Diffusion of innovation within an agent-based model: Spinsons, independence and advertising
AbstractWe modify a two-dimensional variant of a two-state non-linear voter model and apply it to understand how new ideas, products or behaviors spread throughout the society in time. In particular, we want to find answers to two important questions in the field of diffusion of innovation: Why does the diffusion of innovation take sometimes so long? and Why does it fail so often? Because these kind of questions cannot be answered within classical aggregate diffusion models, like the Bass model, we use an agent-based modeling approach.
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Bibliographic InfoPaper provided by Hugo Steinhaus Center, Wroclaw University of Technology in its series HSC Research Reports with number HSC/13/04.
Length: 19 pages
Date of creation: 10 Mar 2013
Date of revision:
Agent-based model; Diffusion of innovation; Word of mouth marketing; Conformity; Advertising; Spinson;
Find related papers by JEL classification:
- C63 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Computational Techniques
- D70 - Microeconomics - - Analysis of Collective Decision-Making - - - General
- M37 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Advertising
This paper has been announced in the following NEP Reports:
- NEP-ALL-2013-03-16 (All new papers)
- NEP-CMP-2013-03-16 (Computational Economics)
- NEP-INO-2013-03-16 (Innovation)
- NEP-MKT-2013-03-16 (Marketing)
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