IDEAS home Printed from https://ideas.repec.org/a/vrs/mosaro/v36y2020i2p61-76n5.html
   My bibliography  Save this article

Wearable Technology in the Perception of Young Consumers

Author

Listed:
  • Gregor Bogdan

    (University of Lodz, Faculty of Management, Department of Marketing, Poland, ul. Jana Matejki 22/26, 90-237Łódź)

  • Gwiaździński Emilian

    (University of Lodz, Faculty of Management, Department of Marketing, Poland)

Abstract

The paper presents the issues of wearable technology, their role and use in the current economy. Ubiquitous digital transformation and universal access to broadband Internet are the foundation for the creation of interoperable ecosystems, where wearable technology is responsible for communication often in the relationship between machine to machine and machine to human. The authors researched the level of knowledge about these devices and the degree of their use. It turned out that despite the knowledge of worn devices and relatively positive attitudes, the degree of their use is low. The article is theoretical and empirical.

Suggested Citation

  • Gregor Bogdan & Gwiaździński Emilian, 2020. "Wearable Technology in the Perception of Young Consumers," Marketing of Scientific and Research Organizations, Sciendo, vol. 36(2), pages 61-76, June.
    • Handle: RePEc:vrs:mosaro:v:36:y:2020:i:2:p:61-76:n:5
    DOI: 10.2478/minib-2020-0017
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/minib-2020-0017
    Download Restriction: no
    File URL: https://libkey.io/10.2478/minib-2020-0017?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Jing Wu & He Li & Zhangxi Lin & Haichao Zheng, 2017. "Competition in wearable device market: the effect of network externality and product compatibility," Electronic Commerce Research, Springer, vol. 17(3), pages 335-359, September.
    2. Lisa Berkemeier & Benedikt Zobel & Sebastian Werning & Ingmar Ickerott & Oliver Thomas, 2019. "Engineering of Augmented Reality-Based Information Systems," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 61(1), pages 67-89, February.
    3. Federica Cena & Silvia Likavec & Amon Rapp, 2019. "Real World User Model: Evolution of User Modeling Triggered by Advances in Wearable and Ubiquitous Computing," Information Systems Frontiers, Springer, vol. 21(5), pages 1085-1110, October.
    4. S. H. Alsamhi & F. A. Almalki & Ou Ma & M. S. Ansari & M. C. Angelides, 2019. "Correction to: Performance optimization of tethered balloon technology for public safety and emergency communications," Telecommunication Systems: Modelling, Analysis, Design and Management, Springer, vol. 72(1), pages 155-155, September.
    5. Adrian Tanti & Dimitrios Buhalis, 2017. "The influences and consequences of being digitally connected and/or disconnected to travellers," Information Technology & Tourism, Springer, vol. 17(1), pages 121-141, March.
    6. Vasilis Maglogiannis & Dries Naudts & Adnan Shahid & Ingrid Moerman, 2018. "An adaptive LTE listen-before-talk scheme towards a fair coexistence with Wi-Fi in unlicensed spectrum," Telecommunication Systems: Modelling, Analysis, Design and Management, Springer, vol. 68(4), pages 701-721, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Siqi Emily Lu & Brent Moyle & Sacha Reid & Elaine Yang & Biqiang Liu, 2023. "Technology and museum visitor experiences: a four stage model of evolution," Information Technology & Tourism, Springer, vol. 25(2), pages 151-174, June.
    2. Faris A. Almalki & Ben Othman Soufiene & Saeed H. Alsamhi & Hedi Sakli, 2021. "A Low-Cost Platform for Environmental Smart Farming Monitoring System Based on IoT and UAVs," Sustainability, MDPI, vol. 13(11), pages 1-26, May.
    3. Cheng, Cong & Wang, Limin, 2022. "How companies configure digital innovation attributes for business model innovation? A configurational view," Technovation, Elsevier, vol. 112(C).
