“One Event, One City”: Promoting the Loyalty of Marathon Runners to a Host City by Improving Event Service Quality
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- Yasser Tawfik Halim & Hazem Tawfik Halim & Mohamed Samy El-Deeb & Samia Adly El Sheikh, 2022. "An empirical investigation into people’s intention to participate in mega events tourism: applying mixture of two behavioral theoretical models," Future Business Journal, Springer, vol. 8(1), pages 1-18, December.
- Isaac Taberner & Albert Juncà, 2021. "Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram," Sustainability, MDPI, vol. 13(21), pages 1-21, November.
- Xiaoxi Cheng & Ao Cheng, 2023. "Research on the Impact of Event Sustainability on Brand Equity in Event Activities: A Case Study of Hainan Expo," Sustainability, MDPI, vol. 15(17), pages 1-20, August.
- Xiubai Li & Jinok Susanna Kim & Timothy J. Lee, 2021. "Contribution of Supportive Local Communities to Sustainable Event Tourism," Sustainability, MDPI, vol. 13(14), pages 1-12, July.
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Keywords
event service quality; destination image; satisfaction; destination loyalty; host city; repeat runners; integrated model; HengQin; marathon;All these keywords.
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