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Content
2021, Volume 56, Issue C
- 1-17 Is the Buzz on? – A Buzz Detection System for Viral Posts in Social Media
by Jansen, Nora & Hinz, Oliver & Deusser, Clemens & Strufe, Thorsten
- 18-40 Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations
by Wiegand, Nico & Imschloss, Monika
- 41-54 Effects of Home Voice Assistants' Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity
by Lucia-Palacios, Laura & Pérez-López, Raúl
- 55-69 A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning
by Pamuksuz, Utku & Yun, Joseph T. & Humphreys, Ashlee
- 70-82 More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers
by Pittman, Matthew & Abell, Annika
- 83-95 Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?
by Halloran, Timothy J. & Lutz, Richard J.
- 96-105 Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising
by Campbell, Colin & Sands, Sean & Treen, Emily & McFerran, Brent
- 106-120 Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation
by Waqas, Muhammad & Salleh, Noor Akma Mohd & Hamzah, Zalfa Laili
- 121-136 Digital Health Experience: A Regulatory Focus Perspective
by O'Connor, Genevieve E. & Myrden, Susan & Alkire (née Nasr), Linda & Lee, Kyungwon & Köcher, Sören & Kandampully, Jay & Williams, Jerome D.
- 137-158 Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension
by Swani, Kunal & Milne, George R. & Slepchuk, Alec N.
2021, Volume 55, Issue C
- 1-15 This Way Up: The Effectiveness of Mobile Vertical Video Marketing
by Mulier, Lana & Slabbinck, Hendrik & Vermeir, Iris
- 16-30 The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media
by Hayes, Jameson L. & Brinson, Nancy H. & Bott, Gregory J. & Moeller, Claire M.
- 31-51 Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms
by Thomas, Jacquelyn S. & Jap, Sandy D. & Dillon, William R. & Briesch, Richard A.
- 52-66 Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention
by Ghosh, Tathagata & S., Sreejesh & Dwivedi, Yogesh K.
- 67-80 Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media
by Argyris, Young Anna & Monu, Kafui & Kim, Yongsuk & Zhou, Yilu & Wang, Zuhui & Yin, Zhaozheng
- 81-103 Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising
by (Kay) Byun, Kyung-ah & Ma, Minghui & Kim, Kevin & Kang, Taeghyun
- 104-117 The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media
by Karpinska-Krakowiak, Malgorzata & Eisend, Martin
- 118-145 The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments
by Goic, Marcel & Rojas, Andrea & Saavedra, Ignacio
2021, Volume 54, Issue C
- 1-10 “Now You See Me”: The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping
by Huang, Bo & Juaneda, Carolane & Sénécal, Sylvain & Léger, Pierre-Majorique
- 11-24 How You Remind Me! The Influence of Mobile Push Notifications on Success Rates in Last-Minute Bidding
by März, Armin & Lachner, Michael & Heumann, Christian G. & Schumann, Jan H. & von Wangenheim, Florian
- 25-39 Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility
by Dao, Hung M. & Theotokis, Aristeidis
- 40-52 Predicting Tie Strength with Ego Network Structures
by Stolz, Simon & Schlereth, Christian
- 53-68 Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement
by Eigenraam, Anniek W. & Eelen, Jiska & Verlegh, Peeter W.J.
- 69-85 An Empirical Analysis of Location-Based Mobile Advertising—Determinants, Success Factors, and Moderating Effects
by Kurtz, Oliver T. & Wirtz, Bernd W. & Langer, Paul F.
