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Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior

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  • Yoshida, Masayuki
  • James, Jeffrey D.
  • Cronin, J. Joseph

Abstract

Although scholars have had a long-standing interest in product innovation based on technological development, limited attention has been devoted to the study of the innovation of sport event experiences. Two quantitative studies, from the consumer's perspective, were completed to validate the proposed conceptualization of sport event innovativeness composed of six dimensions (player performance, respectful access, self-service technology, aesthetic environment, fan community, and loyalty program), and to examine the hypothesized relationships impacting consumer behavior. Including the dimensions of player performance, fan community, and loyalty program, extends previous research that has focused primarily on technology and process-based innovations. The results indicate the effects of the six dimensions on overall innovativeness are contingent on a consumer's age. The ideas merit further research with respect to formulating an explanation of what factors contribute most to connecting consumers to sport organizations through innovative sport event experiences.

Suggested Citation

  • Yoshida, Masayuki & James, Jeffrey D. & Cronin, J. Joseph, 2013. "Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior," Sport Management Review, Elsevier, vol. 16(1), pages 68-84.
    • Handle: RePEc:eee:spomar:v:16:y:2013:i:1:p:68-84
    DOI: 10.1016/j.smr.2012.03.003
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    References listed on IDEAS

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    8. Anne Tjønndal, 2016. "Sport, Innovation and Strategic Management: A Systematic Literature Review," Brazilian Business Review, Fucape Business School, vol. 13(Special I), pages 38-56, November.
    9. BALOGH Renátó & BÁCSNÉ BÁBA Éva, 2020. "Analysis Of Consumer Market In Central European Football," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 325-335, July.
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