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Da’wah Communication and Social Media: The Interpretation of Millennials in Southeast Asia

Author

Listed:
  • Rizki Briandana
  • Caturida Meiwanto Doktoralina
  • Shahir Akram Hassan
  • Wan Norhaniza Wan Hasan

Abstract

Purpose: The purpose of this study is to analyse the perspectives of millennials interpreting da’wah communication through social media. The presence of new media in digital platforms has become an alternative medium for accessing information and entertainment. Design/Methodology/Approach: The study uses a case study methodology with in-depth interviews as the method of data collection. A total of nine audiences were informants from Indonesia, Malaysia, and Brunei. Findings: The results indicate that the flexible quality of the social media entrenched in YouTube enables its audiences – especially the millennials – to see and listen to preachers or study da’wah in any location at any time. Practical Implications: The study can contribute to promoting Islamic development in social media, e.g., YouTube channel. Originality/Value: This study contributes to compiles prior research and contributes among other digital media; YouTube has become a famous source of information. In light of the current media development, Da'i (a person engaging in da’wah) can use YouTube as a means of preaching (da’wah) and YouTube becomes an alternative media for millennials with a wide selection of proselytizing video content.

Suggested Citation

  • Rizki Briandana & Caturida Meiwanto Doktoralina & Shahir Akram Hassan & Wan Norhaniza Wan Hasan, 2020. "Da’wah Communication and Social Media: The Interpretation of Millennials in Southeast Asia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 216-226.
    • Handle: RePEc:ers:ijebaa:v:viii:y:2020:i:special1:p:216-226
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    References listed on IDEAS

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    1. Khim-Yong Goh & Cheng-Suang Heng & Zhijie Lin, 2013. "Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content," Information Systems Research, INFORMS, vol. 24(1), pages 88-107, March.
    2. DeNardis, L. & Hackl, A.M., 2015. "Internet governance by social media platforms," Telecommunications Policy, Elsevier, vol. 39(9), pages 761-770.
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    Cited by:

    1. Nindyta Aisyah Dwityas & Rizki Briandana & Rohana Mijan & Richard & Diah Wardhani, 2021. "eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 181-193.

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    More about this item

    Keywords

    Communication; information and knowledge; marketing; promotion.;
    All these keywords.

    JEL classification:

    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • N30 - Economic History - - Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy - - - General, International, or Comparative

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