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Projective Techniques Are they a Victim of Clashing Paradigms

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  • Mr Clive Boddy
  • Mr Derek Bond
  • Dr Elaine Ramsey

Abstract

This paper reviews the concept and historical development of pro- jective techniques. It considers why, given the importance of their psychoanalytical foundations to the underlying paradigms of manage- ment theory, they have been generally marginalised as a mainstream business and management research tool. Projective techniques are defined and their historical origins delineated. This is followed by an overview of projective `types'. Some of the general advantages and current issues associated with employing projective techniques are also presented. Thereafter a discussion of the reasons projective techniques have not been widely adopted by positivist academic management re- searchers is made. We put forward the central argument that since many of the challenges facing management research are due to the restrictions introduced by bounded rationality, projective techniques offer a possible alternative to traditional mixed methods.

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File URL: http://www.business.ulster.ac.uk/RePEc/fsr/wpaper/projectives.pdf
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Bibliographic Info

Paper provided by Ulster Business School in its series Accounting, Finance and Economics Research Group Working Papers with number 1.

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Date of creation: Jun 2010
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Handle: RePEc:fsr:wpaper:1

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Keywords: Projective Techniques; Management Research;

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  1. Ramsey, Elaine & Bond, Derek, 2006. "Evaluating Public Policy Formation and Support Mechanisms for Technological Innovation," MPRA Paper 253, University Library of Munich, Germany.
  2. Clive Boddy, 2011. "The Corporate Psychopaths Theory of the Global Financial Crisis," Journal of Business Ethics, Springer, vol. 102(2), pages 255-259, August.
  3. Fisher, Robert J, 1993. " Social Desirability Bias and the Validity of Indirect Questioning," Journal of Consumer Research, University of Chicago Press, vol. 20(2), pages 303-15, September.
  4. Richard M. Cyert & Herbert A. Simon & Donald B. Trow, 1956. "Observation of a Business Decision," The Journal of Business, University of Chicago Press, vol. 29, pages 237.
  5. Samuel Natale & Sebastian Sora, 2010. "Ethics in Strategic Thinking: Business Processes and the Global Market Collapse," Journal of Business Ethics, Springer, vol. 94(3), pages 309-316, July.
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