IDEAS home Printed from https://ideas.repec.org/a/spr/manrev/v71y2021i4d10.1007_s11301-020-00201-w.html
   My bibliography  Save this article

The potentials of augmented reality in supply chain management: a state-of-the-art review

Author

Listed:
  • Abderahman Rejeb

    (Széchenyi István University)

  • John G. Keogh

    (University of Reading)

  • Samuel Fosso Wamba

    (Toulouse Business School)

  • Horst Treiblmaier

    (Modul University Vienna)

Abstract

This paper examines the potentials of augmented reality (AR) technology in supply chain management (SCM) and logistics. Specifically, we provide an overview of the technology’s various value propositions and its ability to support companies’ business processes. Although the emergence of Industry 4.0 has renewed the interest in AR, and how it can address several issues challenging existing business models, rigorous studies investigating the potentials of AR for SCM and logistics activities are scant. To bridge this knowledge gap, we conducted a systematic literature review to compile existing literature, identify current research gaps, and systematize AR research in SCM and logistics activities. In total, forty-three (43) papers were thoroughly analyzed. The findings of this study reveal that AR can add value in five main areas, namely warehousing, manufacturing, sales and outdoor logistics, planning and design and human resource management. Moreover, we discuss organizations’ challenges when deploying AR in SCM and logistics and propose exploratory research opportunities for further investigation. In this paper, we highlight numerous practical implications of AR in SCM and recommend that organizations consider AR as a potential solution for enhancing business processes, improving operational efficiencies, and increasing overall competitiveness. This study represents one of the first attempts to synthesize AR’s literature from an SCM and logistics perspective.

