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Customer attitudes towards buying e-books: Perspectives from a Romanian publishing house

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  • Vlad Rosca

Abstract

The research is built around one single survey question that lies at its core, namely whether the prospects of a public sector publishing house would like to buy and download books directly from the house`s website. Results indicate a strong modification of customer behavior within the boundaries of a digitalized economy. At least on paper, "brick-and-mortar" goods seem to loose their pace, whereas intelligent devices open new consumption opportunities. Such aspects are being presented in the first part of the research, which also attempts to present a definition of e-books, for better understanding the Methodology and Results section. This former one looks at the survey itself, whereas the paper concludes with a Discussions section that tries to establish a link to the third sector of the economy and, finally, presents the limitations of the article.

Suggested Citation

  • Vlad Rosca, 2015. "Customer attitudes towards buying e-books: Perspectives from a Romanian publishing house," Journal of Community Positive Practices, Catalactica NGO, issue 4, pages 105-111.
    • Handle: RePEc:cta:jcppxx:4157
    as

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    File URL: http://jppc.ro/index.php/jppc/article/download/298/266
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    References listed on IDEAS

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    Cited by:

    1. Anika Kapoor & Devendra Pratap Singh, 2021. "Technological solutions to encourage civic engagement in urban planning: experts’ perspectives," Journal of Community Positive Practices, Catalactica NGO, issue 4, pages 34-47.

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