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Promotion Analysis of Marine Tourism in Indonesia: A Case Study

Author

Listed:
  • Rizki Briandana
  • Caturida Meiwanto Doktoralina
  • Danto Sukmajati

Abstract

Indonesia has much marine tourism potential to be developed, but there has been a significant decrease of visits to the main marine tourism destinations in Indonesia, one of whichis Banten Province. Among the various factors that led to the decline of tourist visits, weak promotion strategy is suspected to be noteworthy. This research was conducted to analyse strategy and promotion activity regarding Banten Province during the last three years. The results show that the promotion strategy is not consistent with the strengths and opportunities that Banten Province requires and weaknesses and threats it must overcome to be a leading tourist destination in Indonesia.

Suggested Citation

  • Rizki Briandana & Caturida Meiwanto Doktoralina & Danto Sukmajati, 2018. "Promotion Analysis of Marine Tourism in Indonesia: A Case Study," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 602-613.
    • Handle: RePEc:ers:journl:v:xx:y:2017:i:3b:p:602-613
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    File URL: https://www.ersj.eu/dmdocuments/2018_XXI_1_49.pdf
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    References listed on IDEAS

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    Cited by:

    1. Parlakorn Kornpitack & Puris Sornsaruht, 2019. "Intention to Purchase Travel Online: A SEM Analysis," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 246-260.
    2. Morissan Morissan & Gerald Goh Guan Gan, 2021. "Motivation and loyalty of Indonesian medical tourists toward Malaysian health services," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(6), pages 295-305, September.

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    More about this item

    Keywords

    marine tourism; promotion and promotion analysis. JEL Classification: M37; M21;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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