Advertising and the Price and Quality of Optometric Services
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Bibliographic InfoArticle provided by American Economic Association in its journal American Economic Review.
Volume (Year): 74 (1984)
Issue (Month): 1 (March)
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- Hamilton, Stephen F. & Richards, Timothy J. & Stiegert, Kyle W., 2009. "How Does Advertising Affect Market Performance? The Case of Generic Advertising," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49187, Agricultural and Applied Economics Association.
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- Jeffrey R. Brown & Austan Goolsbee, 2002.
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- Ignatius Horstmann & Sridhar Moorthy, 2003. "Advertising Spending and Quality for Services: The Role of Capacity," Quantitative Marketing and Economics, Springer, vol. 1(3), pages 337-365, September.
- Massimo Motta, 2013. "Advertising bans," SERIEs, Spanish Economic Association, vol. 4(1), pages 61-81, March.
- Joel Waldfogel & Lu Chen, 2003. "Does Information Undermine Brand? Information Intermediary Use and Preference for Branded Web Retailers," NBER Working Papers 9942, National Bureau of Economic Research, Inc.
- Jeffrey R. Brown & Austan Goolsbee, 2000. "Does the Internet Make Markets More Competitive?," NBER Working Papers 7996, National Bureau of Economic Research, Inc.
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- Renato D.B. Gomes & João Manoel Pinho de Mello, 2006. "Non-price advertising and price competition: a theory, and evidence from the Brazilian beer market," Textos para discussÃ£o 525, Department of Economics PUC-Rio (Brazil).
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