IDEAS home Printed from https://ideas.repec.org/p/sek/iacpro/11113221.html
   My bibliography  Save this paper

Digitalization Of The Buying Process. Social Media Effects On The Consumer

Author

Listed:
  • Onetiu Daniel Darius

    (Faculty of Economics and Business Administration, West University of Timisoara)

Abstract

Today we face many diverse and fascinating challenges, but the most intense and important challenge is to understand and shape the new technological revolution, which involves the transformation of humanity. The Internet is one of the most used advertising channels used by advertisers. Assessing the degree to which each channel contributes to marketing success and the ways in which channels influence each other remains challenging. An increasingly important topic today are the issues that concern consumer behavior. Any company wants to grow in order to become more competitive on the market, to survive the daily challenges and of course to survive the act of economic contest, which is also in a continuous digitalization. The objectives of the present research paper are the following: the analysis of the indices regarding the age categories of the respondents and their sex, in order to determine the channels that suit each market segment; determining the affirmative answers to the indices that contribute to the mapping of the consumer process on the analyzed sample. This paper is structured in two parts: a theoretical basis and an empirical analysis.?This work was co-financed by the European Social Fund through the Human Operational Program Capital 2014-2020, project number POCU / 380/6/13/125015 ?Development of entrepreneurial skills for doctoral students and postdoctoral researchers in the field of economic sciences?

Suggested Citation

  • Onetiu Daniel Darius, 0000. "Digitalization Of The Buying Process. Social Media Effects On The Consumer," Proceedings of International Academic Conferences 11113221, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:11113221
    as

    Download full text from publisher

    File URL: https://iises.net/proceedings/2020-international-academic-conference-vienna/table-of-content/detail?cid=111&iid=004&rid=13221
    File Function: First version, 0000
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Social media; the buying process; digital transformation; consumer;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sek:iacpro:11113221. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Klara Cermakova (email available below). General contact details of provider: https://iises.net/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.