The effects of detailing on prescribing decisions under quality uncertainty
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Bibliographic InfoArticle provided by Springer in its journal QME.
Volume (Year): 8 (2010)
Issue (Month): 2 (June)
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Web page: http://www.springerlink.com/link.asp?id=111240
Detailing; Prescription drugs; Decisions under uncertainty; Representative opinion leader; Diffusion; D83; I11; I18; M31; M37; M38;
Find related papers by JEL classification:
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search, Learning, and Information
- I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
- I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Advertising
- M38 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Government Policy and Regulation
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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