IDEAS home Printed from https://ideas.repec.org/a/ijb/journl/v14y2015i1p7-22.html
   My bibliography  Save this article

Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign

Author

Listed:
  • Noel Murray

    (Argyros School of Business & Economics, Chapman University, U.S.A.)

  • Ajay Manrai

    (Department of Business Administration, University of Delaware, U.S.A.)

  • Lalita Manrai

    (Department of Business Administration, University of Delaware, U.S.A.)

Abstract

The paper uses critical theory to analyze the impact of financial services advertising on consumer behavior in the run up to the Great Recession. One influential advertising campaign, the Citibank Live Richly campaign, is examined as an important situational variable, setting the context for poor consumer decision-making regarding financial services and consumer debt-related products. Critical realism is offered up as a promising methodology to examine the broader institutional and regulatory framework surrounding financial services advertising.

Suggested Citation

  • Noel Murray & Ajay Manrai & Lalita Manrai, 2015. "Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 14(1), pages 7-22, June.
    • Handle: RePEc:ijb:journl:v:14:y:2015:i:1:p:7-22
    as

    Download full text from publisher

    File URL: https://ijbe.fcu.edu.tw/assets/ijbe/past_issue/No.14-1/pdf/vol_14-1-2.pdf
    Download Restriction: no
    File URL: https://ijbe.fcu.edu.tw/assets/ijbe/past_issue/No.14-1/abstract/02.html
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Clive R. Boddy, 2011. "The Corporate Psychopaths Theory of the Global Financial Crisis," Palgrave Macmillan Books, in: Corporate Psychopaths, chapter 14, pages 163-166, Palgrave Macmillan.
    2. Johan Graafland & Bert Ven, 2011. "The Credit Crisis and the Moral Responsibility of Professionals in Finance," Journal of Business Ethics, Springer, vol. 103(4), pages 605-619, November.
    3. Bahram Soltani, 2014. "The Anatomy of Corporate Fraud: A Comparative Analysis of High Profile American and European Corporate Scandals," Journal of Business Ethics, Springer, vol. 120(2), pages 251-274, March.
    4. Steven Scalet & Thomas Kelly, 2012. "The Ethics of Credit Rating Agencies: What Happened and the Way Forward," Journal of Business Ethics, Springer, vol. 111(4), pages 477-490, December.
    5. Clive Boddy, 2011. "The Corporate Psychopaths Theory of the Global Financial Crisis," Journal of Business Ethics, Springer, vol. 102(2), pages 255-259, August.
    6. James Angel & Douglas McCabe, 2013. "Ethical Standards for Stockbrokers: Fiduciary or Suitability?," Journal of Business Ethics, Springer, vol. 115(1), pages 183-193, June.
    7. O. Ferrell & Linda Ferrell, 2011. "The Responsibility and Accountability of CEOs: The Last Interview with Ken Lay," Journal of Business Ethics, Springer, vol. 100(2), pages 209-219, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dancsik, Bálint, 2020. "Rendszerszintű kockázat rendszerszintű erkölcs nélkül. Kiegészítések a pénzügyi válságok etikai magyarázatához [Systemic risk without systemic ethics. Supplements to the ethical explanation of fina," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(3), pages 225-243.
    2. Vita Akstinaite & Graham Robinson & Eugene Sadler-Smith, 2020. "Linguistic Markers of CEO Hubris," Journal of Business Ethics, Springer, vol. 167(4), pages 687-705, December.
    3. André Hoorn, 2015. "The Global Financial Crisis and the Values of Professionals in Finance: An Empirical Analysis," Journal of Business Ethics, Springer, vol. 130(2), pages 253-269, August.
    4. Mr Clive Boddy & Mr Derek Bond & Dr Elaine Ramsey, 2010. "Projective Techniques Are they a Victim of Clashing Paradigms," Accounting, Finance and Economics Research Group Working Papers 1, Ulster Business School.
