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Projective Techniques Are they a Victim of Clashing Paradigms


  • Mr Clive Boddy
  • Mr Derek Bond
  • Dr Elaine Ramsey


This paper reviews the concept and historical development of pro- jective techniques. It considers why, given the importance of their psychoanalytical foundations to the underlying paradigms of manage- ment theory, they have been generally marginalised as a mainstream business and management research tool. Projective techniques are defined and their historical origins delineated. This is followed by an overview of projective `types'. Some of the general advantages and current issues associated with employing projective techniques are also presented. Thereafter a discussion of the reasons projective techniques have not been widely adopted by positivist academic management re- searchers is made. We put forward the central argument that since many of the challenges facing management research are due to the restrictions introduced by bounded rationality, projective techniques offer a possible alternative to traditional mixed methods.

Suggested Citation

  • Mr Clive Boddy & Mr Derek Bond & Dr Elaine Ramsey, 2010. "Projective Techniques Are they a Victim of Clashing Paradigms," Accounting, Finance and Economics Research Group Working Papers 1, Ulster Business School.
  • Handle: RePEc:fsr:wpaper:1

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    References listed on IDEAS

    1. Richard M. Cyert & Herbert A. Simon & Donald B. Trow, 1956. "Observation of a Business Decision," The Journal of Business, University of Chicago Press, vol. 29, pages 237-237.
    2. Elaine Ramsey & Derek Bond, 2007. "Evaluating Public Policy Formation and Support Mechanisms for Technological Innovation," International Review of Applied Economics, Taylor & Francis Journals, vol. 21(3), pages 403-418.
    3. Steven Kates (ed.), 2011. "The Global Financial Crisis," Books, Edward Elgar Publishing, number 14454.
    4. Fisher, Robert J, 1993. " Social Desirability Bias and the Validity of Indirect Questioning," Journal of Consumer Research, Oxford University Press, vol. 20(2), pages 303-315, September.
    5. Samuel Natale & Sebastian Sora, 2010. "Ethics in Strategic Thinking: Business Processes and the Global Market Collapse," Journal of Business Ethics, Springer, vol. 94(3), pages 309-316, July.
    6. Clive Boddy, 2011. "The Corporate Psychopaths Theory of the Global Financial Crisis," Journal of Business Ethics, Springer, vol. 102(2), pages 255-259, August.
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    More about this item


    Projective Techniques; Management Research;

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General


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