. [Downloadable!] 1997 Business use of Internet in the Netherlands by Vinig, Tsvi & Mevissen, Hein [Downloadable!] 1997 Campaign advertising and voter welfare by Prat, A. [Downloadable!] 1997 Advertising Bans by Motta, Massimo [Downloadable!] 1996 A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure by Francisco F. R. Ramos [Downloadable!] 1996 Causality Among Sales,Advertising and Prices: New Evidence from a Multivariate Cointegrated System by Francisco F. R. Ramos [Downloadable!] 1996 Advertising Bans by Massimo Motta [Downloadable!] 1996 Persuasive Advertising and Product Differentiation by Von der Fehr, N.H.M. & Stevik, K. 1996 Women's Magazines and the Commerical Orchestration of Fimininity in the 1930s: Evidence from Woman's Own by Greenfield, J. & Reid, C. 1996 Entry Deterrence, Product Quality: Price and Advertising as Signals by Linnemer, L. 1995 Advertising as a Signal of Product Quality: Compact Disc Players by Horstman, I.J. & MacDonald, G. 1995 Manging a Distribution Channel Under Asymmetric Information with Performance Requirements by Moorthy, S. & Desiraju, R. 1995 Advertising and Quality: An Empirical Analysis by Moorthy, S. & Zhao, H. 1995 Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability by Jain, S.P. & Buchanan, B. & Maheswaran, D. 1991 Advertising and Cigarette Consumption by Khosrow Doroodian & Barry J. Seldon [Downloadable!] 1982 An Econometric Model of Trade Union Membership Growth in Canada, 1925-1966 by Michael Abbott [Downloadable!] Direct-to-Consumer Advertising in Pharmaceutical Markets by Kurt R Brekke & Michael Kuhn [Downloadable!] WHEN DOES NEGATIVE BRAND PUBLICITY HURT? The Moderating Influence of Analytic Versus Holistic Thinking by Alokparna (Sonia) Basu Monga & Deborah Roedder John [Downloadable!] Simple Reputation Systems by John Kennes & Aaron Schiff [Downloadable!] What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment by Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman [Downloadable!] Commercial Publishing - A quiet life? Market power and performance on the Dutch market for consumer magazines by Jacco Hakfoort & Jurgen Weigand [Downloadable!]
This page was last updated on 2009-11-15.
IDEAS at the Department of Economics , College of Liberal Arts and Sciences , University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics . 
