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The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era

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Zeynep Hansen
Marc T. Law

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Abstract

This paper explores the origins and impact of "truth-in-advertising" regulation during the Progressive era. Was advertising regulation adopted in response to rent-seeking on the part of firms who sought to limit the availability of advertising as a competitive device? Or was advertising regulation desired because it furnished a mechanism through which firms could improve the credibility of advertising? We find the available qualitative and quantitative evidence to be more consistent with the latter hypothesis.

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Paper provided by National Bureau of Economic Research, Inc in its series NBER Working Papers with number 11927.

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Date of creation: Jan 2006
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Handle: RePEc:nbr:nberwo:11927

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Find related papers by JEL classification:
M37 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Advertising
K20 - Law and Economics - - Regulation and Business Law - - - General
N41 - Economic History - - Government, War, Law, and Regulation - - - U.S.; Canada: Pre-1913
N42 - Economic History - - Government, War, Law, and Regulation - - - U.S.; Canada: 1913-

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