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Mobile Marketing - Trends On The Romanian Advertising Market

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Author Info

  • Dinu Cristina
  • Iatagan Mariana
  • Natalia Manea

    ()
    (Spiru Haret University, Faculty of Marketing and International Busines
    Spiru Haret University, Faculty of Marketing and International Busines
    Spiru Haret University, Faculty of Marketing and International Busines)

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    Abstract

    In these times of economic crisis, the advertising market goes through a difficult period, as companies reduce marketing budgets drastically trying to reduce their costs. For some companies, mobile phone can be a very effective communication channel because mobile adds are much cheaper than classic advertising, offers many advantages as a means to promote and may become an "ally" of those companies that support sustainable development and social responsibility. The article present a SWOT analysis of the mobile marketing medium and it proposes ways to develop wide-scale mobile marketing, given that, at the present, promoting this environment is viewed with skepticism both by companies and consumers at the same time.

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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumatemai2010.pdf
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    Bibliographic Info

    Article provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.

    Volume (Year): X (2010)
    Issue (Month): 1 (May)
    Pages: 973-978

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    Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:973-978

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    Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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    Related research

    Keywords: mobile marketing; advertising; communication channel;

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