IDEAS home Printed from https://ideas.repec.org/a/ers/ijebaa/vixy2021i4p181-193.html
   My bibliography  Save this article

eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers

Author

Listed:
  • Nindyta Aisyah Dwityas
  • Rizki Briandana
  • Rohana Mijan
  • Richard
  • Diah Wardhani

Abstract

Purpose: The purpose of this study is to measure the effect of electronic word of mouth on the decision-making process of transactions using the LinkAja application. Design/Methodology/Approach: This study was conducted with an explanative quantitative approach. Findings: The result of the study shows that the electronic word of mouth variable had a significant influence on the variable of purchasing decision-making process using the LinkAja application. Practical Implications: Promoting positive electronic word-of–mouth about the benefits and values of the financial technology usage especially in community-based media discussions is crucial to encourage the use of digital wallet applications. Originality/Value: The results of this study revealed the percentage of how electronic word of mouth has been influencing the decision-making process of using the LinkAja application as a means of transaction. This pecentage is obtained through analysis using a regression test on the distribution of responses from a sample of millennial generation of members of the Facebook Mobile Legend: Bang Bang Indonesia community.

Suggested Citation

  • Nindyta Aisyah Dwityas & Rizki Briandana & Rohana Mijan & Richard & Diah Wardhani, 2021. "eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 181-193.
    • Handle: RePEc:ers:ijebaa:v:ix:y:2021:i:4:p:181-193
    as

