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Projective Techniques Are they a Victim of Clashing Paradigms

Listed author(s):
  • Mr Clive Boddy
  • Mr Derek Bond
  • Dr Elaine Ramsey

This paper reviews the concept and historical development of pro- jective techniques. It considers why, given the importance of their psychoanalytical foundations to the underlying paradigms of manage- ment theory, they have been generally marginalised as a mainstream business and management research tool. Projective techniques are defined and their historical origins delineated. This is followed by an overview of projective `types'. Some of the general advantages and current issues associated with employing projective techniques are also presented. Thereafter a discussion of the reasons projective techniques have not been widely adopted by positivist academic management re- searchers is made. We put forward the central argument that since many of the challenges facing management research are due to the restrictions introduced by bounded rationality, projective techniques offer a possible alternative to traditional mixed methods.

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Paper provided by Ulster Business School in its series Accounting, Finance and Economics Research Group Working Papers with number 1.

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Date of creation: Jun 2010
Handle: RePEc:fsr:wpaper:1
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  1. Richard M. Cyert & Herbert A. Simon & Donald B. Trow, 1956. "Observation of a Business Decision," The Journal of Business, University of Chicago Press, vol. 29, pages 237-237.
  2. Elaine Ramsey & Derek Bond, 2007. "Evaluating Public Policy Formation and Support Mechanisms for Technological Innovation," International Review of Applied Economics, Taylor & Francis Journals, vol. 21(3), pages 403-418.
  3. Steven Kates (ed.), 2011. "The Global Financial Crisis," Books, Edward Elgar Publishing, number 14454.
  4. Fisher, Robert J, 1993. " Social Desirability Bias and the Validity of Indirect Questioning," Journal of Consumer Research, Oxford University Press, vol. 20(2), pages 303-315, September.
  5. Samuel Natale & Sebastian Sora, 2010. "Ethics in Strategic Thinking: Business Processes and the Global Market Collapse," Journal of Business Ethics, Springer, vol. 94(3), pages 309-316, July.
  6. Clive Boddy, 2011. "The Corporate Psychopaths Theory of the Global Financial Crisis," Journal of Business Ethics, Springer, vol. 102(2), pages 255-259, August.
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