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Projective techniques: Are they a victim of clashing paradigms?

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  • Bond, Derek
  • Ramsey, Elaine
  • Boddy, Clive R.

Abstract

This paper reviews the concept and historical development of projective techniques. It considers why, given the importance of their psychoanalytical foundations to the underlying paradigms of management theory, they have been generally marginalised as a mainstream business and management research tool. Projective techniques are defined and their historical origins delineated. This is followed by an overview of projective ‘types’. Some of the general advantages and current issues associated with employing projective techniques are also presented. Thereafter a discussion of the reasons projective techniques have not been widely adopted by positivist academic management researchers is made. We put forward the central argument that since many of the challenges facing management research are due to the restrictions introduced by bounded rationality, projective techniques offer a possible alternative to traditional mixed methods.

Suggested Citation

  • Bond, Derek & Ramsey, Elaine & Boddy, Clive R., 2011. "Projective techniques: Are they a victim of clashing paradigms?," MPRA Paper 33331, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:33331
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    References listed on IDEAS

    as
    1. Clive R. Boddy, 2011. "The Corporate Psychopaths Theory of the Global Financial Crisis," Palgrave Macmillan Books, in: Corporate Psychopaths, chapter 14, pages 163-166, Palgrave Macmillan.
    2. Richard M. Cyert & Herbert A. Simon & Donald B. Trow, 1956. "Observation of a Business Decision," The Journal of Business, University of Chicago Press, vol. 29, pages 237-237.
    3. Elaine Ramsey & Derek Bond, 2007. "Evaluating Public Policy Formation and Support Mechanisms for Technological Innovation," International Review of Applied Economics, Taylor & Francis Journals, vol. 21(3), pages 403-418.
    4. Steven Kates (ed.), 2011. "The Global Financial Crisis," Books, Edward Elgar Publishing, number 14454.
    5. Fisher, Robert J, 1993. "Social Desirability Bias and the Validity of Indirect Questioning," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 303-315, September.
    6. Samuel Natale & Sebastian Sora, 2010. "Ethics in Strategic Thinking: Business Processes and the Global Market Collapse," Journal of Business Ethics, Springer, vol. 94(3), pages 309-316, July.
    7. Clive Boddy, 2011. "The Corporate Psychopaths Theory of the Global Financial Crisis," Journal of Business Ethics, Springer, vol. 102(2), pages 255-259, August.
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    More about this item

    Keywords

    Projective Techniques; Management Research;

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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