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Trusted operational scenarios - Trust building mechanisms and strategies for electronic marketplaces

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  • Delina, Radoslav
  • Vajda, Viliam
  • Bednár, Peter

Abstract

This document presents and describes the trusted operational scenarios, resulting from the research and work carried out in Seamless project. The report presents identified collaboration habits of small and medium enterprises with low e-skills, trust building mechanisms and issues as main enablers of online business relationships on the electronic marketplace, a questionnaire analysis of the level of trust acceptance and necessity of trust building mechanisms, a proposal for the development of different strategies for the different types of trust mechanisms and recommended actions for the SEAMLESS project or other B2B marketplaces.

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File URL: http://mpra.ub.uni-muenchen.de/20243/
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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 20243.

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Date of creation: 2007
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Handle: RePEc:pra:mprapa:20243

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Related research

Keywords: trust building mechanisms; trust; B2B networks; e-marketplaces;

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  1. Chrysanthos Dellarocas, 2003. "The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms," Management Science, INFORMS, vol. 49(10), pages 1407-1424, October.
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