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In Stars We Trust – A Note on Reputation Portability Between Digital Platforms

Author

Listed:
  • Maik Hesse

    (TU Berlin)

  • Timm Teubner

    (TU Berlin)

  • Marc T. P. Adam

    (The University of Newcastle)

Abstract

Complementors accumulate reputation on an ever-increasing number of online platforms. While the effects of reputation within individual platforms are well-understood, its potential effectiveness across platform boundaries has received much less attention. This research note considers complementors’ ability to increase their trustworthiness in the eyes of prospective consumers by importing reputational data from another platform. The study evaluates this potential lever by means of an online experiment, during which specific combinations of on-site and imported rating scores are tested. Results reveal that importing reputation can be advantageous – but also detrimental, depending on ratings’ values. Implications for complementors, platform operators, and regulatory bodies concerned with online reputation are considered.

Suggested Citation

  • Maik Hesse & Timm Teubner & Marc T. P. Adam, 2022. "In Stars We Trust – A Note on Reputation Portability Between Digital Platforms," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(3), pages 349-358, June.
    • Handle: RePEc:spr:binfse:v:64:y:2022:i:3:d:10.1007_s12599-021-00717-9
    DOI: 10.1007/s12599-021-00717-9
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    2. Rense Corten & Judith Kas & Timm Teubner & Martijn Arets, 2023. "The role of contextual and contentual signals for online trust: Evidence from a crowd work experiment," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-17, December.

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