- 86-102 Empirical Analyses of Nonlinear Effects of Reserve Prices on Ending Prices in Online Auctions
by Han, Jidong & Popkowski Leszczyc, Peter T.L. & Zhang, Zelin
2021, Volume 53, Issue C
- 1-14 Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity
by Neuerburg, Christian & Koschate-Fischer, Nicole & Pescher, Christian
- 15-31 Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing
by Mazerant, Komala & Willemsen, Lotte M. & Neijens, Peter C. & van Noort, Guda
- 32-46 Certainty in Language Increases Consumer Engagement on Social Media
by Pezzuti, Todd & Leonhardt, James M. & Warren, Caleb
- 47-65 The Role of Social Media Content Format and Platform in Users' Engagement Behavior
by Shahbaznezhad, Hamidreza & Dolan, Rebecca & Rashidirad, Mona
- 66-79 Seeing It Is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)
by Jai, Tun-Min (Catherine) & Fang, Dan & Bao, Forrest S. & James, Russell N. & Chen, Tianwen & Cai, Weidong
- 80-95 LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning
by Sarkar, Mainak & De Bruyn, Arnaud
- 96-110 Emoji, Playfulness, and Brand Engagement on Twitter
by McShane, Lindsay & Pancer, Ethan & Poole, Maxwell & Deng, Qi
- 111-128 Past, Present, and Future of Electronic Word of Mouth (EWOM)
by Verma, Sanjeev & Yadav, Neha
2020, Volume 52, Issue C
- 1-19 Disclosure of Vlog Advertising Targeted to Children
by De Jans, Steffi & Hudders, Liselot
- 20-34 Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey
by Pauwels, Koen & van Ewijk, Bernadette
- 35-51 Excellent Product … But Too Early to Say: Consumer Reactions to Tentative Product Reviews
by Ifie, Kemefasu
- 52-60 Seize the Day: How Online Retailers Should Respond to Positive Reviews
by Wu, Jintao & Wu, Tong & Schlegelmilch, Bodo B.
- 61-78 Negative Consequences of Storytelling in Native Advertising
by Grigsby, Jamie L. & Mellema, Hillary N.
- 79-98 Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)
by Buzeta, Cristian & De Pelsmacker, Patrick & Dens, Nathalie
- 99-117 A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media
by Motoki, Kosuke & Suzuki, Shinsuke & Kawashima, Ryuta & Sugiura, Motoaki
- 118-136 Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages
by Dineva, Denitsa & Breitsohl, Jan & Garrod, Brian & Megicks, Philip
2020, Volume 51, Issue C
- 1-8 Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution
by Krafft, Manfred & Sajtos, Laszlo & Haenlein, Michael
- 9-25 Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings
by Grewal, Dhruv & Kroschke, Mirja & Mende, Martin & Roggeveen, Anne L. & Scott, Maura L.
- 26-43 Digital Analytics: Modeling for Insights and New Methods
by Gupta, Shaphali & Leszkiewicz, Agata & Kumar, V. & Bijmolt, Tammo & Potapov, Dmitriy
- 44-56 Brave New World? On AI and the Management of Customer Relationships
by Libai, Barak & Bart, Yakov & Gensler, Sonja & Hofacker, Charles F. & Kaplan, Andreas & Kötterheinrich, Kim & Kroll, Eike Benjamin
- 57-71 Transforming the Customer Experience Through New Technologies
by Hoyer, Wayne D. & Kroschke, Mirja & Schmitt, Bernd & Kraume, Karsten & Shankar, Venkatesh
- 72-90 The Role of Marketing in Digital Business Platforms
by Rangaswamy, Arvind & Moch, Nicole & Felten, Claudio & van Bruggen, Gerrit & Wieringa, Jaap E. & Wirtz, Jochen
- 91-105 Artificial Intelligence and Marketing: Pitfalls and Opportunities
by De Bruyn, Arnaud & Viswanathan, Vijay & Beh, Yean Shan & Brock, Jürgen Kai-Uwe & von Wangenheim, Florian
2020, Volume 50, Issue C
- 1-16 “Speaking of Purchases”: How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases
by Bastos, Wilson
- 17-31 Cross-Media Consumption: Insights from Super Bowl Advertising
by Bharadwaj, Neeraj & Ballings, Michel & Naik, Prasad A.
- 32-44 Thinking Beyond Privacy Calculus: Investigating Reactions to Customer Surveillance
by Plangger, Kirk & Montecchi, Matteo
- 45-64 To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers' Distrust and Purchase Intention
by Zhao, Haichuan & Jiang, Lan & Su, Chenting
- 65-80 Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment
by Yim, Mark Yi-Cheon & Yoo, Chan Yun
- 81-99 An Experimental Analysis of the Effectiveness of Multi-Screen Advertising
by Hoeck, Lena & Spann, Martin
- 100-119 “Don't Forget that Others Are Watching, Too!” The Effect of Conversational Human Voice and Reply Length on Observers' Perceptions of Complaint Handling in Social Media
by Javornik, Ana & Filieri, Raffaele & Gumann, Ralph
- 120-135 Cutting the Internet's Environmental Footprint: An Analysis of Consumers' Self-Attribution of Responsibility
by Elgaaied-Gambier, Leila & Bertrandias, Laurent & Bernard, Yohan
- 136-155 Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
by Kübler, Raoul V. & Colicev, Anatoli & Pauwels, Koen H.
