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Transgressing a group value in a transcultural experience: Immigrants' affective response to perceived social identity threats

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  • Carvalho, Sergio W.
  • Fazel, Hesham
  • Trifts, Valerie

Abstract

Individuals want to be seen by others in a positive light, and to portray their group as having high value standards. Thus, when they transgress important in-group values, they experience a threat to their self-image and disrupt the coherence and homogeneity of their in-group. In the current research, using the context of a transcultural experience, we examine Muslim immigrants' emotional reactions when they see themselves transgressing one of their cultural values. We found that they experience a higher negative emotional reaction when an out-group rather than an in-group member witnesses the transgressing behavior. This higher negative emotional reaction is mitigated when the out-group observer behaves in a way to endorse the cultural value related to the transgression. We also found that providing the transgressor with an opportunity to affirm his/her cultural values can further reduce the negative emotional reaction to the transgressing behavior.

Suggested Citation

  • Carvalho, Sergio W. & Fazel, Hesham & Trifts, Valerie, 2018. "Transgressing a group value in a transcultural experience: Immigrants' affective response to perceived social identity threats," Journal of Business Research, Elsevier, vol. 91(C), pages 326-333.
    • Handle: RePEc:eee:jbrese:v:91:y:2018:i:c:p:326-333
    DOI: 10.1016/j.jbusres.2017.10.007
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    References listed on IDEAS

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    1. Fisher, Robert J, 1993. "Social Desirability Bias and the Validity of Indirect Questioning," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 303-315, September.
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