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Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Author

Listed:
  • Verhoef, Peter C.
  • Stephen, Andrew T.
  • Kannan, P.K.
  • Luo, Xueming
  • Abhishek, Vibhanshu
  • Andrews, Michelle
  • Bart, Yakov
  • Datta, Hannes
  • Fong, Nathan
  • Hoffman, Donna L.
  • Hu, Mandy Mantian
  • Novak, Tom
  • Rand, William
  • Zhang, Yuchi

Abstract

Today's consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) enables such connections, and facilitates many kinds of interactions in these networks—from transactions, to social information sharing, to people interfacing with connected devices (e.g., wearable technology).

Suggested Citation

  • Verhoef, Peter C. & Stephen, Andrew T. & Kannan, P.K. & Luo, Xueming & Abhishek, Vibhanshu & Andrews, Michelle & Bart, Yakov & Datta, Hannes & Fong, Nathan & Hoffman, Donna L. & Hu, Mandy Mantian & No, 2017. "Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products," Journal of Interactive Marketing, Elsevier, vol. 40(C), pages 1-8.
    • Handle: RePEc:eee:joinma:v:40:y:2017:i:c:p:1-8
    DOI: 10.1016/j.intmar.2017.06.001
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    References listed on IDEAS

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