- 156-167 The Use of Computer Vision to Analyze Brand-Related User Generated Image Content
by Nanne, Annemarie J. & Antheunis, Marjolijn L. & van der Lee, Chris G. & Postma, Eric O. & Wubben, Sander & van Noort, Guda
2020, Volume 49, Issue C
- 1-19 A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing
by Busca, Laurent & Bertrandias, Laurent
- 20-53 What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram
by Rietveld, Robert & van Dolen, Willemijn & Mazloom, Masoud & Worring, Marcel
- 54-69 Newspapers' Content Policy and the Effect of Paywalls on Pageviews
by Kim, Ho & Song, Reo & Kim, Youngsoo
- 70-85 How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness
by Kang, Hyo Jeong & Shin, Jung-hye & Ponto, Kevin
- 86-93 A Transaction Utility Approach for Bidding in Second-Price Auctions
by Sayman, Serdar & Akçay, Yalçın
- 94-106 Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence
by van Reijmersdal, Eva A. & Rozendaal, Esther & Hudders, Liselot & Vanwesenbeeck, Ini & Cauberghe, Veroline & van Berlo, Zeph M.C.
- 107-124 Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Financial Robo-Advice
by Lourenço, Carlos J.S. & Dellaert, Benedict G.C. & Donkers, Bas
2019, Volume 48, Issue C
- 1-16 Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos
by Quesenberry, Keith A. & Coolsen, Michael K.
- 17-32 Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth
by Aleti, Torgeir & Pallant, Jason I. & Tuan, Annamaria & van Laer, Tom
- 33-50 Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors
by Srivastava, Vartika & Kalro, Arti D.
- 51-70 Product Rating Statistics as Consumer Search Aids
by Guan, Chong & Lam, Shun Yin
- 71-88 What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership
by Carrozzi, Amelia & Chylinski, Mathew & Heller, Jonas & Hilken, Tim & Keeling, Debbie I. & de Ruyter, Ko
- 89-105 Adding Voice to the Omnichannel and How that Affects Brand Trust
by Pagani, Margherita & Racat, Margot & Hofacker, Charles F.
- 106-119 Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game
by Wang, Dianwen & Yang, Zhilin & Ding, Zhihua
- 120-133 Modeling Advertisers' Willingness to Pay in TV Commercial Slot Auctions
by Shi, Yang & Zhao, Ying
2019, Volume 47, Issue C
- 1-15 Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction
by Flavián, Carlos & Gurrea, Raquel & Orús, Carlos
- 16-34 App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously
by Liu, Huan & Lobschat, Lara & Verhoef, Peter C. & Zhao, Hong
- 35-52 The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness
by Riquelme, Isabel P. & Román, Sergio & Cuestas, Pedro J. & Iacobucci, Dawn
- 53-67 A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality
by Theodosiou, Marios & Katsikea, Evangelia & Samiee, Saeed & Makri, Katerina
- 68-83 The Effect of Cross-Channel Integration on Cost Efficiency
by Tagashira, Takumi & Minami, Chieko
- 84-101 Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition
by Wang, Wei & Li, Gang & Fung, Richard Y.K. & Cheng, T.C.E.
- 102-114 Propagators, Creativity, and Informativeness: What Helps Ads Go Viral
by Moldovan, Sarit & Steinhart, Yael & Lehmann, Donald R.
- 115-128 The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits
by Zhang, Sha & Pauwels, Koen & Peng, Chenming
- 129-143 The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions
by Kuchmaner, Christina A. & Wiggins, Jennifer & Grimm, Pamela E.
- 144-158 Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior
by Jeon, Yongwoog Andrew & Son, Hyunsang & Chung, Arnold D. & Drumwright, Minette E.
- 159-180 Consumer Processing of Online Trust Signals: A Neuroimaging Study
by Casado-Aranda, Luis-Alberto & Dimoka, Angelika & Sánchez-Fernández, Juan
- 181-197 Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool
by Schröder, Nadine & Falke, Andreas & Hruschka, Harald & Reutterer, Thomas
2019, Volume 46, Issue C
- 1-19 Crowdfunding As a Vehicle for Raising Capital and for Price Discrimination
by Bender, Mark & Gal-Or, Esther & Geylani, Tansev
- 20-39 Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand
by Zablocki, Agnieszka & Makri, Katerina & Houston, Michael J.
