The Political Economy of Truth-in-Advertising Regulation during the Progressive Era
AbstractThis paper explores the origins and effects of truth-in-advertising regulation during the Progressive Era. Was advertising regulation adopted in response to rent seeking on the part of firms that sought to limit the availability of advertising as a competitive device, or was advertising regulation desired because it furnished a mechanism through which firms could improve the credibility of advertising? We find the available evidence to be more consistent with the latter hypothesis. (c) 2008 by The University of Chicago. All rights reserved..
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Bibliographic InfoArticle provided by University of Chicago Press in its journal The Journal of Law and Economics.
Volume (Year): 51 (2008)
Issue (Month): 2 (05)
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Other versions of this item:
- Zeynep Hansen & Marc T. Law, 2006. "The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era," NBER Working Papers 11927, National Bureau of Economic Research, Inc.
- M37 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Advertising
- K20 - Law and Economics - - Regulation and Business Law - - - General
- N41 - Economic History - - Government, War, Law, International Relations, and Regulation - - - U.S.; Canada: Pre-1913
- N42 - Economic History - - Government, War, Law, International Relations, and Regulation - - - U.S.; Canada: 1913-
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