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Understanding What Drives Consumers to Use Gourmet Apps: Applying a Relationship Quality Perspective

Author

Listed:
  • Pei-Chu, Hung

    (Chaoyang University of Technology, Taiwan Author-2-Name: Wen-Kuo Chen Author-2-Workplace-Name: Associate Professor, Department of Marketing and Logistics Management, Chaoyang University of Technology, Jifeng E. Rd., Wufeng District, 41349, Taichung, Taiwan Author-3-Name: Hsuan Lin Author-3-Workplace-Name: Department of Marketing and Logistics Management, Chaoyang University of Technology 168, Jifeng E. Rd., Wufeng District, 41349, Taichung, Taiwan Author-4-Name: Yen-Hsi Lee Author-4-Workplace-Name: Assistant Professor, Department of Applied English, Chaoyang University of Technology 168, Jifeng E. Rd., Wufeng District, 41349, Taichung, Taiwan Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

Objective � In modern society, technology has become an important part of our daily lives and the growth of the technology sector has grown exponentially. This rapid growth has seen the expansion of several industries, in particular, the mobile app industry. This study explores customer satisfaction toward gourmet mobile applications, based on the quality of the app (download delay, visual, navigability and security) and customer reviews (consumer review, providing image and star rating). Moreover, this study attempts to identify the common characteristics of users of gourmet apps. Methodology/Technique �325 questionnaires were returned to the researchers following distribution and 276 of those were valid. In total, 164 questionnaires were analysed. Findings � The results reveal that trust, commitment, and satisfaction have a positive influence on the number of purchases from an App. Novelty � This study makes several suggestions for marketing practices of mobile apps and future research. Type of Paper: Empirical

Suggested Citation

  • Pei-Chu, Hung, 2019. "Understanding What Drives Consumers to Use Gourmet Apps: Applying a Relationship Quality Perspective," GATR Journals jmmr210, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:jmmr210
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    References listed on IDEAS

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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Relationship Quality; Mobile Apps Quality; Review Depth; Continuous Intention; Commitment;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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