- 40-51 Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour
by Sheng, Jie
- 52-69 Online Category Pricing at a Multichannel Grocery Retailer
by Cebollada, Javier & Chu, Yanlai & Jiang, Zhiying
- 70-86 It's Not Just What You Say, But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews
by Liu, Angela Xia & Xie, Ying & Zhang, Jurui
- 87-100 How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales
by Lu, Qiang Steven & Miller, Rohan
- 101-112 Post, Eat, Change: The Effects of Posting Food Photos on Consumers' Dining Experiences and Brand Evaluation
by Zhu, Jiang & Jiang, Lan & Dou, Wenyu & Liang, Liang
2019, Volume 45, Issue C
- 1-15 A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries
by Del Barrio-García, Salvador & Kamakura, Wagner A. & Luque-Martínez, Teodoro
- 16-26 Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses
by van Noort, Guda & van Reijmersdal, Eva A.
- 27-41 Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications
by Hollebeek, Linda D. & Macky, Keith
- 42-61 Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience
by Petit, Olivia & Velasco, Carlos & Spence, Charles
- 62-80 Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness
by Vafainia, Saeid & Breugelmans, Els & Bijmolt, Tammo
- 81-98 Responding to Causal Uncertainty in the Twitterverse: When Abstract Language and Social Prominence Increase Message Engagement
by Namkoong, Jae-Eun & Ro, Joon H. & Henderson, Marlone D.
- 99-112 Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands
by Visentin, Marco & Pizzi, Gabriele & Pichierri, Marco
- 113-113 Retraction notice to “The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program” [Journal of Interactive Marketing 40 (2017) 41–51]
by Kim, Kyongseok & Ahn, Sun Joo (Grace)
2018, Volume 44, Issue C
- 1-16 Determinants of Retailers' Cross-channel Integration: An Innovation Diffusion Perspective on Omni-channel Retailing
by Cao, Lanlan & Li, Li
- 17-28 How Online Reviews Become Helpful: A Dynamic Perspective
by Lu, Shuya & Wu, Jianan & Tseng, Shih-Lun (Allen)
- 29-42 Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities
by de Almeida, Stefânia Ordovás & Scaraboto, Daiane & dos Santos Fleck, João Pedro & Dalmoro, Marlon
- 43-59 Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement
by Shi, Savannah Wei & Kalyanam, Kirthi
- 60-81 The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery
by Bacile, Todd J. & Wolter, Jeremy S. & Allen, Alexis M. & Xu, Pei
- 82-101 The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities
by Leclercq, Thomas & Hammedi, Wafa & Poncin, Ingrid
- 102-121 A Consumer-based Taxonomy of Digital Customer Engagement Practices
by Eigenraam, Anniek W. & Eelen, Jiska & van Lin, Arjen & Verlegh, Peeter W.J.
- 122-139 I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media
by Yim, Mark Yi-Cheon & Baek, Tae Hyun & Sauer, Paul L.
2018, Volume 43, Issue C
- 1-16 “How to Project Customer Retention” Revisited: The Role of Duration Dependence
by Fader, Peter S. & Hardie, Bruce G.S. & Liu, Yuzhou & Davin, Joseph & Steenburgh, Thomas
- 17-32 The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising
by Campbell, Colin & Evans, Nathaniel J.
- 33-51 Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media
by Ilhan, Behice Ece & Kübler, Raoul V. & Pauwels, Koen H.
- 52-68 Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing
by Chan, Kimmy Wa & Li, Stella Yiyan & Zhu, John Jianjun
- 69-82 Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging
by Erz, Antonia & Heeris Christensen, Anna-Bertha
- 83-97 Don't Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media
by VanMeter, Rebecca & Syrdal, Holly A. & Powell-Mantel, Susan & Grisaffe, Douglas B. & Nesson, Erik T.
- 98-115 Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]
by Eppmann, René & Bekk, Magdalena & Klein, Kristina
- 116-133 Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice
by Barwitz, Niklas & Maas, Peter
- 134-150 The Effects of Culture on Consumers' Consumption and Generation of Online Reviews
by Kim, Jong Min & Jun, Mina & Kim, Chung K.
