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The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era

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  • Zeynep Hansen
  • Marc T. Law

Abstract

This paper explores the origins and impact of "truth-in-advertising" regulation during the Progressive era. Was advertising regulation adopted in response to rent-seeking on the part of firms who sought to limit the availability of advertising as a competitive device? Or was advertising regulation desired because it furnished a mechanism through which firms could improve the credibility of advertising? We find the available qualitative and quantitative evidence to be more consistent with the latter hypothesis.

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Bibliographic Info

Paper provided by National Bureau of Economic Research, Inc in its series NBER Working Papers with number 11927.

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Date of creation: Jan 2006
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Publication status: published as Hansen, Zeynep K. and Marc T. Law. “The Political Economy of Truth-in-Advertising Regulation during the Progressive Era.” Journal of Law and Economics 51, 2 (May 2008): 251-69.
Handle: RePEc:nbr:nberwo:11927

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Cited by:
  1. Keisuke Hattori & Keisaku Higashida, 2011. "Misleading Advertising and Minimum Quality Standards," Discussion Paper Series, School of Economics, Kwansei Gakuin University 74, School of Economics, Kwansei Gakuin University, revised Aug 2011.

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