    4. Kanungo, Rama Prasad & Gupta, Suraksha & Patel, Parth & Prikshat, Verma & Liu, Rui, 2022. "Digital consumption and socio-normative vulnerability," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    5. Di Zhang & Syed Agil Alsagoff & Megat Al Imran Yasin & Siti Aishah Muhammad Razi, 2023. "AR Technology-Assisted Selfie Design and Dissemination Path Analysis," Studies in Media and Communication, Redfame publishing, vol. 11(6), pages 288-298, September.
    6. Mashaal A. M. Saif & Nazimah Hussin & Maizaitulaidawati Md Husin & Ayed Alwadain & Ayon Chakraborty, 2022. "Determinants of the Intention to Adopt Digital-Only Banks in Malaysia: The Extension of Environmental Concern," Sustainability, MDPI, vol. 14(17), pages 1-32, September.
    7. Ulrich Gnewuch & Marcel Ruoff & Christian Peukert & Alexander Maedche, 2022. "Multiexperience," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(6), pages 813-823, December.
    8. Julian Schuir & Frank Teuteberg, 2021. "Understanding augmented reality adoption trade-offs in production environments from the perspective of future employees: A choice-based conjoint study," Information Systems and e-Business Management, Springer, vol. 19(3), pages 1039-1085, September.
    9. Thomas Kreuzer & Anna-Katharina Lindenthal & Anna Maria Oberländer & Maximilian Röglinger, 2022. "The Effects of Digital Technology on Opportunity Recognition," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(1), pages 47-67, February.
    10. Luz Santamaria-Granados & Juan Francisco Mendoza-Moreno & Gustavo Ramirez-Gonzalez, 2020. "Tourist Recommender Systems Based on Emotion Recognition—A Scientometric Review," Future Internet, MDPI, vol. 13(1), pages 1-38, December.
    11. Juin-Ming Tsai & Shiu-Wan Hung & Guan-Ting Lin, 2022. "Continued usage of smart wearable devices (SWDs): cross-level analysis of gamification and network externality," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1661-1676, September.
    12. Roberto P. Q. Falcao & J. B. Ferreira & Murilo Carrazedo Marques da Costa Filho, 2019. "The influence of ubiquitous connectivity, trust, personality and generational effects on mobile tourism purchases," Information Technology & Tourism, Springer, vol. 21(4), pages 483-514, December.
    13. Tomáš Gajdošík, 2020. "Smart tourists as a profiling market segment: Implications for DMOs," Tourism Economics, , vol. 26(6), pages 1042-1062, September.
    14. Hannes Thees & Elina Störmann & Franziska Thiele & Natalie Olbrich, 2021. "Shaping digitalization among German tourism service providers: Processes and implications," Post-Print hal-03373971, HAL.
    15. Abderahman Rejeb & John G. Keogh & Samuel Fosso Wamba & Horst Treiblmaier, 2021. "The potentials of augmented reality in supply chain management: a state-of-the-art review," Management Review Quarterly, Springer, vol. 71(4), pages 819-856, October.
    16. Biao Dai, 2022. "Cloud information experience platform based on augmented reality in the background of Social Internet of Things," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 13(2), pages 998-1004, April.
    17. Karl Werder, 2022. "Esport," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(3), pages 393-399, June.
    18. Thees, Hannes & Störmann, Elina & Thiele, Franziska & Olbrich, Natalie, 2021. "Shaping digitalization among German tourism service providers: Processes and implications," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 7, pages 3-15.
    19. Pedro M. Santana & Vicente A. Sousa & Fuad M. Abinader & José M. C. Neto, 2019. "DM-CSAT: a LTE-U/Wi-Fi coexistence solution based on reinforcement learning," Telecommunication Systems: Modelling, Analysis, Design and Management, Springer, vol. 71(4), pages 615-626, August.
    20. Zheng, Zhijun & Li, Gang & Cheng, T.C.E & Wu, Feng, 2022. "Offline supplementary service strategies for the online marketplace: Third-party service or marketplace service?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).

    More about this item

    Keywords

    wearables technologies; digital transformation; young consumers;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mosaro:v:36:y:2020:i:2:p:61-76:n:5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.