Suggested Citation

  • Abderahman Rejeb & John G. Keogh & Samuel Fosso Wamba & Horst Treiblmaier, 2021. "The potentials of augmented reality in supply chain management: a state-of-the-art review," Management Review Quarterly, Springer, vol. 71(4), pages 819-856, October.
  • Handle: RePEc:spr:manrev:v:71:y:2021:i:4:d:10.1007_s11301-020-00201-w
    DOI: 10.1007/s11301-020-00201-w
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11301-020-00201-w
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s11301-020-00201-w?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jörn H. Block & Christian Fisch, 2020. "Eight tips and questions for your bibliographic study in business and management research," Management Review Quarterly, Springer, vol. 70(3), pages 307-312, August.
    2. Lisa Berkemeier & Benedikt Zobel & Sebastian Werning & Ingmar Ickerott & Oliver Thomas, 2019. "Engineering of Augmented Reality-Based Information Systems," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 61(1), pages 67-89, February.
    3. Elbert, R. & Sarnow, T., 2019. "Augmented Reality in Order Picking—Boon and Bane of Information (Over-) Availability," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 110790, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    4. Poushneh, Atieh & Vasquez-Parraga, Arturo Z., 2017. "Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 229-234.
    5. Thomas Knauer-Arnold, 2020. "Augmented Reality in Training Processes with VISCOPIC," Progress in IS, in: Timothy Jung & M. Claudia tom Dieck & Philipp A. Rauschnabel (ed.), Augmented Reality and Virtual Reality, pages 99-112, Springer.
    6. Young K. Ro & Alexander Brem & Philipp A. Rauschnabel, 2018. "Augmented Reality Smart Glasses: Definition, Concepts and Impact on Firm Value Creation," Progress in IS, in: Timothy Jung & M. Claudia tom Dieck (ed.), Augmented Reality and Virtual Reality, pages 169-181, Springer.
    7. Tim Hilken & Ko de Ruyter & Mathew Chylinski & Dominik Mahr & Debbie I. Keeling, 2017. "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences," Journal of the Academy of Marketing Science, Springer, vol. 45(6), pages 884-905, November.
    8. David Frederick Ross, 2015. "Distribution Planning and Control," Springer Books, Springer, edition 0, number 978-1-4899-7578-2, September.
    9. Christian Fisch & Joern Block, 2018. "Six tips for your (systematic) literature review in business and management research," Management Review Quarterly, Springer, vol. 68(2), pages 103-106, April.
    10. X. Wang & S.K. Ong & A.Y.C. Nee, 2018. "A comprehensive survey of ubiquitous manufacturing research," International Journal of Production Research, Taylor & Francis Journals, vol. 56(1-2), pages 604-628, January.
    11. Zhang, Xiang & Chen, Rongqiu, 2008. "Examining the mechanism of the value co-creation with customers," International Journal of Production Economics, Elsevier, vol. 116(2), pages 242-250, December.
    12. Benbelkacem, Samir & Belhocine, Mahmoud & Bellarbi, Abdelkader & Zenati-Henda, Nadia & Tadjine, Mohamed, 2013. "Augmented reality for photovoltaic pumping systems maintenance tasks," Renewable Energy, Elsevier, vol. 55(C), pages 428-437.
    13. Qin, Ruwen & Nembhard, David A., 2010. "Workforce agility for stochastically diffused conditions--A real options perspective," International Journal of Production Economics, Elsevier, vol. 125(2), pages 324-334, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Govindan, Kannan & Kannan, Devika & Jørgensen, Thomas Ballegård & Nielsen, Tim Straarup, 2022. "Supply Chain 4.0 performance measurement: A systematic literature review, framework development, and empirical evidence," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
    2. Catherine Marinagi & Panagiotis Reklitis & Panagiotis Trivellas & Damianos Sakas, 2023. "The Impact of Industry 4.0 Technologies on Key Performance Indicators for a Resilient Supply Chain 4.0," Sustainability, MDPI, vol. 15(6), pages 1-31, March.
    3. Johannes Hangl & Viktoria Joy Behrens & Simon Krause, 2022. "Barriers, Drivers, and Social Considerations for AI Adoption in Supply Chain Management: A Tertiary Study," Logistics, MDPI, vol. 6(3), pages 1-22, September.
    4. Sara Pourmorshed & Susanne Durst, 2022. "The Usefulness of the Digitalization Integration Framework for Developing Digital Supply Chains in SMEs," Sustainability, MDPI, vol. 14(21), pages 1-17, November.
    5. Natalia Khan & Wei Deng Solvang & Hao Yu, 2024. "Industrial Internet of Things (IIoT) and Other Industry 4.0 Technologies in Spare Parts Warehousing in the Oil and Gas Industry: A Systematic Literature Review," Logistics, MDPI, vol. 8(1), pages 1-23, February.
    6. Enrique, Daisy Valle & Lerman, Laura Visintainer & Sousa, Paulo Renato de & Benitez, Guilherme Brittes & Bigares Charrua Santos, Fernando M. & Frank, Alejandro G., 2022. "Being digital and flexible to navigate the storm: How digital transformation enhances supply chain flexibility in turbulent environments," International Journal of Production Economics, Elsevier, vol. 250(C).
