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The Blinding Effects of Team Identification on Sports Corruption: Cross-Cultural Evidence from Sub-Saharan African Countries

Author

Listed:
  • Anastasia Stathopoulou

    (INSEEC U. Research Centre)

  • Tommy Kweku Quansah

    (University of Lausanne)

  • George Balabanis

    (City University of London)

Abstract

Although the world of sports has witnessed numerous corruption scandals, the effects of perceived corruption in sports have not been sufficiently investigated in the literature. The aim of this paper is to examine how sports team identification weakens people’s perceptions of corruption in sports, and how it dampens corruption’s negative effects on spectator behavior. The study also examines how prevalent social norms regarding corruption in a country strengthen or weaken these effects. A survey of 1,005 sports spectators from four Sub-Saharan African countries reveals how the interplay between team identification and perceived corruption can encourage or discourage sports attendance under different conditions. Corruption is investigated through the theoretical lenses of the pluralistic nature of morality. Findings indicate that particularistic values linked to moral obligations toward the team collide with the universalistic values that demand fairness in sports. In addition, social norms of corruption moderate the clash between universalistic and particularistic values.

Suggested Citation

  • Anastasia Stathopoulou & Tommy Kweku Quansah & George Balabanis, 2022. "The Blinding Effects of Team Identification on Sports Corruption: Cross-Cultural Evidence from Sub-Saharan African Countries," Journal of Business Ethics, Springer, vol. 179(2), pages 511-529, August.
    • Handle: RePEc:kap:jbuset:v:179:y:2022:i:2:d:10.1007_s10551-021-04822-3
    DOI: 10.1007/s10551-021-04822-3
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