    Download full text from publisher

    File URL: https://www.ijeba.com/journal/742/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bakirtas, Tahsin & Akpolat, Ahmet Gokce, 2018. "The relationship between energy consumption, urbanization, and economic growth in new emerging-market countries," Energy, Elsevier, vol. 147(C), pages 110-121.
    2. Rizki Briandana & Caturida Meiwanto Doktoralina & Shahir Akram Hassan & Wan Norhaniza Wan Hasan, 2020. "Da’wah Communication and Social Media: The Interpretation of Millennials in Southeast Asia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 216-226.
    3. Muhammad Fikri & Annisa Lisdayanti, 2020. "Analysing Promotion Mix and Perceived Usefulness of e-Wallets: A case of Linkaja applications in Indonesia," International Journal of Finance & Banking Studies, Center for the Strategic Studies in Business and Finance, vol. 9(1), pages 76-84, January.
    4. Rizki Briandana & Nindyta Aisyah Dwityas, 2020. "Conventional marketing communication tools for residential products in digital era," Technium Social Sciences Journal, Technium Science, vol. 14(1), pages 193-205, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wang, Xiong & Wang, Xiao & Ren, Xiaohang & Wen, Fenghua, 2022. "Can digital financial inclusion affect CO2 emissions of China at the prefecture level? Evidence from a spatial econometric approach," Energy Economics, Elsevier, vol. 109(C).
    2. Łukasz Nazarko & Eigirdas Žemaitis & Łukasz Krzysztof Wróblewski & Karel Šuhajda & Magdalena Zajączkowska, 2022. "The Impact of Energy Development of the European Union Euro Area Countries on CO 2 Emissions Level," Energies, MDPI, vol. 15(4), pages 1-12, February.
    3. Solomon P. Nathaniel & Festus V. Bekun, 2020. "Electricity Consumption, Urbanization and Economic Growth in Nigeria: New Insights from Combined Cointegration amidst Structural Breaks," Research Africa Network Working Papers 20/013, Research Africa Network (RAN).
    4. Mohammed Galal Abdallah Mostafa & Mousa Gowfal Selmey Gowfal Selmey, 2022. "Determinants of Energy Consumption in Egypt New Approach," International Journal of Energy Economics and Policy, Econjournals, vol. 12(2), pages 175-180, March.
    5. Hongbo Liu & Shuanglu Liang, 2019. "The Nexus between Energy Consumption, Biodiversity, and Economic Growth in Lancang-Mekong Cooperation (LMC): Evidence from Cointegration and Granger Causality Tests," IJERPH, MDPI, vol. 16(18), pages 1-15, September.
    6. Assed Haddad & Ahmed Hammad & Danielle Castro & Diego Vasco & Carlos Alberto Pereira Soares, 2021. "Framework for Assessing Urban Energy Sustainability," Sustainability, MDPI, vol. 13(16), pages 1-18, August.
    7. Huthaifa Alqaralleh, 2021. "On the nexus of CO2 emissions and renewable and nonrenewable energy consumption in Europe: A new insight from panel smooth transition," Energy & Environment, , vol. 32(3), pages 443-457, May.
    8. Hamisu S. Ali & Solomon P. Nathaniel & Gizem Uzuner & Festus V. Bekun & Samuel A. Sarkodie, 2020. "Trivariate Modelling of the Nexus between Electricity Consumption, Urbanization and Economic Growth in Nigeria: Fresh Insights from Maki Cointegration and Causality Tests," Working Papers 20/010, European Xtramile Centre of African Studies (EXCAS).
    9. Shiwen Liu & Hongyuan Li, 2020. "Does Financial Development Increase Urban Electricity Consumption? Evidence from Spatial and Heterogeneity Analysis," Sustainability, MDPI, vol. 12(17), pages 1-17, August.
    10. Fan, Weiyang & Hao, Yu, 2020. "An empirical research on the relationship amongst renewable energy consumption, economic growth and foreign direct investment in China," Renewable Energy, Elsevier, vol. 146(C), pages 598-609.
    11. Alsaleh, Mohd & Abdul-Rahim, A.S., 2022. "The pathway toward pollution mitigation in EU28 region: Does hydropower growth make a difference?," Renewable Energy, Elsevier, vol. 185(C), pages 291-301.
    12. Saidi, Samir & Mani, Venkatesh & Mefteh, Haifa & Shahbaz, Muhammad & Akhtar, Pervaiz, 2020. "Dynamic linkages between transport, logistics, foreign direct Investment, and economic growth: Empirical evidence from developing countries," Transportation Research Part A: Policy and Practice, Elsevier, vol. 141(C), pages 277-293.
    13. Jiang, Hongdian & Dong, Xiucheng & Jiang, Qingzhe & Dong, Kangyin, 2020. "What drives China's natural gas consumption? Analysis of national and regional estimates," Energy Economics, Elsevier, vol. 87(C).
    14. Amjad Ali & Marc Audi & Ismail Senturk & Yannick Roussel, 2022. "Do Sectoral Growth Promote CO2 Emissions in Pakistan? Time Series Analysis in Presence of Structural Break," International Journal of Energy Economics and Policy, Econjournals, vol. 12(2), pages 410-425, March.
    15. Li, Yiming & Solaymani, Saeed, 2021. "Energy consumption, technology innovation and economic growth nexuses in Malaysian," Energy, Elsevier, vol. 232(C).
    16. Tomiwa Sunday Adebayo & Abraham Ayobamiji Awosusi & Jamiu Adetola Odugbesan & Gbenga Daniel Akinsola & Wing-Keung Wong & Husam Rjoub, 2021. "Sustainability of Energy-Induced Growth Nexus in Brazil: Do Carbon Emissions and Urbanization Matter?," Sustainability, MDPI, vol. 13(8), pages 1-21, April.
    17. Doğan, Buhari & Chu, Lan Khanh & Ghosh, Sudeshna & Diep Truong, Huong Hoang & Balsalobre-Lorente, Daniel, 2022. "How environmental taxes and carbon emissions are related in the G7 economies?," Renewable Energy, Elsevier, vol. 187(C), pages 645-656.
    18. Mehmet Balcilar & Zeynel Abidin Ozdemir & Huseyin Ozdemir & Muhammad Shahbaz, 2018. "Carbon dioxide emissions, energy consumption and economic growth: The historical decomposition evidence from G-7 countries," Working Papers 15-41, Eastern Mediterranean University, Department of Economics.
    19. Liangzhen Zang & Yiqing Su, 2019. "Internal Coordinated Development of China’s Urbanization and Its Spatiotemporal Evolution," Sustainability, MDPI, vol. 11(3), pages 1-17, January.
    20. Mingzhu Qi & Peng Miao & Ya Wang & Yuge Song, 2022. "Research on the Coupling and Coordination of Systems of Citizenization, Regional Economy, and Public Service in China from the Perspective of Sustainable Development," Sustainability, MDPI, vol. 14(19), pages 1-17, October.

    More about this item

    Keywords

    Customer; decision-making; e-Wallet; e-WOM; Bang Bang Indonesia.;
    All these keywords.

    JEL classification:

    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:ijebaa:v:ix:y:2021:i:4:p:181-193. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ijeba.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.