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Going green: Agent-based modeling of the diffusion of dynamic electricity tariffs

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Author Info

  • Anna Kowalska-Pyzalska
  • Katarzyna Maciejowska
  • Katarzyna Sznajd-Weron
  • Rafal Weron

Abstract

Using an agent-based modeling approach we show how personal attributes, like conformity or indifference, impact the opinions of individual electricity consumers regarding switching to innovative dynamic tariff programs. We also examine the influence of advertising, discomfort of usage and the expectations of financial savings on opinion dynamics. Our main finding is that currently the adoption of dynamic electricity tariffs is virtually impossible due to the high level of indifference in today's societies. However, if in the future the indifference level is reduced, e.g., through educational programs that would make the customers more engaged in the topic, factors like tariff pricing schemes and intensity of advertising will became the focal point.

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File URL: http://www.im.pwr.wroc.pl/~hugo/RePEc/wuu/wpaper/HSC_13_05.pdf
File Function: Original version, 2013
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Bibliographic Info

Paper provided by Hugo Steinhaus Center, Wroclaw University of Technology in its series HSC Research Reports with number HSC/13/05.

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Length: 25 pages
Date of creation: 17 May 2013
Date of revision:
Handle: RePEc:wuu:wpaper:hsc1305

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Related research

Keywords: Dynamic pricing; Time-of-use tariff; Demand response; Diffusion of innovations; Agent-based model; Spinson;

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References

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Citations

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Cited by:
  1. Anna Kowalska-Pyzalska & Katarzyna Maciejowska & Katarzyna Sznajd-Weron & Karol Suszczynski & Rafal Weron, 2013. "Turning green: Agent-based modeling of the adoption of dynamic electricity tariffs," HSC Research Reports HSC/13/10, Hugo Steinhaus Center, Wroclaw University of Technology.
  2. McCoy, Daire & Lyons, Sean, 2014. "The diffusion of electric vehicles: An agent-based microsimulation," MPRA Paper 54560, University Library of Munich, Germany.

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