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Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing

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  • PURCAREA, Theodor

Abstract

There are major threats and challenges for the 21st century. Millennials, CX, B2C and B2B, AI, for instance, are key terms in marketing today. B2B buyers expect a more B2C-like CX, and B2B vendors need to provide them actionable insights, companies are trying to get competitive advantage by truly aligning marketing and sales, and the more customer-centric economy is favoring CRM startups, while CX is empowered by building an integrated CRM. Marketers are under pressure of holistically thinking about the customer journey, and overcoming his anxiety and friction, by considering adequate supply chain actions in response. Within the current more complex general context there is a real need of updating CMO’s responsibilities, the more so we are witnessing customers’ purchasing’s increase influenced more by the mental cost.

Suggested Citation

  • PURCAREA, Theodor, 2020. "Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 36-50, March.
    • Handle: RePEc:hmm:journl:v:10:y:2020:i:1:p:36-50
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v10i1/3.pdf
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    Cited by:

    1. PURCAREA, Theodor, 2020. "Putting Radical Marketing into Practice Immediately, Keeping Agile and Adaptable," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 32-43, July.

    More about this item

    Keywords

    Marketing differentiators; Millennials; CX; CRM; B2C; B2B; AI; Mindset shifts; New Marketing;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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