- 151-164 A Neuropsychological Study on How Consumers Process Risky and Secure E-payments
by Casado-Aranda, Luis-Alberto & Liébana-Cabanillas, Francisco & Sánchez-Fernández, Juan
- 165-177 Finding Meaning in Contradiction on Employee Review Sites — Effects of Discrepant Online Reviews on Job Application Intentions
by Könsgen, Raoul & Schaarschmidt, Mario & Ivens, Stefan & Munzel, Andreas
2018, Volume 42, Issue C
- 1-17 Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data
by Damangir, Sina & Du, Rex Yuxing & Hu, Ye
- 18-31 How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content
by Choi, Dongwon & Bang, Hyejin & Wojdynski, Bartosz W. & Lee, Yen-I & Keib, Kate M.
- 32-45 The Effect of House Ads on Multichannel Sales
by Goic, Marcel & Álvarez, Rodolfo & Montoya, Ricardo
- 46-62 A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information
by Markos, Ereni & Labrecque, Lauren I. & Milne, George R.
- 63-79 Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics
by Shi, Mengze & Yang, Botao & Chiang, Jeongwen
- 80-94 Using Websites to Recruit Franchisee Candidates
by López-Fernández, Begoña & Perrigot, Rozenn
2018, Volume 41, Issue C
- 1-13 Positive Effects of Disruptive Advertising on Consumer Preferences
by Bell, Raoul & Buchner, Axel
- 14-27 Do Colors Change Realities in Online Shopping?
by Hsieh, Yi-Ching & Chiu, Hung-Chang & Tang, Yun-Chia & Lee, Monle
- 28-43 Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling
by Kocas, Cenk & Pauwels, Koen & Bohlmann, Jonathan D.
- 44-59 Anxiety and Ephemeral Social Media Use in Negative eWOM Creation
by Wakefield, Lane T. & Wakefield, Robin L.
- 60-80 Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses
by Barcelos, Renato Hübner & Dantas, Danilo C. & Sénécal, Sylvain
- 81-93 Making-the-Product-Happen: A Driver of Crowdfunding Participation
by Zvilichovsky, David & Danziger, Shai & Steinhart, Yael
- 94-103 Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses
by Zhao, Zhenzhen & Renard, Damien
2017, Volume 40, Issue C
- 1-8 Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products
by Verhoef, Peter C. & Stephen, Andrew T. & Kannan, P.K. & Luo, Xueming & Abhishek, Vibhanshu & Andrews, Michelle & Bart, Yakov & Datta, Hannes & Fong, Nathan & Hoffman, Donna L. & Hu, Mandy Mantian & Novak, Tom & Rand, William & Zhang, Yuchi
- 9-23 Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment
by Bradford, Tonya Williams & Grier, Sonya A. & Henderson, Geraldine Rosa
- 24-40 Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction
by Jang, Sungha & Prasad, Ashutosh & Ratchford, Brian T.
- 41-51 The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program
by Kim, Kyongseok & Ahn, Sun Joo (Grace)
- 52-72 Popular Research Topics in Marketing Journals, 1995–2014
by Cho, Yung-Jan & Fu, Pei-Wen & Wu, Chi-Cheng
2017, Volume 39, Issue C
- 1-14 The Presentation Format of Review Score Information Influences Consumer Preferences Through the Attribution of Outlier Reviews
by Camilleri, Adrian R.
- 15-26 Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective
by Wang, Zhan & Kim, Hyun Gon
- 27-38 To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers' Social Media Engagement and Online Privacy Protection Behaviors
by Mosteller, Jill & Poddar, Amit
- 39-54 Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?
by Krafft, Manfred & Arden, Christine M. & Verhoef, Peter C.
- 55-68 Mobile Shopping Through Applications: Understanding Application Possession and Mobile Purchase
by Kim, Mingyung & Kim, Jeeyeon & Choi, Jeonghye & Trivedi, Minakshi
- 69-88 Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs
by Kalyanam, Kirthi & Lenk, Peter & Rhee, Eddie
- 89-103 Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective
by Yim, Mark Yi-Cheon & Chu, Shu-Chuan & Sauer, Paul L.
