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Identity, image and corporate reputation

Author

Listed:
  • Vadim Dumitrascu

    (Dimitrie Cantemir Christian University, Faculty of International Economic Relations, Bucharest, Romania)

  • Roxana Arabela Dumitrascu

    (Dimitrie Cantemir Christian University, Faculty of International Economic Relations, Bucharest, Romania)

Abstract

Corporative identity, image and reputation represent intangible assets which have greater and greater importance for the competitive character of the organizations as the modern economies advance to tertiarisation. The corporative identity is directly associated with the personality and self-perception of the organization. The corporative image is the result of the public representations and impressions about the organization. The corporative reputation may be seen as a product of comparisons which the public makes between the organizational image and the ideal type of organization. The coherent administration of these factors gets a more and more obvious strategic character.

Suggested Citation

  • Vadim Dumitrascu & Roxana Arabela Dumitrascu, 2010. "Identity, image and corporate reputation," The Annals of Dimitrie Cantemir Christian University. Economy, Commerce and Tourism Series, Faculty of Management in Tourism and Commerce Bucharest, "Dimitrie Cantemir" Christian University, Bucharest, Romania, vol. 2(1), pages 113-118, June.
    • Handle: RePEc:dcc:adcect:v:2:y:2010:i:1:p:113-118
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    More about this item

    Keywords

    identity; image; reputation; communication; coherence; organizational culture;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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