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The Press Release – The Media Instrument For Increasing Competitiveness

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Author Info

  • Alina Catanet

    (Media University Faculty of Management of Affairs Bucharest, Romania)

  • Catalina Radu

    (Academy of Economic Studies Faculty of Management Bucharest, Romania)

Abstract

More and more companies use press releases to promote a new product or service or to announce a big project which can increase their competitiveness. Through this cheap instrument the actual organizations maintain themselves continuously active in the eyes of target groups. Writing good quality press releases requires experience and skill and knowing and respecting of some important rules.

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Bibliographic Info

Article provided by University of Craiova, Faculty of Economics and Business Administration in its journal Revista Tinerior Economisti(The Young Economists Journal).

Volume (Year): 1 (2007)
Issue (Month): 8 (April)
Pages: 111-114

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Handle: RePEc:aio:rteyej:v:1:y:2007:i:8:p:111-114

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Related research

Keywords: competitiveness; marketing media; press release; advertising; communication; public relations.;

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