- 104-116 Second Person Pronouns Enhance Consumer Involvement and Brand Attitude
by Cruz, Ryan E. & Leonhardt, James M. & Pezzuti, Todd
2017, Volume 38, Issue C
- 1-11 Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment
by He, Yi & Chen, Qimei & Lee, Ruby P. & Wang, Yonggui & Pohlmann, Attila
- 12-28 Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data
by Divakaran, Pradeep Kumar Ponnamma & Palmer, Adrian & Søndergaard, Helle Alsted & Matkovskyy, Roman
- 29-43 The Showrooming Phenomenon: It's More than Just About Price
by Gensler, Sonja & Neslin, Scott A. & Verhoef, Peter C.
- 44-54 A Meta-analysis of Online Trust Relationships in E-commerce
by Kim, Yeolib & Peterson, Robert A.
- 55-63 Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory
by Martí-Parreño, José & Bermejo-Berros, Jesús & Aldás-Manzano, Joaquín
- 64-81 Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create
by Sugathan, Praveen & Ranjan, Kumar Rakesh & Mulky, Avinash G.
- 82-92 “This Post Is Sponsored”
by Boerman, Sophie C. & Willemsen, Lotte M. & Van Der Aa, Eva P.
2017, Volume 37, Issue C
- 1-15 Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market
by Richard, James E. & Purnell, Fruen
- 16-31 Evaluation Set Size and Purchase: Evidence from a Product Search Engine
by Choudhary, Vidyanand & Currim, Imran & Dewan, Sanjeev & Jeliazkov, Ivan & Mintz, Ofer & Turner, John
- 32-43 Consumer Communities Do Well, But Will They Do Good? A Study of Participation in Distributed Computing Projects
by Thompson, Scott A. & Kim, Molan & Loveland, James M. & Lacey, Russell & Castro, Iana A.
- 44-56 Private Sales Clubs: A 21st Century Distribution Channel
by Betancourt, Roger R. & Chocarro, Raquel & Cortiñas, Monica & Elorz, Margarita & Mugica, Jose Miguel
- 57-74 Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products
by Kim, Ho & Hanssens, Dominique M.
- 75-88 Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads
by Belanche, Daniel & Flavián, Carlos & Pérez-Rueda, Alfredo
- 89-104 Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing
by Gottschalk, Sabrina A. & Mafael, Alexander
- 105-116 Brand Attitudes and Search Engine Queries
by Dotson, Jeffrey P. & Fan, Ruixue Rachel & Feit, Elea McDonnell & Oldham, Jeffrey D. & Yeh, Yi-Hsin
- 117-132 Will They Come and Will They Stay? Online Social Networks and News Consumption on External Websites
by Mahmood, Ammara & Sismeiro, Catarina
- 133-148 Experiential Engagement and Active vs. Passive Behavior in Mobile Location-based Social Networks: The Moderating Role of Privacy
by Pagani, Margherita & Malacarne, Giovanni
2016, Volume 36, Issue C
- 1-14 When Online Visibility Deters Social Interaction: The Case of Digital Gifts
by Shmargad, Yotam & Watts, Jameson K.M.
- 15-30 The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity
by Teichmann, Karin & Scholl-Grissemann, Ursula & Stokburger-Sauer, Nicola E.
- 31-45 Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes
by Hayes, Jameson L. & King, Karen Whitehill & Ramirez, Artemio
- 46-59 Employees' Company Reputation-related Social Media Competence: Scale Development and Validation
by Walsh, Gianfranco & Schaarschmidt, Mario & von Kortzfleisch, Harald
- 60-76 The Role of Emotions for the Perceived Usefulness in Online Customer Reviews
by Felbermayr, Armin & Nanopoulos, Alexandros
- 77-90 The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings
by Chang, Chun-Wei & Zhang, Jonathan Z.
- 91-106 Examining Biased Assimilation of Brand-related Online Reviews
by Mafael, Alexander & Gottschalk, Sabrina A. & Kreis, Henning
- 107-120 Community Members' Perception of Brand Community Character: Construction and Validation of a New Scale
by Relling, Marleen & Schnittka, Oliver & Ringle, Christian M. & Sattler, Henrik & Johnen, Marius
- 121-133 Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion
by Hamilton, Mitchell & Kaltcheva, Velitchka D. & Rohm, Andrew J.