    5. van Hoorn, Andre, 2015. "Organizational Culture in the Financial Sector: Evidence from a Cross-Industry Analysis of Employee Personal Values and Career," MPRA Paper 67222, University Library of Munich, Germany.
    6. Nicos A. Scordis & Yoshihiko Suzawa & Astrid Zwick & Lucia Ruckner, 2014. "Principles for Sustainable Insurance: Risk Management and Value," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 17(2), pages 265-276, September.
    7. Jae Kyu Myung & Yun Hyeok Choi, 2017. "The influences of leaders’ dark triad trait on their perception of CSR," Asian Journal of Sustainability and Social Responsibility, Springer, vol. 2(1), pages 7-21, September.
    8. Charlice Hurst & Lauren Simon & Yongsuhk Jung & Dante Pirouz, 2019. "Are “Bad” Employees Happier Under Bad Bosses? Differing Effects of Abusive Supervision on Low and High Primary Psychopathy Employees," Journal of Business Ethics, Springer, vol. 158(4), pages 1149-1164, September.
    9. Long-Fei Chen, 2013. "Denis Collins: Essentials of Business Ethics—Creating an Organization of High Integrity and Superior Performance," Journal of Business Ethics, Springer, vol. 113(3), pages 557-559, March.
    10. Rachel Fichter, 2018. "Do the Right Thing! Developing Ethical Behavior in Financial Institutions," Journal of Business Ethics, Springer, vol. 151(1), pages 69-84, August.
    11. Bonnie G. Buchanan, 2016. "Securitization: A Financing Vehicle for All Seasons?," Journal of Business Ethics, Springer, vol. 138(3), pages 559-577, October.
    12. Buchanan, Bonnie G., 2017. "The way we live now: Financialization and securitization," Research in International Business and Finance, Elsevier, vol. 39(PB), pages 663-677.
    13. Mohammed Hossain & Yasean A. Tahat & Naser AbuGhazaleh, 2024. "Unlocking the Sustainable Workplace Equality Policy (SWEP): Evidence from an Emerging Country," Sustainability, MDPI, vol. 16(2), pages 1-22, January.
    14. Kishore Singh & Pran Boolaky & Kamil Omoteso, 2022. "The Relationship Between Politics, Legal System and Financial Reporting on Fraud," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 21(3), pages 397-430, September.
    15. Joel Amernic & Russell Craig, 2013. "Leadership Discourse, Culture, and Corporate Ethics: CEO-speak at News Corporation," Journal of Business Ethics, Springer, vol. 118(2), pages 379-394, December.
    16. Jakob Moggia, 2021. "Moral Responsibility for Systemic Financial Risk," Journal of Business Ethics, Springer, vol. 169(3), pages 461-473, March.
    17. Edward J. Schoen, 2017. "The 2007–2009 Financial Crisis: An Erosion of Ethics: A Case Study," Journal of Business Ethics, Springer, vol. 146(4), pages 805-830, December.
    18. Alasdair Marshall & Denise Baden & Marco Guidi, 2013. "Can an Ethical Revival of Prudence Within Prudential Regulation Tackle Corporate Psychopathy?," Journal of Business Ethics, Springer, vol. 117(3), pages 559-568, October.
    19. Johannes Brunzel, 2021. "Overconfidence and narcissism among the upper echelons: a systematic literature review," Management Review Quarterly, Springer, vol. 71(3), pages 585-623, July.
    20. Dulce Redín & Reyes Calderón & Ignacio Ferrero, 2014. "Exploring the Ethical Dimension of Hawala," Journal of Business Ethics, Springer, vol. 124(2), pages 327-337, October.

    More about this item

    Keywords

    deconstruction; financial services advertising; great recession; critical realism; BAPCPA; Citibank;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ijb:journl:v:14:y:2015:i:1:p:7-22. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Szu-Hsien Ho (email available below). General contact details of provider: https://edirc.repec.org/data/cbfcutw.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.