    7. Afonso Vaz de Oliveira & Carina M. Oliveira Pimentel & Radu Godina & João Carlos de Oliveira Matias & Susana M. Palavra Garrido, 2022. "Improvement of the Logistics Flows in the Receiving Process of a Warehouse," Logistics, MDPI, vol. 6(1), pages 1-23, March.
    8. Adamos Daios & Nikolaos Kladovasilakis & Ioannis Kostavelis, 2024. "Mixed Palletizing for Smart Warehouse Environments: Sustainability Review of Existing Methods," Sustainability, MDPI, vol. 16(3), pages 1-15, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anna Görlitz & Michael Dobler, 2023. "Financial accounting for deferred taxes: a systematic review of empirical evidence," Management Review Quarterly, Springer, vol. 73(1), pages 113-165, February.
    2. Joerß, Tom & Hoffmann, Stefan & Mai, Robert & Akbar, Payam, 2021. "Digitalization as solution to environmental problems? When users rely on augmented reality-recommendation agents," Journal of Business Research, Elsevier, vol. 128(C), pages 510-523.
    3. Poushneh, Atieh, 2021. "How close do we feel to virtual product to make a purchase decision? Impact of perceived proximity to virtual product and temporal purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    4. Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar, 2022. "Augmented reality-delivered product information at the point of sale: when information controllability backfires," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 743-776, July.
    5. Fan, Xiaojun & Chai, Zeli & Deng, Nianqi & Dong, Xuebing, 2020. "Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    6. Vieira, Valter Afonso & Rafael, Diego Nogueira & Agnihotri, Raj, 2022. "Augmented reality generalizations: A meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values," Journal of Business Research, Elsevier, vol. 151(C), pages 170-184.
    7. Neelam Kaushal & Rahul Pratap Singh Kaurav & Brijesh Sivathanu & Neeraj Kaushik, 2023. "Artificial intelligence and HRM: identifying future research Agenda using systematic literature review and bibliometric analysis," Management Review Quarterly, Springer, vol. 73(2), pages 455-493, June.
    8. Anna-Theresa Walter, 2021. "Organizational agility: ill-defined and somewhat confusing? A systematic literature review and conceptualization," Management Review Quarterly, Springer, vol. 71(2), pages 343-391, April.
    9. Huang, Tseng-Lung, 2019. "Psychological mechanisms of brand love and information technology identity in virtual retail environments," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 251-264.
    10. Jessen, Alexander & Hilken, Tim & Chylinski, Mathew & Mahr, Dominik & Heller, Jonas & Keeling, Debbie Isobel & de Ruyter, Ko, 2020. "The playground effect: How augmented reality drives creative customer engagement," Journal of Business Research, Elsevier, vol. 116(C), pages 85-98.
    11. Chylinski, Mathew & Heller, Jonas & Hilken, Tim & Keeling, Debbie Isobel & Mahr, Dominik & de Ruyter, Ko, 2020. "Augmented reality marketing: A technology-enabled approach to situated customer experience," Australasian marketing journal, Elsevier, vol. 28(4), pages 374-384.
    12. Andreas Kuckertz & Joern Block, 2021. "Reviewing systematic literature reviews: ten key questions and criteria for reviewers," Management Review Quarterly, Springer, vol. 71(3), pages 519-524, July.
    13. Scholz, Joachim & Duffy, Katherine, 2018. "We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 11-23.
    14. Huang, Tseng-Lung, 2021. "Restorative experiences and online tourists’ willingness to pay a price premium in an augmented reality environment," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    15. Smink, Anne R. & van Reijmersdal, Eva A. & van Noort, Guda & Neijens, Peter C., 2020. "Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses," Journal of Business Research, Elsevier, vol. 118(C), pages 474-485.
    16. Roshni Das, 2023. "Does public service motivation predict performance in public sector organizations? A longitudinal science mapping study," Management Review Quarterly, Springer, vol. 73(3), pages 1237-1271, September.
    17. Umesh Shrivastava & Amit Kumar Dwivedi, 2021. "Manifestations of rural entrepreneurship: the journey so far and future pathways," Management Review Quarterly, Springer, vol. 71(4), pages 753-781, October.
    18. Bonnin, Gaël, 2020. "The roles of perceived risk, attractiveness of the online store and familiarity with AR in the influence of AR on patronage intention," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    19. Heller, Jonas & Chylinski, Mathew & de Ruyter, Ko & Mahr, Dominik & Keeling, Debbie I., 2019. "Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing," Journal of Retailing, Elsevier, vol. 95(4), pages 219-234.
    20. Varsha Khandker, 2023. "Two decades of the bottom of the pyramid research: identifying the influencers, structure, and the evolution of the concept," Management Review Quarterly, Springer, vol. 73(3), pages 1151-1178, September.

    More about this item

    Keywords

    Augmented reality; Supply chain management; Logistics; Industry 4.0; Systematic literature review;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:manrev:v:71:y:2021:i:4:d:10.1007_s11301-020-00201-w. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.