- 134-147 Winning Versus not Losing: Exploring the Effects of In-Game Advertising Outcome on its Effectiveness
by Ghosh, Tathagata
2016, Volume 35, Issue C
- 1-15 No Comment?! The Drivers of Reactions to Online Posts in Professional Groups
by Rooderkerk, Robert P. & Pauwels, Koen H.
- 16-26 Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis
by Riquelme, Isabel P. & Román, Sergio & Iacobucci, Dawn
- 27-43 Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements
by Shehu, Edlira & Bijmolt, Tammo H.A. & Clement, Michel
- 44-55 Who Am I? How Compelling Self-storytelling Builds Digital Personal Reputation
by Pera, Rebecca & Viglia, Giampaolo & Furlan, Roberto
- 56-69 Affective Images, Emotion Regulation and Bidding Behavior: An Experiment on the Influence of Competition and Community Emotions in Internet Auctions
by Adam, Marc T.P. & Astor, Philipp J. & Krämer, Jan
- 70-85 How to Measure Alignment in Perceptions of Brand Personality Within Online Communities: Interdisciplinary Insights
by Ranfagni, Silvia & Crawford Camiciottoli, Belinda & Faraoni, Monica
2016, Volume 34, Issue C
- 3-14 Mobile Advertising: A Framework and Research Agenda
by Grewal, Dhruv & Bart, Yakov & Spann, Martin & Zubcsek, Peter Pal
- 15-24 Mobile Promotions: A Framework and Research Priorities
by Andrews, Michelle & Goehring, Jody & Hui, Sam & Pancras, Joseph & Thornswood, Lance
- 25-36 Gamification and Mobile Marketing Effectiveness
by Hofacker, Charles F. & de Ruyter, Ko & Lurie, Nicholas H. & Manchanda, Puneet & Donaldson, Jeff
- 37-48 Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues
by Shankar, Venkatesh & Kleijnen, Mirella & Ramanathan, Suresh & Rizley, Ross & Holland, Steve & Morrissey, Shawn
2016, Volume 33, Issue C
- 1-12 Channel Choice in the 21st Century: The Hidden Role of Distribution Services
by Betancourt, Roger R. & Chocarro, Raquel & Cortiñas, Monica & Elorz, Margarita & Mugica, Jose Miguel
- 13-26 The Psychological Mechanism of Brand Co-creation Engagement
by Hsieh, Sara H. & Chang, Aihwa
- 27-42 Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism
by Bernritter, Stefan F. & Verlegh, Peeter W.J. & Smit, Edith G.
- 43-56 The Impact of User Review Volume on Consumers' Willingness-to-Pay: A Consumer Uncertainty Perspective
by Wu, Yinglu & Wu, Jianan
- 57-76 Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data
by Song, Minjae & Park, Eunho & Yoo, Byungjoon & Jeon, Seongmin
2015, Volume 32, Issue C
- 1-12 Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public Versus Private Gaming Contexts
by Siemens, Jennifer Christie & Smith, Scott & Fisher, Dan & Thyroff, Anastasia & Killian, Ginger
- 13-25 Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process
by Ashraf, Abdul R. & Thongpapanl, Narongsak (Tek)
- 26-36 Does a Virtual Like Cause Actual Liking? How Following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention
by Beukeboom, Camiel J. & Kerkhof, Peter & de Vries, Metten
- 37-52 Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals
by Koch, Oliver Francis & Benlian, Alexander
- 53-69 A Picture Is Worth a Thousand Words: Segmenting Consumers by Facebook Profile Images
by Vilnai-Yavetz, Iris & Tifferet, Sigal
- 70-88 Of “Likes” and “Pins”: The Effects of Consumers' Attachment to Social Media
by VanMeter, Rebecca A. & Grisaffe, Douglas B. & Chonko, Lawrence B.
2015, Volume 31, Issue C
- 1-16 How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media
by Rydén, Pernille & Ringberg, Torsten & Wilke, Ricky
- 17-27 A Meta-analytic Investigation of the Role of Valence in Online Reviews
by Purnawirawan, Nathalia & Eisend, Martin & De Pelsmacker, Patrick & Dens, Nathalie
- 28-41 The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior
by Kim, Su Jung & Wang, Rebecca Jen-Hui & Malthouse, Edward C.
- 42-62 Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions
by Chan, Kimmy Wa & Li, Stella Yiyan & Zhu, John Jianjun
- 63-78 Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience
by Campo, Katia & Breugelmans, Els
2015, Volume 30, Issue C
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